Content Marketing: Page 154

  • When Disaster Strikes: 3 Twitter Strategies Learned From Big Tweet Mistakes

    Have you ever been watching the local news... wait, people don't do that anymore. Have you ever been reading the newspaper... nope, never mind. The point is, people are consuming news online now more than ever before, and you've probably encountered a story that started with, "Did you hear about what happened on Twitter?

    By • June 18, 2015

  • DYI Fame and Influence: How to Be Incredibly Popular on Social Media

    Social media is, in some ways, just another arena for a popularity contest. Influence is the new popularity. Fame is the ultimate popularity. Instead of showing off your new hat to the people who go to the General Store in your small town, you can show it off to your social network, which spans many towns and cities, several states and often a few nations. So who's winning? Who's the most popular? And what can we learn about how popularity works that we can use as social media marketers?

    By • June 17, 2015

  • Top 3 Ways to Use Video in Social Media

    Getting social with your video means big gains in brand engagement. Explore the top three ways to use video in social media so your brand is making connections, getting shared and starting a dialogue.

    By • June 17, 2015

  • Traits Of A Good SEO Company

    Ethical, honest, and realistic are among the traits of a good SEO company.

    By • June 17, 2015

  • Start A/B Testing if You Are Not Doing It Already

    The A/B Testing is a wonderful way for businesses to effectively test their online marketing strategies and get the best out of their existing traffic. With A/B Testing, you take the guesswork out of website optimization and validate that any prospective change to your website is improving its conversion before you move on to change your site code.

    By • June 17, 2015

  • Branding Matters: Follow These Tips or Your Company Will Fail

    Building an extraordinary brand presence is no easy feat. It takes work - and it also takes a lot of guts. There isn't a company worth mentioning that hasn't gotten to where they are without massive hard work, perseverance, and consistency. In order to get there, you have to create a cohesive brand experience for your customers and everyone involved in your company. Trust is built off familiarity, likeability and trust.

    By • June 17, 2015

  • Highlights from The Social Shake-Up 2015

    Last week, the third annual The Social Shake-Up convened at the W Hotel in Midtown Atlanta. The event kicked off with a visually stunning and informative keynote by John Yembrick, the head of social at NASA.

    By • June 17, 2015

  • Google Mobile Search Overtakes Desktop Search In UK

    There was a time when a mobile website, or responsive design, was considered a luxury. Big brands, and tech savvy website owners, were really the only ones that considered it important. The proliferation of smartphones, tablets, and even mobile devices like smartwatches, means that more and more people conduct their online business on mobile devices.

    By • June 16, 2015

  • 3 Types of Content People Love to Share (Backed By Data) [Infographic]

    See why "how to" posts, quizzes, and picture lists are among the most-loved posts.

    By • June 16, 2015

  • The Importance of Social Engagement in Social Selling

    In social selling, 'if you build it, they will come' is not a viable strategy. True business success in social comes from getting the right crowd to your 'Field of Dreams' - focus on the relationship: listen, be useful, build trust.

    By • June 16, 2015

  • Identifying Dark Social Traffic For New Opportunities

    As a marketer, you may not consider the case of Ross Ulbricht and Silk Road as newsworthy, or necessarily pertinent to how it can help further your position in the industry. You probably recognize the important role that the dark web/ dark social plays in online activity, but you're not exactly sure what that has to do with your bottom line.

    By • June 16, 2015

  • 10 Proven Ways to Make Content Go Viral [INFOGRAPHIC]

    Some viral content is more like a lightning strike than a campaign. But for content marketers, viral content can still be sought after. Pursuing viral content means you're invested in content that's purely shareable -- content that's likely to get retweeted, liked, and commented on.

    By • June 16, 2015
  • SMT Expert

    4 Ways to Build an Epic Content Promotion Network

    You put way too much work into your content to just throw it into the ether and hope people find it. Search and social media today are so competitive, it takes a clever content promotion strategy to get your best content in front of the right people, in the right format, on the right platform.

    By • June 16, 2015

  • What Personality Traits Are Keeping You from Being the World's Greatest Social Media Marketer?

    What does it take to be a great social media marketer? What kind of personality? What kind of attitude? Being a good social media marketer is a lot like being a good friend. You've got to listen and try to anticipate the needs of others. You need to ask questions and build relationships. You need to share the work of experts and help make connections between people who might be able to help each other.

    By • June 15, 2015

  • How "Disney Moms" Market For Disney on Social

    Disney has tapped 1,300 moms to evangelize their brand on social.

    By • June 15, 2015

  • Dinner with the Sunday Grannies: When Marketing Campaigns Really Work

    Romania has a problem. They have a large population of elderly people, 40%, living alone. So Vodafone, via McCann Erickson Bucharest, created a marketing campaign around two Romanian widows who were still in the habit of cooking enough food for a full family dinner.

    By • June 15, 2015

  • Let's Kill Fake Reviews: How to Make Feedback Fair

    Local businesses should strive to portray an authentic view of their business. This includes making sure their website has some information about the owners and staff, and also making sure they are getting customers talking about them online and giving them feedback. It's great for their business to learn from customers, and it's also great for their Local SEO. But it needs to be authentic in order to be effective.

    By • June 14, 2015

  • 5 Tips to Maximise Your Blog's Social Shares

    With over 2 billion users across the major social networks, it's no wonder so many brands and businesses are focusing their efforts on social media marketing. As bloggers continue to generate millions of new articles every day and anxiously wait and pray that they rank organically in the search results, it would be much more and effective for them to focus their efforts on the fast-paced world of viral and free traffic through social media.

    By • June 13, 2015

  • 5 On-Page Elements to Improve Social, SEO, and Conversion Rates

    It's all too easy to get lost in a maze of social media, spend too much time on content marketing, and forget the basics of technical and on-page SEO. That's why you need to follow these five on-page elements to improve social, SEO, and conversion rates.

    By • June 13, 2015

  • A Beginner's Guide to Podcasting [INFOGRAPHIC]

    Podcasting has become a household phrase, with more than 39 million Americans listening to podcasts monthly, and that number is growing rapidly. Two years ago there were 1 billion podcast subscriptions to 250,000 shows. The potential for audience growth is huge, and the advertising payout can be even bigger. CPM for podcasts is 20 times higher than for web and radio, and 4 times that of TV. And the best part about podcasting is nearly anyone with access to a Mac and some software knowledge can make on. All things considered, podcasting can really pay off.

    By • June 12, 2015

  • What's the Trouble With Social ROI?

    ​What's the trouble with ROI? It's an elusive beast for many marketing channels. It all boils down to how a business is measuring its activities and the outcomes that it values. Social media has been a huge conundrum for marketers searching for ROI, and because it is still a relatively new channel, some marketers believe that it's okay to not measure or understand the ROI of their social marketing activities.

    By • June 12, 2015

  • The Ultimate Guide to Increasing Your Magento Store Sales

    ALEXA rankings suggest that 26% of the world's top one million websites use Magento. The problem of attracting customers has been an age old problem, but what do you do once the consumer walks into your online Magento store? These are a few tips and tricks to the job that can guarantee a successful turnover for just about any business.

    By • June 12, 2015

  • Responsive Website Design: Is Being Mobile-Friendly Enough?

    Having a website that is responsive is increasingly important in the age of mobile.

    By • June 11, 2015

  • Beyond Facebook: How Reputation Management Can Pay Off More than Social Media Marketing

    As social media has penetrated the marketplace, there has been significant increase in presence, but for the majority of businesses it is quite difficult to directly correlate engagement through these platforms with actual revenue or business growth. Oftentimes, social channels end up as just one more arm of customer service, creating a public forum for escalations that force businesses into a more responsive environment, to reduce the potential of situations getting out of hand by becoming viral.

    By • June 11, 2015

  • This Essential, Step-by-Step Customer Acquisition Strategy Will Actually Get You Customers Via Social Media

    One of the biggest reasons we all do social media marketing is to find new customers for our products or services. Maybe it is the biggest reason. It comes before social customer service, because without finding customers in the first place, we'd have no one to serve. This infographic from Salesforce gives some insight into the process of acquiring customers via social media.

    By • June 11, 2015