Content Marketing: Page 133

  • New Study: The State of Employee Advocacy in 2015

    Employee advocacy is the promotion of a firm's brand by its employees. But it goes much deeper than that. It's a culture of believing in the content a firm produces and seeking out opportunities to spark discussions on social networks with other individuals who share similar passions or interests. In short, employees become a firm's brand ambassadors in the digital marketplace.

    By • Dec. 10, 2015

  • Facebook Allowing More Ads in Instant Articles to Make Publishers More Money

    The ad wars between the major tech companies continues unabated, and Facebook has made their latest move. Under pressure from publishers dissatisfied by the ad revenue opportunities in their publishing options, Facebook is tweaking Instant Articles to allow publishers to make more money.

    By • Dec. 10, 2015

  • What Is Most Popular on NYTimes.com and How Can It Help You Create Great Content?

    The New York Times published a short article called, "The Stories That Held You the Longest in 2015." Instead of counting clicks, they looked at which stories on the NYTimes website had received the longest "total combined time readers spent looking at them" and released a list of the top 50 stories.

    By • Dec. 9, 2015

  • How Mobile Marketing Strategies Can Boost Small Business Sales

    Your customers are a dynamic bunch. They aren't content with the status quo, they jump on new technology and embrace the next new thing. But where does that leave you? Sure, you have a website, you knew you'd need that. You have a Facebook page, Instagram account and Tweet all of your sales, but it still isn't enough. If you can't get them to access you through their mobile device, you could lose them to a competitor who can. It's not as daunting as you may think.

    By • Dec. 9, 2015

  • Google AdWords Introduces Interactive Ads for Mobile

    Since mobile searches surpassed desktop last year, we're all aware of the importance of mobile, and now just before we enter 2016, Google is rolling out a few new interactive ad types to help advertisers drive engagement on mobile.I won't bore you with the introduction. Let's get right to the good stuff.

    By • Dec. 9, 2015

  • 7 Tips for the Most Successful Facebook Ads You've Ever Created

    ​What does a really successful Facebook ad look like? To figure out how Facebook's algorithms for ads affects the success of ads, social media management agency Consumer Acquisiton "analyzed 100,000 Facebook ads and shared its findings to marketers who are desperate for some understanding of the minutiae that determine whether Facebook ads fail or succeed," according to Amanda Walgrove in a Contently article.

    By • Dec. 8, 2015

  • The Definitive Facebook Advertising Checklist for Beginners

    When starting out with Facebook ads, it's not always clear what steps you need to take in order to begin running relevant and impactful campaigns for your business. After all, there are many factors, tools and tactics to remember, not to mention numerous ad types to choose from and best practices to consider. With Facebook marketing beginners in mind, we've created the following checklist to help you go from a novice to social advertising master.

    By • Dec. 8, 2015

  • 5 Ways to Build Lasting Client Relationships

    Client relationships, like any relationship, take time to build. One of the greatest ways a company can differentiate themselves from their competitors is by the level of service they provide. And to provide a great level of service, you must have great client relationships.

    By • Dec. 8, 2015

  • Getting Set up for the Online Holiday Shopping Season

    The holiday season is officially here, which means millions of consumers will be pulling out their wallets (or purses) to buy those "hot" gifts. As a small business owner, you should capitalize on the holiday shopping trend by creating a sound online marketing strategy. Doing so will allow you to reach more customers and generate more sales.

    By • Dec. 7, 2015

  • Creating a Successful Content Marketing Strategy

    It's a bad idea to create content for content's sake. Gone are the days when haphazard content marketing without a clearly defined strategy could succeed. In the absence of a sound plan, content risks languishing on Google's last pages or having a negative impact on search rankings if it's of poor quality. Unless you're equipped to create relevant, high quality content, hold off until you're ready. If you have no idea where to start, the tips outlined below can assist you in devising a digital marketing strategy that will not only have your readers clamouring for more, but also find favour with search engines.

    By • Dec. 7, 2015

  • Take Control of Your Personal SEO and Online Persona

    As a marketer you spend so much time on buyer personas and ranking your company website high in the world of Google. But are you doing this for yourself? Have you defined your persona and implemented SEO best practices for you, the person that does so many awesome things in your related field?

    By • Dec. 7, 2015

  • 7 Steps to Growing a Stunning Instagram Account That Converts

    Instagram is by far the sexiest social platform on the mainstream market. Its entire design behind its existence is to expose content in its purest form with simplicity and consistency. Until just recently was it virtually free of sponsored ads, but even now that the floodgates have opened for brands to promote, the experience hasn't been rattled. So how do you separate yourself from the crowd and create an Instagram account that converts? Learn now.

    By • Dec. 7, 2015

  • What Can Marketers Learn from the Presidential Race?

    With the Presidential election less than a year away, we look at how political campaigns can be a valuable learning opportunity for marketers wanting to better engage and communicate with their customers.

    By • Dec. 7, 2015

  • In China, Foreign Brands are Stumbling, and Ad Blocking is a Growing Problem

    Two recent articles that both deal with the strangely unstable yet temptingly lucrative Chinese market. One deals with the changing Chinese market and how foreign brands are dealing with those changes. The other deals with the potential growth of ad blocking software in the country.

    By • Dec. 7, 2015

  • How Automation Optimizes Your Social Media Marketing Effort

    Automation may never replace the need for manual involvement in a job, but can always go hand-in-hand to make things better and faster. If you know 'what', 'when' and 'how' part of automating any job and can maintain a synergy between human intelligence and tool's capabilities, you can always outnumber your score.

    By • Dec. 7, 2015

  • Get To Know Your Audience Using Social Media - 10 Tools to Help

    The more data you have about your audience before sharing content, the better you can tailor that content to engage and drive action - here are ten tools to help research your target audience.

    By • Dec. 5, 2015

  • Social Q&A Software and Its Impact on Your Marketing Efforts

    Social Q&A software is still the best kept secret in search engine, content, and brand marketing. This addition to your public website builds white hat (internal) links, provides a better vehicle for communication with your audience/customers, and keeps content fresh. All three of these things will give you a thumbs up from Google, and if you don't believe that social Q&A software works, look no further than Quora or Yahoo! Answers.

    By • Dec. 4, 2015

  • Google Introduces New Interactive Ad Options That Let Users Try Games in an Ad

    Via the Inside AdWords blog comes news of two new types of interactive ads from Google. The first, Trial Run Ads, will allow users to test out apps for 60 seconds before actually purchasing and downloading them.

    By • Dec. 4, 2015

  • The State of Email Marketing 2015 [Infographic]

    This infographic illustrates the current state of email marketing based on a major research study between Smart Insights and Get Response, in which they surveyed 1800+ email marketers from a range of business sizes and sectors around the world.

    By • Dec. 4, 2015

  • 7 Essential Design Principles Star Wars Taught Us [Infographic]

    In honor of Star Wars: The Force Awakens, we went back to the original Star Wars trilogy to take a closer look at how the films employed fundamental principles of design to tell some of film history's most beloved stories. Here are 7 design principles from a long time ago in a galaxy far, far away...

    By • Dec. 4, 2015

  • Watch a Man Drink Scotch for 45 Minutes: Sometimes to Get Attention You Have to Get Weird

    You should really check out this ad from Lagavulin. Go ahead, I'll wait. In case you didn't watch the whole 'Yule Log' video, watch the first minute or two, and you'll get the gist of the whole thing, because that's what the whole ad is.

    By • Dec. 3, 2015

  • 3 Ways Storytelling Can Help You Connect with Your Audience

    Do you ever feel like your message gets lost in translation? You're not alone. I once tried to explain transmedia storytelling to my brother-in-law and his head started to spin. Not literally of course, but his ultimate response was, "Bree, you sound like a nuclear scientist." Stories are the anchor we use to keep people from drifting away and it's a proven technique that comes with great benefits.

    By • Dec. 3, 2015

  • The Secret Sauce to Racking up Leads on Social Media

    If you aren't giving your social media assets its much needed attention for it to grow, then it's high time you give your marketing strategy a closer look this instant. However, just like in most things in life, you'll only get real results out of your social media marketing campaigns if you're doing it right. It is only when you have the right strategy, persistence, and hard work, that you can start racking up those leads.

    By • Dec. 3, 2015

  • 4 Powerful Marketing Lessons From Willy Wonka's Golden Ticket Giveaway

    WHAT WILLy WONKA GOT RIGHT ABOUT PROMOTION Aside from catchy songs, little orange men with green hair, and a spectacular performance from the beloved Gene Wilder-Willy Wonka has a lot to offer in the way of marketing knowledge. For those who have forgotten (or the poor soul who has never had the...

    By • Dec. 2, 2015

  • 5 Ways to Build Lasting Relationships

    Client relationships, like any relationship, take time to build. One of the greatest ways a company can differentiate themselves from their competitors is by the level of service they provide. And to provide a great level of service, you must have great client relationships.

    By • Dec. 2, 2015