Content Marketing: Page 133

  • 7 Steps to Growing a Stunning Instagram Account That Converts

    Instagram is by far the sexiest social platform on the mainstream market. Its entire design behind its existence is to expose content in its purest form with simplicity and consistency. Until just recently was it virtually free of sponsored ads, but even now that the floodgates have opened for brands to promote, the experience hasn't been rattled. So how do you separate yourself from the crowd and create an Instagram account that converts? Learn now.

    By • Dec. 7, 2015

  • What Can Marketers Learn from the Presidential Race?

    With the Presidential election less than a year away, we look at how political campaigns can be a valuable learning opportunity for marketers wanting to better engage and communicate with their customers.

    By • Dec. 7, 2015

  • In China, Foreign Brands are Stumbling, and Ad Blocking is a Growing Problem

    Two recent articles that both deal with the strangely unstable yet temptingly lucrative Chinese market. One deals with the changing Chinese market and how foreign brands are dealing with those changes. The other deals with the potential growth of ad blocking software in the country.

    By • Dec. 7, 2015

  • How Automation Optimizes Your Social Media Marketing Effort

    Automation may never replace the need for manual involvement in a job, but can always go hand-in-hand to make things better and faster. If you know 'what', 'when' and 'how' part of automating any job and can maintain a synergy between human intelligence and tool's capabilities, you can always outnumber your score.

    By • Dec. 7, 2015

  • Get To Know Your Audience Using Social Media - 10 Tools to Help

    The more data you have about your audience before sharing content, the better you can tailor that content to engage and drive action - here are ten tools to help research your target audience.

    By • Dec. 5, 2015

  • Social Q&A Software and Its Impact on Your Marketing Efforts

    Social Q&A software is still the best kept secret in search engine, content, and brand marketing. This addition to your public website builds white hat (internal) links, provides a better vehicle for communication with your audience/customers, and keeps content fresh. All three of these things will give you a thumbs up from Google, and if you don't believe that social Q&A software works, look no further than Quora or Yahoo! Answers.

    By • Dec. 4, 2015

  • Google Introduces New Interactive Ad Options That Let Users Try Games in an Ad

    Via the Inside AdWords blog comes news of two new types of interactive ads from Google. The first, Trial Run Ads, will allow users to test out apps for 60 seconds before actually purchasing and downloading them.

    By • Dec. 4, 2015

  • The State of Email Marketing 2015 [Infographic]

    This infographic illustrates the current state of email marketing based on a major research study between Smart Insights and Get Response, in which they surveyed 1800+ email marketers from a range of business sizes and sectors around the world.

    By • Dec. 4, 2015

  • 7 Essential Design Principles Star Wars Taught Us [Infographic]

    In honor of Star Wars: The Force Awakens, we went back to the original Star Wars trilogy to take a closer look at how the films employed fundamental principles of design to tell some of film history's most beloved stories. Here are 7 design principles from a long time ago in a galaxy far, far away...

    By • Dec. 4, 2015

  • Watch a Man Drink Scotch for 45 Minutes: Sometimes to Get Attention You Have to Get Weird

    You should really check out this ad from Lagavulin. Go ahead, I'll wait. In case you didn't watch the whole 'Yule Log' video, watch the first minute or two, and you'll get the gist of the whole thing, because that's what the whole ad is.

    By • Dec. 3, 2015

  • 3 Ways Storytelling Can Help You Connect with Your Audience

    Do you ever feel like your message gets lost in translation? You're not alone. I once tried to explain transmedia storytelling to my brother-in-law and his head started to spin. Not literally of course, but his ultimate response was, "Bree, you sound like a nuclear scientist." Stories are the anchor we use to keep people from drifting away and it's a proven technique that comes with great benefits.

    By • Dec. 3, 2015

  • The Secret Sauce to Racking up Leads on Social Media

    If you aren't giving your social media assets its much needed attention for it to grow, then it's high time you give your marketing strategy a closer look this instant. However, just like in most things in life, you'll only get real results out of your social media marketing campaigns if you're doing it right. It is only when you have the right strategy, persistence, and hard work, that you can start racking up those leads.

    By • Dec. 3, 2015

  • 4 Powerful Marketing Lessons From Willy Wonka's Golden Ticket Giveaway

    WHAT WILLy WONKA GOT RIGHT ABOUT PROMOTION Aside from catchy songs, little orange men with green hair, and a spectacular performance from the beloved Gene Wilder-Willy Wonka has a lot to offer in the way of marketing knowledge. For those who have forgotten (or the poor soul who has never had the...

    By • Dec. 2, 2015

  • 5 Ways to Build Lasting Relationships

    Client relationships, like any relationship, take time to build. One of the greatest ways a company can differentiate themselves from their competitors is by the level of service they provide. And to provide a great level of service, you must have great client relationships.

    By • Dec. 2, 2015

  • 7 Ways to Integrate Content Marketing into Your Social Media

    If you're an online marketer, then content marketing is most likely an integral part of your business model. You understand that traditional styles of "interruptive" marketing are becoming less effective, and you need to lead with value. But are you leveraging social media in the same way as content marketing? Your content marketing should facilitate your social media campaigns. When used in conjunction with one another, you can connect with your audience in a much more powerful, exponential way.

    By • Dec. 2, 2015

  • 7 Ways to Organize Your B2B Content to Improve Discoverability

    Organization is crucial to improving the performance of your B2B content marketing. Every piece of content is an asset, but even the right asset is only useful if it's available to the right person at the right time. Find out the seven ways to organize your B2B content to improve discoverability.

    By • Dec. 1, 2015

  • Brand New Year, Brand New Social Strategy: How to Start Over as a Small Business on Social [INFOGRAPHIC]

    As a small business, how do you put together an effective social strategy? This infographic by Mark Smiciklas uses an 8 step process from Jay Baer.

    By • Dec. 1, 2015

  • Snapchat, World AIDS Day, and How to Do Branding Right

    One of the biggest risks of getting your brand involved in a current event, social movement, or charitable cause is that you will come off as utterly tasteless or completely tacky. So how does a brand get over this pitfall? Simple: By putting its money where its mouth is.

    By • Dec. 1, 2015

  • Content Reach: 25 Tactics for Effective Content Promotion

    Your recent masterpiece is the most helpful content you've ever published. You know it. But no one else does. Why? It's found no audience-or no audience has found it. This is the dirge of millions of content marketers around the world (sung to the tune of Sgt. Pepper's Lonely Blog Post Band).

    By • Dec. 1, 2015

  • 3 Tips for Travel Brands on Instagram

    48% of users rely on Instagram to find a new travel destination, and 35% use it to discover a new place. While this seems like a great foundation for travel brands to build on, it's not a perfect one. Most users are more likely to trust their friends' vacation pictures than those from a company. This is an important consideration - along this line, here are three tips to help travel brands connect with their Instagram audience in an authentic and engaging way.

    By • Dec. 1, 2015

  • 5 Types of Content Marketing to Test in 2016

    Find out which up-and-coming content types you should be testing in 2016 for your content program.

    By • Dec. 1, 2015

  • 13 Disturbing Facts About Employee Engagement [INFOGRAPHIC]

    If you are an employee, are you stressed out and feel a lack of passion about what you do? If you are a manager, do you notice that your company loses suffers from lost productivity, absenteeism, and high turnover? If you answered yes to either of these questions, your problem is likely low employee engagement.

    By • Nov. 30, 2015

  • Raising the Bar for Tech Sector Marcom

    Does your brand message stand out in the marketplace? Does your narrative convey bold ideas, new experiences and customer stories that engage and excite people to learn more about your company? Has your marketing team fully embraced the tools and techniques of content marketing? Or, are your efforts still being surpassed by more progressive competitors?

    By • Nov. 30, 2015

  • Black Friday's Failure Masks the Real Story: The Rise of Ecommerce, Especially on Mobile

    By now you've probably heard the news that Black Friday kind of sucked this year. Heck, we even got into it here at Social Media Today. But all the delicate downers or outright pessimism misses a big point: Ecommerce, and especially mobile commerce, and growing by leaps and bounds.

    By • Nov. 30, 2015

  • 8 Copywriters Share 8 Secrets to Creating Content Like a Pro

    As a rule, copywriters write for money. You won't find many hobbyists. Bring a person's livelihood into a thing-like writing-and people tend to get smart fast. So, following that logic-if you want to learn how to write smart, talk to a copywriter.

    By • Nov. 30, 2015