Content Marketing: Page 134

  • 7 Ways to Organize Your B2B Content to Improve Discoverability

    Organization is crucial to improving the performance of your B2B content marketing. Every piece of content is an asset, but even the right asset is only useful if it's available to the right person at the right time. Find out the seven ways to organize your B2B content to improve discoverability.

    By • Dec. 1, 2015

  • Brand New Year, Brand New Social Strategy: How to Start Over as a Small Business on Social [INFOGRAPHIC]

    As a small business, how do you put together an effective social strategy? This infographic by Mark Smiciklas uses an 8 step process from Jay Baer.

    By • Dec. 1, 2015

  • Snapchat, World AIDS Day, and How to Do Branding Right

    One of the biggest risks of getting your brand involved in a current event, social movement, or charitable cause is that you will come off as utterly tasteless or completely tacky. So how does a brand get over this pitfall? Simple: By putting its money where its mouth is.

    By • Dec. 1, 2015

  • Content Reach: 25 Tactics for Effective Content Promotion

    Your recent masterpiece is the most helpful content you've ever published. You know it. But no one else does. Why? It's found no audience-or no audience has found it. This is the dirge of millions of content marketers around the world (sung to the tune of Sgt. Pepper's Lonely Blog Post Band).

    By • Dec. 1, 2015

  • 3 Tips for Travel Brands on Instagram

    48% of users rely on Instagram to find a new travel destination, and 35% use it to discover a new place. While this seems like a great foundation for travel brands to build on, it's not a perfect one. Most users are more likely to trust their friends' vacation pictures than those from a company. This is an important consideration - along this line, here are three tips to help travel brands connect with their Instagram audience in an authentic and engaging way.

    By • Dec. 1, 2015

  • 5 Types of Content Marketing to Test in 2016

    Find out which up-and-coming content types you should be testing in 2016 for your content program.

    By • Dec. 1, 2015

  • 13 Disturbing Facts About Employee Engagement [INFOGRAPHIC]

    If you are an employee, are you stressed out and feel a lack of passion about what you do? If you are a manager, do you notice that your company loses suffers from lost productivity, absenteeism, and high turnover? If you answered yes to either of these questions, your problem is likely low employee engagement.

    By • Nov. 30, 2015

  • Raising the Bar for Tech Sector Marcom

    Does your brand message stand out in the marketplace? Does your narrative convey bold ideas, new experiences and customer stories that engage and excite people to learn more about your company? Has your marketing team fully embraced the tools and techniques of content marketing? Or, are your efforts still being surpassed by more progressive competitors?

    By • Nov. 30, 2015

  • Black Friday's Failure Masks the Real Story: The Rise of Ecommerce, Especially on Mobile

    By now you've probably heard the news that Black Friday kind of sucked this year. Heck, we even got into it here at Social Media Today. But all the delicate downers or outright pessimism misses a big point: Ecommerce, and especially mobile commerce, and growing by leaps and bounds.

    By • Nov. 30, 2015

  • 8 Copywriters Share 8 Secrets to Creating Content Like a Pro

    As a rule, copywriters write for money. You won't find many hobbyists. Bring a person's livelihood into a thing-like writing-and people tend to get smart fast. So, following that logic-if you want to learn how to write smart, talk to a copywriter.

    By • Nov. 30, 2015

  • The Season Of 'Graming: An Analysis Of Product and Visual Trends On Instagram [Infographic]

    With Instagram growing as a commercial platform, this infographic from Curalate highlights some of the biggest products and visual trends of the holiday season - and what they mean for your business.

    By • Nov. 28, 2015

  • Are Luxury Brands Becoming the New Porn in Social Media?

    Luxury fashion brands are on the edge of a very interesting momentum. What was once the most avant garde exclusive circle, now seems an "affordable" and playful garden for the general public. But is it really the case?

    By • Nov. 27, 2015

  • Biggest Changes to SEO This Year That Will Change How You Do Your Job [INFOGRAPHIC]

    How is Google fine-tuning its search algorithms? How can your brand keep ahead of the pack by anticipating or responding to these changes? An infographic from Executive SEO Inc. explores the way SEO has changed in the past year.

    By • Nov. 27, 2015

  • SEO Is Squirrely and Most SEOs Aren't To Blame

    Reputable SEO companies can't guarantee first-page rankings, especially for highly sought-after and competitive terms. That's because they don't know the inner workings of Google's ranking algorithm, they can't predict what and when algorithm changes are coming, and they don't know what the competition is up to.

    By • Nov. 27, 2015

  • 8 Tricks to Producing More Engaging Blog Posts

    Many people believe that blogs are meant only to drive people to your website. While making your website more searchable is a reason for having a blog, it is not the only reason to have a blog. You also want people to read your blog to get information about your industry. You people to connect with you on a more personal level that might lead them to buy from you eventually. You want to build your credibility in the field as an expert. You want to build trust with your customers. And, you want to build name recognition with your potential clients and customers. Brand awareness is an end result you want to get from blogs.

    By • Nov. 27, 2015

  • What Your Marketing Agency Should Be Doing for You

    You've hired a marketing agency or are at least considering it. That's great; it means that you can see the business value in investing in marketing activities. That's no easy first step, especially for a traditional B2B business that relies heavily on its sales team. That said, it's important that you discuss what you are looking for from an agency and compare that to how they operate and add value. This isn't just a one-time conversation either. Relationships with external vendors need to be managed on an ongoing basis, so make sure you're communicating what you need from each other to do the best work you possibly can.

    By • Nov. 26, 2015

  • Creating a Holiday Marketing Campaign: A Step-by-Step Guide

    The big December marketing push is around the corner. But there's no need to panic. You've still got time to build the kinds of lead-generating marketing campaigns that will give your brand momentum well into the new year - and beyond.

    By • Nov. 26, 2015

  • What Is the Real Cost of Social? [INFOGRAPHIC]

    There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free. An infographic by Focus.com uncovers some of the costs of using social media for marketing, "from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost," according to an article in AdWeek by Megan O'Neill.

    By • Nov. 25, 2015

  • Digital Marketers: We Have a Lot to Be Thankful For

    With another Thanksgiving holiday upon us, it seems only proper that we digital marketers take a moment to reflect on the fact that we have a lot to be thankful for. After all, whether by fate or design, we find ourselves working in a fast-growing field where our skill sets are currently highly sought after, and are expected to be in even greater demand in coming years.

    By • Nov. 25, 2015

  • Why Visual Content Is the Key to Conversion [INFOGRAPHIC]

    Visual content is the key to getting customers to consider you in the first place, and then to stay. A lot can happen in a first glance.

    By • Nov. 25, 2015

  • Black Friday Foot Traffic: Where We're Doing Our Holiday Shopping [INFOGRAPHIC]

    A new infographic from Google looks into the where, when, and why people actually get out of their homes to go shopping on the most annoying shopping day of the year, noting the important fact that Google's data isn't just relevant to shoppers, but to stores and advertisers as well.

    By • Nov. 25, 2015

  • Holiday Marketing on Social: Everything You Need to Know [Infographic]

    It might be a little late to start up a full-fledged holiday marketing strategy from scratch, but if you're looking for some last-minute insights and tweaks to your current social media marketing campaign, The Shelf's got you covered with their new Holiday Marketing infographic.

    By • Nov. 25, 2015

  • Google Reveals Black Friday In-Store Traffic Data to Help Improve Focus of Online Ads [Infographic]

    Throughout the evolution of social media as marketing medium there's been one question that's persisted through all the updates and iterations and stats. That question? What's the ROI of social? And now we're seeing the next evolution on this front, with more digital platforms providing tools to better link online marketing with offline results.

    By • Nov. 25, 2015

  • The Anatomy of a Successful eCommerce Site

    If you're looking to learn the elements of what makes an amazing eCommerce site, then this guide is what you need. Allow me to share with you the 10 characteristics of a winning eCommerce site.

    By • Nov. 25, 2015

  • 5 Infographic Design Tips for Content Marketers [INFOGRAPHIC]

    So if you're a content marketer and you haven't been maximizing your potential for visualizing data, then it's about time you started. It can be incredibly overwhelming to begin producing your own infographics. Where do you start? Is it worth hiring an agency? Or perhaps it's better to contract a designer?

    By • Nov. 25, 2015