How to Use Twitter's New Engage App to Measure Your On-Platform Success
Managing your Twitter success can be challenging.
It can be difficult to pinpoint what type of content your followers interact with, and what strategy you should take to capture the most impressions, Retweets, and likes.
To address this problem, Twitter recently launched a new app called 'Engage' that helps users evaluate their analytics, and make the appropriate adjustments.
And there are some other cool features within Engage which are also notable - namely the Trending and Your Audience sections.
Here's a quick overview of what Engage has in store, and how to best use its features.
The 'Top' section allows users to see whether an influencer has followed, tweeted, or interacted with them in some way. It cuts through the noise of the Notifications section in the regular Twitter app, making sure that you don't miss a chance to engage with one of your more valuable connections.
I love this feature for both my personal and company brands - it saves time and ensures I don't miss any opportunities.
The Mentions section gives you the opportunity to see only those who have mentioned you in tweets. This differs from the regular Notifications section in the main Twitter app only slightly, by separating other actions and only displaying mentions.
If you're not a regular Twitter user, this feature is useful, and will cut down on your scrolling at the least.
Now this feature is useful. The Verified section shows you all of your notifications that come from Verified accounts.
With the Twitter app alone, you'd have to go through each like, follow, and mention to see if an account was verified; this section removes the extra effort.
The Live section of Engage is for the Twitter power user - it enables you to see if your most recent content is performing well, giving you the opportunity to be critical and adjust your strategy.
You can see impressions, likes, retweets, mentions, and video views, all within one spot. It also lets you compare the past seven days to the week prior - if you see your numbers dipping, you may want to adjust the type or frequency of your content.
5. Your Fans Are Tweeting About
Similar to trending in the main app, this section lets you see what topics are resonating amongst your own followers. If you notice a hashtag that's relevant to your industry, be sure to tweet to capture the maximum impressions.
This can be a great way to get in front of both your audience, and those similar to it.
6. Your Audience
Have you ever wanted to know where your followers live - or more importantly, which time zone they're in? Now you can see where your audience is located, broken down by countries worldwide. Keep this in mind while tweeting - although you may be from a certain location, your followers can be from all around the world.
The new Engage app offers a heap of great features that are not available in the main Twitter app. If you want to see your Twitter engagement grow, consider downloading it today.
You can download Twitter Engage in the App Store (note: Twitter Engage is only available for iOS and in the United States at this time).
Follow Justin Kerby on Twitter