Content Marketing: Page 150

  • Activism or Slacktivism: Can Social Media Cause Social Change?

    What are the masses accomplishing, if anything, by using social media for political and social change?

    By • July 27, 2015

  • 9 Laws of Social Media Marketing

    Remember how in elementary school science you learned about the physical laws that ordered the universe? And how, once you knew about the underlying rules of energy and matter, the details of a lot of things just made more sense? Susan Gunelius has applied the idea to social media marketing. She's asked the question: What are the fundamental laws that underlie everything we do on social media? And how can you understand those laws to better serve your brand?

    By • July 27, 2015

  • Five Local SEO Mistakes and How to Avoid Them

    We are now seeing dozens of businesses sign up on Bizyhood each day to "claim" their business listing on our site. We are thrilled to see that number growing, but this has also alerted us to many local SEO mistakes that people make. These misconceptions make efforts to improve Local SEO more difficult! We'll clear a few up for you.

    By • July 27, 2015

  • What 500 Million Shutterstock Downloads Tell Us About Design And Emotion [Infographic]

    Marketers and advertisers know the way to engage a customer is by tugging on their heart strings. Through its regular data-driven infographic series, Shutterstock examined which primary emotions were most popular and trending with creative professionals.

    By • July 26, 2015

  • Creating a Winning Social Media Marketing Strategy [Infographic]

    Using social media to promote your business can be one of the lowest cost channels in your marketing toolbox. But realizing business benefit demands that you have a plan - here are the key steps to take in devising an impactful social media strategy:

    By • July 25, 2015

  • PR: How Ashley Madison Can Earn Trust Back

    Each organization should have some type of crisis management plan. Ashley Madison, a site catered to people in committed relationships wishing to have an affair, has been hacked. Although it's hard not to say, "What goes around comes around," when thinking of all those people who were unfaithful or at least contemplating being unfaithful to their partners, it is still a public relations crisis situation. So, what should Ashley Madison do?

    By • July 24, 2015

  • Meet ISIS-chan, the Mascot Anime Nerds Are Using To Fight Terrorism

    One of the weird off-shoots of our interconnected digital age is that anybody can pick a fight with anybody. And this is true not just for celebrities sniping each other over awards snubs, but for groups as disparate as anime nerds and the terrorist group ISIS. No, seriously, anime nerds are going after the terrorist group ISIS, and they're using a super-kawaii mascot named ISIS-chan to do it.

    By • July 24, 2015

  • Customizing Your Content To Appeal To All Generations

    How will marketers ever know if the content they are publishing attracts their target audience or surprisingly working better for another generation? Is your digital marketing strategy closing the generational content gap?

    By • July 24, 2015

  • The Battle Against Short-Termism in Social Media Marketing

    Measuring what matters doesn't mean measuring the data that's harder to find, it means measuring what you actually want to achieve, not what you think will affect it. So, while social metrics may be important KPIs, they should never form part of what you're looking to achieve. Defining a clear business objective and figuring out how you will measure it plays an integral role in any strategy. And understanding the effectiveness of any channel in the long-term will ultimately lead to more long-term thinking and stronger business results further down the line.

    By • July 24, 2015

  • Why Upworthy Just Ditched Aggregated Content: The Necessity of Original Content

    Once a king of viral content, Upworthy rose to fame by unearthing uplifting videos from the dredges of the web, pairing them with attention-grabbing and highly shareable headlines and sending them out into the world of Facebook, where they garnered tens of thousands of shares. But after being hit by Facebook's algorithm changes, the site has now shifted to original content.

    By • July 24, 2015

  • 4 Types Of Facebook Custom Audiences To Instantly Boost Your Social ROI

    We've all heard the saying "the devil is in the details." Social media campaigns are no exception. While campaigns have quite a few components, targeting is arguably one of the most important aspects of marketing strategy.

    By • July 23, 2015

  • 3 Steps for Successful Paid Content

    Be succinct. This is especially important for people who are seeing your content as part of a brand awareness initiative. Keep in mind the length of time required to fully grasp what you are sharing - especially if it requires an immediate action. Use the available data to optimize the length based on previous results that are as audience-specific as possible.

    By • July 23, 2015

  • ECommerce Trends and Statistics [Infographic]

    Ecommerce business owners often get short on gravity regarding the formidable power and ROI of social media marketing. Is Facebook really responsible for the boost in sales your business has achieved? Is Twitter actually the driving force behind the increased traffic? Or should Pinterest and even Instagram be added into the equation? A survey was conducted to track more than half a million online orders made through ecommerce stores and several social media platforms appeared on the charts. Find out the results here.

    By • July 23, 2015

  • The Savvy Marketer's Guide to Catering Content for Any Distribution Channel

    One of the most important aspects to consider when distributing content is learning how you want your brand to be represented and how your content is going to affect your customer's experience across multiple channels. Here are some techniques to help you maximize your success in cross-channel distribution.

    By • July 23, 2015

  • Blending Real Life Thrills with Social Media Relationships

    Mitchell Roberts sat in his grandfather's fishing boat on a lake in East Texas talking about the state of the exhibition industry with his mentor and granddad Cinemark founder and chairman Lee Roy Mitchell. It was then that the Texas State University freshman had an idea: "What if we created a "one-stop" entertainment destination for people?" His grandfather and father, David Roberts, owner of the 40-screen Texas Cinema Corporation, agreed that the concept was compelling.

    By • July 23, 2015

  • An Emoji Movie? The Rise of Emoji Use, and How Brands Can Capitalize on This Growing Trend

    Emoji have seen a huge rise in popularity in recent times, particularly amongst younger user groups. But how can marketers capitalize on this trend? What are the issues you need to look out for when using emoji?

    By • July 23, 2015

  • The Science of Going Viral

    Content marketers are obsessed with creating the next viral hit - but do these sensations happen by chance, or is it something that can be carefully engineered? The answer may surprise you.

    By • July 23, 2015

  • Sysomos Acquires Expion to Create Major Analytics + Publishing Platform

    The social analytics platform, Sysomos, announced today it has acquired Expion, a platform for managing social enterprises through content marketing and publishing. With this acquisition, Sysomos says it aims to provide a "complete solution for creating your earned, shared, owned and paid media lifecycle and understanding how it drives your marketing success."

    By • July 22, 2015

  • 22 Millennial Marketing Tips from a 22-Year-Old

    Every company cares about one thing: getting more leads. They come up with solution after solution to generate leads and increase revenue. But there's one highly influential market where companies seem to miss the mark: millennials.

    By • July 22, 2015

  • How Brands Are Making Use of YouTube's Impressive Growth

    Google has just published new figures that illustrate the platform's substantial year-on-year growth. The time spent viewing YouTube videos has increased by 60% year-on-year (Q2 2015 compared to Q2 2014). This growth can be explained mainly by the use of mobile platforms, where users spend an average of 40 minutes per session, a 50% increase compared to the previous year.

    By • July 22, 2015

  • Growth Hacking a B2D Start Up From Early Adopters to Early Majority

    Leveraging brand recognition and brand affection into a marketing effort which can inform, educate and convince the rest of the market is key. Expanding B2B efforts targeting decision makers (CMO, CIO, CTO, Service Delivery Manager, Head of News and product owners) with use cases that appeal to larger companies will yield more dependable revenues, but the hardest is maintaining company culture and sentiment while learning that servicing businesses and satisfying B2B customers has to take precedence.

    By • July 22, 2015

  • Why Your Content Marketing Program Needs a Mantra

    In his most famous TEDx speech, "The Art of Innovation," former Apple chief evangelist Guy Kawasaki outlined why businesses should ditch wordy, meaningless mission statements and define themselves with a two- or three-word corporate "mantra" explaining their unique contribution to the world.

    By • July 21, 2015

  • 5 Top Influencer Marketing Tools

    In the crowded world of social media, a few people have a lot more influence than the rest. These "influencers" are the stars of the social media world with vast followings and loyal bands of engaged fans. For marketers in all industries, being mentioned by an influencer can be the difference between your product or service falling flat or hitting the big time.

    By • July 21, 2015

  • Why Pinterest May Be The Most Important Social Network For Brands For The 2015 Holiday Season

    The curated, browsable allure of Pinterest makes it a pivotal player in online retail shopping. It makes comparison shopping between brands far more accessible. Which means as we approach the 2015 holiday season it'll be even more important for brands to build an attractive, differentiated, active presence on Pinterest.

    By • July 21, 2015

  • Do You Need Technical Skills to Succeed in Marketing at a Tech Company?

    The contrast of coding and marketing strategy may seem like different worlds, but an effective business strategy seamlessly plays to both strengths. What is it like to work in marketing at a tech company? Does such a marketer need technical skills like coding to be effective at their role? Marketing executives working in technology offer their experienced insights.

    By • July 21, 2015