Content Marketing: Page 254

  • 7 Hot Social Media Predictions for 2014

    We are coming to the end of 2013 which is a scary thought considering I remember last New Years Eve like it is was yesterday! Social media has been THE hot topic for 2013 and I can't see that changing. Here are my 7 hot predictions in social media for 2014.1. The Rise of Short Lived Social Networ...

    By • March 26, 2014

  • 5 Beautiful Brands on Instagram and How You Can Do the Same

    As a brand, you should always aim to increase engagement in order to grow your audience. For this, you have to share compelling content that inspires action among your followers.Sharing wonderful photos on your own is a great start, but getting help from your community is a notch cooler (and more...

    By • March 26, 2014

  • 5 Things You Need to Know Before Advertising on Facebook

    Advertising on social media has been frowned upon in the past but things have changed. You might be thinking about including Facebook advertising as part of your online marketing strategy moving forward so here are 5 things you need to know before advertising on Facebook.1. Create a Facebook Page...

    By • March 26, 2014

  • PR: The Missing Piece of the Influence Equation

    As the world turns and brand journalism elevates to the forefront of the content overload experience known as the internet, the desire for increased visibility and placement has become the holy grail for comms and PR.For the longest time the role of PR for brands was to pitch stories to media and...

    By • March 26, 2014

  • The Best Words to Use for Facebook, Twitter and Blog Titles to Get Shares [INFOGRAPHIC]

    There is an art to writing the kinds of attention-grabbing headlines, tweets and Facebook posts that motivate readers to immediately hit share or tweet. But as it turns out, there's a bit of science to it as well. When various social media experts examined thousands of blog posts, Facebook status updates and tweets, and looked at the ones that were most likely to be shared, they noticed a pattern.

    By • March 25, 2014

  • What Content Marketing and First Dates Have In Common [SLIDESHARE]

    Ok. So you've figured out how to get people to visit your content. Now, how do you make sure that they come back and are on the road to being loyal followers? You have a chance to make a great first impression and to really hook users with a great content experience.The first time a user visits y...

    By • March 25, 2014

  • Lessons Learned from Analyzing 1,000,000,000 Company Mentions [INFOGRAPHIC]

    Every day, millions of businesses are mentioned on the social web. Analyzing one billion company mentions, or instances where companies are referenced online, detected from almost 200,000 alerts created by brands and businesses, is a great way to answer some of the questions raised by many social...

    By • March 25, 2014

  • Engage Your Facebook Followers With These 5 Word Games

    These classic games can help breathe life into your Facebook page.You might spend your time pouring over content strategies to find ways to keep your audience engaged on social media. Hey, we don't blame you - the reward can be quite high. But has it ever crossed your mind that you might be overl...

    By • March 25, 2014

  • New to Social Media? Follow These Health and Beauty Experts for a Guide on Engagement

    Whether you are using social media for personal reasons or jumping into it the first time for your business, knowing what is effective and what's not can be difficult. One incrediby valuable source for learning the type of content you should be creating is other social media users who have garner...

    By • March 25, 2014

  • 5 Signs of Mobile Madness

    If you've been waiting for the year of mobile--forget about it-I am officially declaring this the Mobile Century. Internet usage on mobile devices now exceeds that of fixed machines, global mobile ad sales will top $20 billion this year and ads on tablets now convert at a higher rate than laptops...

    By • March 25, 2014

  • Why People Hate Google+ and Why You Should Learn to Love It

    Ever since its birth in 2011, people have viewed Google+ with everything from disdain to outright disgust. Seen as the search giant's attempt to muscle into the social media market, many felt that Google+ was unpolished, redundant, and obscure. But, in just a few short years, Google+ has become a...

    By • March 25, 2014

  • A Social Media Myth Debunked: You Really Don't Have to Use Them All

    In the world of online marketing, it's amazing how often things like "general advice" and "best practices" make the quick but substantial leap into immutable truth.That has become particularly true with regard to social media marketing (or as we refer to it, social networking), where it has been ...

    By • March 25, 2014

  • Facts vs. Insights: How To Know You Have Truly Profound Customer Insights

    Archeological dig continues to discover new artifacts on USACE construction site in Wiesbaden (Photo credit: USACE Europe District)The edge. When you have it, it is powerful. It is what many B2B organizations are seeking today. What is sought is an edge over competitors, which translates into ...

    By • March 25, 2014

  • The Future of Learning Is Stuck in the Past

    Here's a story I haven't shared much, but I'm doing so now because of an opportunity I recently had to present at the Learning Technology conference in London. Over the last two years, I've personally studied learning technology and also learning behaviors to relearn how to engage Generation C t...

    By • March 25, 2014

  • LinkedIn Showcase Pages: Are You Ready to Build Yours?

    LinkedIn is having a great run. The B2B platform recently launched in China; it has opened up its blogging platform to all its members; and it has announced a useful member blocking feature among a raft of recent updates and design tweaks. It has also announced that, as of April 2014, it will n...

    By • March 25, 2014

  • Grammar Mistakes Can Ruin Your Content Marketing

    Do I capitalize that word or not?I must be getting more sensitive to bad grammar in blog posts, email newsletters and other types of content marketing. These errors glare out from the content and totally distract me from the topic of interest. The sad truth is that these grammar mistakes are foun...

    By • March 25, 2014

  • Your Facebook Page's Organic Reach Is About to Plummet

    Your Facebook page's organic reach is about to plummet - even more so than it has in the past six months, down to a lowly 1-2%, actually. That means if you have 1,000 Facebook likes on your page, only about 10-20 of those fans will even see your posts! While organic reach has long been declining,...

    By • March 24, 2014

  • Defining Your MQL: A Guide to Lead Conversion!

    You want as many leads as you can get for your business, right? Wrong.That is a mistake that many companies fall victim to. You shouldn't want as many leads as you can get, but the best leads you can get, the ones that you are most likely to convert into sales. A crappy lead just wastes the sales...

    By • March 24, 2014

  • Amp Up Sociability on Your YouTube Channel

    YouTube shouldn't be viewed solely as a video publication platform.It should be just as socially driven as Facebook, Twitter, Google+, or any other social media network.Yes, the staggering amount of content that is consumed on YouTube is a major reason why businesses and brands are drawn to the ...

    By Matthew Peneycad • March 24, 2014

  • How to Hire and Onboard Salespeople the Right Way

    Thinking about hiring any new salespeople in the not-too-distant future? Or are you still suffering from a bad hire? If so, check out my interview with Lee Salz, onboarding expert and author of Hire Right, Higher Profits. I know you'll get some good ideas.(Note: Click here to download a sample ch...

    By • March 24, 2014

  • 7 Reasons Why Good Copy Is Your Most Powerful Tool

    Have you ever played a game entitled "Good Copy, Bad Copy"? The rules are simple. Oh, wait; there is actually just one rule: you have to create good copy to promote your online business and stay far away from bad copy that can compromise your image, make you lose prospects and help you put a smil...

    By • March 24, 2014

  • Three Practical Strategies for Boosting Awareness and Credibility with Guest Posting

    Despite ongoing changes to Google, guest posting remains as a highly effective strategy for establishing credibility. Whether you are a coach, consultant, small business or corporation, guest posting offers a proven, low-cost way to share expert views and ideas with your target audience.The lates...

    By • March 24, 2014

  • Companies That Need to Improve Their Customer Service

    Nearly a third of brands responded to tweets I sent them over a six-month period, a large increase from the paltry 6% in my previous unscientific study. But that number is still surprisingly low, considering that most brands have a Customer Service department that responds in other channels. Why...

    By • March 24, 2014

  • How to Plan for Online Marketing Success

    "What so many small businesses need more than anything is ... a plan." ~ Brian Clark, CopybloggerLooking for the great shortcut to immense success with online marketing? Sorry, wrong article.Ready to roll up your sleeves and get busy forging a plan to create the kind of content that will produce...

    By • March 24, 2014

  • Make a Name for Yourself: 11 Personal Branding Power Tips

    You. Me. Michael Hyatt. Popeye.Perhaps we don't have that much in common. Ah, but we do. Personal brands are we. Our agendas may differ-better job, more clients, book sales, or (your goal here)-but we seek the same things: recognition, respect, influence and success.You, my friend, are a brand.A ...

    By • March 24, 2014