Content Marketing: Page 348

  • Durex Didn't Practice Safe Facebook

    A social media crisis management lessonSocial media polls and contests are great ways to both interact with your existing fans and gain new ones, but a recent Durex campaign gone-wrong demonstrated why you need to set firm boundaries before you start.Here's the story, from an ABC News article by ...

    By • June 13, 2013

  • How Facebook Hashtags Can Impact Brands

    Facebook has finally announced that they be launching clickable hashtags on the social media platform, similar to other services such as Pinterest, Instagram,Twitter & tumblr. Hashtags on Facebook will allow users to add context to a post or indicate that's it's part of a larger discussion (p...

    By • June 13, 2013

  • Unignorable Stats About How Social Media Influences Purchase Behaviour

    I recognize that preaching the importance of social media to businesses is a little redundant. By now, buy-in to social media marketing is near ubiquitous, but I still find that many organizations have a difficult time quantifying the value they can achieve through the strategic use of social med...

    By Matthew Peneycad • June 13, 2013

  • How to Keep Your Email Marketing Strategy from Losing Traction

    Why do you send emails to your customers? Are you using them to generate more sales, better loyalty, and lower costs? Or, are they a simply a vehicle for moving products or selling services? Spend a little time looking at the emails coming from a variety of industries and brands and you'll see a...

    By • June 13, 2013

  • Google+ Niche Authority: The Next Big Thing

    More and more businesses have realised or are realising the importance of Google+, how useful it can be for SEO and how important this social network is in a businesses wider online activities. Authorship is one of the most talked about features, this allows you to link the content you publish on...

    By • June 13, 2013

  • It's Not Just Teens Who Are Getting Over Facebook

    At least that's what the findings in a new report emerging from the UK indicate.According to the report, which was published by YouGov SixthSense, overall Facebook usage in the UK is down nine percentage points from one year ago. What's more, it seems the primary reason that many of those users h...

    By • June 13, 2013

  • 5 Types of Social Media Content Your Audience Really Wants

    Why do we follow brands? What's the point? They're not our friends. We're not going to make plans with them on a Friday night or invite them to our birthday parties (though some we would if we could). Why do we let them into a world where we're sharing and consuming content from the people closes...

    By • June 12, 2013

  • Adobe Creative Days Creates Real-Time Photoshop Bus Stop [VIDEO]

    To promote Adobe's "CreativeDays," a series of 14 events across the EMEA (Europe, Middle East and Africa) this delightful stunt Photoshopped people who were sitting and standing at a bus stop in real-time and then displayed the images on a dedicated digital AdShel inside the bus stop.I love when...

    By • June 12, 2013

  • The Best Creative Idea of the Year?

    There will be no shortage of great ideas vying for attention at this month's Cannes Creativity Festival. But I'l be rooting for one in particular. Forsman & Bodenfors' energy saving experiment for E.ON.The campaign has made more than one list of Cannes favorites and has already picked up a go...

    By • June 12, 2013

  • Social Media Apathy: Time to Rethink Your Social Strategy?

    With endless talk about social media, any business owner could be forgiven for believing that social media is the be all and end all, the answer to all of their prayers. If that sounds like you, then now could be a good time to reassess the importance you are placing on social media activities.Is...

    By • June 12, 2013

  • How You Can Easily Improve Your Blogger Outreach Strategy

    It's become quite clear throughout the last few Google updates named after cute animals that in order to improve in the search rankings, you need to create good content. Creating high quality, click-worthy and sharable content is perhaps the best strategy going forward in the future of SEO. But o...

    By • June 12, 2013

  • Viral Content Creation Demystified

    Have you ever published content so popular that it went viral? The signs of a viral content outbreak include a great quantity of tweets, likes and +1s, as well as features on industry websites, dramatically higher website traffic and trending on LinkedIn Today. What triggers content to go viral ...

    By • June 12, 2013

  • How to Create More Linkable Content to Improve SEO

    Many quickly realize that creating content for the web isn't as easy as it seems. There are several different kinds of things you want to convey in just one piece of content-you want it to appeal to relevant readers, evergreen is best, you want it to be original so it gets a lot of social shares,...

    By • June 12, 2013

  • Gmail's New Inbox Makes Email Marketing Harder

    Do you remember the good old days of email marketing? Messages that slipped past the spaminators landed safely in subscribers' inboxes. The right subject line captured attention, the content offered goods or services, and sales followed. Those days are disappearing thanks to Gmail. Capturing atte...

    By • June 12, 2013

  • Durex Condoms in Social Media Flop

    My friend Eileen Brown brought a delightful social media #fail to my attention today in her column on ZDNet.You'd have thought Durex Condoms would always play it safe, but their latest Facebook marketing campaign has turned into a bit of a flop thanks to a remarkable lack of planning (or should t...

    By • June 12, 2013

  • The Psychology of Influence [INFOGRAPHIC]

    This is a fantastic infographic about the psychology of influence. A lot (if not all) of these are talked about in-depth in Robert Cialdini's book Influence: The Psychology of Persuasion, but it's a great visual primer of some of the psychological tactics that businesses use to sell you stuff.Let...

    By • June 11, 2013

  • Guerrilla Social Media Monitoring [INFOGRAPHIC]

    Social media monitoring's value is truly realized when we know what to do with the data and the stakeholders, customers and prospects that we identify. I put this infographic together a little while back and realized I hadn't shared it with our readers. There's also a podcast to go with the infographic.

    By • June 11, 2013

  • Google Glass: How Will it Change the Game of SEO?

    Although Google Glass is still not available to the public, the company's next project is surely turning a lot of heads. Everyone wants a piece of these eyewear computers and everyone wants to be a part of something truly high-tech. However, small businesses that put a heavy emphasis on SEO for s...

    By • June 11, 2013

  • New Adwords Image Extensions Will Change The Way We Advertise

    The world of PPC has been deep in discussion following Google's recent announcement to allow image extensions. Images in search results are not exactly new, and eccomerce sites have been making use of product extensions through merchant centres for quite some time now. But this upcoming change wi...

    By Daniel Blinman • June 11, 2013

  • Why Businesses Need To Notice SMS Marketing [INFOGRAPHIC]

    Simply put, short message service marketing or SMS marketing needs to be given attention to by businesses because it can be an effective way to reach customers. Consider this: 98 percent of text messages received by people are read. Compare that to the following read rates for other social market...

    By • June 11, 2013

  • Can You Handle the Truth About Social Media Leads?

    There are hundreds of differing opinions regarding the effectiveness of using social media for lead generation. This is mine and comes from over two years of trial and error using what I consider to be the best tools available for the social media marketer.Social is an essential channel for the m...

    By • June 11, 2013

  • 4 Tips For Guaranteeing Facebook Marketing Success

    I'll be honest. I am getting so tired of reading article after article of people writing about how marketing on Facebook is a waste of time. Whether you are a B2C or B2B company it doesn't matter. If you are not getting results from Facebook you need to change your strategy plain and simple. Whi...

    By • June 11, 2013

  • A Lesson in Social Concept Testing: P& G STEAMBOOST Gets Mopped by Women Bloggers

    We women are steamed! Not by the new easy-to-use Swiffer Bissell® STEAMBOOST™ mop, but by Proctor & Gamble's mindless use of Rosie the Riveter- the iconic World War II image that has come to symbolize women as self-sufficient "breadwinners"- in the launch last week of their new STEAMBOOST ...

    By • June 11, 2013

  • 10 Tips for Writing Content that Ranks [INFOGRAPHIC]

    Many factors contribute to a website reaching and maintaining high positions in search results for target terms. These factors include user experience, site structure, alt tags on images, site maps, and more. Above all content is definitely still king. However, not all types of content can rule o...

    By • June 11, 2013

  • Post Your Way To Facebook Success [INFOGRAPHIC]

    Really appreciate that this infographic from Pagemodo, Post Your Way to Facebook Success, focuses on great content, consistency and concludes by discussing the opportunity to post when others are not. I grow weary of best time to post nonsense. If businesses would stop chasing number of eyeballs ...

    By • June 10, 2013