Content Marketing: Page 311

  • 3 Reasons to Still Deal With a Travel Agent in 2013

    In this age of internet and social media, the travel agent is said to be an endangered species. Most statistics indeed seem to confirm a lasting trend:In Spain, there were 6,075 travel agencies in 2012. This represents a loss of one third compared to just five years earlier, when there were 9,127...

    By • Oct. 8, 2013

  • Social Media as a Litmus Test for the Strength of Your Business

    When measuring the performance and overall strength of your business, your books are only going to reveal a portion of the story.Social media can help to fill in gaps of information other more traditional methods of business evaluation cannot provide.Through social listening, reading reviews and ...

    By Matthew Peneycad • Oct. 8, 2013

  • How to Get More Followers on Twitter [INFOGRAPHIC]

    Let me start off by saying that collecting followers on Twitter should never be your end goal. We've all heard it before, but I'm going to say it again: the quality of your followers is more important than the quantity. You're better off with 100 followers on Twitter who care about what you have ...

    By • Oct. 8, 2013

  • The Good, the Bad and the Downright Ugly Truths About Online Reviews

    This past week, New York's Attorney General announced that it would be fining 19 businesses over $350,000 each for posting fake positive reviews to the popular online review site, Yelp. The businesses, which ranged anywhere from strip clubs to a laser hair removal service, would pay freelance wri...

    By • Oct. 8, 2013

  • ASDA's Content Strategy Takes Tough Line on Facebook Likes

    We all suffer frustration when our fans sometimes choose not to engage with our fascinating content on Facebook. But while we may think about deleting it, most of us never go that far. Except, that is, supermarket giant ASDA.Speaking at the Best of Brand: Stories of FMCG & Consumer Brands and...

    By • Oct. 7, 2013

  • To Go Viral, Here's What Content Has to Make You Feel

    Every business dreams of "going viral" - their content passed from device to device like some kind of 21st century bubonic plague - except instead of carrying death and destruction, viral content spreads the word about innovative, customer-focused brands throughout the world.It's impossible to pr...

    By • Oct. 7, 2013

  • The Whys of Hashtagging: Putting the Pound Sign to Work

    Whether they entertain, confuse or annoy you (or some combination of the three), hashtags do one thing 100% of the time: they make ordinary social media posts clickable. And that means two very important things for brands: your original content becomes searchable, and you have a new opportunity e...

    By • Oct. 7, 2013

  • You Are a Source: How to Reach and Influence Journalists with Social Media [INFOGRAPHIC]

    Facebook ads are one interesting tool in the outreach kit, and especially useful when you have a fresh, informed angle on a hot story the media already cares about. I worked with my publisher on the infographic you see below to promote my just-released book, The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence.

    By • Oct. 7, 2013

  • Does Pharma Get Social Media?

    It is the perennial question that bounces around those of us who work in the pharmaceutical industry. Can an industry as heavily regulated as pharma, and therefore inherently conservative in its external communication, ever really 'get' social media in the way that other sectors, like FMCG, do?If...

    By • Oct. 7, 2013

  • Dear Digital Agency, I Am Stealing Your Clients: Here's Why

    I'm seeing a common theme in the accounts that I'm winning from digital agencies. Little ole me, stealing from the major players... I'd like to share WHY these accounts came to me.You suck. JUST KIDDING! It's about your lack of account oversight and continued training.You didn't tie the activity ...

    By • Oct. 7, 2013

  • Five Fabulous Ways to Build a Valuable Social Media Network

    Every consumer today is exposed to social media in various ways. Therefore it is not surprising that every business wants to have a strong social media presence. This helps them to attract new customers and increases the satisfaction level of current and past customers. There are many social medi...

    By • Oct. 7, 2013

  • 7 Things You Can Get Out of LinkedIn Groups When You Get Into 'Em [INFOGRAPHICS]

    When outsiders start in with their bashing and thrashing of social media networks you can bet your last dime they'll be squawking about the trivial nature of the posts.You've heard it many times before. Social media is a waste of time. That's their story and they're sticking to it (as the media ...

    By • Oct. 7, 2013

  • 4 Ways to Amp Up Your Blog This Autumn

    It's October which means Autumn is officially upon us and it's time to start getting ready for sluggish mornings, extra layers and limited time outdoors.Interestingly enough, these very conditions happen to be extremely conducive to blogging as there are fewer reasons to be seduced outside into t...

    By • Oct. 7, 2013

  • 120 Marketing Tactics for Blogs [INFOGRAPHIC]

    Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. It is a way of creating relationships and community so people f...

    By • Oct. 7, 2013

  • Do Social Media Referrals Have A Future In Your Business?

    Social media referrals are living on the edge - or at least they are somewhere near according to a Monetate's data for the first quarter. The analysis shows that search optimization and email continues to bring in most referrals, while social media is the 'last-click channel of attribution'.Some ...

    By • Oct. 7, 2013

  • Stand Out From the Crowd with Unique Content Marketing

    IntroductionA recently published report from Content Marketing Institute and MarketingProfs noted that 93% of B2B Marketers are using content marketing. Let's hope you're not a part of the 7%. With such a high rate of content marketing adoption, competition is fierce. Not only is your content "up...

    By • Oct. 6, 2013

  • Hummingbird Update: What it Means for PR Pros

    I feel like the sky is falling with all of the changes at Google in the past two months.They are no longer providing the keywords people use to find your site and the Hummingbird update means marketers have to be even smarter about the content we're creating so we're found in search results.Add t...

    By • Oct. 6, 2013

  • Online Currencies: What's In Store for Bitcoin After Silk Road Shutdown?

    Silk Road, allegedly the largest online black market for illegal drugs, was shut down by the FBI earlier this week, and the value of Bitcoin plummeted $500 million at that instant. With the tight connection between these two, what's in store for Bitcoin now that clandestine Silk Road has folded?B...

    By • Oct. 5, 2013

  • Walter White: The Ultimate Digital Marketer?

    Put away the gas mask and cancel the order you just made on eBay for a barrel of methylamine. And take off that ridiculous hazmat suit. We're talking about the other skills Walter White possesses.Twitter basically fell apart last night after AMC's Breaking Bad drew to a close. Topsy suggests that...

    By • Oct. 5, 2013

  • 9 Results You Can Expect From Sales Onboarding

    Wondering if investing in sales onboarding is worth it? Learn the 9 results of sales onboarding in this episode of the Sales Management Minute and the answer is clear.There's a lot of buzz today around sales onboarding and sales enablement. You may be wondering if sales onboarding should be on yo...

    By • Oct. 5, 2013

  • Funny Headlines Cut Through the Content Clutter

    I believe funny headlines have the stopping power it takes to engage a reader. They really don't crack you up. Rather, they get you to click. In the noisy world of online marketing, that's the goal. I love when readers Tweet or write to me and tell me when they LOL.

    By • Oct. 5, 2013

  • Twitter Is a Potential Contender for eCommerce Dominance

    Twitter may seem like just another place to discover news and celebrity gossip, but its potential use in eCommerce has been downplayed until recently. What if you could buy the newest pair of Nike's as soon as you find out about them through a Tweet and a hashtag? Or what if your up-and-coming re...

    By • Oct. 5, 2013

  • Courage, Creativity, Collaboration: How to Succeed in PR and Advertising

    Courage, Creativity, Collaboration: How to Succeed in the new PR and Media Landscape. from edward bochesIf you followed the story of my re-invitation to speak to the Council of PR Firms Boston event, here's a follow-up. Last night the Council held a great event for students and young professio...

    By • Oct. 5, 2013

  • 'Tis the Hour of Content Marketing

    New energy and bigger budgets are being devoted to Content Marketing, and for good reason. It's a quintessential example of "Marketing as Service," a conceptual approach that has long informed Renegade's work and is now being trumpeted by many industry thought leaders. Jay Baer's new book calls t...

    By • Oct. 5, 2013

  • It's Not Just Any Big Data: It's the Right Big Data That Matters Most

    This past July Econsultancy issued a report that made reference to the fact that Big Data is causing big frustrations for those who make their living in the marketing world. The sub-headline that appeared on their site in announcing the report read: "Big data has become something of a buzzword ov...

    By • Oct. 4, 2013