Content Marketing: Page 150

  • The Value of Smart Social Content Curation

    ​Content curation is a vital facet of strategic social media marketing. Content curation is the practice of discovering, collecting and sharing relevant, high-quality content across your social media channels. A social media presence is no longer optional. If you want your company to be taken seriously, a presence on at least the big four social networks-Facebook, Twitter, Google+ and LinkedIn-is required. It is important to realize that just having social media accounts is not enough; it is merely the first step to social media success.

    By • July 13, 2015

  • How to Master Social Marketing Quickly and Effectively

    "Four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers," writes Sujan Patel, author of 100 Days of Growth. As a small business owner, what do you need to know to make social media work for your business? What do you need to do? Here's a crash course in social media marketing.

    By • July 10, 2015

  • The 3 New Frontiers of Local Advertising

    It's no secret that digital marketing has replaced traditional marketing, but that's become especially true in terms of local advertising. This post highlights three new frontiers of local advertising and marketing.

    By • July 10, 2015

  • You Look Disgusting: Beauty Blogger Bares All to Fight Internet Shaming

    Beauty blogger Em Ford posted a video this week calling out Internet shamers who said her face without makeup was "disgusting." In one week, the video racked up over 10 million views and sparked a larger discussion of the effects of cyberbullying.

    By • July 10, 2015

  • 5 Little Known Ways To Boost Your Content Marketing Results

    Content marketing efforts need to have a specific conversion goal, aimed at achieving the larger goal of engaging visitors. With this in mind, let's take a look at five little known ways to boost your content marketing results by getting more conversions without sacrificing the user experience, and being too pushy.

    By • July 10, 2015

  • How to Use The 5:3:2 Rule For Social Sharing

    Understandably, businesses want to produce content so focussed on selling more stuff, but to do that they need to grow a large following of loyal fans - and that'll never be achieved without indulging their interests once in a while. This is why the 5:3:2 rule exists - and here's how it works.

    By • July 10, 2015

  • 4 Tips to Ensure Great Content from Your Outsourced Writers

    Writing is a very basic skill that everybody possesses, but not all are great at it. Site owners or managers like you who aren't as well-spoken and articulate have the luxury of outsourcing or hiring a writing team to do the job for them. Here are four tips to ensure that you're receiving great content from your outsourced writers.

    By • July 9, 2015

  • 4 Things You Can Learn From Taylor Swift to Bring Fame to Your Firm

    Unless you've been living under a rock the past two years, you've noticed Taylor Swift's rise to ultimate stardom. The girl is everywhere. On the radio, in Diet Coke commercials, sweeping award shows and commanding BuzzFeed articles. While some would say that her billion dollar empire is just luck, Taylor knows exactly what she's doing. She's more than just a pretty face, she's a marketing genius.

    By • July 7, 2015

  • 12 Oh-So-Common Marketing Rookie Mistakes

    When I first started blogging and a supporting social media for it, I made tons of mistakes. Once I even accidentally posted a cat article to my company's corporate Facebook page that has nothing to do with cats. The funniest thing is that this cat article got better engagement than our own "highly-targeted" content. Well, I guess cute animals always bring in lots of engagement, but that was not the kind of engagement we were looking for.

    By • July 7, 2015

  • 16 Ways To Use Advanced Search Queries To Rock Social Listening

    In case you're not totally convinced yet, social media listening is an imperative for your social strategy. Listening makes people feel heard and acknowledged, helps gain better understanding of your customers, uncovers new opportunities, contributes to future product planning, and more. The good news is, listening in to social networks like Twitter has been getting smarter and smarter - the challenging part is that it's also been changing so quickly. We know it might be hard to keep up and we know how to use listening tools properly, so, we've broken down 16 awesome Advanced Search Queries on Twitter, and why they're helpful.

    By • July 7, 2015

  • What Is the Ideal Length of Everything Online? [INFOGRAPHIC]

    In terms of real engagement, what is the ideal length of a Facebook post? Tweet? Podcast?

    By • July 7, 2015

  • Content Marketing vs Native Advertising - Which Produces Better Results?

    Content Marketing is the buzz term on everyone lips, but native advertising has also been steadily gaining traction as brands look to best utilize new content distribution methods and means to spread their message, particularly via online platforms. But which one delivers better results? A new report from the combined forces of Fractl and Moz, and published Harvard Business Review, aims to answer just that.

    By • July 6, 2015

  • The Science Behind What Content Goes Viral

    We all want our content to go viral. But virality is, by definition, not something that content creators can control. It is the action of a network of people. What a content creator can do, though, as the question: What kind of content tends to go viral? Look at the variables. Collect data. Create a hypothesis. Then test that hypothesis.

    By • July 6, 2015

  • Teaching Your Sales Force Through Pay for Performance

    Pay-for-performance provides a carrot and a stick. The Wells Fargo lawsuit illustrates just how dysfunctional sales behavior becomes when executives are misinformed or misguided on how to use the tools, and when corporate governance has fallen asleep at the controls, or chooses to look the other way. Two questions must continually be asked and answered: how will pay-for-performance programs work for achieving strategy, and how will employees and customers respond?

    By • July 6, 2015

  • Inbound Marketing Lessons: Or How I Ended Up Getting Emails About "My" Wedding Dress

    Sometimes, you get the things you want and other times you get the things you didn't sign up for in the first place. Your audience is the key to your success at inbound marketing, as with every click, message received or comment made on a blog post, they are letting you know more about their wants and needs. Focus on your audience, and you will set the tone for future success using inbound marketing.

    By • July 6, 2015

  • Forget Link Building: Time to Embrace the Google Knowledge Vault

    SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. If a team of Google researchers has their way, link profiling may become a thing of the past, replaced by a centralized, Google directed, proto-artificially intelligent algorithm that taps into the company's vast (and growing) Knowledge Vault to rank websites based primarily on relevance and factual information instead of the number and quality of incoming links.

    By • July 3, 2015

  • Sorry, But You're Too Forgettable to Ping My Blogger Meter

    With so much content across the web, bloggers need to do something to stand out - be humorous, be informative, be daring. Whatever the case may be, it's important for bloggers to go deep with their content and deliver something more. Here are some of the best bloggers along with explanations for why they're so great.

    By • July 3, 2015

  • Be Funny: The Amazing Power of Humor in Social Media Marketing

    The funny bone can be a fickle thing. Writing jokes is hard work. But if you have a gift for humor, you're marketing campaigns will be better. Why? "Laughter is a universal language and one of our first communication methods," writes Angie Pascale of ClickZ. "Before we had spoken or written language, humans used laughter to express our enjoyment or accession with a certain situation.

    By • July 2, 2015

  • 12 of the Hottest Tools for Content Promotion

    Content marketing is nothing without good promotion. In order to maximize your content marketing performance, here's a list of 12 tools that will help you promote your content.

    By • July 2, 2015

  • Girl Scouts Troop Launches IndieGoGo Campaign in Face of Transgender Discrimination

    When the Girl Scouts of Western Washington were asked to return $100,000 to a donor for supporting transgender girls, they turned to IndieGoGo to make up what they lost.

    By • July 2, 2015

  • Live from Paris: How Social Media Can Crush an Entire Industry in Only a Matter of Days

    A couple of days go, Uber French executives got arrested, on the ground of illegal taxi practices. Two days before, François Hollande declared he wanted Uberpop dissolved (sic). Everything happens as if Uber had no chance in France: the local biggest taxi company has some kind of monopoly and pressures the government to enforce the status quo. The thing is, in only in couple of days, the advertising for Uber couldn't be better. The government and the French taxi lobby can threaten anybody they want. The truth is, even if they don't realize it, they already lost.

    By • July 2, 2015

  • 7 Ways To Do More With Earned Media

    So you've implemented a blogger outreach program and you're working with YouTube influencers to have them say cool things about your brand. Now what? Having those earned mentionsfloating around the blogosphere and across social are fantastic, but let's face it, we could all do a better job of making the most out of our earned media and user generated content (UGC). Here's some tips on maximizing earned media.

    By • July 2, 2015

  • Video Content: Facebook Vs. YouTube for the Title

    Facebook Vs. YouTube for video content supremacy. It's been a hot topic, with video content proving an increasingly powerful weapon in the battle to effectively capture the attention online audiences. And while YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. So which reigns supreme?

    By • July 1, 2015

  • Social Networks and the Majority Illusion

    MIT Technology Review has a summary of a fascinating recent study on the behavior of networks, and how they can lie to us, or at least make it seem like a majority of people believe something is common when it is not actually the case. The study, conducted by Kristina Lerman and others at the University of Southern California, also provides insight into how some things can go viral and spread like wildfire while similar content or ideas can't seem to get off the ground.

    By • July 1, 2015

  • Big Data Hype: Don't Forget The Big Idea

    Big data is very valuable, but it can't do everything. The numbers can only take you so far. Even as big data gets even bigger, don't forget the value of big ideas based on true human insight and how they can be what really drives social media content and engagement.

    By • July 1, 2015