Content Marketing: Page 134

  • When Should You Start Influencer Marketing? [INFOGRAPHIC]

    Working in the world of digital is exciting. Fast paced, competitive and always changing. Every year we get presented with new trends and social networks to keep on our radar and every client on the books wants us to leap out and explore these new trends. It's the nature of our industry. Heck, we even have Facebook support groups to prove it!

    By • Nov. 16, 2015

  • The Downside of Instagram Ads

    Instagram ads are now available to everyone. However, there is one small downside of Instagram ads that not every advertiser may know...yet.

    By • Nov. 16, 2015

  • Five Important Digital Marketing Myths to Remember

    If a company wants to actually get the most out of social media and effectively market over the Internet, here are some important ideas which need to be debunked for any small business's sake.

    By • Nov. 16, 2015

  • 3 PPC Tactics You Should Be Using for Black Friday

    Black Friday shoppers spent $2.4 billion in 2014, so you need to be prepared this season. Learn more about the three PPC tactics you should be using for Black Friday 2015.

    By • Nov. 15, 2015

  • Influencer Marketing: It's the Uberization of Marketing

    Our #SMTLive webinar last week gathered power marketers to talk about the future and the present of Influencer Marketing. Baby, it's come a long way since the early days of SMT - or even what we fondly referred to as "Mommy Blogging."

    By • Nov. 15, 2015

  • The 5-Point Facebook Marketing Guide for a Stellar Black Friday

    In order to make sure that you capitalize on the rush to buy on Black Friday (and even Thursday) through Monday, we've put together a handy five point guide that can do wonders to help you break your own previous sales records.

    By • Nov. 14, 2015

  • Building the Perfect Beast: Social Media Monitoring with Brandwatch

    When it comes to implementing social media monitoring solutions for Fortune 500 brands - businesses with thousands of physical locations and often in regulated industries - the stakes are high and solutions can be costly. In this post, Troy Janisch looks at Brandwatch and it's capacity to meet such demand.

    By • Nov. 14, 2015

  • Digital Advertising Budgets 2016: 4 Trends You Need To Know [Infographic]

    MDG Advertising has created a new infographic which looks at four key trends set to make a big impact on advertising budgets in 2016, including the rise of digital ad spending, Facebook expanding dominance and ongoing video growth.

    By • Nov. 14, 2015

  • The Cure for Post Website Depression (PWD)

    Find out the four pillars of effective digital marketing your company needs to master.

    By • Nov. 13, 2015

  • 8 Mobile Marketing Stats To Help You Plan For 2016

    Up until recently, the desktop experience was the primary focus for marketers, but in 2016, mobile strategy will play a critical role in the success of a growing number of brand campaigns. If you're not convinced, take a look at these 8 mobile marketing statistics.

    By • Nov. 13, 2015

  • Amplify Content, Turn Up Demand [Ebook/Webinar]

    You, like so many other content marketers, especially those joining the content party in the 2000-and-teens years, are learning how hard it is to find an audience, to be heard, to get a response.

    By • Nov. 13, 2015

  • Marketers, If You Want to Reach Everyone, You've Got to Try Everything

    Two new articles in AdWeek that address what the best choices are for marketers when it comes to reaching an audience seem to have the same basic answer: It isn't either-or anymore, it's both.

    By • Nov. 12, 2015
  • SMT Expert

    6 Bold Predictions for Digital Marketing in 2016

    What does next year hold in store for the digital marketing arena? There's no way of knowing for sure, but hare are some predictions of what might be on the horizon from SMT Best Thinker Chad Pollitt.

    By • Nov. 12, 2015

  • Run Like a Girl: How Sally Bergesen Is Using Social Media to Power Oiselle

    After two kids and six years of "just running," Sally Bergesen was ready to run competitively once more. But, a quick trip to the store to gear up ended in disappointment: Everything was either too poofy, too baggy, too high-waisted, or completely wrong in the color department. Frustrated with the lack of quality (and cute) running gear available to women, Sally created Oiselle.

    By • Nov. 12, 2015

  • 7 Holiday Social Media Marketing Strategy Dos and Don'ts

    You probably don't need to tweak your strategy drastically for the holidays, but you should have a plan in place to help you leverage seasonal trends and avoid any end-of-year social media crises. Here are 7 dos and don'ts your social media program should address during the next few weeks.

    By • Nov. 11, 2015

  • 5 Things My Cat Taught Me About Marketing

    Cats get great SEO results. Half the results you get for any search on the web are cats (that might be an exaggeration, but only slightly). Why do we feel such love and fierce loyalty towards towards those furry little weirdos? Because they're masters at marketing themselves. Talk about achieving brand loyalty!

    By • Nov. 11, 2015

  • 10 Reasons Why You Should Use Medium Now [INFOGRAPHIC]

    When you think of the word "paradise," what can you visualize?You can probably think of a holiday in a beach front location, somewhere in a remote island right?Well, that's what I would think.When it comes to content marketing that is exactly what Medium can offer; just content. No clutter, no ads and no distractions - just relaxing content. Don't get me wrong; Medium doesn't just offer text content, you can include images and videos too.

    By • Nov. 10, 2015

  • Is It Okay for Marketers to Pay Influencers for Mentions? [New Research]

    Consumers are skeptical and disengaged when traditional advertisement gets placed in front of them yet everyone is thirsty for sincere product reviews and opinions. At the same time, brands are trying to determine if paying influencers for posts is an ethical and effective way to score brand lift.

    By • Nov. 10, 2015

  • 8 Common Small Business Website Mistakes [INFOGRAPHIC]

    You may still be ironing out some of the details of your start up, but if you have a slick, useful website, you already have what you need to start spreading the word. However, given time and budgetary restraints, many small business owners make are prone to make mistakes when designing and launching their websites.

    By • Nov. 10, 2015

  • Energize (or Re-Energize) Your Content Marketing Process with These 7 Tools

    There are a number of amazing tools available for content marketing efforts and new ones are created continuously. But before any tools can be considered, a business must assess where it is in the 4-step process of developing a content marketing campaign.

    By • Nov. 10, 2015

  • How to Embrace Your Inner Focker

    Bryan Kramer believes that brands need to 'embrace their inner Focker' and acknowledge their mistakes to make them more human and relatable. Here's Kramer's recent speech on the topic from Hubspot 2015.

    By • Nov. 10, 2015

  • 5 Reasons YouTube Is the Best Place to Obtain Customer Feedback

    Michael of Sentview looks at the 5 reasons why YouTube is the best social media platform to obtain customer feedback.

    By • Nov. 10, 2015

  • How to Improve Your Reach on Facebook [INFOGRAPHIC]

    Your Facebook reach is declining. So is everyone else's. Old news. Organic reach has declined to 6%, a drop of 49% since October 2013. But why?

    By • Nov. 9, 2015

  • 4 Ways to Prep Your Brand for Black Friday & Cyber Monday Sales [INFOGRAPHIC]

    It feels like we just left summer behind us, but Black Friday and Cyber Monday are right around the corner, and your advertising and marketing strategies and tools should be in tip top shape for two of the biggest shopping days of the year.

    By • Nov. 9, 2015

  • Referral Traffic to Facebook's Top Publishers Down 32% So Far This Year

    According to Lucia Moses of Digiday, traffic to Facebook's top publishers has dropped precipitously this year, even while Facebook garners a lot of media attention (including from Social Media Today) for making inroads and deals with digital publishers.

    By • Nov. 9, 2015