Content Marketing: Page 349

  • 4 Tips for Providing Value to Your Social Media Fans and Leveraging the Network Effect [INFOGRAPHIC]

    Attract brand ambassadors by building relationships with fans and offering them what they're looking for.Whether your customer community is large or small, the glue holding it together is devotion to your brand and the products/services you sell. Your social media fans will purchase more from yo...

    By • June 10, 2013

  • Facebook Ads About To Get A Big Facelift

    I love following Facebook in my News Alerts. They are always up to something, and for a social media healthcare strategist, it's exciting and intriguing to keep a close eye on Facebook News. Currently, Facebook has 27 Advertising options for Facebook pages, personal profiles, and more. From Ads i...

    By • June 10, 2013

  • Self-Publishing, Penguin 2.0, the Value of Quality Content and Other Marketing Tips

    Not All Content Marketing is Created Equal: Location, Size, and ScopeContent marketing strategy is not something universal as all the companies are very different in their size and niche. That is why before you start working on it, you should give it enough thinking. For example, think about you...

    By • June 10, 2013

  • 7 Popular Types of Social Media Fans [INFOGRAPHIC]

    If you're using social media to market your company, you know that social media fans are not all alike.Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7 categories. Once you understand ...

    By • June 10, 2013

  • Non-SEO Tips for Writing Click-Worthy Blog Post Titles

    How many articles have you read about how to write the best blog titles for SEO?Lots? Yeah, me too.Well, here's another idea; how about writing blog post titles with an aim to captivate and compel prospective readers to click on your post, and so that they will have some sense of what they are in...

    By Matthew Peneycad • June 10, 2013

  • What's Behind Salesforce Acquiring ExactTarget

    Salesforce.com announced its intent to acquire email marketing and marketing automation vendor ExactTarget for ~$2.5B or $33.75/share, ending a few years worth of speculation as to which marketing automation vendor it would eventually acquire. The leading contender up to last December was marketi...

    By • June 10, 2013

  • Why SocialTV Will Rule the Future

    by: Jamey BrownWith Microsoft's new release of the Xbox One, a lot of conversation has been going back and forth about social tv and what it means for the future of television watching. But what is social TV? Why does that term matter? Why is it better (or worse) than the tv experience we have cu...

    By • June 9, 2013

  • 4 Foolproof Tips for Rebranding Without Losing Your Identity

    What Happens When You Hate Your Own Brand?Building a brand isn't easy. From the moment your business is conceived, you must consider how you want to be perceived, who your target audience will be, and how you'll reach them. Your brand is the ambassador for your products and services. Customers sh...

    By • June 9, 2013

  • What Makes a Great Cover Photo?

    Whether you're handing out business cards, shaking hands, or engaging with potential Fans on Facebook, a first impression means everything. Clients, consumers, even new friends will decide within seconds if they have a good feeling about you and/or your brand, or a bad feeling, and your income de...

    By • June 9, 2013

  • What Types of Content Actually Drive Leads?

    I recently read an estimate that content marketing is now a $44 billion industry. This got me thinking - what does that even mean? Did "content marketing" even exist ten years ago?The reality is that content marketing has always existed. It's the labelling of it and the tactics within it that hav...

    By • June 8, 2013

  • Video Apps Pave New Road for Marketers [VIDEO]

    It took some time for social video to take off, but with new video sharing apps like Vine, Keek, and yes, even Snapchat, video has become a force to be reckoned with. Though it might not seem like these social apps would have much utility for marketers, they actually present a great deal of oppor...

    By • June 8, 2013

  • Pin with a Purpose: Leveraging Pinterest for Father's Day

    Pinterest's newest category is here just in time to help pinners everywhere celebrate Father's Day. The brand new category, For Dad, highlights inspiration for the holiday and encourages fathers and families to set up their own Father's Day wish list boards. You can't miss the red font highlight...

    By • June 8, 2013

  • Five Ways You Can Get Big Value from LinkedIn

    I talk about social media quite a bit in my blog posts, articles and conference presentations. Social media is a key component of a viable pull marketing mix, and should be part of most companies' go-to-market strategy.But like everything else in life, there is always a first among equals. And ...

    By • June 7, 2013

  • Social Media Success Is Attainable

    The influence of social media is far-reaching and continues to expand. Social media marketing is no longer optional. All types of companies can benefit from maintaining a stellar social media presence on at least the big four social networks-Facebook, Twitter, LinkedIn and Google+. Ignore soci...

    By • June 7, 2013

  • Marketing and Amplifying Events with Social Media [INFOGRAPHIC]

    Here at Socialized Communications we have worked with everyone from entertainment brands like Wizard World Comic Cons to DTM Systemsand many other organizations helping them market and amplify their events using social media.

    By • June 7, 2013

  • 10 Twitter Mistakes You Also Make in Real Life [INFOCOMIC]

    We tend to get so wrapped up in what we do, consumed by our love for social media, that the mistakes we make on Twitter can carry over to our real lives. You don't believe that Twitter has much to do with your own life? Well, how long are you on it each day? Plus Twitter, like any other platform,...

    By • June 7, 2013

  • How to Turn Vacation Envy Into a Social Marketing Opportunity

    Summer's here: the weather's warm, the days are long, and your news feed is cluttered with friends' vacation photos. It's tough not to feel a pang of jealousy when you see pals lazing on beaches or exploring new cities. But you can turn vacation envy into a big marketing opportunity.Your brand's...

    By • June 7, 2013

  • What Billions of Cicadas Taught Me About Storytelling

    The cicadas are coming. Billions of buzzing (relatively harmless) insects will descend upon the eastern United States from Georgia to New England in the coming weeks.If you're not familiar with them, cicadas are a unique species. For most of their lives, cicadas live underground as nymphs, diggin...

    By • June 7, 2013

  • Dissing Folks on LinkedIn and Discriminating on Social Media

    First up, let me say I don't see LinkedIn as an actual Social Network. Matt Charney said it best last week after I tweeted "Can we really call LinkedIn a Social Network?" This was on #NextChat (SHRM's weekly HR Twitter Chat) and he replied with:I'm not a huge LinkedIn fan but understand it to be ...

    By • June 7, 2013

  • Fifteen Reasons Digital Marketing Works for Us (and Not For You)

    You know what sucks?People who think a communications firm isn't a real company.People who won't invest in your success because they don't perceive your multiple sale rate to be as large as, say, the newest tech idea.Media outlets that won't consider your leaders for awards such as Top 40 Under 4...

    By • June 7, 2013
  • SMT Expert

    Three Interview Questions to Ask a Potential Social Media Manager

    Though the study is nearing three years old, a report released in 2010 by the CMO Council and Lithium painted a very interesting picture of social media marketing. 67% percent of the marketers surveyed were worried that they had neither the time nor resources to adequately engage with social medi...

    By • June 7, 2013

  • Facebook Simplifying Its Ad Products, Reducing Ad Units To Half By The End Of 2013

    Facebook today announced its plan to simplify ad products, eliminating 13+ ad units by the end of 2013. The motive behind doing this is to reduce the ad units to half by the end of this year. The social giant calls this "an ongoing effort," the company added that over the next six months, more th...

    By • June 7, 2013

  • Social Mentions and Links that Future-Proof Your SEO

    The recent release of Penguin 2.0 has further restricted websites that do not earn genuine social mentions and links on a regular basis. Matt Cutts, head of the Google Spam team, explained in a recent video how not only will these quality digital signals help you rank, but it also has the potenti...

    By • June 7, 2013

  • Hacked! Protect Yourself Against Social Media Hackers

    A crabby situation!Mr. Clean seemed to have had a long day a couple of weeks ago being attacked by giant crabs. He literally had a crabby situation on his hands! I wonder which line of cleaning products he used to clean up that mess. I can imagine giant crabs leaving quite a disaster, more so f...

    By • June 6, 2013

  • Twitter Looks to Follow Facebook with New Ad Exchange

    Following in the footsteps of Facebook, Twitter is planning to roll out a new service that will allow brands to target Twitter users based on their search history, browsing history and interactions with cookie-based websites. Twitter isn't new to the advertising game; its promoted tweet function ...

    By • June 6, 2013