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• How Facebook's brand can get its humanity back after losing Instagram's 'heart and soul'

  Urban Airship's Mike Herrick discusses how Facebook should shift its focus to WhatsApp and make it the digital giant's first subscription-based platform.

  Mike Herrick • Oct. 10, 2018

• Snapchat's CEO Has a New Strategic Focus - But is it Too Little, Too Late?

  Snapchat CEO Evan Spiegel has given his staff an explanation of the company's problems, issues and solutions - but will it work to get the company back on track? 

  Andrew Hutchinson • Oct. 6, 2018

• 5 Metrics to Monitor for Social Media Success

  What are the key metrics you need to track in social media marketing? While there's no universal answer, contributor Lucy Rendler-Kaplan provides her insights in this post.

  Lucy Rendler-Kaplan • Sept. 13, 2018

• Social Platforms Fuel Societal Divides - Though Not in the Way Many Think

  With Twitter and Facebook appearing before US Congress, here's a look at what, exactly, are the major causes of social media division.

  Andrew Hutchinson • Sept. 6, 2018

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