Content Marketing: Page 142

  • Snackable Satisfaction: How to Engage Your Mobile Audience with Bite-Sized Content [Infographic]

    The instant gratification of a snack is undeniable, and it's no different in content marketing. Snackable content is perfect for on-the-go consumption - readers can see it, scan it and share it quickly. As social app adoption increases, so do opportunities for brands to use bite-sized content formats to feed large audiences.

    By • Oct. 3, 2015

  • 6 Secrets to Sports Social Media Marketing Success

    When it comes to real-time marketing, no field is better poised to take advantage of the opportunities than the sports industry. Most fans watch the game with a phone in hand, checking fantasy league scores and sounding off on big plays minute-by-minute. They use social media to share everything from celebratory cheers and photos to smack-talk, predictions and stats. If one of the keys to real-time social media marketing is going where the fans are, then sports are set up for success.

    By • Oct. 2, 2015

  • 5 Tips To Improve Landing Page Conversions

    Landing pages are designed for one basic purpose: to generate conversions. This may include selling a physical product, selling a digital product, generating leads, or even attracting email signups. You can improve the conversion rate of your landing page by following the tips listed below.

    By • Oct. 2, 2015

  • All About the Gifographic, King of Infographics

    We want to make sure you're aware of the king of infographics. Though relatively new to the scene, the gifographic is combining the appeal of infographics with that of gifs.

    By • Oct. 2, 2015

  • 5 Content Marketing Faux-Pas that Are Killing Your Business

    Is your website fading into oblivion? It could be because of your poor content marketing strategy. There are countless examples of legendary marketing fails and more often than not, content is to be blamed.

    By • Oct. 2, 2015

  • Presidential Candidates to Spend $5.5 Billion on Ads, Making Your $50 Donation Feel Very, Very Small

    I kind of feel like news stories concerning the money that goes into the ad spending of presidential campaigns should be accompanied by a live video stream of a normal person reacting to it. For example, a recent report by Marty Swant in AdWeek lays out some basic facts about ad spending in the current election cycle. But, because of its non-editorial nature, the story lacks a certain amount of context, at least on the level of common sense.

    By • Oct. 2, 2015

  • 5 Ways to Tell If Your Social Media Strategy is Working

    After writing out all the steps and goals for your social media activity, you implement your new strategy. But how can you measure the results? Read on to see what can help you determine whether your social media strategy is reaping any benefits.

    By • Oct. 2, 2015

  • Are You Shortchanging Yourself One AdSense Click at a Time?

    While many website owners make money through AdSense, that revenue is rarely as strong or consistent as it could be. In this post, Randy Milanovic outlines some of the shortcomings of the AdSense system.

    By • Oct. 2, 2015

  • The Marketing Challenge of the Future: How to Get People to Download Your App

    There is a challenge looming for marketers worldwide. Mobile is changing our landscape quickly and it's flipping tables for marketing strategists. U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore. So what does this mean for marketers? We must adapt to changing consumer habits, and we must do it now.

    By • Oct. 1, 2015

  • 5 Social Media Marketing Trends to Watch For in 2016

    Social Media trend forecasting season is upon us, and while I'm sure this site and many others will provide many specific trends to watch for next year, here are some general developments that are on my radar. It's always good to keep these trends in mind when planning your budget for the coming year or strategizing new projects and events. Being agile enough to lean into big, new waves like Periscope or Snapchat will assure your company sustained success, as it changes with the audience instead of after it.

    By • Oct. 1, 2015

  • How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing

    Content marketing is red-hot. Not because it's a passing fad, but because it works. In Hubspot's recent State of Inbound marketing report, 41 percent of marketers confirmed content marketing's positive ROI. Like other marketers, you know that content marketing can add real value to your firm's marketing efforts, but your C-suite is still not convinced content marketing is "worth it."

    By • Oct. 1, 2015

  • Are Campaigns Dead? Hear What GoPro, Skype and Kaplow Have To Say About That

    Lithium recently hosted a session at Advertising Week 2015 titled: "Your Digital Strategy is Killing You...Learn How Total Community Can Save You" with panelists representing GoPro, Kaplow Communications and Skype - here are some of the highlights of the session.

    By • Oct. 1, 2015

  • 6 Ways To Attract New Visitors To Your Website

    You can spend countless hours writing content and building the "perfect" site, but it's all for nothing unless people actually see it. So that's why today we're going to discuss some of the best ways to attract visitors to a website.

    By • Sept. 30, 2015

  • Where Should Your Ad Dollars Go Next Year? [INFOGRAPHIC]

    If you haven't already started allocating money for your 2016 advertising budget, you're sure to start soon. But organizing a budget for the next year takes a little bit of extra savvy, as you have to predict what trends will be driving advertising strategies. If you lack the data, here's a great infographic from MDG identifying the top trends to keep an eye on when working out your advertising strategy for next year.

    By • Sept. 30, 2015

  • Finally, the Twitter Buy Button Is Here

    ​Sell something via a tweet. Twitter has been testing their buy button for two years. But today Twitter announced that the button is now available "to any merchant in the United States that uses one of three major e-commerce platforms to run its online shopping operations," according to an article in The New York Times by Vindu Goel.

    By • Sept. 30, 2015

  • Five Mobile App Marketing Mistakes

    Before you jump into the mobile world of online applications, consider the following: a mobile website is not the same as a mobile app. You don't want to miss an opportunity to engage the consumer market, you need a smart strategy. That's why you need to avoid making these five critical mistakes when it comes marketing your mobile app.

    By • Sept. 30, 2015

  • 10 Questions to Ask When Hiring an SEO Consultant

    It is not an easy task to find a perfect consultant for Search Engine Optimization especially when you don't have right questions to ask in your mind.

    By • Sept. 30, 2015

  • How Online Reviews and Reputation Can Support Your Social Media Strategy

    Every day, there are 75 billion items of content posted or shared on Facebook, 400 million tweets sent on Twitter, 2 billion photos stamped with a heart on Instagram, and 4 billion videos watched on YouTube.

    By • Sept. 30, 2015

  • What Kinds of Advertising Do People Trust the Most? [NIELSEN POLL]

    Nielsen just released the 2015 results of their Global Trust in Advertising poll. Overall, the numbers are slightly lower than they were in 2013. When you are trying to decide where to put your advertising dollars, you need to know what kind of content and what media people trust.

    By • Sept. 29, 2015

  • Experience Economy: It's Where Stories Are Born

    The experience era is making it easier than ever for brands to find and cultivate stories. It's created an environment where they are able to generate additional content by capitalizing on the stories we tell.

    By • Sept. 29, 2015

  • The Biggest Marketing Challenges Facing the Financial Industry

    Today's financial marketers face a number of challenges as the industry continues to evolve, but what be done to overcome them?

    By • Sept. 29, 2015

  • How to Create a Social Media Calendar that Follows a Clear Strategy

    Creating a Social Media Calendar which follows a clear strategy can improve the results you get from social media marketing. Just the act of creating a social media calendar can help you to stop and think more strategically about your social media goals.

    By • Sept. 29, 2015

  • A Marketer's Guide to Tentpole Marketing

    Tentpole marketing is about centring your promotional activities around big events. The term was first coined in Hollywood to describe the hype surrounding popular movies, as interest levels peak over opening weekend. In an effort to secure bums on seats, marketers devote big bucks when release dates near, and this spike in engagement is said to represent a tentpole propping a canvas of anticipation.

    By • Sept. 29, 2015

  • 5 Ways to Create Stunning Visual Content Even if You're Not a Designer

    Does the prospect of having to produce visual content make your palms sweat? Does your mouth get dry and heart begins to pound so hard that you think it's going to break free?Well then, you're not alone. But it doesn't have to be that way. In this article I will show you 5 simple tools that will help make your content look great.

    By • Sept. 29, 2015
  • SMT Expert

    Stop Wasting Time. Create Customers

    If you struggle to make and retain new customers, you're hardly alone. In fact, acquiring new customers is often named as one of biggest challenges facing SMEs. But there are tried and true tactics to acquiring new leads - here's a guide on some key processes to follow.

    By • Sept. 29, 2015