Content Marketing: Page 141

  • Thank You Ad Block for Changing Advertising Forever

    Ad blocking is the Internet industry's biggest nightmare, but it may actually be leading us to a new era in marketing, where we focus more on stories and content than blatant promotional messaging.

    By • Oct. 8, 2015

  • 5 Common Reasons Why PPC Campaigns Fail

    Pay-per-click (PPC) has revolutionized the way in which businesses promote their products and services. No longer are brands forced to buy bulk banner space on websites. Using PPC platforms like Google AdWords and Bing Ads, they can create custom ads while targeting specific keywords that are relevant to their target audience. But running a successful PPC campaign isn't always an easy task, so today we're going to look at some of the most common reasons why they fail.

    By • Oct. 7, 2015

  • Is Paid Media Dead? [INFOGRAPHIC]

    Is paid media worth it? The research team at TechnologyAdvice have partnered with Unbounce to survey 456 Internet users about banner and display ads, social ads and sponsored search engine results. Here is the infographic. The results are sobering to say the least.

    By • Oct. 7, 2015

  • Personal Witness to the Convergence of PR, Marketing & Customer Experience

    Our world is filled with convergence. Personal lives have been converging with business lives since the original Blackberry phone. Disruption enters everything we hold near and dear to us and often requires us to rethink our own path or how we fit into this world. This is my story in the converging world.

    By • Oct. 7, 2015

  • Social Media Activism: Changing the World, One Post at a Time?

    In a world of smartphones, selfies and the quest for "Likes," many people are critical of technology's impact on society. The recent Social Good Summit was an inspiring reminder of how social media and technology can be used to make a positive difference. More than 1,000 world leaders, celebrities, media and technology experts joined together to share ideas and solutions for using new media to make the world a better place.

    By • Oct. 7, 2015

  • 3 Types of Video to Incorporate Into Your Social Media Strategy

    Social media is not just about sharing text updates, links, and photo memes. Video continues to become increasingly more popular, as evidenced by the fast rise in live streaming platforms like Periscope and Blab. If you are interested in incorporating video into your social media strategy, here are the ways to do it and why you should try each.

    By • Oct. 6, 2015

  • What Types of Photos Get the Most Likes on Instagram? [INFOGRAPHIC]

    Have you ever posted a photo you thought was really great to Instagram and then...no one liked it? You may be posting along the lines of some well-known Instagram cliches (people can handle only a finite number of cats, manicures, and "Outfit of the day"...). On the other hand, maybe you just picked the wrong filter. It's the superficial stuff - lighting, whether or not you're making a duckface in your selfie - that can sometimes make all the difference.

    By • Oct. 6, 2015

  • Why an Online Customer Community is a Gamechanger for Your Brand

    Social media channels are great places to connect and engage with customers. The problem is that you don't own those communities. You don't have a say in any design or functionality changes. And, what happens when everyone jumps ship for the newest and coolest social media network? You could be left with no community.

    By • Oct. 6, 2015

  • Facebook Releases New Research Into How to Maximize Audience Response on Instagram

    Facebook has published new research examining what resonates most with Instagram users, providing a range of valuable insights into how and why people engage with content on the platform - and their findings may just change the way you approach content on the visual platform.

    By • Oct. 6, 2015

  • Increase Online Store Conversions this Christmas

    As summer draws to a close and we head into the autumn period, we can fully expect businesses to be transitioning across the country as they brace themselves for one of the busiest periods in the shopping calendar - Christmas. Whether the signals are the supermarkets wheeling out the turkeys or mince pies, or John Lewis releasing their much anticipated festive TV ad; the preparations appear to start earlier each year.

    By • Oct. 6, 2015

  • To-Do List for Social Media Managers [INFOGRAPHIC]

    Want to know what the to-do list of a successful social media manager looks like? Here's an infographic based on Sprout Social's Darryl Villacorta's to-do list. It's broken down into daily, weekly, monthly and quarterly tasks.

    By • Oct. 5, 2015

  • Conducting a Backlink Audit: Where Do I Start?

    Obtaining backlinks from authoritative, relevant sources can prove essential in boosting the search ranking of a website. But did you know that low-quality backlinks can have the opposite effect by lowering a website's search ranking - or worse, having the website removed from Google's index altogether? To avoid this problem, webmasters should take a proactive approach by conducting regular backlink audits.

    By • Oct. 5, 2015

  • Pinterest Ups Monetization Efforts, Breaks 60 Million Buyable Pins

    One of the hardest phases in the life of a successful social network is monetization. It's kind of like the pupa stage of a butterfly: there's a lot of crazy effort going on to make sure things come out beautifully, and no one really knows if it worked until the very end. Pinterest, however, seems to be getting through that particular transition with relative ease, as evidenced by their announcement that they had recently broken 60 million buyable pins.

    By • Oct. 5, 2015

  • The Biggest Pain Point in Content Marketing

    Creating relevant and seamless content strategy was the subject of our recent #SMTLive discussion with Chad Pollitt of Relevance, Drew Neisser of Renegade and Kristine Vick of SAS, and it was itself revealing of how far we have come in digital story-telling, and how far we still have to go.

    By • Oct. 5, 2015

  • How to Up Your Customer Engagement

    If you're not ready to add an upsell at the checkout, be sure you're making the process as painless as possible. Your UX should be pleasurable throughout all operating channels, so don't require an account to make a purchase, make customers re-enter information, etc.

    By • Oct. 5, 2015

  • Want to Be Featured on the Biggest Facebook Pages in Your Industry?

    As it seems the Internet changes constantly, the business of marketing your business online seems to change often as well. Once upon a time, a Facebook ad campaign was an ideal way to target a narrow audience with repeated impressions. Now, simply getting your business Featured on the big Facebook fan pages in your industry is a far more effective way to market your online business. However, while there's an existing framework in place for Facebook ads, to get featured on one of the big fan pages in your business, you have to practice the three Ps: Push, Promote and Produce.

    By • Oct. 5, 2015

  • Snackable Satisfaction: How to Engage Your Mobile Audience with Bite-Sized Content [Infographic]

    The instant gratification of a snack is undeniable, and it's no different in content marketing. Snackable content is perfect for on-the-go consumption - readers can see it, scan it and share it quickly. As social app adoption increases, so do opportunities for brands to use bite-sized content formats to feed large audiences.

    By • Oct. 3, 2015

  • 6 Secrets to Sports Social Media Marketing Success

    When it comes to real-time marketing, no field is better poised to take advantage of the opportunities than the sports industry. Most fans watch the game with a phone in hand, checking fantasy league scores and sounding off on big plays minute-by-minute. They use social media to share everything from celebratory cheers and photos to smack-talk, predictions and stats. If one of the keys to real-time social media marketing is going where the fans are, then sports are set up for success.

    By • Oct. 2, 2015

  • 5 Tips To Improve Landing Page Conversions

    Landing pages are designed for one basic purpose: to generate conversions. This may include selling a physical product, selling a digital product, generating leads, or even attracting email signups. You can improve the conversion rate of your landing page by following the tips listed below.

    By • Oct. 2, 2015

  • All About the Gifographic, King of Infographics

    We want to make sure you're aware of the king of infographics. Though relatively new to the scene, the gifographic is combining the appeal of infographics with that of gifs.

    By • Oct. 2, 2015

  • 5 Content Marketing Faux-Pas that Are Killing Your Business

    Is your website fading into oblivion? It could be because of your poor content marketing strategy. There are countless examples of legendary marketing fails and more often than not, content is to be blamed.

    By • Oct. 2, 2015

  • Presidential Candidates to Spend $5.5 Billion on Ads, Making Your $50 Donation Feel Very, Very Small

    I kind of feel like news stories concerning the money that goes into the ad spending of presidential campaigns should be accompanied by a live video stream of a normal person reacting to it. For example, a recent report by Marty Swant in AdWeek lays out some basic facts about ad spending in the current election cycle. But, because of its non-editorial nature, the story lacks a certain amount of context, at least on the level of common sense.

    By • Oct. 2, 2015

  • 5 Ways to Tell If Your Social Media Strategy is Working

    After writing out all the steps and goals for your social media activity, you implement your new strategy. But how can you measure the results? Read on to see what can help you determine whether your social media strategy is reaping any benefits.

    By • Oct. 2, 2015

  • Are You Shortchanging Yourself One AdSense Click at a Time?

    While many website owners make money through AdSense, that revenue is rarely as strong or consistent as it could be. In this post, Randy Milanovic outlines some of the shortcomings of the AdSense system.

    By • Oct. 2, 2015

  • The Marketing Challenge of the Future: How to Get People to Download Your App

    There is a challenge looming for marketers worldwide. Mobile is changing our landscape quickly and it's flipping tables for marketing strategists. U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore. So what does this mean for marketers? We must adapt to changing consumer habits, and we must do it now.

    By • Oct. 1, 2015