Content Marketing: Page 135

  • 3 Quick Editorial Tips to Make Your Content More Impactful

    Generally speaking, writers and content marketers are a pretty tough group to please. Seriously, ask any writer about this and he'll be more than happy to talk your ear off about his biggest critic: himself. More often than not, it seems that nothing is quite as polished as it should be.

    By • Nov. 24, 2015

  • 10 Critical Components of a Solid SEO Strategy

    Find out the 10 critical components of an SEO strategy that will help get your website to the top of the SERPs.

    By • Nov. 24, 2015

  • Why Your Small Business Needs to Consider the Customer Testimonial

    These days, customer testimonials have become standard practice for nearly all business models. From big time investment firms to sellers on Amazon, everyone's looking for a blurb letting know why you should trust their service. Customer testimonials serve several applications that will boost your business's success. We will go over these uses and how you can solicit them from customers.

    By • Nov. 24, 2015

  • Instagram Will Make Your Brand More Money Than Facebook [INFOGRAPHIC]

    Where should brands put their resources on social? It looks like Facebook has plateaued, while Instagram is in a rapid growth phase.Check out this infographic from selfstartr.com. It shows that while Facebook has seen a 63% decrease in organic marketing reach since 2012, Instagram has seen a 115% increase in the same period.What does that look like? Organic reach on Facebook was about 4% in 2014, while Instagram reach was 28%.

    By • Nov. 24, 2015

  • Digital Marketing Superheroes Are the Catalyst for Change

    Informed management consultants and industry analysts agree, the digital transformation journey begins with the adoption of digital marketing practices that enable companies to evolve beyond obsolete advertising-centric thinking.

    By • Nov. 24, 2015

  • 7 Steps to Building Your Personal Brand

    People don't buy from faceless companies, they buy from people. As such, it's important to develop your personal brand - in this post, Bryan Kramer offers some tips on building your professional profile.

    By • Nov. 24, 2015

  • Black Friday: Which Brands Are Going into the Holiday Season with the Best Social Buzz?

    The holiday season allows retailers who may have struggled the rest of the year to go into the black. Or it can be the cherry that tops off an already good year. "A retailer's entire year is often determined in the months leading up to the holiday season," said Bryan Segal, CEO at Engagement Labs. "Social media is a major avenue for retailers to utilize to increase brand awareness and showcase holiday campaigns to drive both in-store and online sales."

    By • Nov. 23, 2015

  • How Social Media Can Supercharge Your Black Friday Sales This Year

    Black Friday has become one of the most important days for eCommerce business in the U.S and worldwide. Social media provides you the perfect platform to launch your promotional offers and discounts, and take advantage of this shopping fest.

    By • Nov. 23, 2015

  • Google Joins Star Wars Hype by Letting You Choose Between Light and Dark Sides, Rebrands Apps Accordingly

    It's exciting to pick a side, to see all the little changes Google's made, to find the hidden easter eggs, because it's exciting for Google too. This isn't a billboard, or "influencer marketing" or the kind of corporate speak that turns off audiences. I don't even mind that I'm basically being sold multiple products at the same time by Google and Disney because my enthusiasm for the product, along with Google's genuinely clever branding and obvious fellow-enthusiasm has got me hooked.

    By • Nov. 23, 2015

  • 7 Online Marketing Trends in 2015-2016

    Marketing trends are something that changes very quickly. People develop new Internet needs, want to see different things with time and react differently to outdated marketing techniques. Thus, marketing specialists should be able to adapt to new tendencies and predict new trends. Here are some things that specialists think would be hot in the nearest future.1. Content-marketing will be bigger than ever

    By • Nov. 23, 2015

  • Two Brands That Use Pinterest With Great Success

    As Pinterest draws more attention as a marketing channel, let's look at a couple of campaigns - from two divergent sectors: home décor and dairy products - that used slightly different approaches to harvest the outcomes they wanted from Pinterest.

    By • Nov. 23, 2015

  • Designing Real Life for Social Media: Pigalle Duperré Playground

    Laurent Francois looks at the Pigalle Playground, a Paris-based brand project that's been specifically designed to align with social media conventions.

    By • Nov. 21, 2015

  • Direct Message: Is It Still An Effective Marketing Tool?

    As a brand or organization, there's a certain way to direct message someone that is effective if done in the right manner.

    By • Nov. 20, 2015

  • What Words Do You Use in Your Facebook Status Updates? (And Why Do I Care?)

    In the last few days, a quiz from VonVon kept appearing in my Facebook feed, "What Are Your Most Used Words on Facebook." My friends kept taking it. After pulling data from Facebook, the quiz site creates a word cloud of the words that most often appeared in a person's status updates.

    By • Nov. 20, 2015

  • Google Android's "Friends Furever" Is the Most-Watched Ad of 2015, Maybe Ever

    In February Google launched "Friends Furever," an ad for its Android mobile platform. In the months since, it has racked up over 6.4 million shares, besting Disney's "Surprise Shopper" ad (3.9 million shares) and a commercial for Purina pet food ("Puppyhood") created by Buzzfeed (3 million shares).

    By • Nov. 20, 2015

  • How to Use Marketing Performance Metrics That Will Improve Your Blog

    Analytics tools are sophisticated, rather amazing, and can really help you make some big decisions about your blog content. Turning your marketing performance metrics into actionable ways to improve your blog will help you create better content and focus that content on achieving your goals.

    By • Nov. 20, 2015

  • Google Fortunetelling Does Not Tell Your Future

    This morning in my Facebook feed, a friend posted a link to Google Fortunetelling. There was a graphic of a crystal ball. And my curiosity was piqued. What kind of algorithm has Google created that can tell the future? What kind of data have they been collecting on me that allows them to do that!?

    By • Nov. 19, 2015

  • Top 5 Video Marketing Trends For 2016 [INFOGRAPHIC]

    And it's not just the volume of video that is astounding. 2015 has seen the emergence of exciting new ways of creating and consuming video, whether that is YouTube's 360 player or the soon to arrive virtual reality Occulus Rift. These technologies promise a world of video which is more immersive and more engaging. For video creators this will open up new possibilities to deliver unique experiences for their viewers.

    By • Nov. 19, 2015

  • How to Make Your Emails Stand Out From the Pack in the Midst of Holiday Madness

    Because the holidays are a time for gift-giving and thinking about others, it would also be a nice gesture for your company to do something charitable to end the year. The company can make a donation to an organization, and maybe match donations from customers, or at least let them know how much you're contributing and make it easy for them to donate as well. For example, detergent company Dawn could make a generous donation of their product to a wildlife group, since they have a history of helping these organizations use the soap to clean animals affected by oil spills. Corporate giving also brings awareness to the organizations that they support.

    By • Nov. 19, 2015

  • What Does Viral Mean to a Hyperlocal Business?

    I was reading an article about a local comedian who generated some significant business for a local Mexican restaurant by putting a video of the restaurant on his Facebook page. His video got more than 27,000 views.

    By • Nov. 19, 2015

  • Should You Buy or Build Your Online Reputation?

    Your online reputation matters to your employees, your investors and your customers.

    By • Nov. 18, 2015

  • YouTube Crossover Stars [INFOGRAPHIC]

    Remember when you watched those videos about lamas over and over again? When YouTube was new and we were all so starry-eyed that almost anything could go viral? Remember when a baby biting a child's finger was the funniest thing going?

    By • Nov. 18, 2015

  • Local SEO: 6 Critical Mistakes You're Making And Why You Need to Fix Them

    So why does Local SEO matter anyways? You've probably heard about how you need it. Most likely someone told it's an urgent matter and that you're crazy for not attending to it sooner.

    By • Nov. 18, 2015

  • 6 Social Media Marketing Tips for Small Business Owners

    If you're a small business owner and looking for some easy new ways to promote your company-- media marketing is the way to go! Whether it's Facebook, Twitter, or LinkedIn, your audience is on social media and you should be too. Setting up your accounts and maintaining them can seem like an intimidating task at first, but with these 6 tips you'll be a master in no time.

    By • Nov. 18, 2015

  • How Much are Marketers Spending on Millennials? A Lot! [INFOGRAPHIC]

    Via Marty Swant in AdWeek comes a new infographic that tries to answer the question: Just how much marketers are spending trying to reach millennials? The answer is: a lot. A helluva lot.

    By • Nov. 18, 2015