Influencer marketing has seen a significant boost in focus over the past 24 months, with many proclaiming it to be marketing's next big thing.
Influencer Marketing Hub recently conducted an online survey to establish just how much effective this content distribution technique has become, while also looking at its rise in popularity amongst digital marketers. The results are outstanding, indicating that influencer marketing has truly gone mainstream and is on an upwards trajectory as a preferred method of marketing.
Here are the key results from the Influencer Marketing Hub 2017 Study, along with a few other relevant recent statistics in a beautiful infographic.
This post was originally published on Irfan Ahmad's blog.