Content Marketing: Page 254

  • Facebook Changes Its User Interface (Again)

    This month, Facebook is rolling out a major redesign of their home page and news feed. A revised newsfeed was rolled out one year ago, and it seems that according to a recent MarketingLand article, Facebook users like things just the way they are. There seems to be a tension between serving Fac...

    By • March 21, 2014

  • How Important Are Facebook's Premium Video Ads for Digital Marketers?

    Facebook Founder Mark Zuckerberg has the toughest job in this world. He has to make sure that the 1.23 billion users on the network log in every single day and spend more time on the platform, while at the same time he has to keep his investors happy by taking marketers into confidence.It took al...

    By • March 21, 2014

  • 7 Tips to Have a Successful Crowdfunding Campaign Via Social Media

    Kickstarter is easily the most well-known amongst the new breed of so-called 'crowd funding' websites. In case you aren't familiar with how crowdfunding works, essentially a person can create a campaign on Indigogo, Kickstarter or similar sites in order to solicit the direct financial support of...

    By • March 21, 2014

  • 7 Tips For Beating Content Marketing Fatigue

    The agony of a blank page and a deadline.Content marketers know this frustration all too well. For each great moment of inspiration, there are countless moments of frustration and lack of direction.Here are seven practical, actionable tips that you can use next time you find yourself in a rut.1. ...

    By • March 21, 2014

  • The Social Selling Revolution Is Here! Are You On Board?

    B2B sales is an industry that is ripe for disruption as teams and organizations are currently going through a period of flux and change as tools, tactics and even methodologies that have been employed for years are suddenly finding themselves ineffective and adopted by the masses. The only way to...

    By • March 21, 2014

  • How To Add Call-To-Action Buttons To Facebook Posts

    You may have noticed posts from brands in your News Feed with a nice little call-to-action button included in the post, under the link title and above the description. This is the result of one of Facebook's latest features, a small change that could potentially make a big difference for brands.L...

    By • March 21, 2014

  • Why Google Plus Should Become Part of Your Social Media Package

    Last year Google search hosted between 79 and 81 percent of all internet searches in the United States, according to StatCounter. If that's not reason enough to make Google Plus part of your social media package in 2014, the service is also growing by leaps and bounds.

    By • March 21, 2014

  • The Science of Facebook: How Facebook Insights Can Help Your Business

    Businesses have acknowledged that television, radio, and print are not the only media for advertisement and promotions, as they have taken more and more of their campaigns online. One good way to promote their brands is through tapping on social media to help them spread awareness and gain intere...

    By • March 21, 2014

  • What Should Qualify as a Good Content Strategy Today?

    I love content. I really do. My Feedly has 50+ websites that it pulls content from, and I spend a huge chunk of my day reading what journalists, bloggers, strategists, social marketers, content marketers and brands have to say.I read articles, opinions and thought pieces on my way to work, on my ...

    By • March 21, 2014

  • How B2B Businesses Are Tackling Social Media in 2014 [INFOGRAPHIC]

    Although it may seem counterintuitive to many, B2B is close on the heels of B2C in embracing social media marketing. B2B marketers are known to be data crunchers and analysts first, and since the figures for social media in 2013 are by no means disappointing, sales teams and marketing managers ar...

    By • March 21, 2014

  • Social Media Marketing: How to Take the Local Approach

    We tend to keep tabs on the huge companies out there who are really killing it on social media. Campaigns like those put forth by the likes of Oreo or Ford stay on our radar because they set the trends. What you may not know is that social media marketing can extend into the local market as well....

    By • March 20, 2014

  • Five Digital Communication Trends From #SXSW2014

    The problem when something is hyped beyond all recognition is that you expect the impossible. And when it comes to hype, SXSW is right up there.So I went to SXSW for the first time last week with conflicted expectations. On the one hand hoping for a silver bullet that would point the way to the f...

    By • March 20, 2014

  • Your Company Needs a New Product Category: Content

    What do you sell? Whatever it is, it's a key aspect of what your brand stands for, but that's not all. Consumers expect brands to provide value long before an actual sale takes place. Content marketing tactics like native advertising are growing as brands attempt to fulfill that need. Unfortunate...

    By • March 20, 2014

  • 3 LinkedIn Search Tricks That Will Make You Dangerous

    If you use Lead Builder and Premium Search, then you already know how effective they are for sales prospecting in LinkedIn's 277M+ member base. You probably already know the basics, like how to create lead lists using custom criteria to find new accounts. But there are a few tricks you may not be...

    By Koka Sexton • March 20, 2014

  • An Experiment That Shows How Content Marketing Works

    With a little twist, I wanted to demonstrate how content marketing works - in particular for smaller companies. And how it could work for your business.This little experiment of mine has yielded some specific results and I thought it would be fun and interesting to share them with you.Curious? Le...

    By • March 20, 2014

  • How to Sell Agency Clients on Pinterest

    In an agency environment, selling a client on a new platform can be a daunting task. While your clients probably understand that Facebook and Twitter are important to their marketing plan, you want to be the agency to introduce them to Pinterest. Although Pinterest may not be for everyone, we've ...

    By • March 20, 2014

  • The Era of the Content Beast [INFOGRAPHIC]

    Like this infographic? Get more tips from Express Writers.Express Writers is pleased to introduce our third infographic, The Era of the Content Beast. Our creative writers came up with the text, and our team infographic designer put the visuals together. There's no better way to put it-when it c...

    By • March 20, 2014

  • How to Use AIDA Principles to Revitalize Your Content

    Go ahead and ask anyone in marketing as to what's that one classic rule in writing copy or creating advertisements is, and they'll always go back to A.I.D.A which stands for:A→AttentionI→InterestD→DesireA→ActionThe best part of the principle is that each of those parameters is like mandatory chec...

    By • March 20, 2014

  • Social Startups: Quip Redefines Work on Mobile, Touch-Screen Devices

    Odds are you're reading this article on a mobile device during a taxi ride, at the airport, from your hotel room, or somewhere out and about. Look around. Do you see other people mostly using iPads and phones, too? Most likely, laptops are few and far between-or nowhere to be found where you are ...

    By • March 20, 2014

  • Why You Have Been Thinking of Social All Wrong

    In the context of business, it is time to change the way you think about social media.We must begin viewing social media as a long term investment. Companies need to see the value of customer sentiment and brand loyalty by way of regular interaction and genuine humility. And so many companies ove...

    By • March 20, 2014

  • Pinterest Launches a New Shopping Feed

    Pinterest is upping the game with its business products. Last week, it launched a new Gifts Feed. The Gifts Feed prominently displays various gifts Pinterest users can purchase- for others, or even themselves of course!The Gifts Feed only features Product Pins, a business product released last ye...

    By • March 19, 2014

  • Barack Obama Between Two Ferns: Digital Marketing Win

    Head to head with Zach Galifianakis and between two ferns, Obama shows the rest of us a little something about a forward-thinking digital marketing strategy. Barack Obama's digital marketing team took the country by storm in 2008 with an unprecedented understanding of how to use the internet to r...

    By • March 19, 2014

  • 5 Reasons the Pillars of SEO Will Never Fall

    As someone even remotely related to the SEO industry, you know that trends come and go. Some ways to effectively drive and boost traffic may work one day and fail the next. Some things that attract search engines under one model might be detrimental in the next. You've probably also heard SEO as...

    By • March 19, 2014

  • Google Sunsets Wildfire: What's Next for Users?

    Last week's announcement that Google would no longer support the Wildfire Social Marketing Suite as a standalone offering took many of its customers by surprise. If you are one of the social marketers using Wildfire to power your brand's social applications, you've probably already started asking...

    By • March 19, 2014

  • Off-Page SEO: Avoiding the Google Hammer with Best Practices

    Off-page SEO helps business move up in Google's rankings. But Google is actively targeting any businesses, even large and widely used websites, for trying to take a shortcut to success through shady link building tactics instead of creating quality content that encourages organic, relevant and et...

    By • March 19, 2014