Content Marketing: Page 312

  • 4 Quick Facebook Fixes to Optimize Your Fan Page

    More often than not, it's the little things that get you. You manage to get the family to the airport with all your luggage, the tickets, and your sanity intact, but realize the toddler isn't wearing shoes. The day of the wedding arrives and things are going smoothly until suddenly you see that y...

    By • Oct. 4, 2013

  • Proving the Power of Story: Part Two, Combined Social Effect

    Two weeks ago I reported on how public relations enters into the digital mix of communication channels today. For a long time proving the ROI of PR was a splinter in the side of many. Today, the release of a study by leading hospitality marketers, World Independent Hotels Promotion (WIHP)* offers...

    By • Oct. 4, 2013

  • What Do Women Like? Marketing to the People Who Actually Buy Stuff [INFOGRAPHIC]

    Women, as we all know, hold the real power, whatever men say down the pub about being the master of the remote control and wearing the trousers in their relationship.

    By • Oct. 4, 2013

  • The Modern Travel Blogger [INFOGRAPHIC]

    The folks at the Sandymount Hotel based in Dublin seem to know a great deal about social media marketing, their blog is packed with really cool and interesting articles and they have just published a superb infographic called An Infographic Profile of the Modern Travel Blogger.The reason they hav...

    By • Oct. 4, 2013

  • Bidding Fond Farewell to BtoB Magazine

    I was sad to learn this week that BtoB magazine, which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. The staff has alwa...

    By • Oct. 4, 2013

  • Google's Hummingbird Update: What You Need To Know

    Don't feel bad if you've been lost in the flock of Google updates lately. You'll want to be in the know in regards to their latest avian themed algorithm update, Hummingbird. This is a complete overhaul to Google's algorithm which flew in all at once, unlike the previous updates Penguin and Panda...

    By • Oct. 4, 2013

  • A Conversation with Adobe on the Future of Marketing and Disruption [VIDEO]

    Earlier this year, I had the opportunity to present in London at a special Adobe event to celebrate the launch of What's the Future of Business: Changing the way businesses create experiences. Immediately following the presentation, I joined Adobe's Jeremy Waite to shoot an episode of Marketing M...

    By • Oct. 4, 2013

  • Zen and the Art of Social Media Sushi

    What is Zen and the Art of Social Media Sushi? Patience, grasshopper. Put down your Facebook and Twitter posting software for a moment and I will explain.Famous, recognizable people can be seen all over Los Angeles. In the neighborhood I live, I recognize one every day. But when I walk into my f...

    By Frank Bocchino • Oct. 3, 2013

  • MixBit is Competition for Vine and Instagram Video

    A look inside MixBitA couple weeks ago, the cofounders of YouTube, Chad Hurley and Steve Chen, released the latest video app, MixBit. MixBit was originally released as an iPhone app that lets you record, edit, share videos. But being that this app was created by two former YouTube gurus, the thin...

    By • Oct. 3, 2013

  • Using Your Profile Data for Facebook Custom Audiences

    With the weakening of the third-party ecosystem, targeting consumers online the way so many do today is about to change. Instead of campaigns that rely on a less-than-ideal third-party approach, online behemoths such as Google and Facebook are developing their own tools to help marketers use the ...

    By • Oct. 3, 2013

  • How to Laser-Target Journalists With Facebook Ads to Earn Coverage

    No, I don't think of journos as dartboards, but this image was too perfect to not use.Reporters and other media pros are typically easy to reach, but much harder to influence. Their livelihoods depend on being accessible to people with tips, angles, and stories, so many of them even publish their...

    By • Oct. 3, 2013

  • Rise of Social Media as a Profession [INFOGRAPHIC]

    When I started my blog some years ago, people in my industry were shaking their heads and wondered what the benefit was to be a "social media professional". Some asked why I was wasting time on social networks like Twitter, Facebook & Co., and what the ROI is in writing blog posts and then sh...

    By • Oct. 3, 2013

  • Answer These Questions Before Launching a Marketing Campaign

    Generating a strong return on investment requires marketing campaigns that deliver more revenue than costs, new customers that become lifetime buyers, and messages that motivate the current customer base. Specialized campaigns may focus on acquisition or retention but every successful marketing...

    By • Oct. 3, 2013

  • Great Companies Have Great Stories to Tell

    Last year, we worked with a company whose goal is to become one of the greatest companies of all time.When you think about those that already hold that title, who comes to mind? Apple? GE? Starbucks?Working with that client - which is a business-to-business organization so their vision becomes ev...

    By • Oct. 3, 2013

  • For Uber Efficient PR Pros Only: The Editorial Calendar Scour on Steroids

    You know that crazy organized chick who loves systems and procedures? The one who has the messy desk but is irritatingly efficient? Yeah, that's me. How else could I possibly get in twenty hours of work in the typical 10-hour workday? It takes a plan!If you're the kind of uber efficient PR pro wh...

    By • Oct. 3, 2013

  • Out with Traditional Ad Campaigns! In with Newsfeed Marketing!

    Traditional advertising has taught us as marketers that content should be structured around a long-term campaign. "Got Milk," "A Diamond is Forever," "I'm Lovin' it," and "Insert Famous 20th Century Ad Campaign here," were all meticulously planned marketing efforts designed to span different me...

    By • Oct. 3, 2013

  • My Top Facebook Pet Peeves

    Some things you definitely should post on Facebook, but then there are things you really, really, really shouldn't, especially if you're a small business owner managing your business's page.Just like the oversharing parent who feels everyone must know when his or her little darling goes to the ba...

    By • Oct. 2, 2013

  • 3 Ways to Get B2B Content Out of Your Own Company

    Almost half (47%) of the B2B marketers surveyed in the latest Marketing Profs and Content Marketing Institute survey said they're still having issues producing engaging content. Even the majority of the most effective B2B content marketers feel that this is a big issue for them, as 35% of them sa...

    By • Oct. 2, 2013

  • Google Hummingbird: The New Google Algorithm and What You Need To Know

    For the past few weeks I'd seen a pattern repeating itself across the board with most of the clients that I do SEO and content marketing for, small drops in Page Authority and Domain Authority for every domain I was monitoring. I also observed some big leaps up the SERPs for content that was prev...

    By • Oct. 2, 2013

  • How to Create a Tailored Web Marketing Plan for Your Small Business

    It is in the best interest of every business owner to have a good web marketing strategy. However, the truth is that even with the greatest efforts, many business owners do not achieve the result they want when it comes to their websites. In order for a website to appear high in search engine re...

    By • Oct. 2, 2013

  • 7 Big Facebook Changes You Should Know About for a Better Facebook Strategy

    Facebook changes so fast, I often miss new features or updates to existing ones. Since there have been a few changes recently, I thought it would be helpful to do a bit of a wrap-up of what Facebook's been up to.1. Images are now bigger and wider - Here are the right sizes to useSome recent chang...

    By • Oct. 2, 2013

  • How to Optimize Your Facebook Fan Page to Get More Traffic

    Social Media Platforms are the place to keep ongoing social communications as well as these are the potential sources of website and business branding. One of the biggest social media sensations is Facebook which has started his journey from February, 2004. Either you are an internet marketer or ...

    By • Oct. 2, 2013

  • Google Changes Mean Even More Keyword Headaches For SEOs

    It's safe to say that 2013 has been a challenging year for a lot of SEOs. From the Penguin 2.0 update in May to the as yet unconfirmed updates of August and September, Google has been busier than ever and the SERPs have been all over the place for the last nine months or so which means many SEOs ...

    By • Oct. 2, 2013

  • Why "Most Linked Content" May Be More Important Than "Click Through Rate"

    Things to Check and Learn From Your Webmaster ToolsAs a follow up to my article on Webmaster tools, there's one aspect to linking that most people take for granted which can give tremendous insight into:Improving your user experienceIdentifying potential new marketsIdentifying supportersIdentifyi...

    By • Oct. 2, 2013

  • 18 Ways to Generate Traffic to Your Blog Post [INFOGRAPHIC]

    Have you ever spent a few hours writing a blog post that you are really proud of only to log into your analytics and see that you had only a handful of visitors? Few things are as disappointing. The content you wrote may in fact be brilliant, but publishing your article is just the first part. After that you need to go on a promotion spree to get the word out. For every hour you spend writing a blog post, you should spend two hours promoting it.The infographic below has 18 tips that you can use to start generating serious traffic to your blog posts:

    By • Oct. 2, 2013