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LinkedIn's SlideShare is where professionals go to share content and boost their status as a thought leader in their respective industry. With strategy and patience, anyone can upload a presentation, infographic, or other content and reach a large audience - the platform has more than 80 million members, most of whom come to the platform for focused, professional insights.
It's important to choose the right topic for your SlideShare presentation. Potential topics can be buzzwords and trends in your industry, future trends and topics, numbered lists and, surprisingly, presentations about giving better presentations. A number of popular uploads already exist in each of these categories.
Another powerful use for SlideShare is to upload evergreen topics. Venture capital pitches, like one uploaded by Rand Fishkin, have set the standard, while other topics like people management, storytelling, human psychology, and lessons (like learning programming) also get a lot of attention.
But the true method for finding success on this platform rests in your content: Is it valuable? Have you created beautiful visuals? Is there a strategy behind your upload?
With the tips available in the infographic below, you can learn from the masters and develop a more effective SlideShare strategy.
Via Salesforce