Content Marketing: Page 255

  • Do You Have Permission to Use That Image?

    Adding an image to your content is always a good idea, but images come with an unexpected twist; you can't use many of them without the artist's or photographer's actual permission. Citing the source is sufficient with content, but this is not the case with images. Copyright Rules For Using An Im...

    By • March 19, 2014

  • Tips to Plan, Research, Write, and Publish Your Content

    I'm not an SEO expert. I don't even play one on TV.But I am a communications expert and, as part of my job, I've been writing my entire career.In 2008, when social media began to take a hold, many of us had to quickly figure out how to take our writing experience and use it to build our brands on...

    By • March 19, 2014

  • Persuasion Is Not Just a Jane Austen Novel

    "People almost invariably arrive at their beliefs not on the basis of proof but on the basis of what they find attractive." -Blaise Pascalper·suade [per-swayed] v: to prevail on (a person) to do something, as by advising or urging. Don't kid yourself, dear reader. We've all engaged in a bit of pe...

    By • March 19, 2014

  • Mass Personalization Through Digital with Ray Wang, CEO of Constellation Research [VIDEO]

    In this episode of Substance, President Bryan Kramer speaks with Ray Wang, Principal Analyst, Founder & Chairman at Constellation Research, Inc. Ray discusses in this 20-minute interview how he manages a hectic travel schedule with the help of social media as both a family and business man. ...

    By • March 19, 2014

  • Lessons from IBM's Watson Powered Lunch Truck at SXSW

    Watson can churn out more than a million never before prepared recipes if you give it a key ingredient and a region of the world Excerpted from the original post at Creativity Unbound.It's a Peruvian Potato Poutine. Only unlike a typical Canadian poutine - potatoes topped with a light brown grav...

    By • March 19, 2014

  • Empower Your Employees to Become Brand Ambassadors

    These Apple Store workers are renowned for their helpfulness as well as their loyalty to the Apple brand its products.It's incredibly important for companies to have an online presence, even if it sounds like stating the obvious in 2014. When most people first began making use of the internet, it...

    By • March 18, 2014

  • Feeding the Addiction: Content Marketing Lessons from Candy Crush Saga

    It's just a game... or is it? Mentioning Candy Crush Saga to any of my friends elicits a couple of different responses, but one of the main ones is, "I hate that game!" Hate as they may, Candy Crush players continually come back for more - especially now that the bizarrely notorious Flappy Bird h...

    By • March 18, 2014

  • How to BeDazzle Your Inbound Marketing Program With Video

    Now we all know that content is pretty key when it comes to inbound marketing. Content is what drives traffic to our sites, converts visitors into leads, closes your leads into sales, and keeps customers coming back for more.Content doesn't just have to be written blog posts, though. There are a ...

    By • March 18, 2014

  • Salvador Dali and the Art of B2B Sales

    One of the most renowned artists of our time, Salvador Dali possessed a highly imaginative and grandiose style with his work. He championed the use of symbolism, particularly with his famous "melting watches" work in The Persistence of Memory.Budding artists looked to Dali for examples of truly "...

    By Koka Sexton • March 18, 2014

  • Twitter Becoming Powerful B2B Marketing Tool

    With each day that passes, and with each mobile user who signs up for a Twitter account, the importance of the platforms for businesses reaching out to their clients and prospects deepens. With over a billion people now registered for the service, and over 300 billion Tweets sent, the network isn...

    By • March 18, 2014

  • Five Things You Can Learn from the Under Armour Olympics Crisis

    During this year's Winter Olympics, Under Armour came under some serious fire.The high-end sports clothing retailer designed a new uniform - a high-tech skinsuit called Mach 39 - for the speed skating team with the goal of breaking into international markets with the highly visible and global gam...

    By • March 18, 2014

  • Proactive Marketing Ideas: Interest Customization Is Key

    We all know the old marketing gimmick of getting the person's first and last name and using it in the subject line of an email. The idea was that when a person saw an email from a strange address, perhaps an unknown brand's, the person would be more likely to click on the email if it seemed direc...

    By • March 18, 2014

  • 5 Reasons to Use Whatever You Want to Build a Website

    Aspiring web site owners of the world, please allow me to release you from your fears!When you start looking at your options for building your first web site, you'll soon find yourself inundated with ads from Weebly, WordPress, Wix, Drupal, Squarespace, Joomla, and dozens of other unfamiliar soft...

    By • March 18, 2014

  • The Big Brand Theory: Realtor.com Engages Communities and Influencers

    Some job titles have outworn their welcome. Take for instance, the sobriquet, "used car salesman," or more recently, as Frank Eliason pointed out, "Risk Mitigation Officer." Around 1915, the National Association of Real Estate Boards came to that conclusion about "real estate agent," and coined t...

    By • March 18, 2014

  • Importance of Social Spam Removal

    You've worked hard to get the Facebook page for your business looking awesome, your website streamlined, and your Twitter follower count into the stratosphere. Will you let it all fall apart because of lack of maintenance?Imagine building a home. With the right crew and good weather, you might be...

    By • March 18, 2014

  • Dressing for Success in Cyberspace: Give Yourself a Digital Make-Over

    You pride yourself on your professional appearance and demeanor. You strive to create and maintain a strong identity and reputation within your organization, with your clients and peers, and in your industry. But are you as diligent a custodian of your professional brand in cyberspace as you are ...

    By • March 17, 2014

  • Key Weapons for Fighting Social Media Wildfires: Crisis Experts Weigh-In

    Chances are, sooner or later you will find yourself caught in a social media wildfire, or at least see smoke in the distance. Are you prepared to fight the fire? I asked seven of the leading social media crisis experts, "what is the most important weapon you need to fight a social media crisis?" ...

    By • March 17, 2014

  • LinkedIn Drives the Majority of B2B Leads and Conversions [INFOGRAPHIC]

    Last year the Investis IQ Audience Insight Report found that two thirds of visits to corporate websites from social networks came from LinkedIn. New research from Oktopost shows that LinkedIn not only drives more traffic but also the vast majority of B2B leads and conversions, reinforcing its pos...

    By • March 17, 2014

  • The Impact of Social Media Marketing Trends on Digital Marketing

    The growth of social media marketing platforms has become a major part of building social signals that are very important in any SEO digital marketing campaign. Perhaps you are unaware that the emergence of different social media channels offer internet marketers like you a wider marketing opport...

    By • March 17, 2014

  • Guard Your Social Business Future from Mistakes of the Past

    Hang on tight, social entrepreneurs. You are, in fact, judged by more than the company you keep.Hard to believe that messy breakup from your once strong 20-year relationship could thwart future business dealings, but it happens daily. That arrest for public indecency during Mardi Gras could preve...

    By • March 17, 2014

  • Guidelines for Google Authorship

    Google's own authorship program is the latest technique that has been targeted by Google's Webspam team. The Webspam team is devoted to ensuring that their search engine results pages return the best results possible. This includes removing spam or low-quality results.The value of Google authorsh...

    By • March 17, 2014

  • Beer Brewing and Inbound Marketing: The Surprising Similarities

    Ah, beer. Cold, fizzy goodness that goes great with pizza and salty foods (and more beer). The age-old drink has inspired German festivals that are now celebrated world wide, red solo cup games for college students, and a craft brewing trend that is sweeping the nation.Through online research and...

    By • March 17, 2014

  • 6 Ways to Pitch Journalists on Social Media

    Journalists rely heavily on social media to find news, connect with sources and influencers, and build their own personal brands. Because they're already active users, pitching journalists via social can be a great way to get on their radar and gain coverage for your brand... as long as you do it...

    By • March 17, 2014

  • The Effects of Typography on User Experience and Conversions

    "Typography is the detail and the presentation of a story. It represents the voice of an atmosphere, or historical setting of some kind. It can do a lot of things." Cyrus HighsmithWe only have a handful of tools to communicating online, really. Words, images, colors and composition are the usual ...

    By • March 17, 2014

  • Age of User: What's The Difference in Media Use? [INFOGRAPHIC]

    Anyone who has tried to teach their grandparent how to use a computer, or had a younger relative school you in tech-talk, knows that there are differences between age demographics and their media use. Some people prefer television and newspapers to social networks and RSS feeds. Some people are on the cutting edge of new technology in an effort to escape other generations (enter SnapChat, etc.). The differences in its use and the causes are as various as media itself.

    By • March 16, 2014