Content Marketing: Page 353

  • Work With Clients? Conquer These 9 Ninja Skills To Be a Fantastic Account Executive

    Twelve horrifying words. "This logo looks like something my teenager created. Your agency is fired. "Coming from the mouth of one a clients at my first agency job, during my first logo development project - it took at least ten seconds to get my heart beating again and pick myself up off the floo...

    By • May 29, 2013

  • Social Advocacy & Politics: How to Run a Denial of Hashtag Campaign

    It doesn't take that many people to steal a hashtag. A dozen or so independent tweeters pushing an alternative message on someone else's campaign hashtag can dramatically shift the sentiment of a conversation in a matter of minutes. A sustained effort can effectively deny a campaign of its abili...

    By • May 29, 2013

  • Facebook and Google in Smackdown Over Waze Start-Up

    Eight years ago Skype was acquired by eBay for $2.6 billion. The public explanation for the purchase had something to do with "synergy" between buyers in the eBay flea market talking face-to-face with sellers. (There's a lesson here: always be cautious when you hear the word "synergy" in a merger...

    By • May 29, 2013

  • The MasterCard Conversation Suite, with Andrew Bowins, Senior VP

    Last week several of us at Social Media Today were invited to see MasterCard's Conversation Suite at their headquarters in Purchase, New York. (Real name.) We spoke with Andrew Bowins, Marcy Cohen, and Jennifer Stalzer, Senior Vice President, External Communications and Senior Business Leaders of...

    By • May 29, 2013

  • #Social Survival Manifesto Principle No. 2: Face It, You Are Outnumbered

    This is the second installment of a series of posts in which I will present the 10 Principles of the #Social Survival Manifesto for your comments. Discussed here will be the second Principle, the hard-to-swallow realization that corporate power and profits do not confer greater respect and defere...

    By Social Disruptions • May 28, 2013

  • 5 Shocking Ways to Call Out Your Competitors

    Hefty vs. Wimpy. Google vs. Bing. FedEx vs. UPS. General Motors vs. Ford.Brand rivalries are nothing new to the marketing world and have been known to get so fierce that company executives "hate" each other. While we don't recommend making enemies out of your competitors anytime soon, these rival...

    By • May 28, 2013

  • The Digital Marketing Trio Of 2013 [INFOGRAPHIC]

    This year will boast some of the la

    By • May 28, 2013

  • So This is How Tumblr and Yahoo Will Make Money

    A week ago the pundits were quick to suggest that Yahoo's purchase of Tumblr was little more than a Hail Mary. How can a company dependent on a dying model (display advertising) and an aging user base stay relevant in the age of social media?Buy a company that his millions of users but not an in...

    By • May 28, 2013

  • Create Powerful Content Based on Your Buyer Persona

    Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering "consistent, ongoing valuable information." wikipedia.orgNot knowing exactly who you're trying to attract with your content ...

    By • May 28, 2013

  • Social Media is a Baby Boomer

    The last of the Baby Boomers turns 50 next year. A generation that once exhorted its contemporaries to not trust anyone over the age of 30 passed that milestone a long time ago. Now they find themselves targets of doubt and skepticism, especially with respect to their ability to handle advanced t...

    By • May 28, 2013

  • Content Marketing is the New Gold Rush: Leave Traditional Content Creation Behind

    As a marketing executive our number one asset is to create compelling content that is of interest to our prospects and customers. We do that to get recognized as thought leaders in our space and to attract prospects for the companies we market.In today's data driven marketing world every company...

    By • May 28, 2013

  • Brands Can Better Target Fans With TV Ad Targeting On Twitter [VIDEO]

    To help marketers coordinate their Twitter and their television advertising strategies, Twitter has announced the availability of TV ad targeting: a new feature which helps brands to better target potential customers by intelligently monitoring the airtimes of commercials, while simultaneously t...

    By • May 28, 2013

  • Up the Ante with Strategic Social Content Curation

    Content curation has become integral to social media marketing. Strategic social content curation can be defined as the discovery, collecting and sharing of relevant, industry-leading content across your social channels. If you have committed to going social, a company presence on at least the ...

    By • May 28, 2013

  • Why Social TV Will Rule the Future

    With Microsoft's new release of the Xbox One, a lot of conversation has been going back and forth about social tv and what it means for the future of television watching. But what is social TV? Why does that term matter? Why is it better (or worse) than the tv experience we have currently? Below ...

    By • May 28, 2013

  • 20 Devastating Content Marketing Mistakes [COMICS]

    The science of content marketing is much bigger than publishing an occasional blog. Custom content has grown into a 43.9 billion dollar industry, and even skeptics have to admit that it's serious business. The best content marketers are wizards who are able to blend writing, multi-media content, ...

    By • May 28, 2013

  • How to Generate Revenue on Facebook

    The campaign management team at Nanigans is accustomed to working with a wide variety of advertisers who have very unique marketing goals. For some advertisers, their goal is to drive downloads and have users engage with their mobile application, while other advertisers are focused on increasing ...

    By • May 28, 2013

  • Correlating Social Media Engagement to Impressions

    For some time, the inclusion of the word 'media' in 'social media' has sort of rubbed me the wrong way.It's that word 'media' that I find causes some people to lose sight of how social media can most effectively be used and how it should be measured, and instead they start trying to compare 'medi...

    By Matthew Peneycad • May 28, 2013

  • Smarter Commerce Starts With Smarter Experiences

    Just back from a trip to Nashville at the Smarter Commerce Global Summit. I had the honor to be a part of their VIP influencer program and it left me pondering one thought...it's the people who make the experience. Bottom line, IBM is not your grandfather's company. It's continuing to grow into a...

    By • May 28, 2013

  • How to Scale Relationship Building with Social Media [INFOGRAPHIC]

    In a recent study of CMOs, Accentureused the term "Relevant experiences at scale" to describe the goal of social media marketing. I think this is an important term to internalize, because it hits on being relevant to the customer (most customers want Customer Care or deals from their brands, not ...

    By • May 27, 2013

  • Marketing Buzzwords from Mashable [INFOGRAPHIC]

    The folks at Mashable have put together this infographic on 30 days of Marketing Buzzwords. As a guy who can't stand marketing speak, I always appreciate when we take a good look at marketing BS. I'll be honest, though, and admit that I think this infographic just may be full of it.Terms like agi...

    By • May 27, 2013

  • Viral Marketing Deconstructed

    Advertising is not Branding and vice versa. When I apply this to the area of Social Media, I can think of categorizing many of the activities under either of the aspects.1. Blogger engagement and user interactions are clearly PR objectives.2. Coming out with innovative solutions and setting a uni...

    By • May 27, 2013

  • Hop Aboard the Mobile Marketing Train

    If you have not already, now is the time to go mobile. There are 7 billion people on the planet, and 6 billion of them use a mobile phone. Mobile internet use is not a passing fad; it has settled into a secure role in the daily lives of a majority of the global population. Mobile internet usag...

    By • May 27, 2013

  • Marketing to Women: Why Painting it Pink Doesn't Work

    Jane Cunningham and Philippa Roberts founded Pretty Little Head in 2007, having previously worked in advertising for DDB. Their second book, The Daring Book for Boys in Business, has just been published, and is aimed at companies who are comfortable marketing to men, but struggle to engage with f...

    By • May 26, 2013

  • Your Sales Pitch Sucks

    Your sales pitch sucks. No, seriously. It does. Just the fact that you have a pitch sucks.Before you get all defensive, let me explain.In a typical sales process a sales rep finds a lead, they ask a few qualifying questions and they start the pitch.The problem is that the sales rep does not know ...

    By • May 26, 2013

  • Pin to Win Contest Guidelines Updated: What You Need To Know

    Just as Facebook has in the past, Pinterest recently updated their contest guidelines for the popular Pin to Win or Pin It To Win It style contests. Pinterest has made it clear that they no longer want these contests to continue, and they have implemented a set of guidelines that people need to f...

    By • May 26, 2013