Content Marketing: Page 347

  • Marketing and Amplifying Events with Social Media [INFOGRAPHIC]

    Here at Socialized Communications we have worked with everyone from entertainment brands like Wizard World Comic Cons to DTM Systemsand many other organizations helping them market and amplify their events using social media.

    By • June 7, 2013

  • 10 Twitter Mistakes You Also Make in Real Life [INFOCOMIC]

    We tend to get so wrapped up in what we do, consumed by our love for social media, that the mistakes we make on Twitter can carry over to our real lives. You don't believe that Twitter has much to do with your own life? Well, how long are you on it each day? Plus Twitter, like any other platform,...

    By • June 7, 2013

  • How to Turn Vacation Envy Into a Social Marketing Opportunity

    Summer's here: the weather's warm, the days are long, and your news feed is cluttered with friends' vacation photos. It's tough not to feel a pang of jealousy when you see pals lazing on beaches or exploring new cities. But you can turn vacation envy into a big marketing opportunity.Your brand's...

    By • June 7, 2013

  • What Billions of Cicadas Taught Me About Storytelling

    The cicadas are coming. Billions of buzzing (relatively harmless) insects will descend upon the eastern United States from Georgia to New England in the coming weeks.If you're not familiar with them, cicadas are a unique species. For most of their lives, cicadas live underground as nymphs, diggin...

    By • June 7, 2013

  • Dissing Folks on LinkedIn and Discriminating on Social Media

    First up, let me say I don't see LinkedIn as an actual Social Network. Matt Charney said it best last week after I tweeted "Can we really call LinkedIn a Social Network?" This was on #NextChat (SHRM's weekly HR Twitter Chat) and he replied with:I'm not a huge LinkedIn fan but understand it to be ...

    By • June 7, 2013

  • Fifteen Reasons Digital Marketing Works for Us (and Not For You)

    You know what sucks?People who think a communications firm isn't a real company.People who won't invest in your success because they don't perceive your multiple sale rate to be as large as, say, the newest tech idea.Media outlets that won't consider your leaders for awards such as Top 40 Under 4...

    By • June 7, 2013
  • SMT Expert

    Three Interview Questions to Ask a Potential Social Media Manager

    Though the study is nearing three years old, a report released in 2010 by the CMO Council and Lithium painted a very interesting picture of social media marketing. 67% percent of the marketers surveyed were worried that they had neither the time nor resources to adequately engage with social medi...

    By • June 7, 2013

  • Facebook Simplifying Its Ad Products, Reducing Ad Units To Half By The End Of 2013

    Facebook today announced its plan to simplify ad products, eliminating 13+ ad units by the end of 2013. The motive behind doing this is to reduce the ad units to half by the end of this year. The social giant calls this "an ongoing effort," the company added that over the next six months, more th...

    By • June 7, 2013

  • Social Mentions and Links that Future-Proof Your SEO

    The recent release of Penguin 2.0 has further restricted websites that do not earn genuine social mentions and links on a regular basis. Matt Cutts, head of the Google Spam team, explained in a recent video how not only will these quality digital signals help you rank, but it also has the potenti...

    By • June 7, 2013

  • Hacked! Protect Yourself Against Social Media Hackers

    A crabby situation!Mr. Clean seemed to have had a long day a couple of weeks ago being attacked by giant crabs. He literally had a crabby situation on his hands! I wonder which line of cleaning products he used to clean up that mess. I can imagine giant crabs leaving quite a disaster, more so f...

    By • June 6, 2013

  • Twitter Looks to Follow Facebook with New Ad Exchange

    Following in the footsteps of Facebook, Twitter is planning to roll out a new service that will allow brands to target Twitter users based on their search history, browsing history and interactions with cookie-based websites. Twitter isn't new to the advertising game; its promoted tweet function ...

    By • June 6, 2013

  • Breaking Through the Great Chinese Social Media Firewall [INFOGRAPHIC]

    Here at PinLeague, we've always been interested in worldwide marketing. In conjunction with an upcoming personal trip to Shanghai and Hong Kong, I thought it would be interesting to look into the history of Chinese social media and how Western brands might be able to take advantage of it.

    By • June 6, 2013

  • 7 Brands Getting Creative on Vine

    With the announcement of Vine now being available for Android devices, it is only a matter of time before the burgeoning social network takes off even more than it already has. As more users and consumers gain access to the video sharing app, it will be interesting to see how brands embrace the p...

    By • June 6, 2013

  • Delightful Content Marketing: Not Just for B2Cs

    It's a refrain that has been looping through marketers' heads for a while: you can't sell anymore; you must delight. In an increasingly cluttered digital space, the constant interruptions from traditional advertising are being ignored. Companies need to stop giving consumers information they don'...

    By • June 6, 2013

  • Do You Tweet Less When You Get More Followers?

    What motivates you to post on Twitter? Is it the love of sharing interesting things, or do you crave the adulation of an ever expanding followership?That was the subject of some new research by Andrew Stephen and Olivier Toubia from the universities of Pittsburgh and Columbia respectively. Whi...

    By • June 6, 2013

  • The History (and Hope) of Inbound Marketing

    Tectonic shifts in marketing continue to occur as more companies embrace inbound. A recent example is the rebranding of SEOmoz to simply "Moz" as the company broadens its focus to an inbound approach after nearly a decade of thought leadership in SEO.Organizations of all sizes are recognizing the...

    By • June 6, 2013

  • How One Op-Ed on Economics Soared to Popularity on Social Media

    it's no secret that much of the world's economy has experienced a downturn in recent years. The economic woes of many European countries have been widely publicized. A recent piece in the U.K.'s The Guardian about shifting the focus to jobs has been getting some serious attention on social media....

    By • June 6, 2013

  • Anchor Text Analysis: Imperfections are OK

    There are days guest blogging is a rewarding process.Someone actually appreciates your content and doesn't mind putting in some backlinks for you.But there are other days when all you seem to meet is frustration.No one wants your articles because you're associated with a company.When they do take...

    By • June 5, 2013

  • Who Does Your Company Sound Like? Finding Your Tone in Social Media Writing

    "Hey buddy, wassup? What's shakin'? Anything going on?""Hello, how are you?""Good evening, sir. And how are we tonight?"All three of the above statements are essentially conveying the same message, right? However, what makes them vastly different is in the tone of it; when you're writing on behal...

    By • June 5, 2013

  • Want to Improve the User Experience? Keep It Simple, Stupid

    Yup. The KISS method. It's so overlooked and yet, so necessary these days. We live in a world where technology is advancing more quickly every day. And that's great. But it also means we are surrounded by instruction manuals the size of phone books, and there are more things for us to break by ac...

    By • June 5, 2013

  • Altimeter Urges Preparation for the Sharing Economy [SLIDESHARE]

    If you are a regular reader of this blog over the past few years, you have seen news and insights about social business and the growing sharing economy. In fact, the reason I have been blogging a little less in the past month is that I am working on an ebook on the topic. (Watch for it in the nex...

    By • June 5, 2013

  • Getting It Right on Disclosures in Digital Advertising: Examples from the FTC

    Recently I blogged on the Federal Trade Commission's new guidance which explains how to make clear and conspicuous digital disclosures in online advertising to avoid deception. For marketers promoting in social and mobile channels, the new guidance caters for the expanding use of small screens a...

    By • June 5, 2013

  • Are Twitter Lead Generation Cards the Email Marketers' New Best Friend? [VIDEO]

    Social Media Controversies Addressed, Fresh Each Week In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTargetabout Twitter's new, direct response program.Twitter has displayed "cards" for quite some time. They are the expandable tweets that typically are used to hold photos or Vin...

    By • June 5, 2013

  • How to Advertise on Pinterest [INFOGRAPHIC]

    I'm not an especially visual person, so I can appreciate people who are. I'm blown away by the style and creativity I see on some Pinterest boards. What I love about this infographic is that it adds some pragmatism and targeting data to layer on top of the great visual content on Pinterest. The t...

    By • June 5, 2013

  • 3 Expert Tactics the Social Media Pros Use to Get Real Results

    So...you wanna be a social media strategist, eh?Well it's not enough to add noise to the echo chamber. You can't just use Twitter and call yourself an expert. You gotta get results.Expertise is built over time, it's acquired through a voracious appetite for knowledge, and it is cultivated throug...

    By • June 5, 2013