Content Marketing: Page 154

  • A Beginner's Guide to Podcasting [INFOGRAPHIC]

    Podcasting has become a household phrase, with more than 39 million Americans listening to podcasts monthly, and that number is growing rapidly. Two years ago there were 1 billion podcast subscriptions to 250,000 shows. The potential for audience growth is huge, and the advertising payout can be even bigger. CPM for podcasts is 20 times higher than for web and radio, and 4 times that of TV. And the best part about podcasting is nearly anyone with access to a Mac and some software knowledge can make on. All things considered, podcasting can really pay off.

    By • June 12, 2015

  • What's the Trouble With Social ROI?

    ​What's the trouble with ROI? It's an elusive beast for many marketing channels. It all boils down to how a business is measuring its activities and the outcomes that it values. Social media has been a huge conundrum for marketers searching for ROI, and because it is still a relatively new channel, some marketers believe that it's okay to not measure or understand the ROI of their social marketing activities.

    By • June 12, 2015

  • The Ultimate Guide to Increasing Your Magento Store Sales

    ALEXA rankings suggest that 26% of the world's top one million websites use Magento. The problem of attracting customers has been an age old problem, but what do you do once the consumer walks into your online Magento store? These are a few tips and tricks to the job that can guarantee a successful turnover for just about any business.

    By • June 12, 2015

  • Responsive Website Design: Is Being Mobile-Friendly Enough?

    Having a website that is responsive is increasingly important in the age of mobile.

    By • June 11, 2015

  • Beyond Facebook: How Reputation Management Can Pay Off More than Social Media Marketing

    As social media has penetrated the marketplace, there has been significant increase in presence, but for the majority of businesses it is quite difficult to directly correlate engagement through these platforms with actual revenue or business growth. Oftentimes, social channels end up as just one more arm of customer service, creating a public forum for escalations that force businesses into a more responsive environment, to reduce the potential of situations getting out of hand by becoming viral.

    By • June 11, 2015

  • This Essential, Step-by-Step Customer Acquisition Strategy Will Actually Get You Customers Via Social Media

    One of the biggest reasons we all do social media marketing is to find new customers for our products or services. Maybe it is the biggest reason. It comes before social customer service, because without finding customers in the first place, we'd have no one to serve. This infographic from Salesforce gives some insight into the process of acquiring customers via social media.

    By • June 11, 2015

  • How Content Marketing, Lead Gen, and Demand Gen Work Together

    Don't use these terms interchangeably! Here's how they can work together.

    By • June 11, 2015

  • Earned Media: What It Takes to Earn It

    Earned media isn't new. It's been around for a very long time, under the umbrella of PR. As with everything in marketing and communications, technology has widened the spectrum for PR to include much more than traditional, editorialized media. When it comes to earned media today, many relevant, niche blogs have opened up the traditional PR channel standbys of newspapers, magazines, e-magazines, broadcast and, yes, web sites.

    By • June 11, 2015

  • John Oliver, Bud Light Lime, and Branding Without Context

    The problem at the heart of branding is that, like Bart Simpson, brands often can't tell the difference between positive attention and negative attention. Sure, it might be great that everyone is talking about your brand, but what if everyone is talking about how much your brand sucks?

    By • June 11, 2015

  • 5 Tips for Building Landing Pages for Social Media Campaigns

    Do you know the definition of a landing page? Technically, landing pages are any web page that visitors can "land" on. However, when you look at landing pages from a marketing perspective, the definition is slightly different. This post outlines some of the key elements of a landing page and how to maximise your pages, fit to purpose.

    By • June 11, 2015

  • 6 Reasons Why Mobile and Social Advertising Are a Match Made in Heaven

    Mobile is where advertising simply works.

    By • June 11, 2015

  • #SocialShakeUp15 Day 2: From Millennials to Mad Men to Makers [STORIFY]

    The 2015 Social Shake-Up is over, and it was truly out of this world. Day 2 started off with a keynote from Mark Hatch of TechShop, where he talked about using digital and tech innovators to change the world. The day ended with George Takei taking a different approach to changing the world: through justice achieved via social media. In between the two keynotes, breakout sessions covered everything from marketing to millennials to managing big data to Coca-Cola's Mad Men moment.

    By • June 11, 2015

  • A Wednesday Roundup of Digital and Branding News

    It's not Friday, it's hump day. But that doesn't mean we can't roundup some digital news from the last several days to take note of. Don't let the fact that there are TWO MORE DAYS until the weekend stop you from pretending it's the end of something. Anyway, here's the latest and greatest in digital & marketing happenings.

    By • June 10, 2015

  • Write Irresistibly Clickable Headlines Like BuzzFeed

    A good headline can make or break an article. Any Buzzfeed reader can tell you that. Any website that A/B tests their headlines knows it to be true. Check out the infographic from QuickSprout below to get you writing headlines like a champ in no time.

    By • June 10, 2015

  • Why Brand Differentiation Is Essential for Professional Services Firms to Succeed

    Everyone has heard that you have to differentiate your firm. But is it actually important? And if so, how do you do it? What exactly is brand differentiation, anyway? They're all critical questions, and they deserve some close attention. Let's settle in and unpack everything that professional services firms need to know.

    By • June 10, 2015

  • 7 Blog Content Must-Haves for Optimal Results

    You have a blog, but you want to get the most out of it. Try adding or improving upon these 7 blog post elements to potentially see an increased blogging ROI.

    By • June 10, 2015

  • The Great Big List of Infographic Ideas [INFOGRAPHIC]

    History, bio, or manifesto? Here's some ideas to get you thinking about great infographics.

    By • June 10, 2015

  • 4 Digital Marketing Campaign Ideas You Can Build This Father's Day to Drive Engagement

    In 2014, 76% of Americans celebrated Father's Day and $12.5 billion was spent on gifts.* That spells potential for brands and businesses of all sizes. Are you ready to build a marketing campaign that engages your audience and celebrates Dad? We have four ideas you can implement into your social media strategy today.

    By • June 9, 2015

  • What is the Burger King Doing Here?: The Perils of Branding

    I very recently wrote about how brands need to be careful when it comes to including themselves in the public discourse, especially when it comes to things like, say, the anniversary of one of our nation's greatest tragedies. Well, one brand has chosen to go a a different route, and to do so in the most disconcerting way possible.

    By • June 9, 2015

  • Does Klout Have Value For Digital Marketing Campaigns?

    Klout is no longer just about measuring influence.

    By • June 9, 2015

  • The 6 Things You're Doing Wrong in Your Social Marketing

    It's all about blogging, visuals, and keeping your social accounts live.

    By • June 9, 2015

  • What Happens Over Winter - Three Marketing Lessons from Game of Thrones

    Game of Thrones is about to finish for another year, another nine months of waiting to learn the fate of our favourite heros and most-hated villains from Westeros. But why is Game of Thrones such a huge success? Are there any lessons we can take from it in a marketing sense?

    By • June 9, 2015

  • What It Means to Demonstrate Popularity and Authority on Google

    For your website and page content to rank above all others, you have to demonstrate popularity and authority on Google. You have to convince Google that people value and appreciate your content. Google is in the business of organizing information and making it "universally accessible and useful." It does not want to render unpopular, inaccurate or incomplete search results. Its future depends on it.

    By • June 9, 2015

  • The Other Half of Content Marketing (The Part You Can't Hack)

    This isn't for people looking for a hack or a simple solution. This post is for content marketers who are actually aspiring for greatness.

    By • June 8, 2015

  • 5 Smart Ways to Take Charge of Your Brand Online

    Now more than ever, the importance of paying special attention to your brand online can't be overstated. Follow these tips to help take charge of your brand online.

    By • June 8, 2015