In a recent column, I shared 13 ways for marketers to beat the Facebook algorithm and as you may notice, most of those tactics were designed to help make your content catchier and more interesting - more engaging. Now, let’s have a look at three specific, crazy-powerful Facebook publishing features you can use to drive those shares, comments and likes, engaging fans and showing Facebook just how relevant and awesome you are.
While most marketers are focused on getting content into the news feeds of the world, it’s important to remember the less obvious functions and marketing applications of social channels. Here, I'm choosing to focus on Facebook and Twitter as they are the most advanced in paid capabilities and therefore starting to be overlooked in other areas.
What if I told you that I have an advertising campaign on Facebook that generates over 500 percent ROAS (Return on Advertising Spend)? And that same campaign routinely sees anywhere from six to 15 percent CTR (Click-Through-Rate). Maybe this sounds a bit like advertising folklore, but not only am I doing it - I can show you how to do it as well.
Reach used to be the standard measurement for the total audience size available in a given medium for an advertising message, it was then co-opted to help define the earned impressions generated by social media. Now that branded content and owned networks are becoming a bigger part of the marketing mix , there is a need for an updated Reach KPI to measure how well content marketing is driving views and brand loyalty.
This infographic shows a simplified version of how a business page can grow their page, get more fans, get higher reach and engagement and get more leads and more sales. Each of the 4 areas are necessary to maximize your page and increase reach and profit with Facebook in 2015!
For more people to see your posts, your B2b Facebook posts need “likes” shares and comments, collectively known as “engagement”. This concept should drive every single post you make for your business’ page. Facebook marketing can be particularly tricky for B2Bs, who do not have the traditional consumer customer base. Luckily, B2B marketing is my expertise. Here are my top tips for B2B small businesses to beat the organic reach problem on Facebook.
Combined, Facebook's two announcements last week shed light on Facebook’s upcoming ecommerce and mobile commerce strategies. Using The Find, Facebook can create a shoppable search engine that rivals Google and Pinterest, and then, through its payments capabilities, the company can process transactions for those items via mobile –– all without having to leave the app.
Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics, which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014.
Literally every time I get into a conversation about the value of social media, there is always a non-believer that triumphantly proclaims that Facebook is dead and teens leaving. Facebook is old and lame…it’s not “on fleek”. Well guess what? The kind folks over at the Pew Research Center did a study that found that 71% of teens between the ages of 13 to 17 use Facebook.
“Everything you do in public, your behavior, appearance, things you say and even people you associate with, every act is done with self-promotion in mind.” I thought it was a bit of an over exaggeration when I heard it several years ago at a seminar on communication. However, sometimes, and more...