Content Marketing: Page 255

  • 10 Years in Social Media [INFOGRAPHIC]

    A decade is a long time - especially in the world of social media. Today's major social networks barely existed ten years ago, and early mainstays like Friendster and MySpace hardly resemble their former selves. And a decade later, we are Liking, Tweeting, Pinning, Plussing, and following more th...

    By • March 23, 2014

  • How Mindful Social Media Improves Your Life and Your Business

    We have to go back to our beloved ones, to nature, because electronic devices [can] help us to run away from ourselves. We lose ourselves in the Internet...and we have no time to be with ourselves. We do not have the time to take care of our beloved ones and do not allow Mother Earth to heal us. ...

    By • March 23, 2014

  • Online Video as the Modern Day Yellow Pages Ad

    Remember Yellow Page's "Let Your Fingers Do the Walking" slogan? That simple tag and the campaign surrounding it creatively expressed the value of the Yellow Pages for the average consumer: one book that contained the names, addresses and phone numbers of virtually every local business offering w...

    By • March 23, 2014

  • Email Marketing: Your Mega-Guide for Success

    The ace in online marketing is email.If you're not playing this card, your chips are bound to land in your competitor's stack. In other words, you'll lose.I find this little poker lesson falling on deaf ears all too often. I don't get it. Why must I constantly plead with clients to do email ma...

    By • March 23, 2014

  • Organic Facebook Reach Throttle: The Good News for Brands

    Hang on there, marketing folks: the Facebook Reach ride isn't free anymore.If you know what organic Facebook Reach is, you've probably already heard that Facebook is throttling the results for brands. This doesn't mean that they're turning it off entirely, but if this Valleywag article is to be ...

    By • March 22, 2014

  • 6 Tactics For Getting More From Your Press Release Campaigns

    Regardless of people saying press releases are going the way of the dinosaur, we all know a great press release is important in bringing more people to your company. Press releases will get the public to come see the new aquarium addition, go to a book signing, listen to a newly released album, a...

    By • March 22, 2014

  • 5 Things You Should Absolutely Never Do on LinkedIn

    About a month ago, I talked here about LinkedIn opening up its publishing platform to the outside world. And before you know it, the platform has people flocking to it in hordes, setting up accounts, trying to expand their connection network in an attempt to start getting their content out there,...

    By • March 22, 2014

  • How to Convert a Curious Researcher into a Paying Customer

    We all know at any one point in time, there are millions of people searching, learning and sharing content online.When prospects are in this 'early discovery' phase, their minds are at their most open to connecting and receiving guidance from industry influencers like you!Here is a sure-fire stra...

    By • March 22, 2014

  • The Art of the Perfect Press Release Follow-Up

    (Hint: it's not stalking.)You hit send on your press release, emailing it out to your list of targeted journalists.... Not mass-blasted (bite your tongue, evil temptation of the past!), but sent to a carefully built list of only those who would find this particular release news relevant and of in...

    By • March 21, 2014

  • Your Website's Broken: When Website Visitors Don't Turn Into Sales

    Before making any purchases, buyers are doing most of their research online. They compare your company with the competition and may have made their decision without ever talking to a human. By the year 2020, customers will manage 85% of this traditional sales relationship without even talking to ...

    By • March 21, 2014

  • Facebook Changes Its User Interface (Again)

    This month, Facebook is rolling out a major redesign of their home page and news feed. A revised newsfeed was rolled out one year ago, and it seems that according to a recent MarketingLand article, Facebook users like things just the way they are. There seems to be a tension between serving Fac...

    By • March 21, 2014

  • How Important Are Facebook's Premium Video Ads for Digital Marketers?

    Facebook Founder Mark Zuckerberg has the toughest job in this world. He has to make sure that the 1.23 billion users on the network log in every single day and spend more time on the platform, while at the same time he has to keep his investors happy by taking marketers into confidence.It took al...

    By • March 21, 2014

  • 7 Tips to Have a Successful Crowdfunding Campaign Via Social Media

    Kickstarter is easily the most well-known amongst the new breed of so-called 'crowd funding' websites. In case you aren't familiar with how crowdfunding works, essentially a person can create a campaign on Indigogo, Kickstarter or similar sites in order to solicit the direct financial support of...

    By • March 21, 2014

  • 7 Tips For Beating Content Marketing Fatigue

    The agony of a blank page and a deadline.Content marketers know this frustration all too well. For each great moment of inspiration, there are countless moments of frustration and lack of direction.Here are seven practical, actionable tips that you can use next time you find yourself in a rut.1. ...

    By • March 21, 2014

  • The Social Selling Revolution Is Here! Are You On Board?

    B2B sales is an industry that is ripe for disruption as teams and organizations are currently going through a period of flux and change as tools, tactics and even methodologies that have been employed for years are suddenly finding themselves ineffective and adopted by the masses. The only way to...

    By • March 21, 2014

  • How To Add Call-To-Action Buttons To Facebook Posts

    You may have noticed posts from brands in your News Feed with a nice little call-to-action button included in the post, under the link title and above the description. This is the result of one of Facebook's latest features, a small change that could potentially make a big difference for brands.L...

    By • March 21, 2014

  • Why Google Plus Should Become Part of Your Social Media Package

    Last year Google search hosted between 79 and 81 percent of all internet searches in the United States, according to StatCounter. If that's not reason enough to make Google Plus part of your social media package in 2014, the service is also growing by leaps and bounds.

    By • March 21, 2014

  • The Science of Facebook: How Facebook Insights Can Help Your Business

    Businesses have acknowledged that television, radio, and print are not the only media for advertisement and promotions, as they have taken more and more of their campaigns online. One good way to promote their brands is through tapping on social media to help them spread awareness and gain intere...

    By • March 21, 2014

  • What Should Qualify as a Good Content Strategy Today?

    I love content. I really do. My Feedly has 50+ websites that it pulls content from, and I spend a huge chunk of my day reading what journalists, bloggers, strategists, social marketers, content marketers and brands have to say.I read articles, opinions and thought pieces on my way to work, on my ...

    By • March 21, 2014

  • How B2B Businesses Are Tackling Social Media in 2014 [INFOGRAPHIC]

    Although it may seem counterintuitive to many, B2B is close on the heels of B2C in embracing social media marketing. B2B marketers are known to be data crunchers and analysts first, and since the figures for social media in 2013 are by no means disappointing, sales teams and marketing managers ar...

    By • March 21, 2014

  • Social Media Marketing: How to Take the Local Approach

    We tend to keep tabs on the huge companies out there who are really killing it on social media. Campaigns like those put forth by the likes of Oreo or Ford stay on our radar because they set the trends. What you may not know is that social media marketing can extend into the local market as well....

    By • March 20, 2014

  • Five Digital Communication Trends From #SXSW2014

    The problem when something is hyped beyond all recognition is that you expect the impossible. And when it comes to hype, SXSW is right up there.So I went to SXSW for the first time last week with conflicted expectations. On the one hand hoping for a silver bullet that would point the way to the f...

    By • March 20, 2014

  • Your Company Needs a New Product Category: Content

    What do you sell? Whatever it is, it's a key aspect of what your brand stands for, but that's not all. Consumers expect brands to provide value long before an actual sale takes place. Content marketing tactics like native advertising are growing as brands attempt to fulfill that need. Unfortunate...

    By • March 20, 2014

  • 3 LinkedIn Search Tricks That Will Make You Dangerous

    If you use Lead Builder and Premium Search, then you already know how effective they are for sales prospecting in LinkedIn's 277M+ member base. You probably already know the basics, like how to create lead lists using custom criteria to find new accounts. But there are a few tricks you may not be...

    By Koka Sexton • March 20, 2014

  • An Experiment That Shows How Content Marketing Works

    With a little twist, I wanted to demonstrate how content marketing works - in particular for smaller companies. And how it could work for your business.This little experiment of mine has yielded some specific results and I thought it would be fun and interesting to share them with you.Curious? Le...

    By • March 20, 2014