Content Marketing: Page 349

  • Top 10 Advantages Of Contextual Link Building For SEO

    For quite some time, businesses have discussed the pros and cons of contextual links. Contextual links are, in most cases, a huge benefit to your website if they are used correctly. For those who are unfamiliar, a contextual link is any link to a relevant site within a body of text. There are ess...

    By • June 4, 2013

  • Top 10 Can't-Miss Blog Plugins

    These plugins that will upgrade your business blog to a professional experience overnight.For your business blog to succeed, you must meet the basic expectations of your audience. Among these expectations are not just that your content is great, but also that you have all of the technical aspects...

    By • June 4, 2013

  • The PR Firm of the Future

    As a business owner, I spend a lot of time thinking about what's to come.In the digital information age, will more and more organizations become virtual? Will people create jobs for themselves that allow them to work to live instead of the other way around?With the Affordable Care Act coming to t...

    By • June 4, 2013

  • Quick Guide to Making Your Website Social Media Friendly

    I'm often asked by clients to work with their web designers/developers to ensure their new website is going to be built and presented in a way that ensures social media tech plays a part in the user's experience. Usually I'm asked to do this after jumping up and down a lot and ramming home the im...

    By • June 4, 2013

  • Four Types of Social Media Marketing Failure (And How To Avoid Them)

    Social media marketing is an area which seems to divide businesses. Some companies embrace it, invest in it, and generate fabulous returns from it, whilst other businesses are pensive, scared and unwilling to get online and start competing via social.Since launching the UK's first fully-managed b...

    By • June 4, 2013

  • Are You Actively Growing Your E-mail List?

    I'm not sure whether to be encouraged that 57% of small businesses are actively growing their e-mail list or be disappointed that only 57% are doing so. Either way, I think the following insight by some business owners is to be commended:Overall, small businesses realize that engaging customers v...

    By • June 4, 2013

  • When Is the Best Time to Post on Facebook?

    Many studies claim to know the best time or day to post on Facebook. While most of these studies conflict with one another, they also consistently conflict with my own analysis. With a little extra effort and a little creative thinking, you can determine the best time for you.

    By • June 4, 2013

  • Brand Advocate vs. Brand Ambassador: What's the Difference?

    Image from FashionBrainAcademy.comAt first glance, the phrases "brand advocate" and "brand ambassador" differ by about half a word - yet that half a word can put them a world apart.First of all, the biggest difference between the two is that while an ambassador is hired by the company and general...

    By • June 4, 2013

  • How to Save Time on the Internet and Make Something Happen

    Given the increasing number of emails that our inbox receives each day, the hundreds of tweets we write or receive each day, toxic meetings and tons of information running to our door every day, there's only one thing we can do: set boundaries separating work that really makes a difference from w...

    By • June 4, 2013

  • What Are the Wings of Your Marketing Strategy?

    Yesterday, I started reading Nick Carter's book Twelve Seconds: The Lift Your Business Needs. I love the analogy of a business as flight in the book and Nick describes it thoroughly.One of the first discussions is lift. NASA defines lift as the following:Lift is the force that directly opposes th...

    By • June 3, 2013

  • Social Media ROI: You Get What You Give Without Expectation

    As we celebrated Memorial Day here in the USA, we were reminded of the many soldiers, their families and friends who sacrificed so much. What did they get? Yes, many received a paycheck. However, when they stood, fought, cried, sacrificed for our freedom they didn't expect us to give anything in...

    By • June 3, 2013

  • Tech Wars: Is Google Taking Over the Online Universe?

    Is Google taking over the online universe? As anyone who takes time to review the laundry list of new service integrations and innovations that came out of the 2013 Google I/O developers conference in San Francisco last month would likely surmise, this question is starting to move from the whimsi...

    By • June 3, 2013

  • What Makes a Successful Social Media Campaign [INFOGRAPHIC]

    As social media continues to grow and users flock to new websites every day, it's become impossible to deny how beneficial Facebook, Twitter and LinkedIn are for marketing your business, and that's to say nothing of burgeoning networks like Google+ and Pinterest.

    By • June 3, 2013

  • Is Google's Reachability Score Out to Get You?

    Google developed a process for determining reachability, and the patent was accepted on the day of November 6, 2012. Google's activity is always closely monitored by SEO-s, and when the patent came out, we soon saw the first article about it: Does Google Use Reachability Scores in Ranking Resourc...

    By • June 3, 2013

  • Advertisers Take Note: FTC Guidance on Effective Disclosures in Digital Advertising

    On March 12, 2013, the Federal Trade Commission issued new guidance which explains how to make clear and conspicuous online disclosures in digital advertisingto avoid deception.What has changed?The general requirements for disclosures have not changed; however, the FTC has offered clearer guidanc...

    By • June 3, 2013

  • The ROI of Friendly

    Over the years I've spent a good amount of time down south, vacationing and visiting family. One of the things that I've noticed as we drive or walk around neighborhoods, is how friendly the people are. Everyone, and I mean EVERYONE will wave to you and greet you. They are just very cordial down...

    By • June 3, 2013

  • Death of the Social Media Crisis

    There is much talk in social media and marketing circles about 'digital' or 'social media' crises. There are no such things. A crisis is a crisis, a one-off incident or series of events that seriously impacts the reputation and/or performance of an organisation - think BP's Mexico oil spill, the ...

    By • June 3, 2013

  • 10 Tips for Working with Travel Bloggers and Destinations

    Just returned from Toronto where I attended TBEX 2013, the Travel Blogger Exchange with over 1,300 attendees including close to 1,000 travel bloggers, journalists as well as North American destinations courting each other with speed-dating meetings, alongside a full schedule of seminars and educa...

    By • June 3, 2013

  • The Pursuit of Perfecting Your Content Will Yield Diminishing Returns

    The content you produce for social media is obviously of utmost importance.It is a direct representation of you, your business and brand; it will shape consumer perceptions of your business and compel them to engage and interact with you; it will lead to the acquisition of clients, or if executed...

    By Matthew Peneycad • June 3, 2013

  • Three Data Points to Measure Your Blog Efforts

    A few months ago, I decided to spend some time inside the Spin Sucks analytics to see if we could track and measure our blog efforts, other than the typical visitor and unique visitor increases.What I found was something surprising. Not only can we track the normal stats, we can also pay attentio...

    By • June 2, 2013

  • Here's Why We Stopped Wasting Time on Facebook

    We're constantly assessing the impact our of various marketing channels.One thing has become painfully clear: Facebook is not worth the time and effort.Today I'm going to tell you why we decided to stop wasting time on Facebook.Profile vs. PageTo start, I have to be clear that my Facebook profile...

    By • June 2, 2013

  • Why a Beard, a Belt, and a Panda Dominate Social Media: The Social Success of the SF Giants

    Every morning while fulfilling my caffeine and Instagram fix, I look forward to the daily posts from one of the 273 people/brands that I follow on Instagram more so than the others - the San Francisco Giants. Whether it be showing off embarrassing baby pictures of the players, highlighting San Fr...

    By • June 2, 2013

  • Content Is King! Amazon Invests Millions In Original TV Shows...But Why?

    My friend Tim Stenovec (@TimSteno) just published a great story on Amazon's move to create original programming a la Netflix for The Huffington Post. He was kind enough to include me in his article (thank you, Tim).He sent along a few questions as I was boarding my flight from NY to LA. As Tim wa...

    By • June 2, 2013

  • Dramatically Increase Social Lead Generation with LinkedIn

    LinkedIn is the biggest professional network in the world with over 200 million users, and LinkedIn continues to expand rapidly with 120 new users joining each minute. The social network is a great digital destination for building and strengthening connections, staying in the know about industry...

    By • June 1, 2013
  • SMT Expert

    Fluff-less Tips From Social Media Superheroes

    In a recent conversation with a colleague of mine, it came to my attention that there is an epidemic sweeping the social world. It is silent, unforgiving, and is responsible for many social media marketer's downfall. This epidemic I am talking about is fluff content. Fluff content is basically su...

    By • June 1, 2013