Twitter is a great platform to share your thoughts and opinions, interact with people in your niche and to promote your business or brand. However, even if you're an active Twitter user, you may not know all of the Twitter secrets that can help you improve your social media presence. Here are some tips.
1. Earn Retweets By Using The Maximum Number of 4 Images Per Tweet
You already know that you can add an image to your tweets, but did you know that you can actually add a total of 4 images? All you have to do is click on the photo icon after you have added your first image, then add another. The result is that you'll have the impact and communication power of four pictures, and you'll still have your 140 characters left to add the text that you need to drive your message home. Best of all, visual posts are most likely to be retweeted.
2. You Can Embed Tweets On Your Web Pages to Get Visitors to Engage
If you've written a tweet that you want to reach as many people and generate as much engagement as possible, consider embedding it on your website. Once you've tweeted something, click on the ellipsis (...) below the tweet. One of the options that available will be 'Embed Tweet' - click on that and you'll get a URL that you can paste into your website. When you're done, your website visitors will be able to see your tweet without having to access your Twitter page directly. Even better, they can reply, retweet, like, or favorite your tweet directly from your site.
3. Reach Out to People Using Twitter's Search Functionality
One of the best things about the Twitter's search functionality is that you can find conversations happening in real time that relate to your niche. For example, you could search for 'single malt scotch', and then join active conversations and share a review you've written about a new line of single malt scotch that'll be available in the United States within the next year. You can also specifically search for tweets limited to a specific geographic area, and tweets that contain question marks so you can engage people who are local to you and/or answer questions that people have on topics related to your area of expertise, which is a great way to build relationships.
4. Participate in Real Conversations By Eliminating Tweets With Links
If you search Twitter and use "-http" in your query, your results won't include tweets with links. Why would you want to do this? The best way to use Twitter is to participate in genuine conversations that result in relationship building and meaningful engagement. Unfortunately, too many people use Twitter as a spamming ground to drop links in the hope that they'll turn a profit through sheer volume of posts. Eliminate tweets with links using this simple hack, and all that noise goes away.
5. Unclutter Your Emails By Disabling Twitter Email Notifications
This one is simple as can be, but extremely helpful. Go into your Twitter profile menu, go to the email notifications tab and click the button to turn them off. You'll stop getting all of those annoying notifications about who you should be following and who tweeted or retweeted what.
6. Consider Saving Your Most Engaging Tweets For Fridays
One of the more popular hashtags on Twitter is #FF, which is short for 'Follow Friday'. The idea behind this is that on Fridays people recommend Twitter accounts for other people to follow. While there's no guarantee that somebody will add you to their Follow Friday recommendations, you may have followers who use the hashtag on a regular basis. Post some really engaging content on Fridays, when Follow Friday is people's minds, and you just might get a few additional #FF plugs.
7. If You Publish a Promoted Tweet, You Can Make it Invisible to Your Followers
When you create a promoted Tweet, you may not want to make it visible to your current followers. For example, if you're in the midst of a campaign to get new followers, you might be offering some incentive for those who start following you or retweet your promoted tweet. If you only want to include your targeted audience members, you can select an option to only send to those accounts, not to the accounts that are already following you.
8. Leave Room For Retweeting
You have 140 characters to get your point across in a Tweet, so you should use all of them in order to maximize attention, right? Maybe not. One of the best ways to spread your message is via re-tweets, and if somebody's going to retweet something of yours, they may want to add a bit of their own commentary or tag somebody. Consider leaving a bit of extra room so that your original message is more likely to be left intact.
This is especially important if the last part of your tweet is a link.
9. Tweet Like a True Social Media Marketer
As a general rule, if you have international followers, the best time for you to tweet is during the business hours of the Eastern Standard Time zone. This is when you're likely to have the most active, online users reading, retweeting, and replying to your posts. Of course, everybody's audience is a bit different. If tweeting like an East Coaster doesn't get the results you want, you can try tweeting on a different time schedule. Try tweeting something particularly engaging such as a giveaway at different times of the day, and see when it gets the most response. You can also use an app like TweetDeck to schedule your tweets to go out on a 24 hour cycle.
10. Get The Data On Your Last Four Weeks of Tweeting With Free Analytics
If you're using Google Analytics, you're no doubt alsready across the majority of data related to website traffic being generated by your Twitter efforts. What you may not know is that Twitter also provides free analytics - all you have to do is sign in and navigate to analytics.twitter.com and there you'll receive feedback about your last month of activity. Twitter will tell you about your most influential followers, which followers are new, which content is receiving the most retweets, and more useful data. Click on the Tweets tab in analytics and you'll get information on impressions and engagement. And finally, if you're signed up for Twitter ads, you can get free access to conversion tracking.