Content Marketing: Page 135

  • Strong Brand, Weak Brand: 5 Brand Killing Beliefs You Must Avoid

    If you ask your firm's senior management, most would probably say that they want a strong brand. After all, who wants a weak anything? But in far too many cases these same executives actually hold beliefs and engage in behaviors that weaken your brand. Now it is not that they are doing it on purpose. Quite the contrary. They believe that they are being rational and realistic.

    By • Nov. 9, 2015

  • Is This Working? Creating a Social Media Strategy That Brings Results

    The only way you'll reap the best rewards from your social media marketing is to have a planned, organized and applicable strategy in place. Give these 5 steps a try to see how they can help you develop a strategy that leads to a higher social media ROI.

    By • Nov. 9, 2015

  • Creating Your Email Marketing Strategy for the 2015 Holiday Shopping Season [Infographic]

    The holiday season is when retailers and eCommerce businesses have their best quarter, and email marketing is still the cheapest way to put products in front of shoppers and convert sales, so it only makes sense to have an email marketing strategy ready to roll out for the 2015 holiday shopping season.

    By • Nov. 8, 2015

  • 10 SEO Statistics Every Marketer Should Know About

    Search Engine Optimization (SEO) is an ever-changing industry. What's hot and relevant one month might not be the next. Business owners and marketers need to stay current on trends in SEO if they want to be at the top of their game. One of the best ways to stay informed is to track (and learn from) key statistics.

    By • Nov. 7, 2015
  • SMT Expert

    3 Mistakes Content Managers Make, and How to Fix Them

    The fact of the matter is you're human, you're going to make mistakes. The important thing is that you learn from them. In this post, Bob Carver shares some of the mistake he and his team have made in content marketing, and shares the lessons learned to help you avoid similar slip-ups.

    By • Nov. 7, 2015

  • 5 Ways to Use Social Media for Increased Business Success

    If you're about to grow your social media campaigns, you should be aware of the many different ways that social media can be used to grow your business. Social media can be leveraged in a variety of ways, some that are obvious and some that are a little more obscure. To truly get the most out of your social media marketing efforts, you may want to coordinate multiple aspects of the campaign at once.

    By • Nov. 7, 2015

  • 10 Essential Customer Engagement Tactics for Social Media Marketers

    To succeed in the era of social media, mobile first, and the internet of things, brands need to evolve and engage their customers in a way that fosters customer loyalty and advocacy on a human level, not just as a brand... but also as a friend. Find out the 10 essential customer engagement tactics for social media marketers.

    By • Nov. 6, 2015

  • Paid Advertising 101: Understanding the Basics of Advertising on Social Media

    It doesn't take a marketing guru to realize that, with virtually everyone on the planet interacting on social networks, social media might not be such a bad place for your business to advertise. But how do you get started? If you're like many, the very notion of advertising on social media is an overwhelming one. Wouldn't it be nice if someone took the time to summarize the basics of advertising on social media, perhaps in a nice-and-tidy blog post full of actionable links? Don't worry, dear reader, I've got you covered.

    By • Nov. 6, 2015

  • 5 Free Tools #PR Professionals Need to Amplify the Next Campaign Using Social Media

    The art of media relations is storytelling. We've heard it all before. But what does that really mean? I'm a firm believer in the fact that there are multiple layers to every story, every media angle, and different mediums in which to tell it. In order to execute a strategic campaign, earned media, paid media and social strategy need to be working together.

    By • Nov. 6, 2015

  • What If Content Is Not King?

    "We never call anything that's good 'content.' Nobody walks out of a movie they loved and says, 'Wow! What great content!' Nobody listens to 'content' on their way to work in the morning. Do you think anybody ever called Ernest Hemingway a 'content creator'? If they did, I bet he would punch 'em in the nose." - Greg Satell

    By • Nov. 6, 2015

  • Interview: How to Rock at eCommerce

    Zalora has rapidly grown to become one of the largest ecommerce retailers (etailers) in Asia, and now the brand's busy disrupting traditional retailers with physical, real life, pop-up stores! I caught up with Tito Costa (MD Zalora APAC) to learn more how he got Zalora to the top, and what tips he has for ecommerce startups.

    By • Nov. 6, 2015

  • Are Small Businesses Missing the Boat on Marketing Automation? [Infographic]

    This infographic explains how small businesses can utilize marketing automation to nurture leads and increase ROI.

    By • Nov. 6, 2015

  • Why Aren't People Liking Your Facebook Page - and What Can You do About It?

    The number of people who like your Facebook Page is a direct measurement of its success - but convincing users to like a Facebook Page isn't always an easy task. Here are some tips on how to build a Facebook following.

    By • Nov. 6, 2015

  • Content Marketing Turns Most into Toast

    Brands looking to develop a content marketing strategy should consider creating a marketing content hub and populating it regularly not only with blog posts or homegrown content, but with curated, user generated, co-created and various types of media your prospects find relevant and useful. Barry Feldman shares some tips in this post.

    By • Nov. 6, 2015

  • 5 Ways to Promote Your E-Business Locally

    One of the best ways to promote yourself locally is by having a physical presence. We're not talking about expensive billboards or flyers that will most likely get tossed. We're talking about collaborating with strategic business partners and retailers in your area.

    By • Nov. 5, 2015

  • Personal Branding 101: What's Your Story?

    ​So you've heard that you need to have a personal brand, but you don't have branding experience and the idea of promoting bragging about yourself brings up bad memories of trying to do that when creating a cover letter. How, then, do you go about establishing your story? Brian Fanzo offers some tips.

    By • Nov. 5, 2015

  • 14 Jaw-Dropping Mobile Marketing Stats [Infographic]

    We live in an increasingly connected world. Advances in mobile technology have transformed the way we interact, the way we consume media, the way we stay in touch with family and friends. But just how much the mobile revolution has changed us might still come as a surprise.

    By • Nov. 5, 2015

  • 10 Data-driven Reasons On Why Your Company Needs A Blog

    Your products and services may be great, but to be meaningful that value must be understood by people who want what you're offering. For that reason alone, your business needs a blog. But don't take my word for it, there's plenty of hard data to back that up.

    By • Nov. 5, 2015

  • When Brands Steal Photos Off Instagram

    Social media can seem like a free-for-all. And sometimes brands treat it like it is. Have you ever tagged a product in an Instagram photo? I have. The way that your photos on social networks are treated by brands is evolving. What rights do brands have to your images? And what rights do you have?

    By • Nov. 4, 2015

  • Paid Advertising 101: Understanding Search and Display Advertising

    If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands-big time.

    By • Nov. 4, 2015

  • 5 Social Media Wins from National Companies

    2015 was a big year for brands and social media. Twitter acquired Periscope. Pinterest released buyable pins. Instagram opened up advertising to brands nationwide. And, brands are fighting to come up with creative ideas to become the "next big thing" on social media. While some have failed, some have totally nailed it.

    By • Nov. 4, 2015

  • Social Media for Event Marketing: Are You Ready for the Audience of Audiences?

    Social media is changing the game for events and conferences. In this new podcast, Pam Moore looks at how to increase ROI at events and conferences by integrating social media.

    By • Nov. 4, 2015

  • 10 Social Media Marketing Materials to Prepare NOW for the Holidays

    As of today, there are only 23 days until Thanksgiving, 32 days until Hannukah, and 51 days until Christmas - which means there's not much time left before it's officially the holiday season. Since the holidays have a reputation of being one of the busiest times of the year, we thought it would be a good time to list some of the possible ways that you could start preparing.

    By • Nov. 4, 2015

  • 4 Brand Blogs That Stand Out From The Crowd

    Brand blogs are one of the main ways companies can gain content marketing traction. Virtually every company has a brand blog these, a place where they can post news, comment on industry updates, and tell user stories. But which brand blogs are redefining the medium?

    By • Nov. 4, 2015

  • The Complete Guide to a Successful Landing Page [INFOGRAPHIC]

    Often underutilized, an optimized landing page will grab the attention of site users and improve your conversion rates, Our infographic is designed to help you get the most out of your landing pages.

    By • Nov. 3, 2015