Content Marketing: Page 133

  • How Social Media Can Supercharge Your Black Friday Sales This Year

    Black Friday has become one of the most important days for eCommerce business in the U.S and worldwide. Social media provides you the perfect platform to launch your promotional offers and discounts, and take advantage of this shopping fest.

    By • Nov. 23, 2015

  • Google Joins Star Wars Hype by Letting You Choose Between Light and Dark Sides, Rebrands Apps Accordingly

    It's exciting to pick a side, to see all the little changes Google's made, to find the hidden easter eggs, because it's exciting for Google too. This isn't a billboard, or "influencer marketing" or the kind of corporate speak that turns off audiences. I don't even mind that I'm basically being sold multiple products at the same time by Google and Disney because my enthusiasm for the product, along with Google's genuinely clever branding and obvious fellow-enthusiasm has got me hooked.

    By • Nov. 23, 2015

  • 7 Online Marketing Trends in 2015-2016

    Marketing trends are something that changes very quickly. People develop new Internet needs, want to see different things with time and react differently to outdated marketing techniques. Thus, marketing specialists should be able to adapt to new tendencies and predict new trends. Here are some things that specialists think would be hot in the nearest future.1. Content-marketing will be bigger than ever

    By • Nov. 23, 2015

  • Two Brands That Use Pinterest With Great Success

    As Pinterest draws more attention as a marketing channel, let's look at a couple of campaigns - from two divergent sectors: home décor and dairy products - that used slightly different approaches to harvest the outcomes they wanted from Pinterest.

    By • Nov. 23, 2015

  • Designing Real Life for Social Media: Pigalle Duperré Playground

    Laurent Francois looks at the Pigalle Playground, a Paris-based brand project that's been specifically designed to align with social media conventions.

    By • Nov. 21, 2015

  • Direct Message: Is It Still An Effective Marketing Tool?

    As a brand or organization, there's a certain way to direct message someone that is effective if done in the right manner.

    By • Nov. 20, 2015

  • What Words Do You Use in Your Facebook Status Updates? (And Why Do I Care?)

    In the last few days, a quiz from VonVon kept appearing in my Facebook feed, "What Are Your Most Used Words on Facebook." My friends kept taking it. After pulling data from Facebook, the quiz site creates a word cloud of the words that most often appeared in a person's status updates.

    By • Nov. 20, 2015

  • Google Android's "Friends Furever" Is the Most-Watched Ad of 2015, Maybe Ever

    In February Google launched "Friends Furever," an ad for its Android mobile platform. In the months since, it has racked up over 6.4 million shares, besting Disney's "Surprise Shopper" ad (3.9 million shares) and a commercial for Purina pet food ("Puppyhood") created by Buzzfeed (3 million shares).

    By • Nov. 20, 2015

  • How to Use Marketing Performance Metrics That Will Improve Your Blog

    Analytics tools are sophisticated, rather amazing, and can really help you make some big decisions about your blog content. Turning your marketing performance metrics into actionable ways to improve your blog will help you create better content and focus that content on achieving your goals.

    By • Nov. 20, 2015

  • Google Fortunetelling Does Not Tell Your Future

    This morning in my Facebook feed, a friend posted a link to Google Fortunetelling. There was a graphic of a crystal ball. And my curiosity was piqued. What kind of algorithm has Google created that can tell the future? What kind of data have they been collecting on me that allows them to do that!?

    By • Nov. 19, 2015

  • Top 5 Video Marketing Trends For 2016 [INFOGRAPHIC]

    And it's not just the volume of video that is astounding. 2015 has seen the emergence of exciting new ways of creating and consuming video, whether that is YouTube's 360 player or the soon to arrive virtual reality Occulus Rift. These technologies promise a world of video which is more immersive and more engaging. For video creators this will open up new possibilities to deliver unique experiences for their viewers.

    By • Nov. 19, 2015

  • How to Make Your Emails Stand Out From the Pack in the Midst of Holiday Madness

    Because the holidays are a time for gift-giving and thinking about others, it would also be a nice gesture for your company to do something charitable to end the year. The company can make a donation to an organization, and maybe match donations from customers, or at least let them know how much you're contributing and make it easy for them to donate as well. For example, detergent company Dawn could make a generous donation of their product to a wildlife group, since they have a history of helping these organizations use the soap to clean animals affected by oil spills. Corporate giving also brings awareness to the organizations that they support.

    By • Nov. 19, 2015

  • What Does Viral Mean to a Hyperlocal Business?

    I was reading an article about a local comedian who generated some significant business for a local Mexican restaurant by putting a video of the restaurant on his Facebook page. His video got more than 27,000 views.

    By • Nov. 19, 2015

  • Should You Buy or Build Your Online Reputation?

    Your online reputation matters to your employees, your investors and your customers.

    By • Nov. 18, 2015

  • YouTube Crossover Stars [INFOGRAPHIC]

    Remember when you watched those videos about lamas over and over again? When YouTube was new and we were all so starry-eyed that almost anything could go viral? Remember when a baby biting a child's finger was the funniest thing going?

    By • Nov. 18, 2015

  • Local SEO: 6 Critical Mistakes You're Making And Why You Need to Fix Them

    So why does Local SEO matter anyways? You've probably heard about how you need it. Most likely someone told it's an urgent matter and that you're crazy for not attending to it sooner.

    By • Nov. 18, 2015

  • 6 Social Media Marketing Tips for Small Business Owners

    If you're a small business owner and looking for some easy new ways to promote your company-- media marketing is the way to go! Whether it's Facebook, Twitter, or LinkedIn, your audience is on social media and you should be too. Setting up your accounts and maintaining them can seem like an intimidating task at first, but with these 6 tips you'll be a master in no time.

    By • Nov. 18, 2015

  • How Much are Marketers Spending on Millennials? A Lot! [INFOGRAPHIC]

    Via Marty Swant in AdWeek comes a new infographic that tries to answer the question: Just how much marketers are spending trying to reach millennials? The answer is: a lot. A helluva lot.

    By • Nov. 18, 2015

  • Peeple, and Why Small Businesses Hate Reviews

    It's finally dawned on me why so many hyperlocal businesses hate Yelp and are so afraid of review sites in general. There was massive backlash against the new site Peeple, which was originally marketed as a "Yelp for individuals."

    By • Nov. 18, 2015
  • SMT Expert

    We've Lost 17% of Our Social Traffic in the Last 12 Months, but...

    Web publishers are seeing significant declines in their social media referral traffic, highlighting that content marketing may be losing it's effectiveness. But that's not the whole story - in this post, Chad Pollitt looks at some other logical reasons why publishers might be seeing such declines, and what they can do about it.

    By • Nov. 18, 2015

  • Why Influencer Marketing Is More Effective Than Traditional Marketing: An Interview with ReadyPulse CEO Dennis O'Malley

    In an advertising marketplace where ad blockers are common on mobile phones, where Millennials are jaded about advertising and the digital space is overcrowded, what can a brand do that cuts through the noise?People's consumer choices are far more often influenced by word-of-mouth. People listen to other real people about their experiences of products and services.

    By • Nov. 17, 2015

  • 5 Creative Ways Facebook Marketers Are Using Carousel Ads To Drive Revenue

    One of Facebook's newest ad units is also one of its most versatile. With Carousel Ads, direct response advertisers are given extra space to get creative -- and brands are taking full advantage of the opportunity. When marketers invest time in building compelling interactive ads, cost savings follows - according to Facebook, Carousel Link Ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads.

    By • Nov. 17, 2015

  • 4 Reasons Social Ads Beat Traditional Commercials [Infographic]

    Social media sites are where consumers are investing more and more time and energy, which is also the reason that they're one of the most profitable mediums for advertising. SalesForce has put together an infographic which outlines some of the reasons why social media is taking up a leading role in modern marketing tactics.

    By • Nov. 17, 2015

  • Be the Same Online vs Real Life

    So how should small businesses present themselves online? Should their digital persona be different from their real-life one? What should small businesses talk about, blog about, tweet about? Here are some notes on how to create an effective and engaging digital brand.

    By • Nov. 17, 2015

  • Research Shows That Companies with Employee Advocacy Programs Grow Faster

    Hinge Research Institute has teamed with Social Media Today to conduct a comprehensive online survey of 588 professionals who use social media for business purposes to get a handle on the effectiveness of employee advocacy programs. Here are the results.

    By • Nov. 17, 2015