Content Marketing: Page 349

  • Why a Beard, a Belt, and a Panda Dominate Social Media: The Social Success of the SF Giants

    Every morning while fulfilling my caffeine and Instagram fix, I look forward to the daily posts from one of the 273 people/brands that I follow on Instagram more so than the others - the San Francisco Giants. Whether it be showing off embarrassing baby pictures of the players, highlighting San Fr...

    By • June 2, 2013

  • Content Is King! Amazon Invests Millions In Original TV Shows...But Why?

    My friend Tim Stenovec (@TimSteno) just published a great story on Amazon's move to create original programming a la Netflix for The Huffington Post. He was kind enough to include me in his article (thank you, Tim).He sent along a few questions as I was boarding my flight from NY to LA. As Tim wa...

    By • June 2, 2013

  • Dramatically Increase Social Lead Generation with LinkedIn

    LinkedIn is the biggest professional network in the world with over 200 million users, and LinkedIn continues to expand rapidly with 120 new users joining each minute. The social network is a great digital destination for building and strengthening connections, staying in the know about industry...

    By • June 1, 2013
  • SMT Expert

    Fluff-less Tips From Social Media Superheroes

    In a recent conversation with a colleague of mine, it came to my attention that there is an epidemic sweeping the social world. It is silent, unforgiving, and is responsible for many social media marketer's downfall. This epidemic I am talking about is fluff content. Fluff content is basically su...

    By • June 1, 2013

  • Blogger Outreach: The Sexy Name for What PR Pros Have Been Doing for Years

    So it seems bloggers are climbing their way up to the top of important content producers. They've even arguably become more beneficial than celebrities in the influencer space because of their uber loyal networks.But what hasn't changed is that reaching out and tactfully forming relationships wit...

    By • June 1, 2013

  • 8 Simple Marketing Strategies = SCORE BIG

    SCORE BIG - Smart Marketing Principles from Barry Feldman Having served my time in high tech marketing, I'm far from the world's biggest fan of acronyms, but I love this one. Maybe because I made it up. Not important. What's important is you give me a few minutes while I spell out how to SCORE...

    By • June 1, 2013

  • What You Should Know About Reticular Formation in Social Marketing

    I know you're probably saying to yourself, what's reticular formation, and why is it on a social marketing blog? Well, I can understand your confusion. About 6 months ago I stumbled on this word while preparing to research my new e-book, The "WOW" Factor: Psychological Success in Social Media.Thi...

    By • May 31, 2013

  • Influencer Marketing: Stop Looking for the Pied Piper

    One of the big focuses in social marketing today is influencer marketing.The idea being that if you can get one person to tell something to their large audience, their audience will listen.For organizations this is seen as less effort and potentially high response.In reality, things aren't that s...

    By • May 31, 2013

  • How to Write Effective Tweets

    140 characters. Talk about a pair of pixelated handcuffs! But that limit shouldn't be seen as an issue, it should be seen as an opportunity. It can be hard to get your point across within that limit, never mind getting people to actually act upon your tweets, but with the right approach, writing ...

    By • May 31, 2013

  • Link Building Using Social Media

    Over the last year or so we have seen many changes to the way companies go about implementing their link building campaigns. With search engines like Google looking to distinguish between high quality websites with authority and spam sites producing numerous backlinks to climb up search rankings,...

    By • May 31, 2013

  • The Key to Social: Be Controversial

    Have a call to action to increase PTAT. Include a nice picture to boost 'Edge Rank'. Optimise the length of your update. Really? How about you actually say something? Have an opinion. Say something unexpected. Be controversial. Get noticed. The social cemetery is littered with the cadavers of bra...

    By • May 31, 2013

  • Write Powerful B2B Content Using Storytelling Techniques

    If you're a B2B media relations pro, there are six dreaded words you hear far too often: "We don't have any case studies."Case studies are clients willing to talk to the media about how a product helped them overcome a business challenge. They're important for a media pitch since journalists want...

    By • May 31, 2013

  • 5 Reasons You're Not Getting That Social Media Job

    There's no denying bagging a job in digital is pretty tough at the moment. Let's face it: it's one of the fastest growing sectors out there, it's pretty cool and it's constantly changing, so who wouldn't want to work in our sector?That said, here at Bubble we're more up to date with what's hot an...

    By • May 31, 2013

  • Tumblr Introduces Sponsored Posts

    Barely a week has passed since Yahoo acquired Tumblr for $1.1 billion dollars and already the micro-blogging network has introduced sponsored posts to its desktop news feed for the first time.The new sponsored posts on Tumblr essentially resemble any other piece of content found on the site, exce...

    By • May 31, 2013

  • JELL-O's #FML Social Media Campaign Conflict

    If you haven't seen JELL-O's #FML campaign yet, you're in for a treat. Just in case you're unfamiliar, the #FML hashtag is used on Twitter to say "F my life" - usually about "first world problems" as in:JELL-O wants to reclaim #FML to mean "Fun my life." They have responded to #FML tweets on Twit...

    By • May 31, 2013

  • Fun Fact Fridays: 16 Ways to Be a Better Storyteller

    Yesterday, I was interviewing one of my organization's engineers for a case study piece. As we were discussing the challenges and opportunities for creating innovation for a mature product, our conversation strayed to the topic of storytelling. How could I resist the topic? I truly believe PR peo...

    By • May 31, 2013

  • Instantly Boost Conversion Rates By Sharing Your Business's Location

    Depending on what business you are in, your location can be critically important to your audience when making purchase decisions, and therefore, including your business' location on your social media profiles is of utmost importance.Think about your own behaviour as a consumer. There are likely a...

    By Matthew Peneycad • May 31, 2013

  • Facebook Verification: Why Do We Need It?

    One of the most common issues plaguing social networks is that anyone can create an account and use whatever name they wish. I say that I'm a famous celebrity, grab their image from Google Images, and begin posting updates as that individual. Now, the more famous the celebrity, the less likely yo...

    By • May 30, 2013

  • Five Ways YOU Can Be a Dream PR Intern

    Interns and internships.Despite high hopes and the best laid plans, chances are those are two words that induce stomach knots and noticeable cringes for the majority of us.It's not that your first PR internship was intended to blow up in your face, and it's not that we don't want our interns to s...

    By • May 30, 2013

  • 16 Super Easy Tips for Growing Your Facebook Brand Page

    Managing a Facebook brand page takes time and effort. Just creating a page won't help you reach your marketing goals.But it turns out, there are some super simple steps you can take to start gaining traction for your page. So simple, in fact, that many people miss them.Don't let your page linger ...

    By • May 30, 2013

  • Promote Your Content Like P.T. Barnum

    To achieve high website traffic and increased new business, creating engaging, high-impact and highly shareable content is essential. High rates of social content curation are critical to SEO. When your content is shared on social media, its reach is amplified-leading to more website traffic an...

    By • May 30, 2013

  • How Does Google Work? [INFOGRAPHIC]

    Ever wondered how Google sorts through millions of websites, gathers billions of bits of data and answers billions of search queries daily? PPCBlog.com put together a great infographic to help demonstrate what Google does after you've published your latest blog post, tweet or other totally awesom...

    By • May 30, 2013

  • Seven Great Ways for Content Marketers to Find New Ideas

    I was grabbing a coffee with a random connection the other day and they asked me how I come up with so many different ideas for blog posts. They talked about how they have always wanted to start a blog but never did because they fear they'll run out of things to write about. The classic tale of w...

    By • May 30, 2013

  • Not Everyone is a Storyteller

    Lately, everyone in advertising has become a "storyteller" specializing in "engaging content." This isn't true, of course. But I understand why everyone's making the claim: Digital is the only part of advertising that's growing rapidly; social media is the red-hot center of digital; to make socia...

    By • May 30, 2013

  • Responsive Design in 60 Seconds [VIDEOGRAPHIC]

    With a multitude of mobile devices coming out almost every week, how can marketers ensure that their content is optimized for different device types, screen sizes, and capabilities? This videographic, created by Uberflip, illustrates how responsive design allows marketers, designers, and develope...

    By • May 30, 2013