If You Aren't on Pinterest, You Are Losing Sales
If you decided that Pinterest wasn't right for your business, you might need to reconsider.
Pinterest accounts for 90% of the social media shares on the web. And it is the second largest driver of traffic among the social media platforms.
More important, pins drive more revenue to ecommerce stores than any other kind of social share. Pinterest generates more referral traffic than YouTube, Google, LinkedIn and Reddit combined.
How should you start using Pinterest? Target might be a good example of how just installing a "Pin it" button can be a game changer. Target generated nearly 1 million pins and repins just by installing the button on their website.
It also turns out that the people who use Pinterest are comparatively big spenders. They spend more money, more often, on more items than people who use Facebook, LinkedIn, or Tumbler.
Pins are 100 times more viral than tweets. And about 47% of U.S. online shoppers have made a purchase based on a recommendation from Pinterest.
If you are business that does any B2C sales, you gotta be on Pinterest. If you are a business that needs to build traffic to your website, you gotta be on Pinterest.
How? The low-hanging fruit is to simply add a "Pin it" button. Then, if you have visual content, start your Pinterest account and start pinning!
Tomorrow, I'll post an infographic about how businesses should get started on Pinterest.