This week has been rife with online excitement about the Boston Marathon, Earth Day, and more. Not to mention the widely celebrated, unofficial holiday 4/20 - a day of reveling in honor of all that is cannabis, which managed to coincide with the Boston Marathon this year and make it into the top ten most used hashtags associated with the race.
This week, there have been over 184,000 mentions on Twitter about this past Monday's Boston Marathon.
The globally watched sporting event coincided with 4/20, propelling #happy420 to a spot in the top 10 hashtags associated with Boston Marathon conversations this year.
Major topics over the last week have included the usual suspects regarding the marathon, along with the race winners. An interesting topic that was popular in the conversation was "muscular dystrophy", referring to the news of a runner who finished the race after 20 hours. The Twitterverse was in awe of this amazing feat.
Destination: White House 2016 - The Twitter Race
Seems like the whole online community is getting antsy for a presidential election that 18 months from now. We've started tracking the politicians that have confirmed they are running for US president in 2016, and a few other "possibilities."
In the last week, Hillary Clinton has continued to dominate conversations after officially announcing she will run for president. From the Republican party, the conversations about Ted Cruz and Jeb Bush are neck and neck as of yesterday, as the volume of mentions for those two potential candidates mirror each other in quantity.
On the subject of our home planet Earth, there are a lot of opinions. And when Earth Day rolls around on April 22 each year, conversations range from the optimistic and productive, to the accusatory and conspiracy-driven.
At Brandwatch, we looked at several different areas of the Earth Day conversation including brands leading the conversation, the Greenwashing hashtags, and identified the Top 100 Eco Influencers on Twitter in partnership with Corporate Knights.
The full Twitter list of the most influential Twitter users on green issues is here.
Also, we listened to general conversation about Earth Day, and saw over 1.3 million mentions on social media on Wednesday, April 22 alone.
On Wednesday, April 22, we saw over 1.3 million mentions on social media about the international environmental awareness holiday. The conversation peaked at 11am ET with more than 4,000 mentions.
When it comes to Earth Day conversations, women were Tweeting more, posting 57% of the conversation.
Brands were getting in on the conversation, as always, with some of the most mentioned brands including NASA, WWF, and Kiehl's.
Most mentioned topics and phrases on Earth Day centered around positive celebrations of the planet, as well as Google's Doodle.
Top 20 hashtags in the Earth Day conversation:
Top 20 mentioned tweeters include NASA, The White House, WWF, etc.
It's gonna be May
Summer is around the corner, allegedly, and we've got our eye on all things trending on social media.