Content Marketing: Page 151

  • How Much Should You Be Paying Writers for Content? [INFOGRAPHIC]

    Social media marketing relies, to some extent, on freelance writers. Writers are the most common kind of freelance worker in the US. How well does the freelance market treat freelance writers? And if your company employs them, do you treat them as well as other companies? Or maybe better?

    By • July 20, 2015

  • 5 Features (and Tricks) on Any Mobile Marketer's Wish List

    Mobile apps matter, even when they aren't a company's major channel to their users. Mobile apps' functionality is increasing. They are taking on a greater importance in the connection between many businesses and their target audiences. To maximize the investment in mobile apps, app marketers need to proactively implement marketing-related features that can impact their app's performance.

    By • July 20, 2015

  • 5 Tips for More Efficient & Effective Content Curation

    Content curation is the icing on the cake of your content strategy. It can help fill out and bind together your content mix, while increasing your brand's visibility. Similarly, when you curate from credible sources, it increases your brand's credibility and gives you a strong voice in industry conversations.

    By • July 20, 2015

  • Why Editorial Calendar is Essential to Your Social Media Success (and How to Create One)

    Do you ever hit a writer's block? Do you ever log in to Facebook or Twitter and just look at a blank message composing box and then log out without publishing anything? Well, here is the solution to the problem: create a social media content calendar. Personally, I create it for a month in advance, but you can plan out as little as a week in advance or as much as three months in advance - whatever works for you.

    By • July 20, 2015

  • 8 Social Media Tricks to Make People Crave Your Products

    Are you wondering how to make a real impact on social media? Social media is a great way of selling your products or services, especially if you know how to get people engaged and excited. It takes a lot of hard work, but the results are spectacular if you go about it the right way.

    By • July 19, 2015

  • What Social Marketers Can Learn from This Direct Marketing Masterpiece

    Graubünden Tourism put a video poster at Zürich's main railway station, linking one of the most hectic places in Switzerland with one of its most peaceful in real-time. What happened next will amaze you - it almost brought tears to my eyes. And we as social marketers can learn a lot from it.

    By Mike Poynton • July 17, 2015

  • Transparency Tips in the Age of Authenticity

    According to a Nielson study, 84% of consumers trust recommendations about products and services from people they know. Why do consumers find these word of mouth connections so trustworthy? Because they expect friends and family members to be transparent in their recommendation, having nothing invested in the outcome aside from love of the product or service.

    By • July 17, 2015

  • How to Write Great Copy for Every Social Network [INFOGRAPHIC]

    Social networks differ in terms of their offerings and services, but they all have one thing in common: words. The right caption or call-to-action is more than just the icing on the cake, it's the moment of connection between user to user. That's why it's crucial to know how to write well for each of the mediums.

    By • July 16, 2015

  • #PrimeDayFail: Amazon's Attempt at Another Black Friday Didn't Go as Planned

    While Amazon's Prime Day wasn't a bust financially, it certainly was a failure in the popular imagination. The company's made-up holiday was designed to boost sales during a typically flagging time of year and try to get people signed up for Amazon Prime accounts. It seems to have been a success in a business sense, with merchants reporting a boost in sales (the company isn't releasing exact numbers), but it received a pretty harsh drubbing on social media, as the complaints and issues around the event coalesced around the hashtag #PrimeDayFail.

    By • July 16, 2015

  • 15 Essential Resources for Social Media Marketer Success

    Social Media Marketing is a contemporary field and it is necessary for any kind of business. New social media websites and tools appear on a regular basis. In these conditions, efficient agents have to always stay online and create campaigns for target audiences. Luckily for them, digital marketing benefits from valuable resources are meant to ease the process. Here, we have presented 15 extremely useful online resources for helping marketers keep up-to-date with the recent trends and tendencies in the media marketing world.

    By • July 16, 2015

  • Millennial Marketers Weigh In On Their Industry

    A survey by Adobe reveals how Millennial marketers view their industry and the impact of social on their work.

    By • July 16, 2015

  • 6 Month Check-Up: The State of Video Marketing in 2015 [INFOGRAPHIC]

    We're halfway through 2015, and now is as good a time as any to take a look at the state of video marketing. Many have predicted 2015 to be its year, but has it lived up to the hype? Here we examine some of the highlights in video marketing over the past six months.

    By • July 15, 2015

  • 8 Social Media Mistakes to Avoid [INFOGRAPHIC]

    Social media marketing is constantly evolving. The strategies that worked six months ago may not work as well because the social platforms have changes, your audience has shifted, and Google has changed some of the rules of the game. Here's what not to do.

    By • July 15, 2015

  • The Time-Saving Marketing Tools Your Business Needs [SPONS.]

    As a business owner, entrepreneur, or busy professional, the feeling that there's never enough hours in the day is probably a familiar one. I often find myself wondering how I can even further maximize every minute of every hour of every day, but ultimately end up responding to emails at midnight! So to help you out, here are our favorite time-saving marketing tools.

    By • July 14, 2015

  • "I'm Not A Criminal" - Hashtag Campaign Organizes Latino Voters Against Donald Trump

    When Donald Trump announced last month his decision to run for president, his speech was laced with controversial comments about Mexican immigrants, who he described as "people with a lot of problems." "They're bringing drugs," he said. "They're bringing crime. They're rapists." Mitu, the technology-driven media brand, led by its co-founder Beatriz Acevedo, created the hashtag campaign #ImNotACriminal for Latinos to share their reactions to Trump's comments.

    By • July 13, 2015

  • The Value of Smart Social Content Curation

    ​Content curation is a vital facet of strategic social media marketing. Content curation is the practice of discovering, collecting and sharing relevant, high-quality content across your social media channels. A social media presence is no longer optional. If you want your company to be taken seriously, a presence on at least the big four social networks-Facebook, Twitter, Google+ and LinkedIn-is required. It is important to realize that just having social media accounts is not enough; it is merely the first step to social media success.

    By • July 13, 2015

  • How to Master Social Marketing Quickly and Effectively

    "Four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers," writes Sujan Patel, author of 100 Days of Growth. As a small business owner, what do you need to know to make social media work for your business? What do you need to do? Here's a crash course in social media marketing.

    By • July 10, 2015

  • The 3 New Frontiers of Local Advertising

    It's no secret that digital marketing has replaced traditional marketing, but that's become especially true in terms of local advertising. This post highlights three new frontiers of local advertising and marketing.

    By • July 10, 2015

  • You Look Disgusting: Beauty Blogger Bares All to Fight Internet Shaming

    Beauty blogger Em Ford posted a video this week calling out Internet shamers who said her face without makeup was "disgusting." In one week, the video racked up over 10 million views and sparked a larger discussion of the effects of cyberbullying.

    By • July 10, 2015

  • 5 Little Known Ways To Boost Your Content Marketing Results

    Content marketing efforts need to have a specific conversion goal, aimed at achieving the larger goal of engaging visitors. With this in mind, let's take a look at five little known ways to boost your content marketing results by getting more conversions without sacrificing the user experience, and being too pushy.

    By • July 10, 2015

  • How to Use The 5:3:2 Rule For Social Sharing

    Understandably, businesses want to produce content so focussed on selling more stuff, but to do that they need to grow a large following of loyal fans - and that'll never be achieved without indulging their interests once in a while. This is why the 5:3:2 rule exists - and here's how it works.

    By • July 10, 2015

  • 4 Tips to Ensure Great Content from Your Outsourced Writers

    Writing is a very basic skill that everybody possesses, but not all are great at it. Site owners or managers like you who aren't as well-spoken and articulate have the luxury of outsourcing or hiring a writing team to do the job for them. Here are four tips to ensure that you're receiving great content from your outsourced writers.

    By • July 9, 2015

  • 4 Things You Can Learn From Taylor Swift to Bring Fame to Your Firm

    Unless you've been living under a rock the past two years, you've noticed Taylor Swift's rise to ultimate stardom. The girl is everywhere. On the radio, in Diet Coke commercials, sweeping award shows and commanding BuzzFeed articles. While some would say that her billion dollar empire is just luck, Taylor knows exactly what she's doing. She's more than just a pretty face, she's a marketing genius.

    By • July 7, 2015

  • 12 Oh-So-Common Marketing Rookie Mistakes

    When I first started blogging and a supporting social media for it, I made tons of mistakes. Once I even accidentally posted a cat article to my company's corporate Facebook page that has nothing to do with cats. The funniest thing is that this cat article got better engagement than our own "highly-targeted" content. Well, I guess cute animals always bring in lots of engagement, but that was not the kind of engagement we were looking for.

    By • July 7, 2015

  • 16 Ways To Use Advanced Search Queries To Rock Social Listening

    In case you're not totally convinced yet, social media listening is an imperative for your social strategy. Listening makes people feel heard and acknowledged, helps gain better understanding of your customers, uncovers new opportunities, contributes to future product planning, and more. The good news is, listening in to social networks like Twitter has been getting smarter and smarter - the challenging part is that it's also been changing so quickly. We know it might be hard to keep up and we know how to use listening tools properly, so, we've broken down 16 awesome Advanced Search Queries on Twitter, and why they're helpful.

    By • July 7, 2015