Content Marketing: Page 142

  • 5 Social Media Marketing Trends to Watch For in 2016

    Social Media trend forecasting season is upon us, and while I'm sure this site and many others will provide many specific trends to watch for next year, here are some general developments that are on my radar. It's always good to keep these trends in mind when planning your budget for the coming year or strategizing new projects and events. Being agile enough to lean into big, new waves like Periscope or Snapchat will assure your company sustained success, as it changes with the audience instead of after it.

    By • Oct. 1, 2015

  • How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing

    Content marketing is red-hot. Not because it's a passing fad, but because it works. In Hubspot's recent State of Inbound marketing report, 41 percent of marketers confirmed content marketing's positive ROI. Like other marketers, you know that content marketing can add real value to your firm's marketing efforts, but your C-suite is still not convinced content marketing is "worth it."

    By • Oct. 1, 2015

  • Are Campaigns Dead? Hear What GoPro, Skype and Kaplow Have To Say About That

    Lithium recently hosted a session at Advertising Week 2015 titled: "Your Digital Strategy is Killing You...Learn How Total Community Can Save You" with panelists representing GoPro, Kaplow Communications and Skype - here are some of the highlights of the session.

    By • Oct. 1, 2015

  • 6 Ways To Attract New Visitors To Your Website

    You can spend countless hours writing content and building the "perfect" site, but it's all for nothing unless people actually see it. So that's why today we're going to discuss some of the best ways to attract visitors to a website.

    By • Sept. 30, 2015

  • Where Should Your Ad Dollars Go Next Year? [INFOGRAPHIC]

    If you haven't already started allocating money for your 2016 advertising budget, you're sure to start soon. But organizing a budget for the next year takes a little bit of extra savvy, as you have to predict what trends will be driving advertising strategies. If you lack the data, here's a great infographic from MDG identifying the top trends to keep an eye on when working out your advertising strategy for next year.

    By • Sept. 30, 2015

  • Finally, the Twitter Buy Button Is Here

    ​Sell something via a tweet. Twitter has been testing their buy button for two years. But today Twitter announced that the button is now available "to any merchant in the United States that uses one of three major e-commerce platforms to run its online shopping operations," according to an article in The New York Times by Vindu Goel.

    By • Sept. 30, 2015

  • Five Mobile App Marketing Mistakes

    Before you jump into the mobile world of online applications, consider the following: a mobile website is not the same as a mobile app. You don't want to miss an opportunity to engage the consumer market, you need a smart strategy. That's why you need to avoid making these five critical mistakes when it comes marketing your mobile app.

    By • Sept. 30, 2015

  • 10 Questions to Ask When Hiring an SEO Consultant

    It is not an easy task to find a perfect consultant for Search Engine Optimization especially when you don't have right questions to ask in your mind.

    By • Sept. 30, 2015

  • How Online Reviews and Reputation Can Support Your Social Media Strategy

    Every day, there are 75 billion items of content posted or shared on Facebook, 400 million tweets sent on Twitter, 2 billion photos stamped with a heart on Instagram, and 4 billion videos watched on YouTube.

    By • Sept. 30, 2015

  • What Kinds of Advertising Do People Trust the Most? [NIELSEN POLL]

    Nielsen just released the 2015 results of their Global Trust in Advertising poll. Overall, the numbers are slightly lower than they were in 2013. When you are trying to decide where to put your advertising dollars, you need to know what kind of content and what media people trust.

    By • Sept. 29, 2015

  • Experience Economy: It's Where Stories Are Born

    The experience era is making it easier than ever for brands to find and cultivate stories. It's created an environment where they are able to generate additional content by capitalizing on the stories we tell.

    By • Sept. 29, 2015

  • The Biggest Marketing Challenges Facing the Financial Industry

    Today's financial marketers face a number of challenges as the industry continues to evolve, but what be done to overcome them?

    By • Sept. 29, 2015

  • How to Create a Social Media Calendar that Follows a Clear Strategy

    Creating a Social Media Calendar which follows a clear strategy can improve the results you get from social media marketing. Just the act of creating a social media calendar can help you to stop and think more strategically about your social media goals.

    By • Sept. 29, 2015

  • A Marketer's Guide to Tentpole Marketing

    Tentpole marketing is about centring your promotional activities around big events. The term was first coined in Hollywood to describe the hype surrounding popular movies, as interest levels peak over opening weekend. In an effort to secure bums on seats, marketers devote big bucks when release dates near, and this spike in engagement is said to represent a tentpole propping a canvas of anticipation.

    By • Sept. 29, 2015

  • 5 Ways to Create Stunning Visual Content Even if You're Not a Designer

    Does the prospect of having to produce visual content make your palms sweat? Does your mouth get dry and heart begins to pound so hard that you think it's going to break free?Well then, you're not alone. But it doesn't have to be that way. In this article I will show you 5 simple tools that will help make your content look great.

    By • Sept. 29, 2015
  • SMT Expert

    Stop Wasting Time. Create Customers

    If you struggle to make and retain new customers, you're hardly alone. In fact, acquiring new customers is often named as one of biggest challenges facing SMEs. But there are tried and true tactics to acquiring new leads - here's a guide on some key processes to follow.

    By • Sept. 29, 2015

  • The Curse of Invisible Content

    Many B2B marketers are either striking out or racking up very low batting averages. What gives? We won't be able to pin all our problems on a singular shortcoming. However, as we dig deeper into sizable enterprises producing oodles of content, we do tend to uncover a very common problem: People Don't Know Where to Find the Content They Need.

    By • Sept. 29, 2015

  • How Much of Your Audience Is Fake? Or Are Your Ads Mostly Being Viewed by Bots?

    A study suggest that $6.3 billion of ad spend a year is wasted on fake traffic, or clicks that appear to be views but are actually the work of software. An investigation showed that sometimes as little as 20% of views are actually human.

    By • Sept. 28, 2015

  • Top 5 Brand Building Strategies for Professional Services Firms

    Brand building can help you win new clients, command premium fees, and attract and retain the very best talent. But how do you do it?

    By • Sept. 28, 2015

  • 3 Top Tips to Boost Your LinkedIn Profile Visibility

    ​Did you know LinkedIn has its own proprietary search algorithm? The details are top secret, but according to Yumi Wilson, manager of corporate communications at LinkedIn, there are several ways to use LinkedIn to get the most from the platform.

    By • Sept. 28, 2015

  • Write Blog Content Your Audience Cares About

    ​SEO experts often recommend that business owners write a blog. They do that for a number of reasons, not least of which is it increases your chances of showing up in search results and gives you the opportunity to build trust, authority and exposure with your intended audience.

    By • Sept. 28, 2015

  • 3 Changes in Marketing for Hyperlocal

    Advertising and marketing are no longer the same thing - Frankly, they've never been the same thing, but the Internet has made this more obvious.

    By • Sept. 27, 2015

  • Optimizing Landing Pages for Lead Generation

    The strength of a business' online presence is often indicative of their ability to maintain established customer relationships, while also engaging new potential customers. Inbound marketers therefore must expend much of their time and effort implementing channels that drive traffic to their websites, relying on landing pages built to convert leads into paying customers.

    By • Sept. 26, 2015

  • Why Your Professional Services Firm Needs an Editorial Calendar in 2016

    Consistently generating high quality content isn't easy. If you find yourself struggling to figure out what to write, week-after-week, then it's time to get organized. You need an editorial calendar. Here's how you go about developing one.

    By • Sept. 26, 2015

  • 5 Simple Ways to Increase Your YouTube Views

    If you haven't already tapped into the power of YouTube, then you should certainly consider doing so. People love to watch videos, and the numbers don't lie. YouTube is ranked the second largest search engine on the Internet, processing over 3 billion searches per month.But heavy search volume ultimately leads to heavy competition. With the hundreds of millions of videos on YouTube, how do you make your videos stand out?

    By • Sept. 25, 2015