Content Marketing: Page 313

  • Even the "Big Boys" Need Content Writing Help!

    Think the world's biggest companies are much luckier than you are when it comes to writing great web content? After all, they probably have a team of in-house writers that spend 40+ hours each week making the company look great out on the web. If you're trying to balance your content writing du...

    By • Oct. 1, 2013

  • Hashtag Best Practices: What Your Brand Needs to Know

    Part punchline and part conversation starter, social media hashtags give people an instant way to search, track and weigh in on topics they care about, including chatter initiated by brands.That is, if the brand knows how to use a hashtag. We're all learning from our consumers, our competitors an...

    By • Oct. 1, 2013

  • What Is Quality Content?

    Quality content starts with creating content your audience finds helpful or solves a problem for them.Content marketing is quickly becoming the buzz word of the year and for good reason. It allows for brands to establish themselves as experts in their fields and coupled with the power of social m...

    By • Oct. 1, 2013

  • Go Ahead, Ignore Mobile Users for Email Marketing, We Dare You [INFOGRAPHIC]

    Mobile is everywhere. We've written about mobile extensively. We even built a product in response to the need for easy mobile marketing solutions. Yet, so many businesses and organizations continue to ignore mobile.Take a look at your email inbox. It's the cornerstone of business communication. E...

    By • Oct. 1, 2013

  • Media Relations in the Digital Age

    I still look in the mirror and see my 27-year-old self. It certainly doesn't feel like I've been practicing communications for more than 15 years. But when I think back to how things were done at the beginning of my career versus today, it's easy to see how that many years have flown by.We used t...

    By • Oct. 1, 2013

  • Why You Can't "Go Viral" (And What to Do Instead)

    On October 1th, 2002, Felix Baumgartner jumped from a plane 24-miles above our planet.About 8 million people watched live as Felix flew towards the ground. Over 52 million people have relived it on YouTube.And all of them sat and watched as the Red Bull logo was splashed across their screens agai...

    By • Oct. 1, 2013

  • The Ping Pong Effect in Social Media Communities: #DIESELREBOOT Case Study

    There's something tremendously powerful in the relationship between Social Media communities and brands: as more and more networks tend to generate some sorts of filter bubble, it now becomes very powerful when a brand manages to present a new sort of niche groups to established communities.Concr...

    By • Oct. 1, 2013

  • How To Boost Engagement on Your Facebook Page

    One of the advantages of participating in social media with your brand is the opportunity to interact with your customer base and prospective customers. It's a chance to build relationships, and further your brand. But how do you do this if no one is interacting with anything that you're posting?...

    By • Oct. 1, 2013

  • Marketing at the Speed of Social

    Atari revolutionized games. Pacman, Space Invaders, and Centipede (to name a few). The most incredible innovation was made by connecting a computer (gaming console) to a television and turning digital gameplay into something available to everyone. Their speed to market was created by this simple ...

    By • Oct. 1, 2013

  • Corporate Videos That Will Make You Cry

    On September 11th 2013, Thai mobile company True Move H posted a video to YouTube, which has subsequently gone viral with over 11 million hits. This three-minute film has been described as the biggest tearjerker of all time.The emotional advert centres on a noodle vendor and a young boy who has b...

    By • Sept. 30, 2013

  • How to Develop Meaningful Goals for Your Content Marketing Efforts

    One of the biggest challenges that have faced marketers for the last few years is the idea of measuring digital results. Marketers around the globe have thrown up the white flag claiming that you cannot measure the ROI of social media, but I'm here to call those marketers' bluff.In the last few y...

    By • Sept. 30, 2013

  • Facebook Contest Guide: How to Choose Between Timeline and Tab Contests

    There are now more Facebook Contest options since Facebook loosened up the promotion policy and allows contests on both the Timeline via a post, and via apps on tabs.So how can you decide which to use?Let me help! The Quick Overview.....The key is understanding how the contest fits into your larg...

    By • Sept. 30, 2013

  • How to Score a Job in Advertising

    So, you really love plaid, you can drink a craft beer with the perfect balance of ironic coolness, and you've got a notepad that you take everywhere filled with ideas on ideas on ideas. Let me guess - you want to get into advertising, yeah? That's super rad, but first you need to hear this, young...

    By • Sept. 30, 2013

  • Top 3 Challenges B2B Leaders Face Today [INFOGRAPHIC]

    Although branding plays an integral part in every business, B2B leaders continue to face numerous challenges. The following are statistics you need to know to understand the obstacles of B2B leaders. This, in turn, will help you reflect on what you need to improve:Obstacle #1: ROIIn a recent surv...

    By • Sept. 30, 2013

  • Forget Boomers vs. Millennials: Get Ready for the Global Digital Culture

    The Huffington Post blog recently published an article entitled, "Why Generation Y Yuppies Are So Unhappy," an entertaining and provocative, if not wholly accurate, piece essentially outlining why Millennials are delusional and entitled. Articles like this one, along with countless others croppin...

    By • Sept. 30, 2013

  • Groupon Lays Groundwork for Local Commerce Goals

    With its recent launch of the Groupon Partner Network, a new affiliate marketing platform, Groupon has begun its journey to become the most widely used network for local e-commerce. The popular deals site is attempting an expansion of Yahoo and Google proportions, adding significantly to its affi...

    By • Sept. 30, 2013

  • If CEOs Tweet, Followers Come

    So Tim Cook, the famously private person who has the thankless (but well-paying) job of trying to replace the most famous and iconic company leader of all time, has taken to Twitter. The "tweet heard round the world" happened, gentle readers, at 3:02 PM on September 20, 2013.To date, he has 244,...

    By • Sept. 30, 2013

  • Using Hashtags in Social Media: A How-To Guide

    Hashtags are used on all social networks now, becoming a critical way to communicate and link information everywhere from Pinterest to Facebook and Twitter. Hashtags are the key to discovering, communicating and sharing.Let's have a conversation about hashtags and demystify what they're all about...

    By • Sept. 30, 2013

  • All I Know About SEO I Learned in Kindergarten

    Photo credit: Flickr user woodleywonderworks via photopin ccIntroductionI attended kindergarten at Zena Elementary School in Kingston, New York, where my teacher was Ms. Silvernail. Back then, Search Engine Optimization (SEO) didn't yet exist. Search engines didn't exist because the web was not y...

    By • Sept. 30, 2013

  • 3% of Adults See No Need to Use the Internet [INFOGRAPHIC]

    "Back in my day......we would insult people to their face." we took pride in keeping the Post Office solvent," we got our lascivious images from a magazine." we wasted time watching TV." we used the Dewey Decimal system to research stuff."15% of people still don't use the Internet, but most of t...

    By • Sept. 30, 2013

  • Can Social Networks Contribute to Responsible Tourism?

    The 7th edition of Responsible Tourism in Destinations conference will take place in Barcelona, Spain, this coming week (October 1-4th). As keynote speaker, I have been asked to address how social networks can contribute to a more responsible tourism. Here are some thoughts I will be sharing with...

    By • Sept. 29, 2013

  • Will Having The Same Product Details As Another Site Create SEO Issues?

    Google Webmaster AnswersGoogle's head of the web spam division (and thus SEO), Matt Cutts answers: "What can e-commerce sites do that sell products which have an ingredients list exactly like other e-commerce sites selling the same product to avoid Google as seeing it as duplicate content?? " Che...

    By • Sept. 29, 2013

  • Breaking Bad ... Content Marketing Habits

    Since the premiere of Breaking Bad 5 years, 8 months and 9 days ago, Walter White has made some pretty terrible decisions.He's lied, murdered, ruined countless lives, and, not sure if you knew this, but he's cooked a whole lot of meth.But despite how often we scream at the television or tweet in ...

    By • Sept. 29, 2013

  • Research Reveals Digital Marketers Are Sleep Deprived and Unconfident

    76% of marketers say marketing has changed more in the past two years than the past 50 years prior.They say they're confused, lost, unsure, ineffective or some variation there of.When reading the research, from Adobe-which is colored by a large chunks of editorial-one might gather marketers don't...

    By • Sept. 29, 2013

  • Flying Through the Fog: A Marketer's Guide to Navigating Search After Google Keywords Were Encrypted

    "On a clear day, you can see forever."-Barbra Streisand, On a Clear DayFor years, marketers have analyzed Google keywords to understand what topics their customers search for most and how they search for them. This week, Google made a fundamental change to how it refers website traffic, obscuring...

    By • Sept. 29, 2013