It may not have augmented reality face filters or live-streaming, but Pinterest has steadily been going about its business, building the platform into a highly influential shopping companion. Indeed, recent data suggests that Pinterest drives higher purchase intent than any other social platform, with some 93% of active Pinners using the platform to plan for purchases.
Of course, there are a lot fewer Pinterest users than there are on, say Instagram (175m MAU vs 700m on Insta), but still, if your audience is active on Pinterest, you definitely need to be there too - and one of the most popular categories on Pinterest is 'women's style'.
As explained by Pinterest:
"Whether they're browsing glitter eyeshadows or mom jeans, Pinners have helped propel women's style into the third largest category on our platform. 70% of them turn to Pinterest for style ideas at least once a week for 12 to 15 minutes at a time. And in 2016 alone, they searched for over 538 million style ideas and saved more than 2 billion of them."
To underline the opportunities in this segment, Pinterest has published this new infographic, with a range of key audience trends and stats to help plan your Pin strategy.