Connect with us:
Social Media Today on FacebookFollow SocialMedia2day on TwitterJoin SocialMediaToday LinkedIn Group



September 30, 2016
With so much content online, brands need new ways to stand out. Here are three tools to help.
August 30, 2016
Having access to data is one thing, but being able to transform that into a resonant piece of content poses a whole set of additional challenges.
The Top 3 Questions People Ask About Storytelling | Social Media Today
April 21, 2016
Advertising today is about connection . It’s about storytelling and story starting . You have to tell the right stories at the right time to truly connect with and inspire your audience.
Connecting Through Stories and Archetypes: How to Think, Talk and Act Like Your Customers | Social Media Today
March 23, 2016
Remember how captivating a good story could be when you were a kid? You felt connected to those far-away, imaginary characters because of the power of a good narrative.
9 Tips for Brand Storytelling on Social Media | Social Media Today
February 17, 2016
“A place is only as good as the people you know in it. It's the people that make the place.” -Pittacus Lore. The same can be said about context within a story. Without context your story could lose its meaning, fall on deaf ears or be misinterpreted. It's the context that brings a story to life.
February 15, 2016
Telling a brand story is like telling a love story. It's the most powerful digital marketing tool any organization has, and it’s particularly powerful for purpose-driven brands, where the tangible goal is more than just making a profit.
February 05, 2016
Every Super Commercial you watch this Sunday came with a price tag of five million dollars. The same amount that GoPro will grant in cash prizes this year to its fandom of content creators in the GoPro Awards. The former represents the behemoth of traditional advertising, and the latter is arguably the future. Super Bowl Ads tell :30 to :60 stories that make an immediate impression and the GoPro Awards start stories that last a lifetime. One is an expense and the other is an investment.
February 02, 2016
For a long time, it was believed that people make decisions rationally, while the importance of emotions was not recognised . Nowadays, we understand that people tend to make decisions based mostly on their emotions and positive and negative affect.