Content Marketing: Page 121

  • 4 Groundbreaking Facebook Ads That Digital Marketers Need To See

    Which brands are elevating the art of social media advertising with a combination of innovative visual tactics and mind-blowing creative? Check out these groundbreaking examples.

    By • April 19, 2016

  • How to Make Video Storytelling Work for Your Brand

    This won't be the first time you've heard this: video is the future of marketing. Globally, 80% of all Internet traffic in 2019 will be video. Using the word, "video," in an email subject line can boost click-through rates by 65%.

    By • April 19, 2016

  • Note to the Nearly Half of US Small Businesses Still Not Mobile Optimized: Get Crackin'

    According to a recent poll of U.S. small businesses, only 52% of respondents confirmed their website was mobile optimized. This, despite the rise in mobile activity, particularly online shopping and purchase research.

    By • April 18, 2016

  • 6 Landing Page Mistakes You Want to Avoid at Any Cost

    A great landing page that converts often leads to higher rankings and lower ad spend. A bad one can threaten your entire AdWords account and get your site yanked from the listings due to a dreaded Google suspension.

    By • April 18, 2016

  • Using Infographics to Showcase Taboo and/or Boring Industries

    Marketing taboo industries, or even what many would call "dull and boring" industries, adds an additional challenge, but through the use of infographics, you can take your marketing plan in an unexpected direction - and grab more of your audience's attention as a result.

    By • April 17, 2016

  • Content Marketing: Speedy Delivery Methods Through Facebook and Google

    People are more likely to read content that loads faster. Now, both Facebook and Google have ways for businesses who publish content to prioritize speed.

    By • April 17, 2016

  • How to Write Your Own Website Copy (But Please Don't)

    There's little you'll do in marketing that's more important than your website. It's crucial that your website copy be clear, concise, memorable, and engaging.

    By • April 16, 2016

  • What's the Cost of Video Production for the Web?

    Video consumption has seen massive growth on the web, but if your brand is looking to catch onto that trend and produce engaging video content, how much should you expect it to cost?

    By • April 16, 2016

  • How to Create a Series of Knowledge Videos

    Knowledge videos can be a great way to set you apart as a leader in your space. Here are some tips on how to create your own.

    By • April 15, 2016

  • 4 Ways to Get More "Now-ism" Into Your Social Media Strategy

    Businesses often get caught up in creating the perfect strategy and forget the importance of being reactive. This is where "now-ism" comes in, encouraging spontaneity, taking chances and real-time marketing.

    By • April 15, 2016
  • SMT Expert

    3 Content Planning and Publication Mistakes Brands Make (and How to Fix Them)

    Creating original content is always a challenge because doing content right takes time and planning. In this post, Bob Carver looks at three mistakes brands make related to content planning and publication, as well as ways to help fix those problems.

    By • April 15, 2016

  • 5 Simple Ways to Include Influencers in Your B2B Marketing Strategy

    Even though "influencer marketing" is a relatively new marketing buzzword, the overall concept of tapping into a network of influential people to help promote a message, product or event has been around for a long time. So what's with all the attention influencer marketing is getting now?

    By • April 15, 2016

  • What do Local Buyers Want From Your Website?

    Even the tiniest company should probably have some kind of professional web presence. It's just common sense - potential buyers do everything on the web these days, and you want them to be able to find you there

    By • April 14, 2016

  • This is How to Cure Content Cringe: 4 Quick Reminders

    Do you suffer from content cringe? Imposter syndrome? Any other range of reasons/excuses as to why you can't create content? Here are some tips to get you going.

    By • April 14, 2016

  • 4 Tools to Replace Topsy (Which is Gone. Time to Move On)

    Dear Topsy users, We get that you're sad. Apple shut down Topsy and the world might be over. It's always hard to lose a loved one, especially when it made your searching binges so much easier. In case you still don't understand why Apple even bought Topsy to begin with, here's the jist. Unlike ...

    By • April 13, 2016

  • Why is Yelp Filtering My Reviews?

    In this post we'll tell you why Yelp sometimes filters legitimate reviews and give you some tips for improving the chances that your reviews stay recommended.

    By • April 13, 2016

  • 7 Essential Tools for Building Your Personal Brand Online

    Personal branding doesn't have to be a full time job. Here are 7 tools that make it easy to monitor and improve your online brand.

    By • April 13, 2016

  • 60 Seconds to Success: How to Use Instagram's New 60-Second Video Option

    Instagram will soon enable all users to upload 60 second videos, which presents a whole new creative option for marketers. Here are some ideas on how to use it.

    By • April 12, 2016

  • Email Builder Comparison - GetResponse Vs MailChimp Vs Aweber

    An email marketing tool has three main priority areas: lead capture, content creation and deliverability. In this article, we we'll compare the biggest email marketing tools based on their email builder tools.

    By • April 12, 2016

  • Make Your Visual Marketing Matter More [Podcast]

    In a new episode of the Content matters podcast, Andy Crestodina and Barry Feldman discuss visual content - why it matters, how it works and how to do it well.

    By • April 12, 2016

  • How to Tap Into Influencer Marketing Opportunities

    Influencer marketing is about focusing your marketing message through specific individuals who have influence over a key market segment you're looking to target.

    By • April 11, 2016

  • Top 5 Facebook Video Statistics for 2016 [Infographic]

    Here are five of the most important Facebook video statistics which underline why video is at the forefront of Facebook's growth strategy for 2016.

    By • April 10, 2016

  • Social Media Ads for B2B: Where to Start?

    B2B decision makers and influencers are still people who use social media. It may not be as easy to find them or to grab their attention when they're not in "work" mode, but that doesn't mean it's impossible.

    By • April 8, 2016

  • How to Approach Customers Without Intruding Upon Them: 5 Dos and Don'ts

    While technology has offered businesses key insights by tapping into the power of predictive analytics, real-time communication channels, and customer data sources, these digital experiences can override one of the most important components to building strong customer relationships: humanity.

    By • April 8, 2016

  • Snapchat for Business: How to Reach Millennials Through Storytelling

    With 100+ million daily active users, and 6 billion daily video views, Snapchat is one of the fastest growing social networks. In this post, Carlos Gil outlines why Snapchat is becoming increasingly important, and how brands can best utilize the platform.

    By • April 7, 2016