Content Marketing: Page 120

  • Voice Search Is Increasing: How This Changes Your Digital, Content And Social Media Marketing Strategies

    Voice and conversational search has increased rapidly in recent years, and it's evolution could have significant impacts on your marketing strategies.

    By • May 9, 2016

  • New Report Shows Long-Form Content Generates 2x the Engagement of Short-Form on Mobile

    Which should you focus your content efforts on - short-form content, or longer, more in-depth posts? This is the question Pew Research sought to answer in a new study.

    By • May 6, 2016

  • Your Clever Title Could Be Ruining Your Credibility - Here's Why

    Are you a 'guru' or a 'maven'? In this post, Jo Lynn Deal explains why using creative descriptors like these might actually be hurting your reputation, and offers alternatives to improve your personal branding.

    By • May 6, 2016

  • The Missing Ingredient in Your Social Media Marketing Recipe

    Do you know which ingredient is missing from your social media marketing recipe? Find out which content type could take your efforts to Michelin-star level.

    By • May 6, 2016

  • Email Marketing: How to Launch a Successful Campaign

    As more organizations recognize that email can be as effective and inventive as any other marketing tool, it's worth considering how to best use that tool to engage your audience.

    By • May 6, 2016

  • 7 Habits of Remarkably Authentic Brands

    Word-of-mouth is more important than ever in the social media era, and brand authenticity can go a long way towards fueling better reputation.

    By • May 6, 2016

  • Influencer Marketing: A Primer [Infographic]

    There are several strategic nuances to the process of influencer marketing. The folks at Simplilearn have created a comprehensive infographic which lays out the entire process.

    By • May 5, 2016

  • What Netflix Has Learned About How Viewers Respond to Images [Study]

    Netflix recently conducted a study into which images generated more interest in the shows displayed on their platform. And their findings raise some interesting considerations, which can be applied to more than just TV and movie listings.

    By • May 5, 2016

  • 6 Key Metrics to Drive Social Content Strategy

    It's crucial that you construct your social content around the key metrics that align with your marketing objectives - here are some important metrics to consider, and how to use them.

    By • May 5, 2016

  • The Rise of People-Based Advertising [Infographic]

    Digital marketing software provider Signal and market research firm eConsultancy recently surveyed 350 senior North American marketers to better understand the impact of people-based advertising in their businesses.

    By • May 4, 2016

  • How to Write Powerful Headlines that Demand Attention [Infographic]

    Your headlines - on blog posts, infographics, articles, landing pages, email campaigns and other marketing collateral - are arguably the most important part of your copy.

    By • May 3, 2016

  • Your Content Experience Matters More Than You Think

    Providing a good experience means, first and foremost, thinking about the user and how they consume your content, which includes every aspect of it's presentation.

    By • May 3, 2016

  • So You Want To Build An App Do You?

    Your web design and online marketing team can do a lot to help your software company grow, but it's going to be a lot more successful if you have a good sense of what your business model looks like.

    By • May 2, 2016

  • How To Get Your Small Business Started With Content Marketing

    Everyone deals with writer's block sometimes, but as a content marketer, it's important to have a steady flow of ideas if you want to keep marketing your business effectively.

    By • May 1, 2016

  • The Benefits of Using Social Media for Customer Service

    As more and more users - and businesses - embrace social media, the opportunities for its use as a customer service tool expand dramatically.

    By • May 1, 2016

  • The Top 9 Tactics for Finding New Customers Online [Infographic]

    Looking to grow your list of leads? You can rely on these tried and true digital marketing methods.

    By • April 30, 2016

  • The Definitive SEO Checklist for Your Business [Infographic]

    If you're looking to get a better understanding of what's required to maximize your SEO efforts, this infographic comprises some 75+ on-page and off-page SEO techniques that can help you to improve the functionality and performance of your website.

    By • April 30, 2016

  • How to Create an Influencer-Generated "Bite-Sized Tips" Article that Gets Shared Like Crazy

    An article full of bite-sized tips always goes well because readers always find something to take home, and if you make those bite-sized tips tweetable right from the page, it goes even better.

    By • April 29, 2016

  • 50 Essential Features for Every Small Business Website [Infographic]

    When building out a new website, there are certain elements that you absolutely need to have. This infographic provides a listing of those key elements to ensure you don't miss anything.

    By • April 29, 2016

  • 5 Email Marketing Myths Debunked

    There is a misperception that email marketing campaigns don't work anymore. Let's set the record straight.

    By • April 28, 2016

  • 20 Pre-Production Steps for Creating Successful Video Content

    Here's a list of 20 video pre-production tips that'll help save you a lot of time, money, and hassle when creating video content.

    By • April 28, 2016

  • How to Build an Army of Influencers

    Influencer marketing is becoming increasingly important as social networks provide a platform for everyone to build any audience. So how do you go about making influencer marketing work for you? Here are some tips.

    By • April 28, 2016

  • 12 Tools and Resources to Boost Your Content Efforts

    Looking for better ways to come up with ideas, write content, create images and distribute your work? Here's a range of tools that can help.

    By • April 27, 2016

  • How to Make More From Less with Content Atomization

    Creating a consistent stream of content with the finite resources at your disposal can be tough, so you need to maximize your efforts in any way you can. Here are some tips on how to 'atomize' your content for better results.

    By • April 27, 2016

  • Beyoncé and the Value of Surprise Marketing

    With the release of her latest album, Beyonce has once again showcased the power of 'surprise marketing'. So what is it? And how can you use it for your brand's benefit?

    By • April 26, 2016