Content Marketing: Page 312

  • Top 3 Challenges B2B Leaders Face Today [INFOGRAPHIC]

    Although branding plays an integral part in every business, B2B leaders continue to face numerous challenges. The following are statistics you need to know to understand the obstacles of B2B leaders. This, in turn, will help you reflect on what you need to improve:Obstacle #1: ROIIn a recent surv...

    By • Sept. 30, 2013

  • Forget Boomers vs. Millennials: Get Ready for the Global Digital Culture

    The Huffington Post blog recently published an article entitled, "Why Generation Y Yuppies Are So Unhappy," an entertaining and provocative, if not wholly accurate, piece essentially outlining why Millennials are delusional and entitled. Articles like this one, along with countless others croppin...

    By • Sept. 30, 2013

  • Groupon Lays Groundwork for Local Commerce Goals

    With its recent launch of the Groupon Partner Network, a new affiliate marketing platform, Groupon has begun its journey to become the most widely used network for local e-commerce. The popular deals site is attempting an expansion of Yahoo and Google proportions, adding significantly to its affi...

    By • Sept. 30, 2013

  • If CEOs Tweet, Followers Come

    So Tim Cook, the famously private person who has the thankless (but well-paying) job of trying to replace the most famous and iconic company leader of all time, has taken to Twitter. The "tweet heard round the world" happened, gentle readers, at 3:02 PM on September 20, 2013.To date, he has 244,...

    By • Sept. 30, 2013

  • Using Hashtags in Social Media: A How-To Guide

    Hashtags are used on all social networks now, becoming a critical way to communicate and link information everywhere from Pinterest to Facebook and Twitter. Hashtags are the key to discovering, communicating and sharing.Let's have a conversation about hashtags and demystify what they're all about...

    By • Sept. 30, 2013

  • All I Know About SEO I Learned in Kindergarten

    Photo credit: Flickr user woodleywonderworks via photopin ccIntroductionI attended kindergarten at Zena Elementary School in Kingston, New York, where my teacher was Ms. Silvernail. Back then, Search Engine Optimization (SEO) didn't yet exist. Search engines didn't exist because the web was not y...

    By • Sept. 30, 2013

  • 3% of Adults See No Need to Use the Internet [INFOGRAPHIC]

    "Back in my day......we would insult people to their face." we took pride in keeping the Post Office solvent," we got our lascivious images from a magazine." we wasted time watching TV." we used the Dewey Decimal system to research stuff."15% of people still don't use the Internet, but most of t...

    By • Sept. 30, 2013

  • Can Social Networks Contribute to Responsible Tourism?

    The 7th edition of Responsible Tourism in Destinations conference will take place in Barcelona, Spain, this coming week (October 1-4th). As keynote speaker, I have been asked to address how social networks can contribute to a more responsible tourism. Here are some thoughts I will be sharing with...

    By • Sept. 29, 2013

  • Will Having The Same Product Details As Another Site Create SEO Issues?

    Google Webmaster AnswersGoogle's head of the web spam division (and thus SEO), Matt Cutts answers: "What can e-commerce sites do that sell products which have an ingredients list exactly like other e-commerce sites selling the same product to avoid Google as seeing it as duplicate content?? " Che...

    By • Sept. 29, 2013

  • Breaking Bad ... Content Marketing Habits

    Since the premiere of Breaking Bad 5 years, 8 months and 9 days ago, Walter White has made some pretty terrible decisions.He's lied, murdered, ruined countless lives, and, not sure if you knew this, but he's cooked a whole lot of meth.But despite how often we scream at the television or tweet in ...

    By • Sept. 29, 2013

  • Research Reveals Digital Marketers Are Sleep Deprived and Unconfident

    76% of marketers say marketing has changed more in the past two years than the past 50 years prior.They say they're confused, lost, unsure, ineffective or some variation there of.When reading the research, from Adobe-which is colored by a large chunks of editorial-one might gather marketers don't...

    By • Sept. 29, 2013

  • Flying Through the Fog: A Marketer's Guide to Navigating Search After Google Keywords Were Encrypted

    "On a clear day, you can see forever."-Barbra Streisand, On a Clear DayFor years, marketers have analyzed Google keywords to understand what topics their customers search for most and how they search for them. This week, Google made a fundamental change to how it refers website traffic, obscuring...

    By • Sept. 29, 2013

  • Ketchum and the Putin OpEd Create Disclosure in Media Relations Debate

    In early 2009, the Halifax-Plympton Reporter received a letter to the editor urging, "People contact their Congressman about the Medicare Advantage program, a sort of privatized health plan paid for through the recipient's Medicare. There may be some interest in doing away with the program."Seems...

    By • Sept. 29, 2013

  • The Best Way to Deliver Feedback

    Feedback is crucial to growth as individuals, and to improving the collective knowledge and performance within us as organizations. Nevertheless, feedback is often something that we as managers, and indeed as organizations, are not very good at. Here are five simple ways that you can make feed...

    By • Sept. 28, 2013

  • Google To Give More Exposure To Google+ Content In SERPs

    The Google+ hashtag (or 'pound sign' if you're American!). There to help you find similar content, make your content more discover-able and give your content more context... but how about helping your content get more exposure in the organic SERPs? No? Well, yes actually!In a bid to distract ever...

    By • Sept. 28, 2013
  • SMT Expert

    Got Content Writer's Block? Break Through with Content Mapping

    If you have been working with a brand or product for a long time, it can feel like all of your content ideas sound the same. Content diversity is an absolute MUST in social media marketing and for blogs as well. What do you do when you get content writer's block? I have a little tool called conte...

    By • Sept. 28, 2013

  • Proof: Content Creation Does Great Things

    I have a story to tell you that proves the effectiveness and, in this case, importance of content creation. I am currently sitting in the lobby of the Morgan Hotel in Dublin, Ireland. I got here at 6 am and am waiting for the rest of my immediate family to join me. This weekend I am attending a...

    By • Sept. 28, 2013

  • Epic Content Marketing: A Book Review

    In 1900, if you wanted to open a hotel or a store, you might have ordered a free publications published by the National Cash Register Company (NCR). Those pamphlets and books were chock-full of useful information about many aspects of business and as guides, were pretty handy things to have been...

    By • Sept. 28, 2013

  • 7 Shared Traits That Unite Women in Power

    If we take a look at some of the most prominent female leaders - Arianna Huffington, chair, president, and editor-in-chief of the Huffington Post Media Group; Maria Eitel, CEO of the Nike Foundation; Sheryl Sandberg, COO of Facebook; Hilary Clinton, US Secretary of State; Jennifer Buffet, Preside...

    By • Sept. 27, 2013

  • How NOT to Promote Your Company on LinkedIn

    image courtesy of thetibcoblog.comI spend a lot of time counseling clients on how to promote themselves appropriately through social media channels. There is a way to do it that educates, engages and (sometimes) even entertains. And then there is the way not to do it -- by engaging in clumsy one-...

    By • Sept. 27, 2013
  • SMT Expert

    How to Make Any Business Social

    Social media has become synonymous with a handful of common social channels, Facebook chief among them. Tell a business owner they should look into social media, and the first thing they'll probably do is make a Facebook page. The internet is chock full of articles extolling the virtues and wonde...

    By • Sept. 27, 2013

  • 3 Facebook Marketing Mistakes that Kill Results

    Facebook marketing looks easy. But in reality, it's incredibly difficult.Because simply adding fans isn't good enough. And "engaging with your audience" doesn't pay the bills.If you want to make Facebook marketing work for your organization, then somehow, someway, we need to figure out how to inc...

    By • Sept. 27, 2013

  • #Social Survival Manifesto Principle No. 7: Speak Plainly and Seek to Inform

    The #Social Survival Manifesto is full of good advice that is, unfortunately, hard to apply in the workplace. At the time of writing, many of the prescriptions within are sure to generate conflicts with the different departments that compose the corporate communications machine. This next princip...

    By Social Disruptions • Sept. 27, 2013

  • Pinterest's Impact on Google Search Results

    I've never liked the methods offered by many SEO agencies, they seemed to me to be black hat and a kind of cheating. I wanted to create a campaign which is important and strong enough to have a real impact on SERP. I decided to follow latest trends (or rather future ones) and do SEO for our site ...

    By • Sept. 27, 2013

  • Why Keyword (Not Provided) Is Not a Big Deal

    The Internet is abuzz since Google quit providing keyword data to site owners three days ago. Since then, SEOs and veteran Internet marketers have offered their advice on culling actionable data from multiple sources so that website owners can keep growing their businesses.One SEO even called Goo...

    By • Sept. 27, 2013