Content Marketing: Page 152

  • What Is the Ideal Length of Everything Online? [INFOGRAPHIC]

    In terms of real engagement, what is the ideal length of a Facebook post? Tweet? Podcast?

    By • July 7, 2015

  • Content Marketing vs Native Advertising - Which Produces Better Results?

    Content Marketing is the buzz term on everyone lips, but native advertising has also been steadily gaining traction as brands look to best utilize new content distribution methods and means to spread their message, particularly via online platforms. But which one delivers better results? A new report from the combined forces of Fractl and Moz, and published Harvard Business Review, aims to answer just that.

    By • July 6, 2015

  • The Science Behind What Content Goes Viral

    We all want our content to go viral. But virality is, by definition, not something that content creators can control. It is the action of a network of people. What a content creator can do, though, as the question: What kind of content tends to go viral? Look at the variables. Collect data. Create a hypothesis. Then test that hypothesis.

    By • July 6, 2015

  • Teaching Your Sales Force Through Pay for Performance

    Pay-for-performance provides a carrot and a stick. The Wells Fargo lawsuit illustrates just how dysfunctional sales behavior becomes when executives are misinformed or misguided on how to use the tools, and when corporate governance has fallen asleep at the controls, or chooses to look the other way. Two questions must continually be asked and answered: how will pay-for-performance programs work for achieving strategy, and how will employees and customers respond?

    By • July 6, 2015

  • Inbound Marketing Lessons: Or How I Ended Up Getting Emails About "My" Wedding Dress

    Sometimes, you get the things you want and other times you get the things you didn't sign up for in the first place. Your audience is the key to your success at inbound marketing, as with every click, message received or comment made on a blog post, they are letting you know more about their wants and needs. Focus on your audience, and you will set the tone for future success using inbound marketing.

    By • July 6, 2015

  • Forget Link Building: Time to Embrace the Google Knowledge Vault

    SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. If a team of Google researchers has their way, link profiling may become a thing of the past, replaced by a centralized, Google directed, proto-artificially intelligent algorithm that taps into the company's vast (and growing) Knowledge Vault to rank websites based primarily on relevance and factual information instead of the number and quality of incoming links.

    By • July 3, 2015

  • Sorry, But You're Too Forgettable to Ping My Blogger Meter

    With so much content across the web, bloggers need to do something to stand out - be humorous, be informative, be daring. Whatever the case may be, it's important for bloggers to go deep with their content and deliver something more. Here are some of the best bloggers along with explanations for why they're so great.

    By • July 3, 2015

  • Be Funny: The Amazing Power of Humor in Social Media Marketing

    The funny bone can be a fickle thing. Writing jokes is hard work. But if you have a gift for humor, you're marketing campaigns will be better. Why? "Laughter is a universal language and one of our first communication methods," writes Angie Pascale of ClickZ. "Before we had spoken or written language, humans used laughter to express our enjoyment or accession with a certain situation.

    By • July 2, 2015

  • 12 of the Hottest Tools for Content Promotion

    Content marketing is nothing without good promotion. In order to maximize your content marketing performance, here's a list of 12 tools that will help you promote your content.

    By • July 2, 2015

  • Girl Scouts Troop Launches IndieGoGo Campaign in Face of Transgender Discrimination

    When the Girl Scouts of Western Washington were asked to return $100,000 to a donor for supporting transgender girls, they turned to IndieGoGo to make up what they lost.

    By • July 2, 2015

  • Live from Paris: How Social Media Can Crush an Entire Industry in Only a Matter of Days

    A couple of days go, Uber French executives got arrested, on the ground of illegal taxi practices. Two days before, François Hollande declared he wanted Uberpop dissolved (sic). Everything happens as if Uber had no chance in France: the local biggest taxi company has some kind of monopoly and pressures the government to enforce the status quo. The thing is, in only in couple of days, the advertising for Uber couldn't be better. The government and the French taxi lobby can threaten anybody they want. The truth is, even if they don't realize it, they already lost.

    By • July 2, 2015

  • 7 Ways To Do More With Earned Media

    So you've implemented a blogger outreach program and you're working with YouTube influencers to have them say cool things about your brand. Now what? Having those earned mentionsfloating around the blogosphere and across social are fantastic, but let's face it, we could all do a better job of making the most out of our earned media and user generated content (UGC). Here's some tips on maximizing earned media.

    By • July 2, 2015

  • Video Content: Facebook Vs. YouTube for the Title

    Facebook Vs. YouTube for video content supremacy. It's been a hot topic, with video content proving an increasingly powerful weapon in the battle to effectively capture the attention online audiences. And while YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. So which reigns supreme?

    By • July 1, 2015

  • Social Networks and the Majority Illusion

    MIT Technology Review has a summary of a fascinating recent study on the behavior of networks, and how they can lie to us, or at least make it seem like a majority of people believe something is common when it is not actually the case. The study, conducted by Kristina Lerman and others at the University of Southern California, also provides insight into how some things can go viral and spread like wildfire while similar content or ideas can't seem to get off the ground.

    By • July 1, 2015

  • Big Data Hype: Don't Forget The Big Idea

    Big data is very valuable, but it can't do everything. The numbers can only take you so far. Even as big data gets even bigger, don't forget the value of big ideas based on true human insight and how they can be what really drives social media content and engagement.

    By • July 1, 2015
  • SMT Expert

    4 Ways to Accelerate B2B Lead Acquisition

    Lead generation at all stages of the sales and marketing funnel isn't easy. There are many different approaches, strategies, tactics, and techniques and no one person has all of the answers. However, the basic B2B formula online looks like what we call inbound marketing today. That's all and good, but with the plethora of businesses adopting inbound marketing, it's never been harder to drive leads online. There is a silver lining, however. Inbound marketing can be augmented with acceleration driving technology and tactics.

    By • July 1, 2015

  • Killer Marketing Strategies That Will Make Your Startup Look Like an Established Brand

    Just because your business is still on its startup phase doesn't mean your audience should treat you as one. There is a way for you to create the illusion of making your business seem like an established brand even if your business is still new in the industry. How exactly do you do that, you might ask? Check out these killer marketing tips.

    By • July 1, 2015

  • What You Think You Know About Advertising Online Is Wrong

    There are few prevailing myths about advertising on the web that keep advertisers and marketers hamstrung. Do you count the number of people who view a page on your website? It turns out that counting clicks, though it may be one of the most common metrics, doesn't work that well if you want to know how many people you are truly reaching. Pageviews are out, folks. And real engagement is in. But how do you know that you are really engaging people? Here are three truths about advertising on the web.

    By • June 30, 2015

  • Fifty Shades of Disaster: Lessons from the Twitter Q&A of E.L. James

    E.L. James, the massively successful author of the 50 Shades of Grey series of books, recently held a question and answer session on Twitter. It did not go well. As reported by quite a few news outlets, legitimate questions for James were overwhelmed by tweets from those who were, let's say, less than enthused by James's work

    By • June 30, 2015
  • SMT Expert

    How to be a Smartass Marketer with Carro Ford [Book Review]

    With over 25 years of marketing experience, Carro Ford has seen our field evolve to what it is today. This experience has allowed her to curate an incredible mix of both marketing and PR tactics in her latest book, "The Smartass Marketer's Handbook: A Guide to B2B Marketing with Attitude." Together, these tactics represent a power-packed toolbox for today's hybrid-marketer.

    By • June 30, 2015

  • Why Native Advertising Fails

    It turns out that a typical article online gets more than 15 seconds of engagement from about 2/3 of the people who click on it. But the average piece of native ad content only gets more than 15 seconds of engagement from 1/3 of people who click on it. While 71% of viewers scroll down on regular content, only 24% scroll down on native ad content. And even then, among the 24% of people who scroll, only 2/3 won't make it past the first third of the article.

    By • June 29, 2015
  • SMT Expert

    Brands and The Art of Storytelling

    Storytelling is as old as humankind. Perhaps the first glimpse of it is seen in ancient hieroglyphics, stories depicted as pictures on walls. Fast forward to today and what would a campfire be without friends sitting around telling stories? We like stories because we can relate to them, we see ourselves or people we know in them. It shows us that we aren't all as different as we may appear.

    By • June 29, 2015

  • How to Build a Community of Brand Ambassadors Rather Than a Number of Followers

    Learn how to make your brand become a community of brand ambassadors rather than a pool of unconscious followers. Yes, having 20,000 followers provides credibility in a sense, but that can only take you so far.

    By • June 29, 2015

  • Monica Lewinsky: Marketers Fuel a "Blood Sport" of Public Shaming

    Former White House-intern and activist Monica Lewinsky was given a standing ovation after her speech on the dangers of cyberbullying and public shaming at the Cannes Lions festival last week. In the talk, which was sponsored by Ogilvy & Mather, she called out advertisers and marketers, who she believes are "fueling a blood sport of public shaming" online and off.

    By • June 29, 2015

  • 5 Retargeting Social Ad Platforms You Need To Explore

    Retargeting has become commonplace in the world of digital advertising and even search marketing. Retargeting is beneficial for marketers since it can increase conversion rates, improve ROI, and precisely target an audience at a reduced cost per impression. ​In short, if you're a marketer, you should seriously consider implementing a retargeting campaign.​

    By • June 26, 2015