Facebook recently announced the launch of their new dynamic Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now through Facebook's Marketing Partners, it's coming soon to the self-serve platform.
What started off as a normal Thursday quickly spiraled into one of the oddest days on social media that I've ever seen. Two separate events rocked Twitter and suddenly took off to become featured stories on national news channels and top business publications. What happened? Why does it matter? How can we, as marketers, take advantage?
In March, Facebook finishes a year-long process to migrate all existing Facebook apps to their v2 framework. This allows for consumers to have much more control about the data they share with companies when they use social login.
Once primarily associated with display, programmatic advertising can now be described as simply the automation of media buying and optimization that’s centered on audiences. When we think about it in this context, the meaning behind it has evolved, and extends more broadly across digital advertising. Search, as the first pure form of a programmatic channel, offered automation, transparency, and the ability to leverage data such as geography, time of day, or device type in order to make more intelligent decisions and to improve relevancy.
If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in their News Feed.
These creative and ‘out of the box’ tips will help to promote your next event on social media. If successful, they will not only draw a larger audience but they will impact your search rankings and leverage traffic to your website.
A new feature added by Facebook is an effort to create a living will for you on your social media profile. This will make the process of accessing your account easier for your loved ones after you have passed away.