Instagram is currently the fastest growing social media platform, but with all those extra users, and images being posted, and the algorithm-defined feed showing people what it thinks they want to see, what's really important, from a marketing perspective, is just how influential is it?
Do Instagram posts really lead to people making purchases? How do people use Instagram in the buying process? Who, specifically, is most likely to use the platform when planning?
All these questions and more are addressed in this new infographic from Dana Rebecca Designs, which is the result of a survey of 2,000 Instagram users, with a specific focus on how the app impacts their style and fashion choices.