Content Marketing: Page 311

  • Great Companies Have Great Stories to Tell

    Last year, we worked with a company whose goal is to become one of the greatest companies of all time.When you think about those that already hold that title, who comes to mind? Apple? GE? Starbucks?Working with that client - which is a business-to-business organization so their vision becomes ev...

    By • Oct. 3, 2013

  • For Uber Efficient PR Pros Only: The Editorial Calendar Scour on Steroids

    You know that crazy organized chick who loves systems and procedures? The one who has the messy desk but is irritatingly efficient? Yeah, that's me. How else could I possibly get in twenty hours of work in the typical 10-hour workday? It takes a plan!If you're the kind of uber efficient PR pro wh...

    By • Oct. 3, 2013

  • Out with Traditional Ad Campaigns! In with Newsfeed Marketing!

    Traditional advertising has taught us as marketers that content should be structured around a long-term campaign. "Got Milk," "A Diamond is Forever," "I'm Lovin' it," and "Insert Famous 20th Century Ad Campaign here," were all meticulously planned marketing efforts designed to span different me...

    By • Oct. 3, 2013

  • My Top Facebook Pet Peeves

    Some things you definitely should post on Facebook, but then there are things you really, really, really shouldn't, especially if you're a small business owner managing your business's page.Just like the oversharing parent who feels everyone must know when his or her little darling goes to the ba...

    By • Oct. 2, 2013

  • 3 Ways to Get B2B Content Out of Your Own Company

    Almost half (47%) of the B2B marketers surveyed in the latest Marketing Profs and Content Marketing Institute survey said they're still having issues producing engaging content. Even the majority of the most effective B2B content marketers feel that this is a big issue for them, as 35% of them sa...

    By • Oct. 2, 2013

  • Google Hummingbird: The New Google Algorithm and What You Need To Know

    For the past few weeks I'd seen a pattern repeating itself across the board with most of the clients that I do SEO and content marketing for, small drops in Page Authority and Domain Authority for every domain I was monitoring. I also observed some big leaps up the SERPs for content that was prev...

    By • Oct. 2, 2013

  • How to Create a Tailored Web Marketing Plan for Your Small Business

    It is in the best interest of every business owner to have a good web marketing strategy. However, the truth is that even with the greatest efforts, many business owners do not achieve the result they want when it comes to their websites. In order for a website to appear high in search engine re...

    By • Oct. 2, 2013

  • 7 Big Facebook Changes You Should Know About for a Better Facebook Strategy

    Facebook changes so fast, I often miss new features or updates to existing ones. Since there have been a few changes recently, I thought it would be helpful to do a bit of a wrap-up of what Facebook's been up to.1. Images are now bigger and wider - Here are the right sizes to useSome recent chang...

    By • Oct. 2, 2013

  • How to Optimize Your Facebook Fan Page to Get More Traffic

    Social Media Platforms are the place to keep ongoing social communications as well as these are the potential sources of website and business branding. One of the biggest social media sensations is Facebook which has started his journey from February, 2004. Either you are an internet marketer or ...

    By • Oct. 2, 2013

  • Google Changes Mean Even More Keyword Headaches For SEOs

    It's safe to say that 2013 has been a challenging year for a lot of SEOs. From the Penguin 2.0 update in May to the as yet unconfirmed updates of August and September, Google has been busier than ever and the SERPs have been all over the place for the last nine months or so which means many SEOs ...

    By • Oct. 2, 2013

  • Why "Most Linked Content" May Be More Important Than "Click Through Rate"

    Things to Check and Learn From Your Webmaster ToolsAs a follow up to my article on Webmaster tools, there's one aspect to linking that most people take for granted which can give tremendous insight into:Improving your user experienceIdentifying potential new marketsIdentifying supportersIdentifyi...

    By • Oct. 2, 2013

  • 18 Ways to Generate Traffic to Your Blog Post [INFOGRAPHIC]

    Have you ever spent a few hours writing a blog post that you are really proud of only to log into your analytics and see that you had only a handful of visitors? Few things are as disappointing. The content you wrote may in fact be brilliant, but publishing your article is just the first part. After that you need to go on a promotion spree to get the word out. For every hour you spend writing a blog post, you should spend two hours promoting it.The infographic below has 18 tips that you can use to start generating serious traffic to your blog posts:

    By • Oct. 2, 2013

  • Even the "Big Boys" Need Content Writing Help!

    Think the world's biggest companies are much luckier than you are when it comes to writing great web content? After all, they probably have a team of in-house writers that spend 40+ hours each week making the company look great out on the web. If you're trying to balance your content writing du...

    By • Oct. 1, 2013

  • Hashtag Best Practices: What Your Brand Needs to Know

    Part punchline and part conversation starter, social media hashtags give people an instant way to search, track and weigh in on topics they care about, including chatter initiated by brands.That is, if the brand knows how to use a hashtag. We're all learning from our consumers, our competitors an...

    By • Oct. 1, 2013

  • What Is Quality Content?

    Quality content starts with creating content your audience finds helpful or solves a problem for them.Content marketing is quickly becoming the buzz word of the year and for good reason. It allows for brands to establish themselves as experts in their fields and coupled with the power of social m...

    By • Oct. 1, 2013

  • Go Ahead, Ignore Mobile Users for Email Marketing, We Dare You [INFOGRAPHIC]

    Mobile is everywhere. We've written about mobile extensively. We even built a product in response to the need for easy mobile marketing solutions. Yet, so many businesses and organizations continue to ignore mobile.Take a look at your email inbox. It's the cornerstone of business communication. E...

    By • Oct. 1, 2013

  • Media Relations in the Digital Age

    I still look in the mirror and see my 27-year-old self. It certainly doesn't feel like I've been practicing communications for more than 15 years. But when I think back to how things were done at the beginning of my career versus today, it's easy to see how that many years have flown by.We used t...

    By • Oct. 1, 2013

  • Why You Can't "Go Viral" (And What to Do Instead)

    On October 1th, 2002, Felix Baumgartner jumped from a plane 24-miles above our planet.About 8 million people watched live as Felix flew towards the ground. Over 52 million people have relived it on YouTube.And all of them sat and watched as the Red Bull logo was splashed across their screens agai...

    By • Oct. 1, 2013

  • The Ping Pong Effect in Social Media Communities: #DIESELREBOOT Case Study

    There's something tremendously powerful in the relationship between Social Media communities and brands: as more and more networks tend to generate some sorts of filter bubble, it now becomes very powerful when a brand manages to present a new sort of niche groups to established communities.Concr...

    By • Oct. 1, 2013

  • How To Boost Engagement on Your Facebook Page

    One of the advantages of participating in social media with your brand is the opportunity to interact with your customer base and prospective customers. It's a chance to build relationships, and further your brand. But how do you do this if no one is interacting with anything that you're posting?...

    By • Oct. 1, 2013

  • Marketing at the Speed of Social

    Atari revolutionized games. Pacman, Space Invaders, and Centipede (to name a few). The most incredible innovation was made by connecting a computer (gaming console) to a television and turning digital gameplay into something available to everyone. Their speed to market was created by this simple ...

    By • Oct. 1, 2013

  • Corporate Videos That Will Make You Cry

    On September 11th 2013, Thai mobile company True Move H posted a video to YouTube, which has subsequently gone viral with over 11 million hits. This three-minute film has been described as the biggest tearjerker of all time.The emotional advert centres on a noodle vendor and a young boy who has b...

    By • Sept. 30, 2013

  • How to Develop Meaningful Goals for Your Content Marketing Efforts

    One of the biggest challenges that have faced marketers for the last few years is the idea of measuring digital results. Marketers around the globe have thrown up the white flag claiming that you cannot measure the ROI of social media, but I'm here to call those marketers' bluff.In the last few y...

    By • Sept. 30, 2013

  • Facebook Contest Guide: How to Choose Between Timeline and Tab Contests

    There are now more Facebook Contest options since Facebook loosened up the promotion policy and allows contests on both the Timeline via a post, and via apps on tabs.So how can you decide which to use?Let me help! The Quick Overview.....The key is understanding how the contest fits into your larg...

    By • Sept. 30, 2013

  • How to Score a Job in Advertising

    So, you really love plaid, you can drink a craft beer with the perfect balance of ironic coolness, and you've got a notepad that you take everywhere filled with ideas on ideas on ideas. Let me guess - you want to get into advertising, yeah? That's super rad, but first you need to hear this, young...

    By • Sept. 30, 2013