Content Marketing: Page 345

  • Why Buying Facebook Likes is a Bad Move

    You might have come across some services that offer to provide you with hundreds or even thousands of Facebook 'Likes', and for anyone new to Facebook with just a handful of fans, this can seem like a very tempting offer.Firstly though, you need to stop and ask yourself - why do you want to buy l...

    By • June 15, 2013

  • Marketing Strategy: The Early Bird Catches the Worm

    By far, the best online marketing strategy is being able to seize a new opportunity before any of your competitors have a clue what's going on.But it's not just about setting yourself up to be the early bird. You have to be ready to catch the worm and ride the wave of popularity at its peak.This ...

    By • June 15, 2013

  • 3 Social Media Trends To Guide Your Social Strategy

    There are 3 social media trends that you need to be aware of to guide your strategy: The more content that flows through each network the more niche you need to be to attract your audienceSocial brands are becoming personal in order to win customers, engage employees and innovateCustomer engageme...

    By • June 14, 2013
  • SMT Expert

    Social Mashup: Why PinterFaceTwitIgram is Not a Good Thing

    By now, you have surely heard about hashtags becoming functional on Facebook. If you are late to the game, hashtags are used on other social media channels to categorize content in order to make it and other content pieces like it easier to find. Facebook recently announced that they would be imp...

    By • June 14, 2013

  • How Do You Find Influencers in Your Area to Help Grow Your Business?

    Influencers is the new buzzword in digital marketing, and everyone preaches about building relationships with online influencers but no one shares tips for how to do so. Today I'm going to change that. Yes, building relationships with influencers can greatly grow your business because it puts yo...

    By • June 14, 2013

  • 8 Step Social Media Strategy [INFOGRAPHIC]

    More and more organizations are embracing social media as a business tool but many still seem to lack a strategic approach when it comes to their social media marketing and communication. This simple 8 step process is inspired by Jay Baer and his "tool-agnostic" take on social media strategy.

    By • June 14, 2013

  • SEO versus User Experience: The Problem and Solution

    For any small business looking to get involved in online marketing, this is the age-old dilemma. User experience and SEO should, ideally, work hand-in-hand, but that never seems to be the case. Company owners and Webmasters have to make changes to their websites in order to please the search engi...

    By • June 14, 2013

  • How Website Design Affects Your Online Business

    According to research conducted by Missouri University of Science and Technology, it takes less than two-tenths of a second for an online visitor to form an opinion about your brand. This means that your website design can either ensure a consumer buys your product or make them search for alterna...

    By • June 14, 2013

  • How Much Do Celebrities Who Get Paid To Tweet Earn? [INFOGRAPHIC]

    Not only do the perks of being a celebrity include fame and the like, it also includes getting paid for what others may consider such a mundane task as sending out a tweet.In this infographic, how much 18 celebrities who get paid to tweet earn is revealed.For a single tweet, the celebrity who ear...

    By • June 14, 2013

  • How Your Social Media Obsession Can Become a Career [INFOGRAPHIC]

    "I don't even have any good skills.... You know, like nunchuk skills, bow hunting skills, computer hacking skills... Girls only want boyfriends who have great skills." - Napoleon DynamiteAccording to this infographic, 30% of businesses lack skilled-employees to realize their social media potenti...

    By • June 13, 2013

  • Nine Reasons Fans Don't "Like" Your Status Updates

    You know those times when you find a great meme/image/anecdote, and you share it on your Facebook page...only to see...nothing?Crickets.Yeah, I hate when that happens too.There's nothing worse then thinking, "Oh this is going to be great" and then it falls flat.Why do I care so much?Because I car...

    By • June 13, 2013

  • Opportunity is Knocking and Marketers are Not Answering

    "Someone's knocking at the door, somebody's ringing the bell, someone's knocking at the door, somebody's ringing the bell, do me a favor, open the door and let 'em in."Being the pop culture savant that I am, the first thing I thought of when I read the headline "Global Study Shows Marketers Missi...

    By • June 13, 2013

  • Adobe Social's Emi Hofmeister on the Future of Marketing

    After Adobe Summit in London, the whole Social Media industry was enthusiastic with the new solutions launched by Adobe. Even more promising: the integration of Adobe Creative Cloud with Adobe Marketing Cloud in the same workflow. We had a chance to get more insights from Emi Hofmeister, Senior M...

    By • June 13, 2013

  • Durex Didn't Practice Safe Facebook

    A social media crisis management lessonSocial media polls and contests are great ways to both interact with your existing fans and gain new ones, but a recent Durex campaign gone-wrong demonstrated why you need to set firm boundaries before you start.Here's the story, from an ABC News article by ...

    By • June 13, 2013

  • How Facebook Hashtags Can Impact Brands

    Facebook has finally announced that they be launching clickable hashtags on the social media platform, similar to other services such as Pinterest, Instagram,Twitter & tumblr. Hashtags on Facebook will allow users to add context to a post or indicate that's it's part of a larger discussion (p...

    By • June 13, 2013

  • Unignorable Stats About How Social Media Influences Purchase Behaviour

    I recognize that preaching the importance of social media to businesses is a little redundant. By now, buy-in to social media marketing is near ubiquitous, but I still find that many organizations have a difficult time quantifying the value they can achieve through the strategic use of social med...

    By Matthew Peneycad • June 13, 2013

  • How to Keep Your Email Marketing Strategy from Losing Traction

    Why do you send emails to your customers? Are you using them to generate more sales, better loyalty, and lower costs? Or, are they a simply a vehicle for moving products or selling services? Spend a little time looking at the emails coming from a variety of industries and brands and you'll see a...

    By • June 13, 2013

  • Google+ Niche Authority: The Next Big Thing

    More and more businesses have realised or are realising the importance of Google+, how useful it can be for SEO and how important this social network is in a businesses wider online activities. Authorship is one of the most talked about features, this allows you to link the content you publish on...

    By • June 13, 2013

  • It's Not Just Teens Who Are Getting Over Facebook

    At least that's what the findings in a new report emerging from the UK indicate.According to the report, which was published by YouGov SixthSense, overall Facebook usage in the UK is down nine percentage points from one year ago. What's more, it seems the primary reason that many of those users h...

    By • June 13, 2013

  • 5 Types of Social Media Content Your Audience Really Wants

    Why do we follow brands? What's the point? They're not our friends. We're not going to make plans with them on a Friday night or invite them to our birthday parties (though some we would if we could). Why do we let them into a world where we're sharing and consuming content from the people closes...

    By • June 12, 2013

  • Adobe Creative Days Creates Real-Time Photoshop Bus Stop [VIDEO]

    To promote Adobe's "CreativeDays," a series of 14 events across the EMEA (Europe, Middle East and Africa) this delightful stunt Photoshopped people who were sitting and standing at a bus stop in real-time and then displayed the images on a dedicated digital AdShel inside the bus stop.I love when...

    By • June 12, 2013

  • The Best Creative Idea of the Year?

    There will be no shortage of great ideas vying for attention at this month's Cannes Creativity Festival. But I'l be rooting for one in particular. Forsman & Bodenfors' energy saving experiment for E.ON.The campaign has made more than one list of Cannes favorites and has already picked up a go...

    By • June 12, 2013

  • Social Media Apathy: Time to Rethink Your Social Strategy?

    With endless talk about social media, any business owner could be forgiven for believing that social media is the be all and end all, the answer to all of their prayers. If that sounds like you, then now could be a good time to reassess the importance you are placing on social media activities.Is...

    By • June 12, 2013

  • How You Can Easily Improve Your Blogger Outreach Strategy

    It's become quite clear throughout the last few Google updates named after cute animals that in order to improve in the search rankings, you need to create good content. Creating high quality, click-worthy and sharable content is perhaps the best strategy going forward in the future of SEO. But o...

    By • June 12, 2013

  • Viral Content Creation Demystified

    Have you ever published content so popular that it went viral? The signs of a viral content outbreak include a great quantity of tweets, likes and +1s, as well as features on industry websites, dramatically higher website traffic and trending on LinkedIn Today. What triggers content to go viral ...

    By • June 12, 2013