158 articles by Chris Horton

• 3 Inbound Marketing Insights from the State of Inbound 2016 Report

  Sept. 22, 2016

• Is it Time to Ditch the Term "Social"?

  June 10, 2016

• Note to the Nearly Half of US Small Businesses Still Not Mobile Optimized: Get Crackin'

  April 18, 2016

• Forget Millennials: Time to Prepare for Generation Z

  March 25, 2016

• A Simple Formula for Success in Content Marketing

  March 20, 2016

• Hey Retailers: Want to Boost Sales Conversion? Build a Mobile App

  Feb. 22, 2016

• Insight into the Growing Impact of Mobile Video Marketing

  Feb. 11, 2016

• What is Proximity Based Marketing?

  Feb. 5, 2016

• Note to Businesses: We're All in eCommerce Now

  Jan. 29, 2016

• Digital Marketers: We Have a Lot to Be Thankful For

  Nov. 25, 2015

• Paid Advertising 101: Understanding the Basics of Advertising on Social Media

  Nov. 6, 2015

• Paid Advertising 101: Understanding Search and Display Advertising

  Nov. 4, 2015

• Will Ad-Blocking Software Destroy Mobile Advertising?

  Sept. 25, 2015

• Are Instant Messaging Apps the Future of the (Mobile) Internet?

  Aug. 28, 2015

• Forget Link Building: Time to Embrace the Google Knowledge Vault

  July 3, 2015

• Facebook Goes Mainstream, Which Isn't Such A Bad Place To Be

  June 2, 2015

• Google Buy Button: Retailer's Boon or Devil's Bargain?

  May 21, 2015

• Facebook Uses Mobile Video to Take Over the World

  May 15, 2015

• Revenge of the YouTubers: The Growing Power of Social Influence Marketing

  May 9, 2015

• Why Your Brand Should Invest in Mobile Video Advertising

  May 7, 2015

• Is Social Advertising Subverting Social Media Marketing?

  May 4, 2015

• The Importance of Brand Integrity in the Digital Age

  April 20, 2015

• Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem

  April 13, 2015

• Meerkat Brings Live Video Streaming to Twitter (and Beyond)

  March 24, 2015

• Google to Businesses: You Have Until April 21st to Get Mobile Friendly

  March 8, 2015

• The Promise and Peril of Digital Technology

  Feb. 28, 2015

• Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?

  Feb. 24, 2015

• Businesses Flock to Facebook Mobile Ads: Should Yours?

  Feb. 21, 2015

• Why It's a Good Time to Be a Digital Marketer

  Feb. 17, 2015

• T'was the Night Before Christmas (Social Media Version)

  Dec. 24, 2014

• Forget Facebook and Twitter: Time to Start Marketing on Pinterest and Instagram

  Dec. 10, 2014

• Social Media Marketing: It's Complicated

  Dec. 1, 2014

• WTF Is Content Marketing, Anyway?

  Nov. 19, 2014

• Consumers Go Mobile for the Holidays

  Nov. 14, 2014

• Mobile First Means Content First with Responsive Web Design

  Nov. 12, 2014

• Ad Retargeting: It's About Context, Relevance and Value

  Nov. 6, 2014

• Apple Anoints NFC Mobile Payments: Now People Will Finally Use It

  Sept. 13, 2014

• Digital Is Complicating Marketer's Lives, but Simplifying Marketing

  Aug. 10, 2014

• How eCommerce, Augmented and Virtual Reality Will Redefine the Retail Experience

  July 1, 2014

• Integrated Digital Marketing Chronicles: Define and Establish Your Brand [VIDEO]

  June 6, 2014

• 8 Online Resources to Sharpen Your Marketing Technology Chops

  May 19, 2014

• Schema Markup: The Most Under-Utilized Tool for SEO

  May 16, 2014

• Using Digital Influence to Enhance the In-Store Experience

  May 8, 2014

• Small Businesses: Is Your Website a Novelty or a Utility?

  May 1, 2014

• The Real Value of Viral for Businesses

  April 25, 2014

• How to Transform Yourself into a Marketing Technologist

  April 18, 2014

• Online Video as the Modern Day Yellow Pages Ad

  March 23, 2014

• Long Live Television: Digital Video Ad Convergence Keeps TV Relevant

  March 15, 2014

• The Future of Mobile: Visual Search

  March 7, 2014

• Of Roku, Angry Birds, and the Importance of the Cloud

  Feb. 27, 2014

• Marketing Goes Mobile and Global (MoGlo)

  Feb. 25, 2014

• 7 Social Mobile Apps Marketers Should Know About

  Feb. 23, 2014

• Enhancing the User Experience with Augmented Reality

  Feb. 18, 2014

• Marketing Goes SoLoMo

  Feb. 9, 2014

• Why Mobile Apps Will Drive the Future of Marketing

  Feb. 4, 2014

• Pin to Win: Social Sharing on Pinterest Trumps Email

  Feb. 1, 2014

• Forget Mobile First, It's Bigger Than That

  Nov. 11, 2013

• Happy Halloween from Down in the (Silicon) Valley... [HUMOR]

  Oct. 31, 2013

• Forget Boomers vs. Millennials: Get Ready for the Global Digital Culture

  Sept. 30, 2013

• From Strings to Things: A Quick Primer on Semantic Search

  Sept. 19, 2013

• Social Media Marketing 101: What Makes Content Go Viral?

  Aug. 1, 2013

• Groupon Fights Back with Reserve and Breadcrumb (Cue the Rocky Theme)

  July 31, 2013

• Digital Marketers: Don't Forget the Boomers

  July 16, 2013

• Welcome to the Founding Fathers Digital Marketing Agency

  July 5, 2013

• New Study: The Widening Digital Gap between the Consumer and Marketer

  June 16, 2013

• Tech Wars: Is Google Taking Over the Online Universe?

  June 3, 2013

• Forget Mobile First: Take an Integrated Approach to Marketing

  May 29, 2013

• Why I've Got My Head Stuck in the Google Cloud

  May 14, 2013

• SoLoMo in Action: Fixing My Sump Pump

  April 25, 2013

• 5 Ways to Optimize Your Business for Local Search

  March 29, 2013

• 5 Digital Marketing Insights from a New Gartner Study

  March 27, 2013

• Social Media: What Mistake Are You Making? [VIDEO]

  March 17, 2013

• Pinterest Banks on Web Analytics

  March 14, 2013

• Pinterest Is a Business Necessity

  March 7, 2013

• Walmart Evolves with SoLoMo

  Feb. 28, 2013

• What the Ivy League Says about the Future of Advertising

  Feb. 20, 2013

• Google: Of Employee Happiness and the Future of Marketing

  Feb. 15, 2013

• Google Redefines Mobile with Adwords Enhanced Campaigns

  Feb. 8, 2013

• SEO Is Out, ACE (Anticipatory Computing Engine) Is In

  Feb. 6, 2013

• Transitioning to SoLoMo: A 6-Step Guide

  Feb. 4, 2013

• Mobile Advertising Works -- So Why Is Nobody Doing It?

  Jan. 30, 2013

• SyneCore Digital Short: SoLoMo

  Jan. 30, 2013

• VIDEO: Performance Management for Social and Content Marketing

  Jan. 25, 2013

• HTTPS Encryption Will Kill Organic SEO - And Make Google Richer

  Jan. 23, 2013

• SoLoMo VIDEO: A Tale of Two Marketing Processes

  Jan. 20, 2013

• Facebook vs Big Tech: One Generalist to Rule them All?

  Jan. 16, 2013

• 3 Digital Marketing Lessons from Amazon.com

  Jan. 4, 2013

• Promoting Content with Social Media and eMail Marketing

  Jan. 3, 2013

• The Best Branded Content of the Year: 2012

  Dec. 29, 2012

• Twas' the Night Before Christmas (Digital Marketer Edition)

  Dec. 27, 2012

• Why SEO Has Become TDO (Targeted Discovery Optimization)

  Dec. 21, 2012

• How to Use Content Marketing to Convey Your Brand Message

  Dec. 20, 2012

• Integrated Digital Marketing: Lessons From the Cat Food Aisle

  Dec. 12, 2012

• Google+ Communities: Good for Users, Marketers, and Google

  Dec. 12, 2012

• 2013: The Year of Integrated Digital Marketing

  Dec. 6, 2012

• The End of Search as We Know It

  Nov. 27, 2012

• 3 Simple Ways to Connect with Your Target Audience

  Nov. 8, 2012

• Forget Paid vs Organic, All Search is Subjective

  Nov. 7, 2012

• Top 10 Reasons You're Not Blogging

  Nov. 3, 2012

• Five Traits of Successful B2B Content Marketers

  Oct. 25, 2012

• Google's Utopian Quest: Benevolent Tech Monopoly of the Future?

  Oct. 23, 2012

• Why the eBook is the Cornerstone of Your Content Marketing Strategy

  Oct. 1, 2012

• Why Businesses Are Switching to Online Content Marketing

  Sept. 26, 2012

• Using Email to Promote Your Best Content Marketing Collateral

  Sept. 17, 2012

• My smartphone told me to buy it!: Big Data Hits Mobile

  Sept. 14, 2012

• Social Media Marketing: Don't Forget the Message

  Sept. 10, 2012

• Culture Clash: Baby Boomers Vie with Millennials over the Future of Social Media

  Sept. 7, 2012

• How Online Content Impacts Your Social Media Marketing Strategy

  Aug. 31, 2012

• The 5 Core Elements of Online Content Marketing

  Aug. 28, 2012

• Is Klout the Future of Clout?

  Aug. 20, 2012

• Insight into the Emerging Taxonomy of Social Media

  Aug. 11, 2012

• Facebook's Enhanced Targeting: A Boon for Social Media Marketing

  Aug. 8, 2012

• Big Data Encourages Marketers to Spend More on Social Media

  Aug. 2, 2012

• My Vision for the Future of Facebook: An Open Letter to Zuck

  July 25, 2012

• Four Steps to Generate Leads Online with Your Business Blog

  July 24, 2012

• Mobile Apps Will Drive the Future of the Internet

  July 19, 2012

• Is Google+ The Best Social Network For Marketers After All?

  July 17, 2012

• 7 Tips to Generate Leads Online with Pinterest

  July 16, 2012

• Facebook Sells Your Data to Promote Online Ad Retargeting

  July 11, 2012

• Why Digitally-Driven Customer Experiences are the Future of Business

  July 10, 2012

• Social TV Apps are Changing How We Watch Television

  July 8, 2012

• Honest Abe's Two Cents on Inbound Marketing

  July 4, 2012

• Why You Should Advertise with Facebook's Mobile Sponsored Stories

  July 1, 2012

• Online Video Use Exceeds 84%: Marketers Rush to Video Ad Spending

  June 27, 2012

• Facebook's Three-Step Formula for Social Marketing Success

  June 21, 2012

• MIT Sloan/Deloitte Study: Managers See Importance of Social Business

  June 21, 2012

• Google to Roll Out Integrated Small Business Marketing Solution

  June 19, 2012

• Tablets Will Edge Out Smartphones: What Your Brand Can Do to Prepare

  June 16, 2012

• Don't Forget the Seniors: They're Online, and Spending Money

  June 12, 2012

• Facebook, Apple and Microsoft Hogpile on Google

  June 11, 2012

• What the Rise of Content Marketing Means for Your Business

  June 9, 2012

• HootSuite Partners with HubSpot to Create Closed-Loop Social

  June 6, 2012

• Pitch the Plastic: The Mobile Payment Era Has Begun

  June 6, 2012

• 1 Simple Trick to Ignite Positive Word of Mouth from Your Customers

  June 4, 2012

• How To Show Up in Facebook News Feed: Pay for Promoted Posts

  June 1, 2012

• The Empire Strikes Back: Google Doubles Down on Social

  June 1, 2012

• NEW IBM STUDY: CEOs Encourage Employees to Act Like Children

  May 30, 2012

• Seven Inbound Marketing Takeaways from Jedi Master Yoda

  May 26, 2012

• THIS JUST IN: Facebook's Still Got Its Mojo After IPO

  May 24, 2012

• Social Video Case Study: How Orabrush Got Into Walmart

  May 23, 2012

• Social Mobile Local is the New Reality for Business

  May 22, 2012

• 5 Ways Pepsi's Use of Social Media is Right On

  May 17, 2012

• 1 Simple Tip to Pick the Right Social Media Channel for Your Business

  May 14, 2012

• Google, Facebook and Mobile Flush Groupon Down the Toilet

  May 13, 2012

• Why Business Executives Fear Social Media Marketing

  May 11, 2012

• 3 Trends Driving the Future of Online Commerce

  May 10, 2012

• Facebook Offers Helps Businesses Leverage Social Mobile Local

  May 7, 2012

• 15 Tips to Gain Acceptance as an Industry Thought Leader

  May 1, 2012

• How to Use HubSpot to Measure Your Social Media Marketing

  April 27, 2012

• 10 Tips to Gain More Exposure on Facebook

  April 25, 2012

• The 4 P's Redefined: Social Media Now Rules Promotion

  April 25, 2012

• Are You Blogging with No Results? Here's an Easy Formula for Blogging Success

  April 24, 2012

• How to Measure Your Social Media Success

  April 20, 2012

• What the Rise of the Mobile Consumer Means for Your Business

  April 19, 2012

• 25 Tips to Build Your LinkedIn Following

  April 18, 2012

• Do Facebook Ads Really Have 35 Times the Reach of Google?

  April 18, 2012

• Why Social Media Marketing is a Bust for Most Companies

  April 13, 2012

• Keep it Simple Stupid: Confessions of a (Reforming) Wordaholic

  March 19, 2012