Content Marketing: Page 344

  • LinkedIn Adds Work Samples to Profiles

    Over the past few months several social media outlets have implemented significant changes to the functionality of their respective platform. Facebook introduced Graph Search and a new Newsfeed; Twitter made it easier for users to update basic profile information; Instagram now has video; and, Pi...

    By • June 21, 2013

  • How to Build a Socially Oriented Brand

    For the past few decades, marketing has been dominated by a mass-media paradigm.During that time, we've defined the 'best' marketing as that which makes the most efficient use of broadcast media, and as a result, we've spent decades perfecting an approach that's all about reducing the cost of int...

    By • June 21, 2013

  • How to Use Twitter for Public Relations

    When I first started writing this post, I was going to call it "How I Use Twitter." Then I thought again, because a) I'm not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?So instead, I thought I'd write about how you can use Twitter for ...

    By • June 21, 2013

  • 5 Tell-Tale Signs That You Don't Have A Social Media Strategy

    I've recently moved to the dark side, to a digital agency. Until now I've always stayed client side - you have one account to run, you have your strategy for the year, your focus is set and you know your competitors inside out. I'd often go online and look at what other people were doing on socia...

    By • June 21, 2013

  • Putting The Social Back in Social Media

    Sound familiar? If so, it's probably because we've all experienced what happens when you remove the social from social media: you end up with broadcasted, unpersonalized messaging that lacks resonance and ultimately misses the engagement and intimacy social media was created to deliver.To that en...

    By • June 21, 2013

  • 3 Ways to Get More Google Reviews for Your Business

    Reviews equal trust. If your Google+ Local company page is appearing on the first page of the search engine results, reviews could help you rank higher and get more click-throughs.In this article I'll share 3 ways to get more reviews for your business.1. Send an EmailYour customers are busy...

    By • June 21, 2013

  • Hashtags on Facebook: What Does It Mean for You?

    Facebook announced the arrival of hashtags. This is a significant step towards business in real time.Now, when you will click on a hashtag in Facebook, users will be able to see all public content related to that keyword. Of course you will be able to join the conversation via a public post, quot...

    By • June 21, 2013

  • 4 Social Media and Business Lessons from Xbox One's Announcement Blunder

    Ugh.That just about sums up Microsoft's Xbox One announcement. You can read about it here, here and here, but to sum it up, thus far, it's been just shy of a disaster.For those who haven't followed along, here's a quick summary of events:Microsoft announced their new gaming console by not spendin...

    By Matthew Peneycad • June 21, 2013

  • 5 Social Media Tips to Ignore

    Do a quick Google search or scour the front pages of your favorite social media blogs and you'll find a seemingly endless array of articles providing you with tips and advice on social media (this blog included). But if you read enough of them, which I do, eventually you'll see those tips and bit...

    By • June 21, 2013

  • 7 Simple Tips To Grow Your Social Network

    A strong network is important in today's connected world. Having the right connections gives you credibility and allows you to interact with peers, customers as well as potential employees. Today it is hard to imagine that companies would offer you a job without checking your LinkedIn profile. Yo...

    By • June 20, 2013

  • What Any Business Can Learn from Food Marketing

    Food and restaurant marketing presents a unique challenge: advertisers need to convey major components of their products (taste, smell, feel) without being able to engage those very same senses. This means, of course, that food advertising has to pull out all the stops to create a visceral messag...

    By • June 20, 2013

  • Traditional Media Relations and Real Measurable Results

    Today I am here to argue the case for media relations.Amid the ever-present search for better measurement tools, and recent emphasis on the importance of content marketing in PR, I feel this old friend has started to get a bum rap.While it's true traditional media can be an excellent tool for inc...

    By • June 20, 2013

  • Building Your Brand Through Philanthropy [VIDEO]

    Last week we talked about how some brands will base their brand values on the ideals of their founder or a prominent figure in their company. Often, one of those ideals is the importance of doing good in the world outside of your industry.Have you ever been trying to decide between two competing ...

    By • June 20, 2013

  • Increase Your Web Presence: Five Things You Can Do Today

    There's only so much time in a day to get things done. You must pick your shots in order to increase your web presence. Here are five challenges that can take minimal time out of your day.Claim or create your Google Places account. Google Places or Google Local is constantly changing. Once yo...

    By • June 20, 2013

  • Pinterest vs. Google+: It's All About the Visuals

    If you keep up with the trends in social media, it's no secret that visual content such as photos, videos, and infographics are the hottest thing going these days. They get viewed more and shared more than any other type of posts, and there's no great mystery as to why that is. Attention spans ar...

    By • June 19, 2013

  • Brand Management Using Social Media: Alerts and Reporting

    Brand managers guard over the brand's identity and reputation and strive to improve sales and grow market share. Nowadays a brand's reputation depends in a large part on the online activity and conversations around it. Social media have become an important medium for marketing and customer servic...

    By • June 19, 2013

  • Social Media Narcissist or Uninformed Tweep?

    Nobody "Likes" me. I want to be the "favorite." Why won't anyone "share" with me? I want to be the leader but no one will "follow."These are the daily social media struggles of individuals and companies alike. These poor tweeps just have an opinion and want to be heard and valued - why is it ...

    By • June 19, 2013

  • Facebook Best Practices: 4 Ways to Spice Up the User Experience

    Facebook has lots of different features available on their business pages for business owners. So many that they can be overwhelming and confusing. Just in the past few months, Facebook rolled out some new updates that you may not know about and you can use them to add more spice and some chara...

    By • June 19, 2013

  • Facebook Has Over One Million Active Advertisers

    Yesterday, Facebook announced that there were over 1 million active advertisers on the site, with a message thanking each and every one. Dan Levy, Facebook's Director of Small Business, wrote the message, mentioning three companies whom he has learned from: "Ministry of Retail in Singapore, Sprin...

    By • June 19, 2013

  • Influence Marketing for B2B and Advisory

    Influence Marketing Is...Although a potentially "hot topic" in content marketing, Influence marketing has been around since the days of Greek curators and royal or celebrity endorsements of soaps and beverages in the late 1800′s. Today, we define Influence Marketing as the act of engaging with cu...

    By • June 19, 2013

  • Three Ultra-Successful Technologies With Humble Beginnings

    The last 20th and early 21st centuries saw the technology industry explode in size, with consumer and office tech being snapped up at unprecedented rates. This success has turned companies like HP, Apple and Samsung into some of the biggest organisations on the planet, with billion-dollar turnove...

    By • June 19, 2013

  • Pixar's Most Creative Marketing Yet: Monsters University Trailer Site

    Summer movie season is well underway, and with it has come the new Pixar film, Monsters University, which was released on June 10. If you haven't seen Pixar's Monsters University trailer site that appeared right around college application season, it's worth a look.Creating Another World Through M...

    By • June 18, 2013

  • Substance: New Role of the CMO & How Technology and Marketing Work Together [VIDEO]

    I'm excited to share a new Substance interview as part of the PureMatter Substance Video Interview Series: New Role of the CMO & How Technology and Marketing Work Together.On this episode, CEO Bryan Kramer hosts David Newberry, Chief Marketing Officer for Pitney Bowes Software. David believes...

    By • June 18, 2013

  • Social Stories: How to Use Storytelling on Twitter

    Humans love stories, so when you use the basic elements of narration on Twitter, it's to your social marketing advantage.Do you know how to tell your brand's story on that social network?Are you engaging your audience, even in 140 characters or less?The limitations of Twitter are no excuse for no...

    By • June 18, 2013

  • It's Simple: The SEO Industry Has Seen Positive Growth in 2013

    Lately all of the news has been around the death of SEO. It's all about mobile now, and it's all about writing for readers and forgetting optimization worries. However, the "death" of SEO seems to have overpowered the small fact that companies are starting to come around to the idea of SEO (even ...

    By • June 18, 2013