Content Marketing: Page 120

  • The 5 Golden Rules of SEO in 2016 [Infographic]

    What does the path to better organic SEO look like? Contributor Jeff Rum explores the search engine landscape in this post.

    By • May 17, 2016

  • 3 Ways to Get Influencers To Share Your Content

    Wouldn't it be great if you could get other bloggers, industry influencers, and relevant companies to share your articles for you?

    By • May 16, 2016

  • European vs US Markets: The Cultural Dilemma in Social Media

    While most US case studies tend to demonstrate a global approach that's then rolled out worldwide, they tend to underperform in European countries.

    By • May 16, 2016

  • Turning Your Most Loyal Customers into Steadfast Brand Advocates

    How can brands capitalize on strong relationships they develop with their audiences and use them to maximum effect? Contributor Martin Jones explores in this post.

    By • May 15, 2016

  • 6 Ways to Improve Your B2B Content Strategy

    A B2B content strategy is the key to your lead generation system. This guide from Referral SaaSquatch outlines the key details you'll need to focus on.

    By • May 14, 2016

  • Practicing Moderation with Your Marketing (and Why It Matters)

    It's true - marketers ruin everything. But it doesn't have to be this way. In fact, it shouldn't. By practicing moderation, you increase your chance of building long term connections with your audience.

    By • May 14, 2016

  • Does Your Company Have the Culture for Content-Driven Marketing?

    How much does company culture matter to a successful content marketing approach? Contributor Mike Sweeney examines the question in this post.

    By • May 13, 2016

  • 10 Effective Lead Magnets to Magnify Your Email List

    The purpose of a lead magnet is to inspire the people who are consuming your content to get on your email list. In this post, Barry Feldman explains the details of an effective lead magnet, and how to construct one.

    By • May 13, 2016

  • 6 Ways to Spark New Ideas for Content

    Here's a list of six ideas that I've found useful when trying to think up new content concepts. Some of them might seem obvious, but I tend to like them for their relative immediacy

    By • May 13, 2016

  • People Buy Emotions Not Things

    More than logic, emotions drive the majority of out purchase decisions. In this post, Bryan Kramer looks at some of the ways in which emotion can influence our buying behavior.

    By • May 13, 2016

  • 9 Easy Places To Find New Ideas For Great Content

    What do you do when your well of ideas content runs dry? In this post, Melonie Dodaro offers some tips on how to find new ideas for content.

    By • May 13, 2016

  • 5 Tips to Make Your App a Huge Success [Infographic]

    Building an app may be pricey, but retaining users and ensuring that they're active and engaged costs brands something, too.

    By • May 12, 2016

  • 8 Foundations to Build an Emotional Brand [Podcast]

    In a new episode of the Social Zoom Factor podcast, Pam Moore looks at the core fundamentals of an emotional brand, and how to better connect with your audiences.

    By • May 12, 2016

  • Is Content Marketing Better than Advertising?

    Is content marketing better than advertising? Contributor Frank Strong addresses the question in this post.

    By • May 12, 2016

  • Emoji Marketing: Are We Speaking the Same Language? [Infographic]

    Emoji have become a huge part of modern communication. This infographic breaks down the data behind the growth of emoji use, why they're so popular, and which are the most commonly used.

    By • May 12, 2016

  • Brands As Robots: The Future Of Tech Personalization

    What's the future of marketing technology? Will we soon be interacting with robots that provide highly individualized and immediate responses?

    By • May 12, 2016

  • 7 Ways to Use Color to Boost Your Twitter Ad Efforts

    Your choice of color can play an important part in the success of your social media ad efforts - and this is no less true when it comes to Twitter ads.

    By • May 11, 2016

  • 52% of Customers Expect Your Brand to Respond to Their Reviews

    Research shows that consumers expect quick response from brands they contact via Facebook and Twitter - but is that expectation the same for review sites like Yelp and TripAdvisor?

    By • May 11, 2016

  • How to Write Better Content for the Web

    The websites that you go back to are the ones that best anticipate your needs and the ones that clearly answer your questions, quickly and without too much scrolling.

    By • May 10, 2016

  • Voice Search Is Increasing: How This Changes Your Digital, Content And Social Media Marketing Strategies

    Voice and conversational search has increased rapidly in recent years, and it's evolution could have significant impacts on your marketing strategies.

    By • May 9, 2016

  • New Report Shows Long-Form Content Generates 2x the Engagement of Short-Form on Mobile

    Which should you focus your content efforts on - short-form content, or longer, more in-depth posts? This is the question Pew Research sought to answer in a new study.

    By • May 6, 2016

  • Your Clever Title Could Be Ruining Your Credibility - Here's Why

    Are you a 'guru' or a 'maven'? In this post, Jo Lynn Deal explains why using creative descriptors like these might actually be hurting your reputation, and offers alternatives to improve your personal branding.

    By • May 6, 2016

  • The Missing Ingredient in Your Social Media Marketing Recipe

    Do you know which ingredient is missing from your social media marketing recipe? Find out which content type could take your efforts to Michelin-star level.

    By • May 6, 2016

  • Email Marketing: How to Launch a Successful Campaign

    As more organizations recognize that email can be as effective and inventive as any other marketing tool, it's worth considering how to best use that tool to engage your audience.

    By • May 6, 2016

  • 7 Habits of Remarkably Authentic Brands

    Word-of-mouth is more important than ever in the social media era, and brand authenticity can go a long way towards fueling better reputation.

    By • May 6, 2016