Content Marketing: Page 254

  • Why We Won't Shut Off Blog Comments

    A couple of weeks ago, super smarty and witty Jay Dolan wrote a blog post about closing off blog comments.His reason?Spam (well, that and he was finding no meaningful conversation in the comments).He knew bloggers (like me) would disagree with this approach so he had a message to us in the post: ...

    By • March 28, 2014

  • Using YouTube to Enhance Your Online Presence

    YouTube can be an invaluable tool for enhancing a business's online presence. With YouTube, you can develop your brand and also create awareness for your products and services.According to a blog post on Copy Pressed, there are a number of templates you can use to create a short, entertaining vid...

    By • March 28, 2014

  • Press Release or Not? 3 Easy Questions to Aid in Evaluation

    The one question every PR pro hears regularly, "should we issue a press release?"Let's face it, rarely a week goes by where a PR pro isn't asked to write a press release announcing "BIG NEWS." While PR professionals all evaluate these requests differently, there is one constant we all agree on: t...

    By • March 28, 2014

  • Instagram Hits 200 Million Users: What Does This Mean For You?

    In a release earlier today, Instagram announced that they've just hit the 200 million monthly active users mark. It's a number to celebrate, both for Instagram and Facebook, given that after the acquisition Mark Zuckerberg said Facebook would be happy if Instagram were to reach 100 million users....

    By • March 28, 2014

  • Getting Cookied: An Introduction to the World of Remarketing

    Have you ever visited a website, only to find its results seem to follow you as you continue your exploration of the world wide web?Have you ever browsed for shoes on Amazon, and see the same results in an ad on Facebook, CNN, or ESPN?No, you are not being stalked--not maliciously, at least. This...

    By • March 28, 2014

  • 3 Things Marketing and Teenagers Have In Common

    I came across an Inc. article by Abigail Tracy this morning with a brilliant Seth Godin quote in it.When asked how companies can become more effective at marketing, he said,"Start by understanding that no one cares about them. People care about themselves.Anyone who tweets about a brand or favori...

    By • March 27, 2014

  • Is AirBnB the Next Powerhouse Travel Brand?

    To most people in the general public, AirBnB is the poster child of the sharing economy. It started with a simple concept, nearly six years ago in 2008 : invite people over to your house or apartment, charge a minimal fee for a spare couch, a guest room and sometimes even the whole flat. Connecti...

    By • March 27, 2014

  • 4 Scientific Reasons Why Marketers Fail to Change People's Minds

    Lead generation, lead nurturing, lead scoring, lead grading. The bountiful terms we have to describe different actions we can take with leads show how incredibly pervasive the lead is to sales and marketing. Salespeople are trained to pursue them, convince them that their product is better than t...

    By • March 27, 2014

  • 7 Ways Content Is Setting the Trends for SEO and Google Algorithms

    There's just no veiling this fact, folks: content has been king for a while now. (Did you know Bill Gates forecasted this all the way back in 1996?) Back in 2013, Entrepreneur told us to ditch the cold call sales technique and invest in blogs and Twitter instead. Notable sources like Copyblogger ...

    By • March 27, 2014

  • A Lesson Learned from the NY Times' Ad Blunder Applied to Social Automation

    As I'm sure you saw on Twitter, Facebook or your favourite news source, there was a major breakthrough yesterday about the disappearance of Malaysia Airlines Flight 370.For those unaware, on March 8, Malaysia Airlines Flight 370 mysteriously went missing. Since, investigations and large-scale sea...

    By Matthew Peneycad • March 27, 2014

  • Social Startups: Circa Modernizes the Mobile News Consumption Experience

    A report released last week by Millward Brown confirms U.S. daily smartphone screen time is No. 1, outpacing television. This applies worldwide, too, according to the report. While we have the technology to read news on the go, the pace of news is almost real-time on all channels (radio, TV, and ...

    By • March 27, 2014

  • A Sound Social Media Strategy Is Imperative

    Brands who ignore social media do so at their own peril. Although the business world seems to have accepted social media as a viable marketing channel, many organizations completely lack or struggle with social media strategy. Winning social media marketing is not solely brand-focused; it is ab...

    By • March 27, 2014

  • Personally Branded Employees as Brand Advocates Prove Excellent ROI

    CFO's will love the statement' Personally Branded Employees as Brand Advocates prove excellent ROI'as this fits in with budgets and financial forecasts. The truth of this is that everyone in the company should be celebrating this simple truth, it has been there all along.Both HR, IT and CIO's CEO...

    By • March 26, 2014

  • Tips for Getting More Customers Online for Your Local Business

    Ultimately, the goal with an online presence for any local business is: make money. Any time or money spent getting your local business online needs to be compared with the return it provides. Sometimes that's easy to measure, and other times it can get pretty hard. That means you have to be sel...

    By • March 26, 2014

  • 3 Ways Your Mom Is Better Than You at Facebook

    In their third quarter report this past October, Facebook admitted that they had seen a decline in daily teenage users in the U.S. This admission confirmed a recent Piper Jaffray report that showed how Twitter had surpassed Facebook as the most important social network among teens. So what happen...

    By • March 26, 2014

  • 33 Compelling Statistics That Will Power Your Marketing Strategy

    Can you ever have too much of a good thing? Not when it comes to facts that could shape your marketing strategy. A second edition of our previous fact post, here are 33 more riveting stats that could impact your strategies.Pinterest drives twice the website referral traffic of LinkedIn, Google+ a...

    By • March 26, 2014

  • 7 Steps to Integrate Social Media into Your Online Marketing

    Social media has changed the way we communicate, on a global scale (heck, we're now able to quickly engage three million people to globally crowdsource sattelite maps in search of a missing place, for example). Social media has changed how we do business.Social media has changed how we market to...

    By • March 26, 2014

  • Social Business: The CEO's Conundrum

    The CEO should be at the center of emerging social business models. But before I get into that argument, some level-setting on terminology is grossly needed. Social business - as a term - is one that began to sneak into our lexicon as a result of fatigue over social media being abused by individu...

    By • March 26, 2014

  • LinkedIn Engagement Tips for Small Business Owners

    Engaging on LinkedIn is a great way to position yourself as an industry expert and, ultimately, raise brand awareness.With 277 million users, LinkedIn is a thriving group of professionals frequently searching and sharing niche content.So how do you approach this large group of professionals and m...

    By • March 26, 2014

  • 7 Hot Social Media Predictions for 2014

    We are coming to the end of 2013 which is a scary thought considering I remember last New Years Eve like it is was yesterday! Social media has been THE hot topic for 2013 and I can't see that changing. Here are my 7 hot predictions in social media for 2014.1. The Rise of Short Lived Social Networ...

    By • March 26, 2014

  • 5 Beautiful Brands on Instagram and How You Can Do the Same

    As a brand, you should always aim to increase engagement in order to grow your audience. For this, you have to share compelling content that inspires action among your followers.Sharing wonderful photos on your own is a great start, but getting help from your community is a notch cooler (and more...

    By • March 26, 2014

  • 5 Things You Need to Know Before Advertising on Facebook

    Advertising on social media has been frowned upon in the past but things have changed. You might be thinking about including Facebook advertising as part of your online marketing strategy moving forward so here are 5 things you need to know before advertising on Facebook.1. Create a Facebook Page...

    By • March 26, 2014

  • PR: The Missing Piece of the Influence Equation

    As the world turns and brand journalism elevates to the forefront of the content overload experience known as the internet, the desire for increased visibility and placement has become the holy grail for comms and PR.For the longest time the role of PR for brands was to pitch stories to media and...

    By • March 26, 2014

  • The Best Words to Use for Facebook, Twitter and Blog Titles to Get Shares [INFOGRAPHIC]

    There is an art to writing the kinds of attention-grabbing headlines, tweets and Facebook posts that motivate readers to immediately hit share or tweet. But as it turns out, there's a bit of science to it as well. When various social media experts examined thousands of blog posts, Facebook status updates and tweets, and looked at the ones that were most likely to be shared, they noticed a pattern.

    By • March 25, 2014

  • What Content Marketing and First Dates Have In Common [SLIDESHARE]

    Ok. So you've figured out how to get people to visit your content. Now, how do you make sure that they come back and are on the road to being loyal followers? You have a chance to make a great first impression and to really hook users with a great content experience.The first time a user visits y...

    By • March 25, 2014