Content Marketing: Page 142

  • A Guide to B2B Lead Generation through Content Marketing [PODCAST]

    Most B2B content marketers strive to generate leads through content marketing. The degree of success is largely influenced by the strategy. In a recent podcast recording with Guillaume Decugis, CEO of Scoop.it! we looked at the three pivotal elements of lead generation through content marketing.

    By • Oct. 12, 2015

  • 7 Tips About Ecommerce Holiday Season You Can't Afford To Miss

    Do you know that the National Retail Association estimates online sales to elevate 7% to 10% this year, and eCommerce companies are hoping they will be able to merchandise on what will be called the big-time growth year for the industry since 2011? Of course, success depends on every single aspect from upgrading your website to optimizing order fulfillment to improving marketing, you have so much to do if you expect to thrive during the holiday season. Let's take a sneak peek at 7 ways to foster you make a fortune this year.

    By Monika Jain • Oct. 12, 2015

  • The Ultimate Cheat Sheet for Email Marketing [Infographic]

    Email marketing continues to be one of the cheapest and most effective ways to market businesses and brands of all sizes, yet marketers are still trying to crack the code and find the best recipe for their email marketing campaigns. Use this infographic as a guide when crafting your next email campaign.

    By • Oct. 11, 2015

  • Local Search Dominates SMBs Marketing Focus

    This survey is particularly interesting because they talk with a significant number of SMBs to generate the results. Their conclusions were crystal clear: local search is where the action is at, and the lowest ROI was from display and Bing ads. Let's review their results:

    By • Oct. 11, 2015

  • Are Infographics Dead?

    Infographics aren't dead yet; here's why they still matter for SEO and how you can improve your infographic game.

    By • Oct. 9, 2015

  • Social Media Campaign Mistakes to Avoid

    Social media is a sensitive little beast, and campaigns are even more sensitive. Once you announce a series of social events and content, you're subject to scrutiny both internal and external. Once any part of the campaign is tied directly to money the campaign becomes even more vulnerable.

    By • Oct. 9, 2015

  • Conquering Cart Abandonment

    Digital retail has brought a level of ease and convenience to shoppers not afforded by traditional shopping experiences. However, one of the biggest issues facing online retailers large and small is getting shoppers to follow through and complete an online purchase.

    By • Oct. 9, 2015

  • The Button Could Be the Key to Your Conversion Optimization Conundrum

    How do you convince web visitors to become a lead and eventually a customer? Too often, marketers focus on their marketing efforts, landing pages, and sign-up forms as the three pillars of conversion optimization. And while these three factors are undoubtedly crucial to your efforts, a fourth matters just as much: the call to action button. Done wrong, few member of your audience will ever even see your sign up form. Done right, it can vault your lead generation efforts and conversion percentage to new heights.

    By • Oct. 9, 2015

  • 7 Big Trends That Will Change Your Social Media Marketing Strategy

    Just as Instagram made it so pictures went up on a social platform moments after they were taken, platforms like Periscope allow you to live broadcast video. No more will you need to video something and then upload it later.

    By • Oct. 8, 2015

  • 6 Strategies for Humanizing Your Email Marketing and Increasing Engagement

    In today's digital age, when so much of marketing takes place behind a computer screen, it's sometimes difficult to remember one of the most important parts of successful marketing - that the whole purpose is to connect with people. Here are six tips to help brands ensure they keep the human element in mind in their e-mail marketing efforts.

    By • Oct. 8, 2015

  • Thank You Ad Block for Changing Advertising Forever

    Ad blocking is the Internet industry's biggest nightmare, but it may actually be leading us to a new era in marketing, where we focus more on stories and content than blatant promotional messaging.

    By • Oct. 8, 2015

  • 5 Common Reasons Why PPC Campaigns Fail

    Pay-per-click (PPC) has revolutionized the way in which businesses promote their products and services. No longer are brands forced to buy bulk banner space on websites. Using PPC platforms like Google AdWords and Bing Ads, they can create custom ads while targeting specific keywords that are relevant to their target audience. But running a successful PPC campaign isn't always an easy task, so today we're going to look at some of the most common reasons why they fail.

    By • Oct. 7, 2015

  • Is Paid Media Dead? [INFOGRAPHIC]

    Is paid media worth it? The research team at TechnologyAdvice have partnered with Unbounce to survey 456 Internet users about banner and display ads, social ads and sponsored search engine results. Here is the infographic. The results are sobering to say the least.

    By • Oct. 7, 2015

  • Personal Witness to the Convergence of PR, Marketing & Customer Experience

    Our world is filled with convergence. Personal lives have been converging with business lives since the original Blackberry phone. Disruption enters everything we hold near and dear to us and often requires us to rethink our own path or how we fit into this world. This is my story in the converging world.

    By • Oct. 7, 2015

  • Social Media Activism: Changing the World, One Post at a Time?

    In a world of smartphones, selfies and the quest for "Likes," many people are critical of technology's impact on society. The recent Social Good Summit was an inspiring reminder of how social media and technology can be used to make a positive difference. More than 1,000 world leaders, celebrities, media and technology experts joined together to share ideas and solutions for using new media to make the world a better place.

    By • Oct. 7, 2015

  • 3 Types of Video to Incorporate Into Your Social Media Strategy

    Social media is not just about sharing text updates, links, and photo memes. Video continues to become increasingly more popular, as evidenced by the fast rise in live streaming platforms like Periscope and Blab. If you are interested in incorporating video into your social media strategy, here are the ways to do it and why you should try each.

    By • Oct. 6, 2015

  • What Types of Photos Get the Most Likes on Instagram? [INFOGRAPHIC]

    Have you ever posted a photo you thought was really great to Instagram and then...no one liked it? You may be posting along the lines of some well-known Instagram cliches (people can handle only a finite number of cats, manicures, and "Outfit of the day"...). On the other hand, maybe you just picked the wrong filter. It's the superficial stuff - lighting, whether or not you're making a duckface in your selfie - that can sometimes make all the difference.

    By • Oct. 6, 2015

  • Why an Online Customer Community is a Gamechanger for Your Brand

    Social media channels are great places to connect and engage with customers. The problem is that you don't own those communities. You don't have a say in any design or functionality changes. And, what happens when everyone jumps ship for the newest and coolest social media network? You could be left with no community.

    By • Oct. 6, 2015

  • Facebook Releases New Research Into How to Maximize Audience Response on Instagram

    Facebook has published new research examining what resonates most with Instagram users, providing a range of valuable insights into how and why people engage with content on the platform - and their findings may just change the way you approach content on the visual platform.

    By • Oct. 6, 2015

  • Increase Online Store Conversions this Christmas

    As summer draws to a close and we head into the autumn period, we can fully expect businesses to be transitioning across the country as they brace themselves for one of the busiest periods in the shopping calendar - Christmas. Whether the signals are the supermarkets wheeling out the turkeys or mince pies, or John Lewis releasing their much anticipated festive TV ad; the preparations appear to start earlier each year.

    By • Oct. 6, 2015

  • To-Do List for Social Media Managers [INFOGRAPHIC]

    Want to know what the to-do list of a successful social media manager looks like? Here's an infographic based on Sprout Social's Darryl Villacorta's to-do list. It's broken down into daily, weekly, monthly and quarterly tasks.

    By • Oct. 5, 2015

  • Conducting a Backlink Audit: Where Do I Start?

    Obtaining backlinks from authoritative, relevant sources can prove essential in boosting the search ranking of a website. But did you know that low-quality backlinks can have the opposite effect by lowering a website's search ranking - or worse, having the website removed from Google's index altogether? To avoid this problem, webmasters should take a proactive approach by conducting regular backlink audits.

    By • Oct. 5, 2015

  • Pinterest Ups Monetization Efforts, Breaks 60 Million Buyable Pins

    One of the hardest phases in the life of a successful social network is monetization. It's kind of like the pupa stage of a butterfly: there's a lot of crazy effort going on to make sure things come out beautifully, and no one really knows if it worked until the very end. Pinterest, however, seems to be getting through that particular transition with relative ease, as evidenced by their announcement that they had recently broken 60 million buyable pins.

    By • Oct. 5, 2015

  • The Biggest Pain Point in Content Marketing

    Creating relevant and seamless content strategy was the subject of our recent #SMTLive discussion with Chad Pollitt of Relevance, Drew Neisser of Renegade and Kristine Vick of SAS, and it was itself revealing of how far we have come in digital story-telling, and how far we still have to go.

    By • Oct. 5, 2015

  • How to Up Your Customer Engagement

    If you're not ready to add an upsell at the checkout, be sure you're making the process as painless as possible. Your UX should be pleasurable throughout all operating channels, so don't require an account to make a purchase, make customers re-enter information, etc.

    By • Oct. 5, 2015