Content Marketing: Page 121

  • 4 Ways to Get More "Now-ism" Into Your Social Media Strategy

    Businesses often get caught up in creating the perfect strategy and forget the importance of being reactive. This is where "now-ism" comes in, encouraging spontaneity, taking chances and real-time marketing.

    By • April 15, 2016
  • SMT Expert

    3 Content Planning and Publication Mistakes Brands Make (and How to Fix Them)

    Creating original content is always a challenge because doing content right takes time and planning. In this post, Bob Carver looks at three mistakes brands make related to content planning and publication, as well as ways to help fix those problems.

    By • April 15, 2016

  • 5 Simple Ways to Include Influencers in Your B2B Marketing Strategy

    Even though "influencer marketing" is a relatively new marketing buzzword, the overall concept of tapping into a network of influential people to help promote a message, product or event has been around for a long time. So what's with all the attention influencer marketing is getting now?

    By • April 15, 2016

  • What do Local Buyers Want From Your Website?

    Even the tiniest company should probably have some kind of professional web presence. It's just common sense - potential buyers do everything on the web these days, and you want them to be able to find you there

    By • April 14, 2016

  • This is How to Cure Content Cringe: 4 Quick Reminders

    Do you suffer from content cringe? Imposter syndrome? Any other range of reasons/excuses as to why you can't create content? Here are some tips to get you going.

    By • April 14, 2016

  • 4 Tools to Replace Topsy (Which is Gone. Time to Move On)

    Dear Topsy users, We get that you're sad. Apple shut down Topsy and the world might be over. It's always hard to lose a loved one, especially when it made your searching binges so much easier. In case you still don't understand why Apple even bought Topsy to begin with, here's the jist. Unlike ...

    By • April 13, 2016

  • Why is Yelp Filtering My Reviews?

    In this post we'll tell you why Yelp sometimes filters legitimate reviews and give you some tips for improving the chances that your reviews stay recommended.

    By • April 13, 2016

  • 7 Essential Tools for Building Your Personal Brand Online

    Personal branding doesn't have to be a full time job. Here are 7 tools that make it easy to monitor and improve your online brand.

    By • April 13, 2016

  • 60 Seconds to Success: How to Use Instagram's New 60-Second Video Option

    Instagram will soon enable all users to upload 60 second videos, which presents a whole new creative option for marketers. Here are some ideas on how to use it.

    By • April 12, 2016

  • Email Builder Comparison - GetResponse Vs MailChimp Vs Aweber

    An email marketing tool has three main priority areas: lead capture, content creation and deliverability. In this article, we we'll compare the biggest email marketing tools based on their email builder tools.

    By • April 12, 2016

  • Make Your Visual Marketing Matter More [Podcast]

    In a new episode of the Content matters podcast, Andy Crestodina and Barry Feldman discuss visual content - why it matters, how it works and how to do it well.

    By • April 12, 2016

  • How to Tap Into Influencer Marketing Opportunities

    Influencer marketing is about focusing your marketing message through specific individuals who have influence over a key market segment you're looking to target.

    By • April 11, 2016

  • Top 5 Facebook Video Statistics for 2016 [Infographic]

    Here are five of the most important Facebook video statistics which underline why video is at the forefront of Facebook's growth strategy for 2016.

    By • April 10, 2016

  • Social Media Ads for B2B: Where to Start?

    B2B decision makers and influencers are still people who use social media. It may not be as easy to find them or to grab their attention when they're not in "work" mode, but that doesn't mean it's impossible.

    By • April 8, 2016

  • How to Approach Customers Without Intruding Upon Them: 5 Dos and Don'ts

    While technology has offered businesses key insights by tapping into the power of predictive analytics, real-time communication channels, and customer data sources, these digital experiences can override one of the most important components to building strong customer relationships: humanity.

    By • April 8, 2016

  • Snapchat for Business: How to Reach Millennials Through Storytelling

    With 100+ million daily active users, and 6 billion daily video views, Snapchat is one of the fastest growing social networks. In this post, Carlos Gil outlines why Snapchat is becoming increasingly important, and how brands can best utilize the platform.

    By • April 7, 2016

  • Why Virtual Conferences Make Me Giddy and How You Can Host One

    Virtual conferences are a great way to match the increased connectivity of the web with our human need for interaction. Here's some tips on how to run one.

    By • April 7, 2016

  • 6 Businesses that Rock at Video Marketing

    Video marketing is becoming increasingly popular, increasing competition for audience attention in the video space. But there are ways to cut through the noise - here are 6 businesses that are winning at video content.

    By • April 7, 2016

  • 5 Content Marketing Metrics You Should Be Tracking

    If you promised yourself that 2016 was going to be the year that you doubled-down on content marketing for brand growth, it's imperative that you've also established a clear understanding of your metrics for success.

    By • April 7, 2016

  • The Ultimate Guide to Link Building with Content

    Generating links is one of the key aims of a content marketing strategy - this guide outlines how to create linkable, high-quality content for your website.

    By • April 6, 2016

  • How Brands Can Use Influencers to Make the Most Of Instagram's New Feed

    Marketers remain nervous about the possible impacts of Instagram's coming algorithm-defined feed, but one way to safeguard against reach reductions could be to work with influencers - here's four tips on maximizing your Instagram influencer campaigns.

    By • April 6, 2016

  • 10 Content Marketing Tips from Dry and Boring Industries

    Even if your brand is considered 'dry' and 'boring' there are still ways you can leverage content marketing to increase traffic and boost your brand.

    By • April 6, 2016

  • A to Z of Content Marketing: A 40 Point Checklist [Infographic]

    This infographic outlines 40 tips on promoting and creating content to help you maximize both reach and return from your efforts.

    By • April 6, 2016

  • Sonic Creates Square Shaped Milkshakes Exclusively for Instagram

    To expand their audience reach, Sonic has designed a range of Instagram-inspired square milkshakes to be made available to Coachella attendees.

    By • April 5, 2016

  • New Study Shows Targeted Ads Can Influence Self-Perception, Boost Interest

    New research has suggested that aside from acting as a reminder and getting people to come back to your site to make a purchase, remarketing may also have the capacity to alter a users' perception of themselves, and thus make them more likely to convert.

    By • April 5, 2016