Content Marketing: Page 155

  • Social Media Marketing in a Dystopian Novel: Dave Eggers' "The Circle"

    Dave Eggers' dystopian novel The Circle explores the world of the not-too-distant future when a powerful Internet company starts to infiltrate every facet of daily life. The description of the company, also called The Circle, borrows from Google and Facebook in its details, but it supersedes both in its unbridled power and push toward transparency in all things.

    By • June 8, 2015

  • Lean Planning Hacks for Marketers on a Shoestring Budget

    Applying lean planning as done by startups is possible for marketers to their job. This can be done by hacking key components applied in lean planning and transposing it to a marketing framework.

    By • June 8, 2015

  • Better Analyst Briefings: Here's the Bottom Line

    When presenting to analysts there's strong temptation to start with slides that are "all about you"-specifically meaning content on how and why your company is better than competitors. In fact, most analyst presentations muddle through company messages before they get to the crux of the presentation, or the real reason you wanted to have the briefing in the first place. There's a better way to brief analysts and that's first and foremost getting to the point, or in other words starting with "the bottom line."

    By • June 8, 2015

  • YouTube's Advertising Sucks: How Machinima, A Gamer's Network, is Improving It

    Skip Ad.

    By • June 8, 2015

  • Brands, Current Events, and the Risks of Bad Taste

    Donné Torr has an article up on Hootsuite titled "3 Social Media Marketing Lessons from the Kardashians" that investigates Caitlyn Jenner recently coming out as trans, and the ensuing social media reaction. The bit of the article that most struck me was the first of Torr's three points: "Brands don't have a place in every conversation." As Torr's sage advice to brands in the article continues, "if you can't add value, stay quiet: not every event is a bandwagon moment."

    By • June 8, 2015

  • Influence Marketing: Success Is All About Finding the Right Partner

    Influence marketing is a variation of celebrity endorsement. How do you choose the right people to work with?

    By • June 8, 2015

  • A/B Testing Made Easy: 6 Steps to Success

    Pick a page to test, try something new, and measure the results.

    By • June 8, 2015

  • How Copywriters Can Make Boring Industries Sexy

    There's no such thing as boring industries, only boring copywriting.

    By • June 8, 2015

  • The Biggest Differences between Articles and Blogs

    We all know how important content is to SEO and marketing, but knowing what type of content to create can be confusing. Before we start creating content, we need to know the difference between the two main types: articles and blogs. This post will highlight the biggest differences between articles and blogs, and tell you why you need content.

    By • June 7, 2015

  • 6 Social Media Marketing Benefits

    Social media marketing has been of growing importance for small to medium sized businesses, specifically in the last 12 months. Often directors flock to social media to convert sales overnight, however it needs to be noted that social media should strictly not be used as a sales tool, but a marketing communication platform that allows a mutual collaboration between users. This post will provide six benefits of using social media for your marketing strategy.

    By • June 7, 2015

  • What Does a Funnel Have to Do with Word of Mouth Marketing?

    Whether you're a small business or a Fortune 500 company, word of mouth referrals are likely your easiest way to drive new business. This post will detail how the sales funnel ties in with word of mouth marketing.

    By • June 7, 2015

  • How to Inspire Readers to Share Your Stuff

    You value social shares, right? Regardless of other factors, getting more followers has a positive effect and inspiring them to share your content is one of the big reasons to get involved in social media. Social shares are a form of word of mouth marketing, a most valuable commodity at the ultimate price point: free. Here's some notes on how to inspire and compel social sharing of your content.

    By • June 6, 2015

  • How to Find Fresh Angles For Your Content Marketing Strategy

    Maintaining a constant flow of content ideas is a challenge for even the best marketers. At times the ideas flow, at others, they come to a standstill - it's important to utilize your more creative times and list all your ideas as they come to you. Here are some tips on ways to come up with a regular flow of content brilliance.

    By • June 6, 2015

  • Customer Service on Social Media: Going Above Response Management [SPONSORED]

    It can be tough to respond to customer complaints. That's as true for the 16-year-old movie theater employee who has to explain that the popcorn machine is broken (I've been there) as it is for the social media manager who's fielding reports from customers thousands of miles away. In the moment you receive a complaint, the first instinct is to just get the issue resolved quickly. But keep in mind that you can do more than just response management. Take the opportunity to do response marketing, too.

    By • June 5, 2015

  • How the Emotional Power of Color Can Tap into Your Audiences' Brains

    Psychological experiments and brain imaging has proven what we long knew was intuitively true: Color affects our brains, especially our emotions. A strong response to color has been innate in our evolutionary line for while. The evidence? Looking at colors lights up specific parts of our brains, and also the brains of monkeys.

    By • June 5, 2015

  • Stop Listening to Bullsh*t About Content

    PR and content marketing are NOT the same thing, for one.

    By • June 5, 2015

  • Mobile Video Ads Are Taking Off! ....Or Are They?

    If mobile video is the new black when it comes to advertising, then according to this eMarketer study, the future is blacker than ever. More people than ever are watching video on their phones or mobile devices: in 2015, adults in the US will spend an average of 39 minutes per day watching video on their phones and tablets, which is more than half the average amount of time spent per day on digital content. But while the numbers are slightly staggering, a lack of coherence is keeping advertisers from charging full force ahead and catching up with desktop video ad spend.

    By • June 5, 2015

  • 4 Ideas to Help Simplify Your Next Promotion

    Promotions are one of the most successful forms of online engagement, but there's an art to creating a promotion that will resonate with your followers and generate maximum response. Here are four tips to help simplify your next promotional campaign.

    By • June 5, 2015

  • YouTube Users Name Top Five Ads of the Decade

    Time may have declared YouTube's everyday user the "Person of the Year" in 2006, but advertising and marketing's adoption of the channel has proven just as powerful. Last year, almost half of the top 10 most-watched videos on YouTube were ads. Market permeation is clear: it's rare that an agency won't leak their Super Bowl video on YouTube days before, becoming a YouTube star is a common millennial aspiration, and video content is the new black when it comes to marketing of all stripes. So to celebrate YouTube's ten-year anniversary, in partnership with the Webby awards, they asked users to vote for the best ads of the decade. The top five results are a tour through some of the most inventive ads in recent memory and each has a marketing lesson in it.

    By • June 4, 2015

  • Is the Social Media Bubble Going to Pop?

    Is there potential for social media to start dying off and becoming less popular? Certainly. But it won't be every network and it won't be without the death of social media.

    By • June 4, 2015

  • Study: Men and Women Use Hashtags Differently

    Men are more likely to use "traditional" tags, while women are more likely to use "expressive" tags.

    By • June 4, 2015

  • Should I Outsource SEO to an Agency?

    It's far better to invest the resources up front to hire the right person or agency rather than end up throwing more time and money away on half-baked SEO "tricks" that fail to translate into actionable leads and sales.

    By • June 4, 2015
  • SMT Expert

    Why Your Kid's Lemonade Stand Should Use Social Marketing

    Lemonade stands tend to be flash-in-the-pan events. But they can also teach kids valuable lessons about business and marketing - and as such, incorporating lessons about social media marketing should also be on the agenda.

    By • June 4, 2015

  • 7 Essential Instagram Marketing Tools for Small Budgets

    Undoubtedly, one of the biggest players in the social media space, marked by its widespread appeal and influence, is Instagram. With the focus solely on images, Instagram is one of the ultimate platforms for visual marketing. With more than 300 million monthly active users and 30 billion photos shared through the app, there is a huge potential for brands with a smart Instagram strategy.

    By • June 4, 2015

  • Focus on Fathers: What Do Mobile Marketers Need to Know About Dads? [INFOGRAPHIC]

    IAB's Millennial Media took a look at comScore data and put together this infographic. 45% of those millennial dads and 37% of all make mobile purchases, with a larger amount of money: over half of mobile dads have an income of over $75,000, about a third higher than the average mobile income. Dads are 2x more likely to spend upwards of $500 on a mobile purchase, and millennial dads are 3x as likely.

    By • June 3, 2015