Content Marketing: Page 345

  • 10 Questions to Ask When Hiring a Social Media Consultant

    Are you looking to hire a social media consultant? There are plenty of them out there, be sure to ask the right questions to get the best one for you and your business.How successful are you in your own social media?I quite often see so-called social media consultants telling us how we could buil...

    By • June 25, 2013

  • NBA Digital Coverage of the 2013 Draft

    NBA Digital is about to blow the 2013 Draft coverage out of the water. From NBA.com's Draft Central on June 27, to the Playermetrics 360-Degree Camera, a custom interactive online feature, allowing fans to use a 360-degree camera, there's a huge line up of digital content. That's Doc Rivers provi...

    By • June 25, 2013

  • Dissecting Twitter Profiles that Convert

    There are many components that make for great business Twitter profiles.The name, handle, bio, location, link, profile and header images all contribute to either increasing the likelihood of being followed, and thus giving you a larger audience to engage with, or being overlooked.Here's what it t...

    By Matthew Peneycad • June 25, 2013

  • Content Marketing Worst Practices Are Poison

    Content marketing was crowned as king in 2012, and it continues to wield vast business influence today. Content marketing is integral to success in the current competitive marketplace. There a number of content marketing worst practices, which you and your company would be wise to avoid. Altho...

    By • June 24, 2013

  • 5 Tips for a Better Email Signature [INFOGRAPHIC]

    A year ago on this blog, I wrote a piece called Email is dead... NOT! Well, lo and behold, email marketing is still alive and kicking, even though many marketers focus mostly on their social media tactics sometimes to the expense of easily reachable tools, such as an effective email signature. Af...

    By • June 24, 2013

  • Leverage Pinterest Pins to Win

    Pinterest is on fire. It rapidly became one of the fastest growing social networks, and Pinterest's social influence is now comparable to Twitter. Recently, there have been a number of exciting developments on the business side of Pinterest-making the social network a more streamlined and optim...

    By • June 24, 2013

  • Top 10 Link Building Tactics for Traditional Publishers

    It's important to understand that the term "publishers" has changed a bit over the years. Now that SEO and web content development have come into the equation, there are many more publishers out there. Brands are becoming publishers and working to build links, typically for SEO purposes. However,...

    By • June 24, 2013

  • 5 Ways to Create a Deliciously Irresistible Blog Post Title

    Blog post titles are powerful. They are the point of contact between content and reader, meaning the level of effectiveness of your title will determine whether the reader clicks or moves on to the next best thing.To grab attention and persuade the reader to hang around your blog for a while, you...

    By • June 24, 2013

  • Facebook Updates Comment Sorting, Adds Like Button To Messenger

    Last week, Facebook made a number of small, yet significant, adjustments to comments, introducing the ability to post images as comments and allowing users to sort comments either chronologically or by popularity. Facebook has also added a Like Button to Facebook Messenger for mobile devices. Th...

    By • June 24, 2013

  • The Difference Between Structured and Unstructured Data in Social Media

    The Guardian recently used a useful analogy to explain the difference between content and metadata. Content being the letter and metadata the envelope.So, for example, in an email the "to", "from" and "cc" fields are metadata, but the subject line is content.Essentially, the metadata is structure...

    By • June 24, 2013

  • How Celebrities Use Social Media to Build Their Brand

    If you have a Facebook, Twitter, Tumblr, Instagram, or Vine account, odds are good you follow at least a few of your favorite celebrities. You might love Jon Stewart's brand of snarky social commentary, Wiz Khalifa's often sage advice, or Amanda Bynes' downward spiral, but the point is that you'r...

    By • June 24, 2013

  • The Impact of Social Media on Newsrooms & Journalists

    Anyone in public relations or journalism would have trouble challenging the statement that social media has delivered massive, unprecedented changes across all forms of media (and every publication still in existence). Its impact on the very foundation of how newsrooms operate has been monumental...

    By • June 24, 2013

  • 10 Tips for Better Social Media Status Updates [INFOGRAPHIC]

    We've all had that moment when you're out of ideas. You've written about interesting topics and covered content that your fans are interested in but sometimes you just hit (what I like to call) the "Social Media Writers Block." When that happens then it's always useful to pick up a checklist of i...

    By • June 23, 2013

  • 7 Ways to Magnify the Impact of Your Company Blog

    Content marketing is required in order to succeed in today's competitive business world. Business blogging is the foundation for strategic content marketing, which can trigger significant new business generation and help you maintain your current client base. According to HubSpot, business blog...

    By • June 22, 2013

  • Yahoo Search Change: What This Means for Your SEO

    After landing a new CEO in 2012, it's clear that Yahoo is doing everything possible to halt their downward spiral. On June 5, Yahoo made news again when they announced that they have launched the redesign they have been working on for the past few weeks. The new design offers a few new features t...

    By • June 22, 2013

  • 5 Step Approach to Business Blogging

    You've heard it before: in order to generate leads online, your business needs to blog. So, that's got you convinced? Awesome. Next step: you need to start. Settle those nerves, folks; I've got five steps to help you jump start your business blogging strategy. Build buyer personas. It's hard to w...

    By • June 22, 2013

  • Why Google+ Is the Ultimate Travel Resource

    There's no denying that the internet has altered aspects of the travel industry. As capabilities increase online, more opportunities emerge for both professionals and consumers - with social media playing a vital role in it all.Social media is important within nearly every industry - but especia...

    By • June 22, 2013

  • Has Facebook Home Been a Failure?

    As we bask in the warm afterglow of yet another Facebook announcement, this one about Instagram launching its new video feature, it's easy to grow nostalgic for the last time Mark Zuckerberg and co. made a big announcement.The Facebook Phone that wasn't...It was on a bright spring's day in early ...

    By • June 21, 2013

  • LinkedIn Adds Work Samples to Profiles

    Over the past few months several social media outlets have implemented significant changes to the functionality of their respective platform. Facebook introduced Graph Search and a new Newsfeed; Twitter made it easier for users to update basic profile information; Instagram now has video; and, Pi...

    By • June 21, 2013

  • How to Build a Socially Oriented Brand

    For the past few decades, marketing has been dominated by a mass-media paradigm.During that time, we've defined the 'best' marketing as that which makes the most efficient use of broadcast media, and as a result, we've spent decades perfecting an approach that's all about reducing the cost of int...

    By • June 21, 2013

  • How to Use Twitter for Public Relations

    When I first started writing this post, I was going to call it "How I Use Twitter." Then I thought again, because a) I'm not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?So instead, I thought I'd write about how you can use Twitter for ...

    By • June 21, 2013

  • 5 Tell-Tale Signs That You Don't Have A Social Media Strategy

    I've recently moved to the dark side, to a digital agency. Until now I've always stayed client side - you have one account to run, you have your strategy for the year, your focus is set and you know your competitors inside out. I'd often go online and look at what other people were doing on socia...

    By • June 21, 2013

  • Putting The Social Back in Social Media

    Sound familiar? If so, it's probably because we've all experienced what happens when you remove the social from social media: you end up with broadcasted, unpersonalized messaging that lacks resonance and ultimately misses the engagement and intimacy social media was created to deliver.To that en...

    By • June 21, 2013

  • 3 Ways to Get More Google Reviews for Your Business

    Reviews equal trust. If your Google+ Local company page is appearing on the first page of the search engine results, reviews could help you rank higher and get more click-throughs.In this article I'll share 3 ways to get more reviews for your business.1. Send an EmailYour customers are busy...

    By • June 21, 2013

  • Hashtags on Facebook: What Does It Mean for You?

    Facebook announced the arrival of hashtags. This is a significant step towards business in real time.Now, when you will click on a hashtag in Facebook, users will be able to see all public content related to that keyword. Of course you will be able to join the conversation via a public post, quot...

    By • June 21, 2013