Content Marketing: Page 313

  • Pro Tip: The Dirty Little Secret to Facebook Success

    Remember those creative advocacy campaigns we talked about last week? A couple of them illustrated a dirty little secret to Facebook success: if you want to get your content widely shared, and you have an email list, send out a message asking people to share it. You're likely to find that the pos...

    By • Sept. 27, 2013

  • Are Burger King's New Healthier Potatoes an Oxymoron?

    Health Fact: someone 25 years old today will live 2.5 additional healthier years than a person born 2 decades ago. The nuance in that statement is the "healthier" part. People have been living longer, but not necessarily healthier. Some of that "not necessarily healthier" part comes from our diet...

    By • Sept. 26, 2013

  • 100 Facts and Figures About Twitter, and Why They Matter for Your Business

    Twitter is an absolute powerhouse. And while it is one of those networks that you either love or hate, my job today is to try to convince you to start loving it! Not only is Twitter a great tool to communicate with your clients, answer support questions, and engage in different conversations happ...

    By • Sept. 26, 2013

  • Facebook for Small Businesses: What to Post

    One of the most common worries I hear from small businesses that have decided to create a Facebook page is: 'But I'm not sure what to post!'They worry they will annoy people, clog up their newsfeeds, come across too pushy, or drive people away.The good news is there are plenty of ways you can pos...

    By • Sept. 26, 2013

  • Pinterest Appeals to Marketers and Content Creators with New Article Pins

    If you are a blogger or marketer, Pinterest' s new enhanced pin feature is something to get excited about. Before, Pinterest was believed to be the social network to use if you only had photographs, recipes and retail products to promote. Not anymore! With new enhanced "article" pins, Pinterest i...

    By • Sept. 26, 2013

  • Is Paying for LinkedIn Ego-tripping?

    The large majority of people are using LinkedIn for free. However, you get constantly bombarded with upgrade requests from LinkedIn. And yes, a number of people are paying but it is really needed or worth it?Let me be clear, if you are in recruitment there is no doubt that paying for LinkedIn i...

    By • Sept. 26, 2013

  • Online Reputation: Is Blogging Still Relevant?

    Most of us remember the early days of blogging. For a few years, it seemed like we could post our every waking thought and someone, somewhere would be interested. As social media provided an outlet for individuals to overshare, blogging seemed to migrate to the business world, where companies and...

    By • Sept. 26, 2013

  • How Can You Amplify Your Klout Score? [INFOGRAPHIC]

    Susan Gilbert says, "In today's social media world it is vital to track your influence, especially when building a name or a brand. That is where Klout comes into play".So without further ado find out what is Klout? And how can you amplify your Klout score? In this infographic by KloutScoreBook t...

    By • Sept. 26, 2013

  • 7 Content Marketing Poop Scoops

    I believe the most common content marketing question I field is:Barry, how do I make exciting content about (insert dull product category here)?On one hand, it's a good question in that the marketer asking it knows dull content is deadly. But it's a bad question too. Why? Because it's the wrong q...

    By • Sept. 26, 2013

  • 8 Essentials of Creating a Sustainable Advocacy Program

    The most talked about brands are those that create a special connection with their customers and promote brand advocacy. The best advocacy programs enable customers to hold the image of a brand in their own hands. They empower company's fans, turning a one-way marketing channel into multiple prom...

    By • Sept. 26, 2013

  • Social Startups: Haiku Deck Helps Everyone Easily Repurpose Content into Effective, Stunning Slide Presentations

    Part of content marketing is transforming one item into many others, such as turning a news release into a blog post, podcast and Pinterest pin-albeit time-consuming. Haiku Deck makes it simple to turn any content into beautiful and fun presentations, sans zero design talent."Haiku Deck is an exc...

    By • Sept. 26, 2013

  • 11 Tweetable Takeaways from the Social Shake-Up

    At the Social Shake-Up last week, audience members were not looking at the speakers or panelists. It's not that they were being rude; on the contrary, they were paying close attention and hanging on every word. They were just busy tweeting at the same time, so much so that #SocialShakeUp was a na...

    By • Sept. 26, 2013

  • Why Authenticity Is Key for Marketing on Social Media

    An authentic voice is what can make or break your brand's presence on social media. Often, we forget that social media's primary purpose is not to advertise products, but to enable connection between people across a variety of relationships, from family members to strangers who like the same TV s...

    By • Sept. 25, 2013

  • The Secret Sauce Formula for Retaining Customers [INFOGRAPHIC]

    Ask any business what their top method of getting new customers is, and invariably most will say word of mouth and referrals.And while word of mouth is so powerful, and is the principle upon which social media is built, many companies forget to make the next logical leap. And that's the leap to f...

    By • Sept. 25, 2013

  • A Guide to the Perfect Facebook Post: High CTR, Low CPC

    If I told you that, as a small business advertising on Facebook, you'd be able to run a campaign with a 4.5% Click-Through-Rate at just $0.15 Cost-Per-Click, would you believe me? Probably not. As a small business Facebook marketer, even I would give you a twisted response if you told me that you...

    By • Sept. 25, 2013

  • Driving Customer Advocacy in a Social World: Reflections from the #SocialShakeUp

    I was privileged to be a panelist on a session titled "Can you build a better advocate through social media?", with Anneke Seley, Emily Yellin, and Natascha Thomson, moderated by Kai Petzelt, and creatively crowdsourced by SAP. The session title introduces an important question: "Can you build a better advocate through social media?"

    By • Sept. 25, 2013

  • Building Your Brand: Becoming a Niche Authority

    Running a business is a tough thing to do; it is harder still to promote that business through all the online channels that are seemingly required these days. Most companies have a team of people to do their online promotion and build brand awareness.Other smaller companies try to juggle the proc...

    By • Sept. 25, 2013

  • The Beginner's Guide To Brand Positioning in 4 Steps

    Business and marketing professionals will frequently throw around the term "Positioning" during meetings, pitches, and branding sessions. However if pressed for a definition, many of these same people would draw a blank. If you can come up with a satisfactory explanation for what positioning is...

    By • Sept. 25, 2013

  • Blog Content Lifecycle: Immediate vs. Increasing Dividends

    All content has a life span, but when you publish content, how often do you think about its longevity? Some content might have a "hit" value of an hour or a day (such as a photo you shared), some content might be popular for a few weeks or months. Here's a new way to approach this.

    By • Sept. 25, 2013

  • Pinterest, Promoted Pins and the Holiday Shopping Season

    The holidays are right around the corner, which means one thing-shopping! For retailers, and any other company that sells goods online, this time of year is crucial. Almost half of retailers will launch their first online holiday campaign well before Halloween.Those first 15 days of November will...

    By • Sept. 25, 2013

  • Content Marketing That Wins: Making Brands, Readers AND Google Happy

    Scott Smith, Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled "Content Marketing That Wins: Making Brands, Readers, AND Google Happy" to a packed house at Morningstar in Chicago. If you missed it, we've created a Storify for the event has...

    By • Sept. 24, 2013

  • How Not to Waste Time and Money on Pinterest

    In early 2012, all of us at BlogHer saw that Pinterest was becoming a powerhouse tool for the blogs in the BlogHer Publishing Network. A short time after our bloggers had adopted it, Pinterest supplanted Facebook and Twitter and became the leading source of traffic from social referrals.BlogHer's...

    By • Sept. 24, 2013

  • 20 Amazing Twitter Stats [INFOGRAPHIC]

    Since getting started over seven years ago, Twitter has built a community of over 200 million monthly active users, and over 170 billion tweets have been posted in total. On average, users spend 170 minutes on the site each month and have 208 followers. Twitter is also undergoing a mobile revolution with 80% of its users accessing the site via a mobile device. 63% of brands use multiple Twitter accounts, with YouTube leading the way as the most-followed brand with 33 million followers.

    By • Sept. 24, 2013

  • When Is the Best Time to Post on Facebook?

    The question of "When is the best time to post on Facebook?" gets asked (and googled) frequently. The topic gets discussed, studied, and reported on in blogs, whitepapers, and webinars a lot. The problem is, the true answer to that question that nobody is telling you is that you have to find it o...

    By • Sept. 24, 2013

  • 5 Steps to Boost Your Digital Marketing Strategy

    If you are presently considering enhancing your digital marketing strategy, you need to know that the path will likely be tricky (a) if the top brass doesn't fully endorse and embody digital, (b) the other departments are not involved and (c) you haven't evaluated the basic infrastructure and cap...

    By • Sept. 24, 2013