Content Marketing: Page 133

  • How Nonprofits Can Create Instagram Ads Through Facebook

    Instagram is making it easy to reach their users by offering ad creation through Facebook (who owns Instagram). We're going to show you how to send an Instagram and Facebook ads in a few simple steps, including how to create a "custom audience" group from social listening.

    By • Dec. 17, 2015

  • 5 Online Marketing Tips for the Holiday Period

    Given the increase in spending activity and consumer downtime in December, holiday period marketing is critical. However, you have to design your marketing to reach your, specific, audience behaviors in order to make it as effective as possible

    By • Dec. 17, 2015

  • Mobile Ranking Factors You're Not Considering

    In 2010, Mashable reported that Morgan Stanley issued an 87-page report declaring, "the mobile web will be bigger than desktop Internet use by 2015." Fast forward to 2015, and that's exactly where we are - mobile web really rules.

    By • Dec. 17, 2015

  • Take Advantage of Pinterest Promoted Pins To Drive Ecommerce Sales

    eCommerce businesses should be jumping on the Pinterest Promoted Pins bandwagon and striking while the iron is hot. Paid Pins simply drive sales and provide great ROI.

    By • Dec. 16, 2015

  • What Millennial Women Want to Give and Get This Holiday Season [INFOGRAPHIC]

    Via Kristina Monllos in Adweek comes a very interesting infographic from Influenster examining Millennial women and their holiday buying plans. The infographic is based on a survey that Influenster, which Monllos describes as a "Yelp for products," recently conducted on almost 6,000 of its users.

    By • Dec. 16, 2015

  • The Best Examples of Inclusive Marketing from 2015

    Race. Gender. Sexuality. Class. Immigration status. Religion. Ethnicity. Ability. What do any of these have to do with marketing? Quite a bit, actually. Marketing has always been focused on demographics - targeting groups of people based on specific perceived characteristics (Think "Baby Boomers" or "Working Moms").

    By • Dec. 16, 2015

  • For Noobs: 10 Ways Google Ranks Your Website [INFOGRAPHIC]

    There's a reason that "Google" has become a verb. And you need Google to love your website. This infographic from Indus Net Technologies breaks down into 10 simple steps what you need to do to make your website optimized for search.

    By • Dec. 15, 2015

  • Blog Trends: Writing Time, Post Length & Publishing Frequency [INFOGRAPHIC]

    Are bloggers spending more time writing? Do they write longer or shorter posts? Has publishing frequency changed for the typical blogger?

    By • Dec. 15, 2015

  • WeChat, China's Social Media Swiss Army Knife, Could Take Over the World

    WeChat (or 微信 in Chinese, which translates to "micro message") is a Chinese mobile text and voice message app service. It was developed by Tencent, and first released of January of 2011. But it is so much more than that.

    By • Dec. 15, 2015

  • Spy on Your Competitors: Adopting Winning Strategies

    Our growth hacker wrote the thorough and extensive guide "How to Spy on Your Competitors." In it, he describes the manual way one could go about putting together a competitive analysis. Audienti automates this entire process, delivering you up-to-date intel on what your competitors are doing.

    By • Dec. 14, 2015

  • 100 Content Ideas for Holiday Social Media Marketing

    Did you know that 64% of shoppers are visiting social media platforms to get inspired and find gift ideas? The leading inspirational social media networks during the Holidays are Facebook and Pinterest, and probably that is a reason why brands start producing content with might and main during the holiday season.

    By • Dec. 14, 2015

  • 4 Key Elements To Help You Achieve Content Excellence [Infographic]

    Coming up with new content is challenging, but there is a simple formula that you can use to help ensure that your content stands apart from the rest - write content that covers these key elements: practical value, entertainment, awe, and credibility.

    By • Dec. 12, 2015

  • What Is Most Popular on Social Media Today and How Can It Help You Create Great Content?

    A few days ago, I wrote about what content marketers could learn from the articles that were most popular on the NYTimes website in 2015. Now I'd like to turn to the most read articles on Social Media Today in 2015. I'm using the same metric as the NYTimes, which is number of combined hours spent reading each article.

    By • Dec. 11, 2015

  • An Introduction to eCommerce Integrations for Social Media [INFOGRAPHIC]

    When it comes to ecommerce shopping on social media platforms, it seems like most of the social media giants have failed thus far to take a large slice of consumer's ecommerce shopping dollars. However at the end of 2015, it seems that big social media brands have finally started to turn the corner on social shopping. Social media companies like Pinterest, YouTube, Facebook and Twitter are starting to roll out new advertising and native shopping features as they try and get a piece of consumers retail dollars.

    By • Dec. 11, 2015

  • Forget Ad Blocking: The Biggest Danger to Digital Advertising on Mobile is Ad Fraud

    A lot of attention has been paid to the problem in the digital advertising industry that is posed by ad blocking software. But now, an entirely new problem for digital advertisers is now on the rise: Digital advertisement fraud.

    By • Dec. 11, 2015

  • 8 Tips on Running Effective Influencer Campaigns - From Influencers Themselves

    We live in a world where two way communication is always possible - social media not only gives us the power to speak to an audience, but to listen to them as well. As marketers, this is something that we could be better at... listening. We worry so much about getting our content in front of the right audience that we often forget to do the most important thing - to ask questions around the best way to actually do this.

    By • Dec. 11, 2015

  • New Study: The State of Employee Advocacy in 2015

    Employee advocacy is the promotion of a firm's brand by its employees. But it goes much deeper than that. It's a culture of believing in the content a firm produces and seeking out opportunities to spark discussions on social networks with other individuals who share similar passions or interests. In short, employees become a firm's brand ambassadors in the digital marketplace.

    By • Dec. 10, 2015

  • Facebook Allowing More Ads in Instant Articles to Make Publishers More Money

    The ad wars between the major tech companies continues unabated, and Facebook has made their latest move. Under pressure from publishers dissatisfied by the ad revenue opportunities in their publishing options, Facebook is tweaking Instant Articles to allow publishers to make more money.

    By • Dec. 10, 2015

  • What Is Most Popular on NYTimes.com and How Can It Help You Create Great Content?

    The New York Times published a short article called, "The Stories That Held You the Longest in 2015." Instead of counting clicks, they looked at which stories on the NYTimes website had received the longest "total combined time readers spent looking at them" and released a list of the top 50 stories.

    By • Dec. 9, 2015

  • How Mobile Marketing Strategies Can Boost Small Business Sales

    Your customers are a dynamic bunch. They aren't content with the status quo, they jump on new technology and embrace the next new thing. But where does that leave you? Sure, you have a website, you knew you'd need that. You have a Facebook page, Instagram account and Tweet all of your sales, but it still isn't enough. If you can't get them to access you through their mobile device, you could lose them to a competitor who can. It's not as daunting as you may think.

    By • Dec. 9, 2015

  • Google AdWords Introduces Interactive Ads for Mobile

    Since mobile searches surpassed desktop last year, we're all aware of the importance of mobile, and now just before we enter 2016, Google is rolling out a few new interactive ad types to help advertisers drive engagement on mobile.I won't bore you with the introduction. Let's get right to the good stuff.

    By • Dec. 9, 2015

  • 7 Tips for the Most Successful Facebook Ads You've Ever Created

    ​What does a really successful Facebook ad look like? To figure out how Facebook's algorithms for ads affects the success of ads, social media management agency Consumer Acquisiton "analyzed 100,000 Facebook ads and shared its findings to marketers who are desperate for some understanding of the minutiae that determine whether Facebook ads fail or succeed," according to Amanda Walgrove in a Contently article.

    By • Dec. 8, 2015

  • The Definitive Facebook Advertising Checklist for Beginners

    When starting out with Facebook ads, it's not always clear what steps you need to take in order to begin running relevant and impactful campaigns for your business. After all, there are many factors, tools and tactics to remember, not to mention numerous ad types to choose from and best practices to consider. With Facebook marketing beginners in mind, we've created the following checklist to help you go from a novice to social advertising master.

    By • Dec. 8, 2015

  • 5 Ways to Build Lasting Client Relationships

    Client relationships, like any relationship, take time to build. One of the greatest ways a company can differentiate themselves from their competitors is by the level of service they provide. And to provide a great level of service, you must have great client relationships.

    By • Dec. 8, 2015

  • Getting Set up for the Online Holiday Shopping Season

    The holiday season is officially here, which means millions of consumers will be pulling out their wallets (or purses) to buy those "hot" gifts. As a small business owner, you should capitalize on the holiday shopping trend by creating a sound online marketing strategy. Doing so will allow you to reach more customers and generate more sales.

    By • Dec. 7, 2015