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The latest opinion pieces by industry thought leaders


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  • A person uses a tripod and phone to make a video
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    Photo by cottonbro from Pexels

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    How Creators and Marketers Can Protect Themselves While Using AI

    The tech’s emergence underscores the importance of proper attribution and collaboration, according to Growth Stack Media’s Jordan Mitchell. 

    Jordan Mitchell • July 31, 2024
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    Retrieved from Twitter on May 04, 2022
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    X Announces It’s Shutting Down Circles As of Oct. 31

    X owner Elon Musk flagged the pending removal of Circles back in May.

    Andrew Hutchinson • Sept. 21, 2023
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    Retrieved from Twitter on April 27, 2021
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    How Will Twitter Change Under a New CEO?

    Twitter's incoming CEO could spark a shift in strategic focus for the app.

    Andrew Hutchinson • May 11, 2023
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    Retrieved from Elon Musk/Twitter on October 28, 2022
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    Elon’s Latest Moves Highlight Self-Interest, Lack of Vision for Twitter’s Future

    Elon Musk is now showing virtually all users his tweets.

    Andrew Hutchinson • Feb. 15, 2023
  • Twitter Fail Whale
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    Retrieved from TechCrunch on January 24, 2023
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    Can Elon Right the Twitter Ship?

    Twitter has no shortage of challenges before it - here's a look at the current state of the app.

    Andrew Hutchinson • Jan. 23, 2023
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    Inside Creative House via Getty Images
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    Who Really Benefits from the Creator Economy?

    The Creator Economy has become a much bigger focus - but can creators really make a living online?

    Andrew Hutchinson • Oct. 7, 2022
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    Retrieved from Twitter on June 02, 2020
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    The Latest Accusations Against Twitter May Not Help Elon Musk - But They Certainly Don’t Help Twitter

    The most damning revelations of Peter Zatko's Twitter testimony relate to dysfunction within Twitter itself.

    Andrew Hutchinson • Aug. 24, 2022
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    Retrieved from Flickr/Dan Keck.
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    In the Wake of the Trump Bans, Social Platforms Need to Establish Clearer Parameters on Speech

    In the wake of the banning US President Donald Trump, social platforms now need to establish how we stop the next Trump from happening.

    Andrew Hutchinson • Jan. 14, 2021
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    Retrieved from Facebook on June 02, 2020
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    New Reports Underline Facebook's Role in Exacerbating Political Divides - But Will Facebook Take Action?

    Does Facebook benefit from divisive content? The evidence suggests it does - and now, Facebook needs to do something about it.

    Andrew Hutchinson • Aug. 10, 2020
  • Facebook's Stance on Political Ads Once Again Highlights a Common Flaw in its Policy Approach

    Facebook's decision not to fact-check or censor content from political leaders makes some sense, but it also underlines a common flaw in Facebook's policy approach.

    Andrew Hutchinson • May 31, 2020
  • Zuckerberg's Attempt to Clarify Facebook's Stance on Political Ads Leaves Much to be Desired

    Facebook CEO Mark Zuckerberg has explained why it's decided not to fact-check political campaigns in a new speech. 

    Andrew Hutchinson • Oct. 18, 2019
  • What's Next for IGTV?

    While Instagram's dedicated video app didn't get off to a flying start, it's made critical changes in its first year and could become a key monetization platform for brands, writes Takumi's CEO Adam Williams.

    Adam Williams • July 11, 2019
  • Community Management is Essential to an Effective Social Media Marketing Approach

    Getting attention through standout visuals is important, but its how you maintain connection with the community that you build which will set your business apart.

    Lizzy Duffy • June 21, 2019
  • Facebook's New Competition-Based Ad Metrics Are What We've Always Needed

    With the social giant's latest quality, engagement and conversion ranking metrics, we're finally headed toward transparent ad performance, Dropkick Ads CEO Orlando Rios writes.

    Orlando Rios • May 8, 2019
  • Feud for Thought: The Rise of Brand Banter on Social Media

    Stoking an online rival has large rewards and the potential for explosive media attention, but before you begin, consider these tips by shared digital agency PMG​'s Erica Aveard and Katie Friedman.

    Erica Aveard and Katie Friedman • May 7, 2019
  • Is Facebook's Inherent Optimism Skewing its View on its Potential Impacts?

    Facebook CEO Mark Zuckerberg has posted a new conversation with historian Yuval Noah Harari on digital ethics, and how they relate to Facebook specifically. 

    Andrew Hutchinson • April 27, 2019
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    DESIGNECOLOGIST. [Photograph]. Retrieved from Unsplash.
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    New Reports Point to the Growing Influence of Social Platforms, and Highlight Significant Concerns

    Should you be more concerned about how your social media activity is impacting your daily life? The evidence suggests it's something we should probably take more seriously.

    Andrew Hutchinson • Feb. 3, 2019
  • Twitter's Chronological Timeline is Back, Which Provides a Range of Potential Benefits

    Twitter's new option to switch to a 'Most recent' feed has a range of potential benefits, as explained by contributor Lucy Rendler-Kaplan.

    Lucy Rendler-Kaplan • Jan. 11, 2019
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    Kendall Davis
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    Will Attitudes Towards Digital Privacy Change in 2019?

    2018 was the year that we all became aware of how much digital platforms are tracking us - but has that changed user behavior?

    Andrew Hutchinson • Jan. 4, 2019
  • Instagram's Tap-Through Feed Test is Likely Not Done With Yet

    Instagram recently tried out a new Stories-like 'tap-through' UI for the main feed, which likely signals the future direction of the platform. 

    Andrew Hutchinson • Jan. 2, 2019
  • 2019: Year Of The Man On Pinterest

    New fathers, fashion-conscious Millennials, and DIY home buyers now make up 30% of the total user base on a platform that loves to facilitate spending.

    Jeff Higgins • Nov. 28, 2018
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    Getty Images
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    What Comes Next for Facebook?

    Facebook has had a rough year - but what will the various controversies mean for the future of the world's biggest social platform?

    Andrew Hutchinson • Nov. 20, 2018
  • Recent Issues Highlight Shortfalls in Twitter's Reporting and Enforcement Processes

    Twitter's efforts to improve platform integrity, and user security, are improving, but there are still some key areas of concern.

    Andrew Hutchinson • Nov. 13, 2018
  • Dunkin': A Rebranding for the Digital Age

    Dunkin’ Donuts has made the executive decision to drop the “Donuts” from their name.

    Emma Wiltshire • Oct. 18, 2018
  • How brands can use mobile targeting for good

    By shifting the focus from how data can be used to benefit a brand to how it can benefit the consumer, marketers can take a massive step forward when it comes to trust, Kiips's Lauren Farricker writes.

    Lauren Farricker • Oct. 11, 2018