Content Marketing: Page 344

  • Influence Marketing for B2B and Advisory

    Influence Marketing Is...Although a potentially "hot topic" in content marketing, Influence marketing has been around since the days of Greek curators and royal or celebrity endorsements of soaps and beverages in the late 1800′s. Today, we define Influence Marketing as the act of engaging with cu...

    By • June 19, 2013

  • Three Ultra-Successful Technologies With Humble Beginnings

    The last 20th and early 21st centuries saw the technology industry explode in size, with consumer and office tech being snapped up at unprecedented rates. This success has turned companies like HP, Apple and Samsung into some of the biggest organisations on the planet, with billion-dollar turnove...

    By • June 19, 2013

  • Pixar's Most Creative Marketing Yet: Monsters University Trailer Site

    Summer movie season is well underway, and with it has come the new Pixar film, Monsters University, which was released on June 10. If you haven't seen Pixar's Monsters University trailer site that appeared right around college application season, it's worth a look.Creating Another World Through M...

    By • June 18, 2013

  • Substance: New Role of the CMO & How Technology and Marketing Work Together [VIDEO]

    I'm excited to share a new Substance interview as part of the PureMatter Substance Video Interview Series: New Role of the CMO & How Technology and Marketing Work Together.On this episode, CEO Bryan Kramer hosts David Newberry, Chief Marketing Officer for Pitney Bowes Software. David believes...

    By • June 18, 2013

  • Social Stories: How to Use Storytelling on Twitter

    Humans love stories, so when you use the basic elements of narration on Twitter, it's to your social marketing advantage.Do you know how to tell your brand's story on that social network?Are you engaging your audience, even in 140 characters or less?The limitations of Twitter are no excuse for no...

    By • June 18, 2013

  • It's Simple: The SEO Industry Has Seen Positive Growth in 2013

    Lately all of the news has been around the death of SEO. It's all about mobile now, and it's all about writing for readers and forgetting optimization worries. However, the "death" of SEO seems to have overpowered the small fact that companies are starting to come around to the idea of SEO (even ...

    By • June 18, 2013

  • How to Use Social Media to Manage a Crisis

    This is the third in a series on how to use social media to prevent a crisis, manage a crisis, and recover from a crisis. Parts one and two on crisis prevention can be found here.If you've been using social media strategies to create loyal followers, you'll have a decisive advantage when a crisis...

    By • June 18, 2013

  • 12 Ways to Delight Your Social Media Community and Audiences

    What do you think of when you think of the word "delight?" Some may think of a huge ice cream cone. My 9 yr old son may think of a $50 gift card to his favorite online game or a super size Slurpee from 7-11.Delight is in the heart of the receiver. What delights me, won't necessarily delight you t...

    By • June 18, 2013

  • Why Sarah Palin Should Be a Content Marketing Role Model

    As I was browsing the pages of Google News to stay up-to-date with the latest in entertainment, politics, science, and other trending stories, I was surprised to see numerous headlines about Sarah Palin. Now, this post isn't meant to be political at all, but it still impresses me that even after ...

    By • June 18, 2013

  • A Beginner's Guide to Content Marketing [INFOGRAPHIC]

    Content marketing has changed the way consumers research and buy your products.Every day, people form impressions of brands from many touch points: Ads, product experiences, tweets, Google, Facebook, blog posts, websites, and conversations with family and friends. Unless they are actively shoppin...

    By • June 17, 2013

  • Sony Capitalizes on Microsoft's Xbox One Marketing Fail

    Console gaming used to be for the nerds (much love to my people) and the geeks. Fortunately for everyone, the gamer identity has become mainstream. Microsoft's Xbox 360, Sony's Playstation 3, and Nintendo's Wii and Wii U have essentially brought gaming to the masses. Gaming is more popular on Fac...

    By • June 17, 2013

  • 5 Keys to a Successful Content Marketing Strategy

    In the era of online marketing, it's generally accepted that good leads begin with good content. At the risk of using an old cliché, content is king. Why? Because similar to cash, it's the universal currency for generating demand in the digital world.While most businesses understand the need for ...

    By • June 17, 2013

  • How To Make Your Website Mobile Friendly

    Do you know how many customers are coming to your website each day/week using their mobile, discover how to make your site mobile friendly to give them the best experience.You only have to watch people using smartphones and tablets (e.g. iPads) all around the place. Google produced a report showi...

    By • June 17, 2013

  • The Cannes Lions Will Be Social, But Will They Be "Social?"

    The advertising world descends on Cannes this week. #OgilvyCannes will be there in full force. I am looking forward to pretty much what is the anti-Cannes experience - sessions, seeing the work, valuable meetings with brands and partners and the press.I know. It's about parties. That's often wha...

    By • June 17, 2013

  • Dependencies of an Inbound Marketing Strategy

    We've been consulting clients large and small for several months now and really believe that there's some gaps in most strategies and a whole lot of hype with others. When our clients are struggling, we typically see that there's a gap in a key dependency of their overall marketing. A successful ...

    By • June 17, 2013

  • Facebook: The Stolen Network?

    Is it just me, or is Facebook incapable of original ideas? As I think back through the history of the most popular social network (and website) on the planet, every "new" change that I can think of which they have installed involves someone else's ideas. The only original changes which jump to mi...

    By • June 17, 2013

  • Increase Blog Traffic with These 12 Ideas

    A couple of days ago, I was lamenting to my friend Abbie Fink that Spin Sucks grew only 29 percent in 2012.She rolled her eyes at me as I was finishing my statement. "Only 29 percent," she said.OK, OK. I see her point, but we grew more than 1,000 percent in 2009, 292 percent in 2010, and 194 perc...

    By • June 17, 2013

  • Search Party: Google and the Evolution of SEO

    Welcome to the search party, folks. It's a bit crowded; everyone's confused, and - oh, what's that? Someone's talking really loudly...OH HEEEYYY Google - How yooouuu doing?As marketers, we're all grappling with the paradigm shift in search that's happening. You've heard it all before: traditional...

    By • June 17, 2013

  • Social Media Increases Online Use As Traditional Media Suffers [INFOGRAPHIC]

    Last year, the person beside you and the one you look at the mirror every day spent 3 hours and 7 minutes online for social media on a daily basis. Voucher Codes Pro, a website dedicated at selling coupons or vouchers, crunched the number in an infographic after gathering data from YouTube, Netfl...

    By • June 17, 2013

  • Web Design: 11 Characteristics of a User-Friendly Website

    Many businesses make the mistake of neglecting usability. Usability is critical for the success of any website and should never be overlooked. Good usability can improve the performance of your website and increase your chances of success. It can also boost sales and revenue for your business.

    By • June 17, 2013

  • How Much For A Sponsored Tweet, Pin or Post?

    If you have an active social media presence, whether it's through writing on a personal or corporate blog, tweeting your life away, pinstagraming it or facebooking it, there eventually comes a time when you may stop and wonder: how can I monetize this presence, in particular if you have grown a v...

    By • June 16, 2013

  • Who Owns the Creative Agenda?

    The advent of digital marketing has democratised creativity in a way that we're now in a revolution of creative collaboration, with the number of partners involved in the creative process growing and a lot of emphasis put into the democratisation of idea.However, I can't help but think that there...

    By • June 16, 2013

  • New Study: The Widening Digital Gap between the Consumer and Marketer

    The majority of marketing studies tend to focus on either the consumer or producer (business) side of the equation, essentially only telling half of the story. I tend to prefer a more holistic approach. Such is the case with a newly released study by the Economist Intelligence Unit (EIU) and Lyri...

    By • June 16, 2013

  • Social Commerce: I Know You're Selling Me Something

    A new study sponsored by Lyris and published today by the Economist Intelligence Unit (EUI) looks at both consumers and marketing executives in consumer product industries in order to analyze the effectiveness of different marketing channels. The study finds some initially striking information ab...

    By • June 16, 2013

  • Raise Your Content Marketing Game

    High-quality content marketing is required to succeed in today's competitive business world. Whether you are a large corporation, a small or big business, an educational institution or a non-profit organization, your website visitors crave captivating, information-rich, high-impact and insightfu...

    By • June 15, 2013