Brands large and small are experiencing amazing success leveraging live-streaming video platforms in their marketing. Live video enables you to make deeper connections with your audience through interactive content, which has the potential to both increase exposure and improve conversion rates. In fact, Marketing Profs says that 74% of businesses reported video content outperformed other content types in driving conversions. Its ability to capture attention quickly and get consumers to take action makes it one of the most effective marketing platforms to grow your brand and influence online.
Advantages to Using Live-Streaming Videos
The benefits to streaming video content are extremely compelling. Followers and customers are looking for ways to connect with your brand personally and live-streaming fulfills this need, dramatically increasing engagement.
Here are some of the potential benefits of integrating live-streaming into your marketing plan:
- Give your viewers incredible value by sharing relevant content, how-to's, product demonstrations, etc.
- Consumers are 85% more likely to buy after watching a product video
- Take your fans behind the scenes into a further look at your brand
- Receive on-the-spot feedback from your market, a winning method to creating content based on their insights
- Quickly build trust with your followers
- Delight your customers, increase loyalty and retention
- Social video generates a whopping 1200% more shares than text and images combined, growing exposure and reach
- Amazing way to humanize your brand, giving customers personable experiences and opportunities to engage with you
You see, live-streaming is an important element to your digital marketing plan. If your goal is to improve your leads, sales and conversion rates, expand your reach, and enrich follower experience, live-streaming video is a great tool to use.
There are several options available to execute your live video marketing strategy - check out these five popular platforms and determine which one(s) are best for your brand and audience:
1. Facebook Live
Sharing real-time live events with your Facebook followers is simple with Facebook Live. Although Facebook controls the reach of live broadcasts through the News Feed algorithm - as it does with organic posts - the platform makes it easier to authentically connect with your fans for higher engagement. Facebook videos can be retrieved at any time and can be re-purposed into other content types to further increase exposure.
Periscope has made significant moves since its start in March 2015. Brands have successfully leveraged this tool to take their audiences backstage to events that were once closed off to the public. And It's proving to be a highly effective social media tool - every day, Periscope users watch a combined 110 years' worth of video content on the platform.
The interactive features allow viewers to comment live and "give hearts" to show their appreciattion of the value being shared. Owned by Twitter (which means broadcasts show up in Twitter feeds), this is the perfect platform for marketers to expand their influence in multiple spaces.
3. YouTube Live
Claiming to be faster and more reliable than other platforms, YouTube Live has now upgraded its features to make live-streaming easy for everyone and possible on mobile-devices. YouTube makes its live broadcasts available immediately following the event, uploading them right to your channel. Now you can create those product videos live, foster customer and prospect relationships by answering questions, then have your video posted to your YouTube channel for future marketing content.
Ustream is a video marketing platform which integrates lead generation and capture software system to easily build subscriber lists and grow audiences with paid ad opportunities. This platform serves best for live webinars or training events where in-depth content is being created. Position your brand as a thought-leader or go-to-source by incorporating webinar broadcasts into your marketing.
With roughly 150 million daily active users, Snapchat offers a huge audience of potential customers. This mobile photo-messaging app enables brands to host short videos and conduct chat and video calls between contacts to enhance engagement. The more effective uses of Snapchat for successful brands have been giveaways and discount promos, shooting live events, sharing their brands' story or teasing new products to followers. Snapchat content isn't saved automatically, so it's best suited to quick interactions with your audience to keep them in the know.
Video is one of the most effective, engaging ways to tell your brands' story, connect with your followers and improve your lead conversions. By using a combination of these tools, you can position your business to excel in your digital marketing strategy. The key is to continue to share content that resonates with your audience; by solving their problems and providing solutions.
This post originally appeared on The Fried Side blog