Content Marketing: Page 354

  • Promoting Content with Google+

    Many bloggers stop the promotion of their content on social media sites at Facebook and Twitter. While Facebook and Twitter are great ways to spread the word about new and existing content, it is by no means the only relevant social media platform available to bloggers. Google+, however, has broa...

    By • May 18, 2013

  • 5 Career Tips for Recent Graduates

    I know this is just four, but they fit better. The fifth is "Control your own career." As in don't leave it up to someone else, least of all your boss.I get it. You're anxious. A bit stressed. One life stage comes crashing to an end and a new, unfamiliar one is about to begin.Your parents are tir...

    By • May 18, 2013

  • 5 Ways to Turn Your Facebook Cover Photo into a Call-to-Action That Converts

    The cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions?In light of Facebook's new policy that allows for cover photos to include calls-to-action (CTAs), I analyzed a few dozen cover photos and came up with 5 su...

    By • May 18, 2013

  • 6 Ways to Make Your WordPress E-Commerce Site Rock

    Building and maintaining a great e-commerce site can be overwhelming at times as it seems there is no end to what needs to be focused on. From overall design to navigation and infrastructure, you can be left with your head spinning, wondering where in the world to begin. WordPress is a powerful t...

    By • May 18, 2013

  • The TweetDeck Fiasco

    I used to use TweetDeck back in the day. Of course, that was before there were very many alternatives, and there also weren't very many social networks, at least to speak of. Pinterest and Google+ didn't exist, LinkedIn wasn't used like it is today, and MySpace was already a memory. With the plat...

    By • May 18, 2013

  • Yahoo! Integrating Tweets into its Newsfeed

    In the latest in an ongoing series of moves to shake things up, Yahoo announced a new partnership with Twitter Thursday that will see select Tweets being folded into the Yahoo newsfeed."Updates direct from politicians, celebrities, media outlets, and other publishers have become an important sour...

    By • May 17, 2013

  • SEO Tailored to a Spanish-Speaking Audience in the US

    Plenty of businesses and organizations have SEO down pat, and for good reason. We all know that SEO is important because it directs users toward your product or service. Unfortunately, a lot of companies are making one major error in their content: they are failing to market across multiple demog...

    By • May 17, 2013

  • How to Use Twitter for B2B Lead Generation

    In my corner of the B2B marketing universe, I often hear clients assume that LinkedIn is the best place to invest for lead generation online. Despite the hard-line cost-per-click (CPC) and cost-per-lead (CPL) numbers being much higher than that of Twitter and Facebook, it can be difficult to stee...

    By • May 17, 2013

  • The Effects of Media and Technology on Young Children in the U.S. [INFOGRAPHIC]

    Today's children are deeply impacted and consumed by media and technology-42 percent of children eight years and younger have a TV in their bedroom; 29 percent have a DVD/VCR; 11 percent have a video game console; and four percent have a computer. Children under the age of two spend over twice as...

    By • May 17, 2013

  • Host a Successful Webinar

    I've been doing this marketing and communications thing for a long time (don't ask how long; I'll lie to you) and have tried nearly every tactic possible.I'm here to tell you, the very best way, particularly for business-to-business organizations, to generate leads is through content...and it's a...

    By • May 17, 2013

  • Three Instant Facebook Page Tweaks That Maximize Reach

    Most of what you read about creating more reach for your Facebook Page either has to do with Facebook Ads or optimizing content.But these three little settings for your Page can also dramatically increase reach:1. Turn On Posting AbilityAllowing Facebook users to post photos and videos to your pa...

    By • May 17, 2013

  • Are Social Media Users Better Citizens?

    The role of social media in civic engagement has been a hot topic ever since the Arab Spring brought the role it can play to the attention of the world. Earlier this year the Pew Research Center produced a report into how social media impacts civic engagement.It found that 40% of adults used soc...

    By • May 17, 2013

  • Pin Like a Pro: 10 Top Tips for Pinterest

    I'm a big fan of Pinterest and use it extensively both personally and professionally. Here are my top 10 tips that will having you pinning like a pro in no time.Verify your Pinterest AccountThis is a simple process, requiring you to download a file and upload it to the root of your server. This h...

    By • May 17, 2013

  • Tips for Personal Branding in the Digital Era

    It doesn't matter if you have the perfect job and have no plans of leaving - consistent networking and personal branding efforts ensure you'll stay on the top of your network's members' minds and be viewed as an authority in your field. Womenonbusiness.com suggests focusing on building a brand in...

    By • May 17, 2013

  • 5 Useful Apps for Facebook Business Pages

    Facebook marketing is a huge business and recently there have been massive changes taking place in the way pages for businesses are handled. You can promote your page using Facebook ads and sponsored stories. Apart from these paid campaigns, you can also enhance your Facebook business page by add...

    By • May 17, 2013

  • Digital Anthropology: New Rules for Engaging with Gen C [VIDEO]

    Don't Be a Digital Dinosaur: Evolutionary Marketing in ActionPlease join me for an IBM Smarter Commerce interview in the 'Rethink Marketing' series kicked off with industry visionary and digital analyst, Brian Solis. Discover what it takes to make more human connections and smarter business decis...

    By • May 17, 2013

  • The Ultimate Google+ Cheat Sheet

    Social Media Marketers need to squeeze the most value out of every social media update. Google Plus has some of the most robust posting & sharing capabilities of any social network. From rich snippets to photo editing to individual circles, there are so many features that can make your post s...

    By • May 17, 2013

  • Survey Reveals Having Facebook Fans Tops SMB Wish List [INFOGRAPHIC]

    Follow @SocialMktgFellaWhen Staples asked business owners to select one marketing wish, Facebook prevailed.The office and stationary supply giant recently surveyed 500 assorted businesses in an online poll, asking: "If you were given one wish to be granted, either a one-time Super Bowl Ad, a Face...

    By • May 17, 2013

  • Facebook Video Ads: Eek!!

    Facebook's rumored to include auto-playing video ads this summer - eek!!Some sources say that the 15-second video ads could appear as soon as July - and the kicker is that they will be directly in your news feed.We all remember what happened when MySpace over-cluttered its space with ads and hurt...

    By • May 16, 2013

  • Abercrombie & Fitch: Good Marketing and Bad PR?

    Actually, they're pretty bad at marketing too...(But more on that later)So everyone is up in arms over Abercrombie's stance on sizing - particularly as it pertains to girls.(In case you've been living under a rock - CEO Mike Jeffries recently came under fire for statements made long ago about not...

    By • May 16, 2013

  • Using PPC Data to Your SEO Advantage

    In the past, PPC and SEO were usually kept separate, but the lines quickly became blurred as marketers began to realize that the PPC data gathered could really help a company's SEO efforts succeed. The opposite is true as well, but PPC skills usually come before SEO skills for many companies. In ...

    By • May 16, 2013

  • Facebook Quietly Removes Page Updates From the Streaming Ticker

    Facebook appears to have removed Page updates from the streaming ticker on the right portion of the screen. No official announcement has been made yet, however, its been days since I've seen any updates from any pages I follow. This means that even if a user is subscribed to receive notifications...

    By • May 16, 2013

  • Don't Just Post Photos, Post Stories

    The Internet is slowly but surely becoming one big picture book.Instagram and Pinterest have grown at astronomic rates precicely because they allow people to easily create, curate and share pictures. And Facebook has placed more importance on pictures, with cover images, full screen viewing, and ...

    By • May 16, 2013

  • Trial and Error, Especially Error, in Content Marketing

    Good content marketing oftentimes requires companies to go out on a limb. And they call it "going out on a limb" for a reason. It's risky, uncharted territory, and it wouldn't be all too surprising if you fell.Below, you'll find some companies that... well... fell. Check out these failed content ...

    By • May 16, 2013

  • An Update on Amy's Baking Company Social Media Meltdown

    Update 20:08 16/05 - I've been told by a reliable source that there was an offer of a reality show on the table from Bravo before all of this crazy stuff happened. A little bit of me is starting to think 'stunt'. There's also a Reddit thread by an ex-waitress from Amy's here.The social web was cr...

    By • May 16, 2013