Content Marketing: Page 152

  • SMT Expert

    How to be a Smartass Marketer with Carro Ford [Book Review]

    With over 25 years of marketing experience, Carro Ford has seen our field evolve to what it is today. This experience has allowed her to curate an incredible mix of both marketing and PR tactics in her latest book, "The Smartass Marketer's Handbook: A Guide to B2B Marketing with Attitude." Together, these tactics represent a power-packed toolbox for today's hybrid-marketer.

    By • June 30, 2015

  • Why Native Advertising Fails

    It turns out that a typical article online gets more than 15 seconds of engagement from about 2/3 of the people who click on it. But the average piece of native ad content only gets more than 15 seconds of engagement from 1/3 of people who click on it. While 71% of viewers scroll down on regular content, only 24% scroll down on native ad content. And even then, among the 24% of people who scroll, only 2/3 won't make it past the first third of the article.

    By • June 29, 2015
  • SMT Expert

    Brands and The Art of Storytelling

    Storytelling is as old as humankind. Perhaps the first glimpse of it is seen in ancient hieroglyphics, stories depicted as pictures on walls. Fast forward to today and what would a campfire be without friends sitting around telling stories? We like stories because we can relate to them, we see ourselves or people we know in them. It shows us that we aren't all as different as we may appear.

    By • June 29, 2015

  • How to Build a Community of Brand Ambassadors Rather Than a Number of Followers

    Learn how to make your brand become a community of brand ambassadors rather than a pool of unconscious followers. Yes, having 20,000 followers provides credibility in a sense, but that can only take you so far.

    By • June 29, 2015

  • Monica Lewinsky: Marketers Fuel a "Blood Sport" of Public Shaming

    Former White House-intern and activist Monica Lewinsky was given a standing ovation after her speech on the dangers of cyberbullying and public shaming at the Cannes Lions festival last week. In the talk, which was sponsored by Ogilvy & Mather, she called out advertisers and marketers, who she believes are "fueling a blood sport of public shaming" online and off.

    By • June 29, 2015

  • 5 Retargeting Social Ad Platforms You Need To Explore

    Retargeting has become commonplace in the world of digital advertising and even search marketing. Retargeting is beneficial for marketers since it can increase conversion rates, improve ROI, and precisely target an audience at a reduced cost per impression. ​In short, if you're a marketer, you should seriously consider implementing a retargeting campaign.​

    By • June 26, 2015

  • How to Get Readers to Stop and Eyes to Pop with Visual Marketing

    This decade has seen explosive popularity among image-centric social channels like Instagram and Pinterest. Every social media network not considered to be visually magnetic is moving fast to overcome that problem. And every marketer who hasn't yet mastered the nuances of visual marketing needs to get on it - if you're not acing the aesthetic parts of content marketing, you can expect to see your audience engaging with companies that are.

    By • June 26, 2015

  • The Year Digital Publishing Hit the Big Time

    The meaning of 'Digital Publishing' has changed just as much as the landscape itself in recent years. What began as the simple task of translating the written word into a digital application has now developed into an industry dependent on new technology, innovation & social media - a whole new world to consume content.

    By • June 26, 2015

  • Don't Post That Yet! 5 Indispensable Questions to Ask Before Posting on Social Media

    If you search "fired over a Tweet" on Google, you get more than 30 million hits. It turns out that there are things you just shouldn't post on social media. Indeed, the costs of a social media screw up can be high. Trouble with your boss. Legal fees. A public shaming.

    By • June 26, 2015

  • The Small Business Guide to Building an Ecommerce Store

    As more brands are joining the Ecommerce game, it's becoming increasingly difficult to gain online recognition. However, in the world of Ecommerce, small businesses and start-ups are perceived differently than established brands, and as long as they have products that people are interested in, a strong marketing strategy and commitment to quality, all small businesses can achieve wild success.

    By • June 26, 2015

  • Why Small Business Owners Should Seriously Consider Blogging

    If you're a small business website owner reading this blog post, you've probably read or been told you should consider blogging. You're reluctant to jump on board because you already have too many demands for your time and attention. You also might not enjoy writing or consider yourself a terrible writer. You need someone to give you a really good reason to move forward.

    By • June 26, 2015

  • The Secret Every Great Storyteller Knows

    Do you know what makes someone a great storyteller? I believe we all have the ability to deliver inspiring, thought-provoking stories, but without this one key technique, you may not accomplish what you set out to do.

    By • June 26, 2015

  • Seven Essential Techniques to Drive More Traffic to Your Website

    Are you interested in driving more traffic to your website? If you're like most marketers, it's probably near the top of your list, which is why you'll enjoy these traffic-building tips from Neil Patel, one of the world's leading digital marketers.

    By • June 25, 2015

  • You Only Have 8 Seconds of Attention: How to Connect with Your Audience Lightning Fast [INFOGRAPHIC]

    The Internet has put whole libraries of information at the fingertips of anyone with a mobile phone. This great democratization of information is in many ways a good thing, but it has stretched one resource rather thin: attention. There are so many demands on the attention of the average media consumer that any one piece of information-a post, a video, an image-has only 8 seconds to grab a viewer.

    By • June 24, 2015

  • Build Your Community Hub, Don't Rent It

    General consensus seems to be that more followers is better. One of the big stories on Time the other day was "Caitlyn Jenner Reaches 1 Million Twitter Followers Faster Than @POTUS". Who wouldn't want 1 million Twitter followers? It seems like a great way to be able to reach more people and influence them. It turns out that just because you have a substantial following, doesn't mean you can readily convert that following into a substantial impact.

    By • June 24, 2015

  • The Importance of Content for Inbound Marketing and Thought Leadership

    Given that marketing has traditionally been outbound, one might wonder at the term inbound marketing and its current popularity. Although inbound marketing hasn't surpassed traditional marketing initiatives in terms of popularity, it is definitely catching up in a very short period.

    By • June 24, 2015

  • GOP and DNC Focus on Social Media Messaging to Reach Latino Voters

    Social media is an important arena for the 2016 presidential hopefuls, especially as their campaigns try to reach specific demographics, such as Latino voters. "Social media is the new coffee shop where neighbors, friends, colleagues and family gather to discuss issues, talk about the candidates and influence others," Ted Cruz's campaign manager, Jeff Roe, said in a press release. "That is the most important space to succeed as a candidate, especially early on. The opinions of your friends on Facebook or Twitter are far more influential than what any pundit may say on TV. Head count matters more than headlines."

    By • June 23, 2015

  • Understanding the Value of Case Studies in Business Development

    Case studies are a tremendous resource in helping you develop business. The main challenge to writing a great case study is making sure it emphasizes the job was all about the client. Here are some ideas about writing case studies that will entice prospects to contact you.

    By • June 23, 2015

  • How to Write Social Media Content

    If you post on social media, you're a writer. Being a writer is an important distinction to make. You're a writer because you publish what you share online for public consumption. Once you press "post" the content is no longer in your hands. And even though you can delete your social media content, as long as someone took a screenshot or shared your content, it will continue to exist. When you begin to think of yourself as a writer, the social media landscape changes. No longer does it seem appropriate to slap content together and see what happens. No, every writer follows a style guide and those who write social media content should follow a stylebook as well.

    By • June 23, 2015

  • Social Media Marketing Practices that Boost Search Ranking

    Considering the significance of the digital marketing, it is compulsory for each business to make the most of social media marketing ad campaigns using the popular platforms that target group of onlookers you plan to tap.

    By • June 23, 2015

  • What Are the Best Times to Post on Social Media? [INFOGRAPHIC]

    If you, like me, depend on Facebook to socialize the content you create, you want to be as Facebook savvy as possible. What do people engage with? When should you post? I've found that posting images and videos gets more engagement than straight text. I've also found that text that speaks to a controversy or includes news-you-can-use is more successful.

    By • June 22, 2015

  • 6 Secrets of Generating Huge Returns from Social Media

    Do you want to make social media a marketing powerhouse for your products? Of course you do. Social media is probably the single best way to promote your brand. If you do the right things, social media will let you create genuine relationships with your prospective customers - and drive massive product sales. Here are 6 secrets to help you generate huge returns from social media.

    By • June 22, 2015

  • Your Checklist For Launching A Viral Marketing Campaign

    Viral marketing is not a hit-or-miss strategy any more. According to Professor Jonah Berger, a viral scientist and marketing researcher at the University of Pennsylvania, there are five essential traits for content to viral. These must be: surprising, interesting, intense, positive, and actionable.

    By • June 22, 2015

  • AdBlock: The Growing Worry of Online Advertisers

    Advertising Age's recent article, "Ad Blocking is a Growing Problem. What's the Fix?" addresses the thorny conflict between the needs of advertisers and the convenience of internet users. Basically, digital marketers need the ever-so-slim revenues that come from online advertising, while users don't want to be bothered by advertising.

    By • June 22, 2015

  • 5 Forces Shaping B2B Marketing

    With B2B products and services - the element of trust needs to be far higher. Consumers are more willing to take a personal risk and try out new brands and services for themselves, but when it comes to making a business purchase, buyers are far more cautious. A bad business purchase can put people into a very precarious position in the eyes of their company and those that they report to.

    By • June 22, 2015