Content Marketing: Page 132

  • Raising the Bar for Tech Sector Marcom

    Does your brand message stand out in the marketplace? Does your narrative convey bold ideas, new experiences and customer stories that engage and excite people to learn more about your company? Has your marketing team fully embraced the tools and techniques of content marketing? Or, are your efforts still being surpassed by more progressive competitors?

    By • Nov. 30, 2015

  • Black Friday's Failure Masks the Real Story: The Rise of Ecommerce, Especially on Mobile

    By now you've probably heard the news that Black Friday kind of sucked this year. Heck, we even got into it here at Social Media Today. But all the delicate downers or outright pessimism misses a big point: Ecommerce, and especially mobile commerce, and growing by leaps and bounds.

    By • Nov. 30, 2015

  • 8 Copywriters Share 8 Secrets to Creating Content Like a Pro

    As a rule, copywriters write for money. You won't find many hobbyists. Bring a person's livelihood into a thing-like writing-and people tend to get smart fast. So, following that logic-if you want to learn how to write smart, talk to a copywriter.

    By • Nov. 30, 2015

  • The Season Of 'Graming: An Analysis Of Product and Visual Trends On Instagram [Infographic]

    With Instagram growing as a commercial platform, this infographic from Curalate highlights some of the biggest products and visual trends of the holiday season - and what they mean for your business.

    By • Nov. 28, 2015

  • Are Luxury Brands Becoming the New Porn in Social Media?

    Luxury fashion brands are on the edge of a very interesting momentum. What was once the most avant garde exclusive circle, now seems an "affordable" and playful garden for the general public. But is it really the case?

    By • Nov. 27, 2015

  • Biggest Changes to SEO This Year That Will Change How You Do Your Job [INFOGRAPHIC]

    How is Google fine-tuning its search algorithms? How can your brand keep ahead of the pack by anticipating or responding to these changes? An infographic from Executive SEO Inc. explores the way SEO has changed in the past year.

    By • Nov. 27, 2015

  • SEO Is Squirrely and Most SEOs Aren't To Blame

    Reputable SEO companies can't guarantee first-page rankings, especially for highly sought-after and competitive terms. That's because they don't know the inner workings of Google's ranking algorithm, they can't predict what and when algorithm changes are coming, and they don't know what the competition is up to.

    By • Nov. 27, 2015

  • 8 Tricks to Producing More Engaging Blog Posts

    Many people believe that blogs are meant only to drive people to your website. While making your website more searchable is a reason for having a blog, it is not the only reason to have a blog. You also want people to read your blog to get information about your industry. You people to connect with you on a more personal level that might lead them to buy from you eventually. You want to build your credibility in the field as an expert. You want to build trust with your customers. And, you want to build name recognition with your potential clients and customers. Brand awareness is an end result you want to get from blogs.

    By • Nov. 27, 2015

  • What Your Marketing Agency Should Be Doing for You

    You've hired a marketing agency or are at least considering it. That's great; it means that you can see the business value in investing in marketing activities. That's no easy first step, especially for a traditional B2B business that relies heavily on its sales team. That said, it's important that you discuss what you are looking for from an agency and compare that to how they operate and add value. This isn't just a one-time conversation either. Relationships with external vendors need to be managed on an ongoing basis, so make sure you're communicating what you need from each other to do the best work you possibly can.

    By • Nov. 26, 2015

  • Creating a Holiday Marketing Campaign: A Step-by-Step Guide

    The big December marketing push is around the corner. But there's no need to panic. You've still got time to build the kinds of lead-generating marketing campaigns that will give your brand momentum well into the new year - and beyond.

    By • Nov. 26, 2015

  • What Is the Real Cost of Social? [INFOGRAPHIC]

    There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free. An infographic by Focus.com uncovers some of the costs of using social media for marketing, "from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost," according to an article in AdWeek by Megan O'Neill.

    By • Nov. 25, 2015

  • Digital Marketers: We Have a Lot to Be Thankful For

    With another Thanksgiving holiday upon us, it seems only proper that we digital marketers take a moment to reflect on the fact that we have a lot to be thankful for. After all, whether by fate or design, we find ourselves working in a fast-growing field where our skill sets are currently highly sought after, and are expected to be in even greater demand in coming years.

    By • Nov. 25, 2015

  • Why Visual Content Is the Key to Conversion [INFOGRAPHIC]

    Visual content is the key to getting customers to consider you in the first place, and then to stay. A lot can happen in a first glance.

    By • Nov. 25, 2015

  • Black Friday Foot Traffic: Where We're Doing Our Holiday Shopping [INFOGRAPHIC]

    A new infographic from Google looks into the where, when, and why people actually get out of their homes to go shopping on the most annoying shopping day of the year, noting the important fact that Google's data isn't just relevant to shoppers, but to stores and advertisers as well.

    By • Nov. 25, 2015

  • Holiday Marketing on Social: Everything You Need to Know [Infographic]

    It might be a little late to start up a full-fledged holiday marketing strategy from scratch, but if you're looking for some last-minute insights and tweaks to your current social media marketing campaign, The Shelf's got you covered with their new Holiday Marketing infographic.

    By • Nov. 25, 2015

  • Google Reveals Black Friday In-Store Traffic Data to Help Improve Focus of Online Ads [Infographic]

    Throughout the evolution of social media as marketing medium there's been one question that's persisted through all the updates and iterations and stats. That question? What's the ROI of social? And now we're seeing the next evolution on this front, with more digital platforms providing tools to better link online marketing with offline results.

    By • Nov. 25, 2015

  • The Anatomy of a Successful eCommerce Site

    If you're looking to learn the elements of what makes an amazing eCommerce site, then this guide is what you need. Allow me to share with you the 10 characteristics of a winning eCommerce site.

    By • Nov. 25, 2015

  • 5 Infographic Design Tips for Content Marketers [INFOGRAPHIC]

    So if you're a content marketer and you haven't been maximizing your potential for visualizing data, then it's about time you started. It can be incredibly overwhelming to begin producing your own infographics. Where do you start? Is it worth hiring an agency? Or perhaps it's better to contract a designer?

    By • Nov. 25, 2015

  • 3 Quick Editorial Tips to Make Your Content More Impactful

    Generally speaking, writers and content marketers are a pretty tough group to please. Seriously, ask any writer about this and he'll be more than happy to talk your ear off about his biggest critic: himself. More often than not, it seems that nothing is quite as polished as it should be.

    By • Nov. 24, 2015

  • 10 Critical Components of a Solid SEO Strategy

    Find out the 10 critical components of an SEO strategy that will help get your website to the top of the SERPs.

    By • Nov. 24, 2015

  • Why Your Small Business Needs to Consider the Customer Testimonial

    These days, customer testimonials have become standard practice for nearly all business models. From big time investment firms to sellers on Amazon, everyone's looking for a blurb letting know why you should trust their service. Customer testimonials serve several applications that will boost your business's success. We will go over these uses and how you can solicit them from customers.

    By • Nov. 24, 2015

  • Instagram Will Make Your Brand More Money Than Facebook [INFOGRAPHIC]

    Where should brands put their resources on social? It looks like Facebook has plateaued, while Instagram is in a rapid growth phase.Check out this infographic from selfstartr.com. It shows that while Facebook has seen a 63% decrease in organic marketing reach since 2012, Instagram has seen a 115% increase in the same period.What does that look like? Organic reach on Facebook was about 4% in 2014, while Instagram reach was 28%.

    By • Nov. 24, 2015

  • Digital Marketing Superheroes Are the Catalyst for Change

    Informed management consultants and industry analysts agree, the digital transformation journey begins with the adoption of digital marketing practices that enable companies to evolve beyond obsolete advertising-centric thinking.

    By • Nov. 24, 2015

  • 7 Steps to Building Your Personal Brand

    People don't buy from faceless companies, they buy from people. As such, it's important to develop your personal brand - in this post, Bryan Kramer offers some tips on building your professional profile.

    By • Nov. 24, 2015

  • Black Friday: Which Brands Are Going into the Holiday Season with the Best Social Buzz?

    The holiday season allows retailers who may have struggled the rest of the year to go into the black. Or it can be the cherry that tops off an already good year. "A retailer's entire year is often determined in the months leading up to the holiday season," said Bryan Segal, CEO at Engagement Labs. "Social media is a major avenue for retailers to utilize to increase brand awareness and showcase holiday campaigns to drive both in-store and online sales."

    By • Nov. 23, 2015