Content Marketing: Page 132

  • 10 Ways to Improve Your Marketing with Video in the Coming Year

    One important aspect of online marketing is using videos to reach your target audience and up your website traffic. Videos are a fun and innovative way to quickly grab someone's attention and give them an idea of who you are and what you do. You might think that this requires special skills or technical knowledge, but we now live in a technological age in which anyone can produce a great video with less cost and effort than you might think. Unsure where to begin? Here are 10 great ideas for creating video content that increases online traffic for your product or services.

    By • Dec. 21, 2015

  • 5 Holiday Opportunities for Your Marketing Strategy

    Holidays are a very special time for entrepreneurs, and if you do not use its opportunities for your own profit, you must be missing something in business trends. Each season brings its own opportunities, of course; however, there are some general ones that can be taken advantage of at any holiday at all, from Christmas to Thanksgiving.

    By • Dec. 21, 2015

  • What Can I Learn by Using Marketing Automation Software?

    Ideally, marketing automation software allows companies to track, analyze, and nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into brand advocates. Marketing automation software introduces precision and process to both lead generation and lead nurturing campaigns through its ability to track, score, and assign leads efficiently.

    By • Dec. 21, 2015

  • No Matter What Your Job Title, Social Media Has Changed Your Job (for the Better) [INFOGRAPHIC]

    Social Media has changed traditional job roles and requires the creation of entirely new jobs. An infographic from Modern Servant Leaders looks at the ways that job responsibilities have changed their core principals since social media changed the rules of the game for businesses and corporations.

    By • Dec. 18, 2015

  • 6 Online Marketing Trends for 2016 You Should Start Caring About Now

    The customer of 2016 is on his way, and the fight for the online attention of customers has already begun. Your customers on social media are changing really fast. Managing social media networks, you might have already noticed that the requirements of the audience to products and services are rapidly growing. Mobile revolution accelerates the change in users' behavior.

    By • Dec. 18, 2015

  • The (Marketing) Force Awakens - Using Event Buzz to Boost Marketing Campaigns

    We already saw how much buzz there was for Star Wars Day in May and how brands made use of it, so now it's time to see if they are putting the same effort into the attention surrounding the new Star Wars movie. Using Talkwalker social media analytics, we dug into the data to find out which campaigns would find Master Yoda's approval.

    By • Dec. 18, 2015

  • Millennials Want Socially Responsible Marketing, and Ad Agencies Are Responding

    An interesting new article about millennials, advertising, and social responsibility examines how marketers are responding to the potent combination of a younger generation with $2.45 in spending power and an insistence that companies do some measure of good in the world.

    By • Dec. 18, 2015

  • Leveraging Your Video Analytics

    In the end, as you train yourself to read and understand even the general analytics reports, the better you will become at producing engaging content. We hope this behind the scenes look at our evolving YouTube channel will help you get more accustomed to reporting.

    By • Dec. 18, 2015

  • Digital Marketing R&D Will Gain Momentum in 2016

    Why are today's savvy CEOs more deeply involved in marketing strategy? We know from prior market research that digital marketing adoption is often the precursor to the creation and execution of a broad corporate-wide digital transformation agenda. That's why.

    By • Dec. 18, 2015

  • 2015, Not 2016: Was the Year of Live Streaming

    Brian Fanzo makes a case for 2015 being the year of live-streaming.

    By • Dec. 17, 2015

  • How Nonprofits Can Create Instagram Ads Through Facebook

    Instagram is making it easy to reach their users by offering ad creation through Facebook (who owns Instagram). We're going to show you how to send an Instagram and Facebook ads in a few simple steps, including how to create a "custom audience" group from social listening.

    By • Dec. 17, 2015

  • 5 Online Marketing Tips for the Holiday Period

    Given the increase in spending activity and consumer downtime in December, holiday period marketing is critical. However, you have to design your marketing to reach your, specific, audience behaviors in order to make it as effective as possible

    By • Dec. 17, 2015

  • Mobile Ranking Factors You're Not Considering

    In 2010, Mashable reported that Morgan Stanley issued an 87-page report declaring, "the mobile web will be bigger than desktop Internet use by 2015." Fast forward to 2015, and that's exactly where we are - mobile web really rules.

    By • Dec. 17, 2015

  • Take Advantage of Pinterest Promoted Pins To Drive Ecommerce Sales

    eCommerce businesses should be jumping on the Pinterest Promoted Pins bandwagon and striking while the iron is hot. Paid Pins simply drive sales and provide great ROI.

    By • Dec. 16, 2015

  • What Millennial Women Want to Give and Get This Holiday Season [INFOGRAPHIC]

    Via Kristina Monllos in Adweek comes a very interesting infographic from Influenster examining Millennial women and their holiday buying plans. The infographic is based on a survey that Influenster, which Monllos describes as a "Yelp for products," recently conducted on almost 6,000 of its users.

    By • Dec. 16, 2015

  • The Best Examples of Inclusive Marketing from 2015

    Race. Gender. Sexuality. Class. Immigration status. Religion. Ethnicity. Ability. What do any of these have to do with marketing? Quite a bit, actually. Marketing has always been focused on demographics - targeting groups of people based on specific perceived characteristics (Think "Baby Boomers" or "Working Moms").

    By • Dec. 16, 2015

  • For Noobs: 10 Ways Google Ranks Your Website [INFOGRAPHIC]

    There's a reason that "Google" has become a verb. And you need Google to love your website. This infographic from Indus Net Technologies breaks down into 10 simple steps what you need to do to make your website optimized for search.

    By • Dec. 15, 2015

  • Blog Trends: Writing Time, Post Length & Publishing Frequency [INFOGRAPHIC]

    Are bloggers spending more time writing? Do they write longer or shorter posts? Has publishing frequency changed for the typical blogger?

    By • Dec. 15, 2015

  • WeChat, China's Social Media Swiss Army Knife, Could Take Over the World

    WeChat (or 微信 in Chinese, which translates to "micro message") is a Chinese mobile text and voice message app service. It was developed by Tencent, and first released of January of 2011. But it is so much more than that.

    By • Dec. 15, 2015

  • Spy on Your Competitors: Adopting Winning Strategies

    Our growth hacker wrote the thorough and extensive guide "How to Spy on Your Competitors." In it, he describes the manual way one could go about putting together a competitive analysis. Audienti automates this entire process, delivering you up-to-date intel on what your competitors are doing.

    By • Dec. 14, 2015

  • 100 Content Ideas for Holiday Social Media Marketing

    Did you know that 64% of shoppers are visiting social media platforms to get inspired and find gift ideas? The leading inspirational social media networks during the Holidays are Facebook and Pinterest, and probably that is a reason why brands start producing content with might and main during the holiday season.

    By • Dec. 14, 2015

  • 4 Key Elements To Help You Achieve Content Excellence [Infographic]

    Coming up with new content is challenging, but there is a simple formula that you can use to help ensure that your content stands apart from the rest - write content that covers these key elements: practical value, entertainment, awe, and credibility.

    By • Dec. 12, 2015

  • What Is Most Popular on Social Media Today and How Can It Help You Create Great Content?

    A few days ago, I wrote about what content marketers could learn from the articles that were most popular on the NYTimes website in 2015. Now I'd like to turn to the most read articles on Social Media Today in 2015. I'm using the same metric as the NYTimes, which is number of combined hours spent reading each article.

    By • Dec. 11, 2015

  • An Introduction to eCommerce Integrations for Social Media [INFOGRAPHIC]

    When it comes to ecommerce shopping on social media platforms, it seems like most of the social media giants have failed thus far to take a large slice of consumer's ecommerce shopping dollars. However at the end of 2015, it seems that big social media brands have finally started to turn the corner on social shopping. Social media companies like Pinterest, YouTube, Facebook and Twitter are starting to roll out new advertising and native shopping features as they try and get a piece of consumers retail dollars.

    By • Dec. 11, 2015

  • Forget Ad Blocking: The Biggest Danger to Digital Advertising on Mobile is Ad Fraud

    A lot of attention has been paid to the problem in the digital advertising industry that is posed by ad blocking software. But now, an entirely new problem for digital advertisers is now on the rise: Digital advertisement fraud.

    By • Dec. 11, 2015