Nothing says "battle" quite like watching this year's U.S. presidential candidates vie for attention on social media. And while Clinton and Trump have both been aggressive about posting frequently across social channels, the driving force behind their respective influence has been the everyday people who share the candidates' messages with their networks of friends, family and colleagues.
With the election in its final stretch, we used our platform to analyze the candidates' Facebook Page activity from the last seven months. Our aim was simple: Determine which candidates' "micro-influencers" (people with between 500-10,000 followers) have had the most influence on Facebook, and look at how their influence has changed over time.
This analysis focused on each candidates' 100 most influential fans based on both their engagement, and their ability to drive engagements within their network with organic posts on each candidate's Facebook Page. We captured the data at the conclusion of three key events in the campaign: Super Tuesday, the GOP Convention, and October's final debate.
For the first time in this election, not only are more people are talking about Clinton than Trump, but Clinton's top 100 most influential fans are driving significantly more action than Trump's. Check out the infographic below for a full summary of our analysis.