Content Marketing: Page 354

  • Be a Tool: Resourcing Your Enterprise for Social Media

    Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARKYou've heard it all before. You do your research. You write the strategy. You set the goals and objectives. You train your community managers. You go live in two weeks.Facebook announces Timeline.You kick [insert EVERYTHING].There is onl...

    By • May 25, 2013

  • Subcultures: Big Opportunity for Social Brands to Generate Value

    We were talking last year on SMT about the growing role of underground communities and their impact on brand equity. It's still surprising that brands don't consider more cautiously the deep net and what we consumers and citizens are currently doing: regrouping around affinity; engaging around pr...

    By • May 25, 2013

  • Twitter Amplify Promotes Brands Across Multiple Screens

    Hot on the heels of the micro-blogging site's most recent marketing tool, the lead generation card, Twitter has introduced another new feature to help brands advertise online: Twitter Amplify. Twitter Amplify takes advantage of the multi-screen viewing activity of many Twitter users by showing co...

    By • May 25, 2013

  • Teens Are Getting Over Facebook, and Not Just Because Their Parents Are On It

    The background chatter about teens leaving Facebook has been steadily increasing in volume practically all year. It's well known that teens are beginning to feel crowded out on the Zuckerberg owned network by all the parents, aunts, uncles, and other undesirable adult types that have been croppin...

    By • May 24, 2013

  • The Simple Guide to Understanding the Difference Between Paid, Owned and Earned Media [INFOGRAPHIC]

    For an industry that prides itself on producting content and campaigns that are easy for people to understand, social media marketing still has its share of jargon. The difference between paid, earned and owned media stumped me for the longest time, so I thought I would lay out a a simple explain...

    By • May 24, 2013
  • SMT Expert

    Social Media Tips for the Real Estate Industry

    One of my favorite things about being a social media marketer is that every industry is different. Some industries go with social media like peas and carrots. However, others have yet to fully embrace the benefits that social media marketing can bring. Real estate is one industry that seems to b...

    By • May 24, 2013

  • How the Service Industry Markets Big With Small Dollars

    If you're a fan of AMC's hit drama "Mad Men," you might have an understanding of how the balance of power worked for advertising in the '60s. The biggest companies with the deepest marketing budgets ruled the advertising space across all mediums. Because that space - television, radio, print - wa...

    By • May 24, 2013

  • What Makes an Exceptional Social Media Marketer?

    I am currently reading a fascinating book, Outliers, written by Malcolm Gladwell. It's got me thinking. Outliers is Gladwell's take on what makes someone truly extraordinary, it provides countless examples of the lives and rise to success of elite members of past and present society including Bil...

    By • May 24, 2013

  • Social Media: Employees Are Your Best Brand Advocates

    One of the most under-leveraged resources for many brands, within social media, comes from within: their employees. Research has continuously shown that people trust word of mouth or recommendations anonymously or via personal networks. So then this raises the question - why don't more companies ...

    By • May 23, 2013

  • Keeping Track of Your Social Media Marketing Progress

    The number of "likes" on your Facebook page and the amount of followers on your Twitter account are not the only determiners of the efficacy of your social media marketing campaign. In fact, it may not be a true marker of the success of your strategies.How can you tell if your social media market...

    By • May 23, 2013

  • 7 Ways You Can Effectively Lose Social Media Followers

    Establishing a social media presence is important for almost any brand nowadays. A recent infographic by MBA Online encourages CEOs to use social media because of some compelling statistics. For instance, data shows that 8 in 10 social media users in the U.S. would rather connect with companies o...

    By • May 23, 2013

  • Target Cartwheel: Social Shopping for Millennials

    It seems that Target may have finally found its way into the next frontier of digital retail. Within the last week, Target has launched Cartwheel, a responsive website which will eventually become an application that allows users to earn and redeem in-store savings via Facebook and their smartpho...

    By • May 23, 2013

  • How Much, in Dollars, is a Share Worth? Each Social Media Platform is Different [INFOGRAPHIC]

    I'm reading a great book now, Naked Statistics: Stripping the Dread from the Data. One of the points that its author Charles Wheelan makes is that oftentimes sound statistical analysis can be made to a poor data set. And I suspect that is the flaw in this infographic.I don't think I'm being too c...

    By • May 23, 2013

  • Keyword-based Ads Let Twitter Advertisers Improve Targeting

    Refining your advertising based on demographics is great, but now Twitter lets you fine tune your ad recipients by keywords.In a welcome move, Twitter offers advertisers the ability to target users based on key words used in their previous tweets. This holds the promise of getting news of your ac...

    By • May 23, 2013

  • New Statistics Highlight the Power of Social Media Marketing

    Social media is essential for marketing success in the current business world. Your company may not even be taken seriously without a presence on the big four social networks: Facebook, Twitter, Google+ and LinkedIn. However, simply maintaining social media accounts for your business is not suf...

    By • May 23, 2013

  • Google Penguin Update 2.0 Live in Search Results

    Google Penguin 2.0 is live now as just announced by Google Web Spam Engineer Matt Cutts. As we all know that first update was Penguin 1 on April 24, 2012 which impacted about 3.1% of queries, after that small updates came on May 26, 2012 (less than 0.1%) and October 5, 2012 (0.3% of queries).Read...

    By • May 23, 2013

  • Yahoo and Tumblr: Avoiding Commoditization by Association

    So, it's official - while many of us (especially on Twitter) waited and watched over the weekend after All Things D broke the story, Yahoo has agreed to buy content sharing platform Tumblr for $1.1 billion in cash. The analysis has been varied and thoughtful: why Tumblr's exit is about 30% of wha...

    By • May 23, 2013

  • Google+: Weak Social Network or Critical Marketing Tool?

    I have a confession to make. I hate Google+. Thanks to some business connections, I was among the first to receive an invitation when the service launched, and at the time, I was excited to give it a try. Two years later, I find myself as unimpressed as I was when I first logged in. As social...

    By • May 23, 2013

  • Getting Back to Basics: Why Brands are Getting it Wrong in Social Media [VIDEO]

    Question: What is your #1 advice for social media strategists and managers?Answer: Stop talking about social mediaType "social media" into a Google search bar and you'll find roughly about 4.7 billion results in .30 seconds. Next, try "social media conference." You'll see something along the line...

    By • May 22, 2013

  • The Market Research Nuggets Most Companies Ignore: Comments on Online Communities

    A customer shares an insight within your company's online community. He somehow found the time in between meetings, phone calls and lunch to share a suggestion, idea or complaint in a discussion thread. "It would be great if the XYZ product would ... ," he writes. What does your company do with...

    By • May 22, 2013

  • Applying Traditional Public Relations to Social Media: What New PR Professionals Need to Know

    Skimming a newspaper over a cup of coffee is no longer the normal morning routine. Now, it's scanning through your Twitter smartphone app as soon as you roll out of bed for the latest headlines and breaking news down to the minute it happens. It's logging into Facebook where your news sources are...

    By • May 22, 2013

  • Coming to a Pinterest Near You

    Pinterest is upgrading - and it could mean big things to come for social media sites. All the features haven't rolled out yet, but they're on their way. Here are some forthcoming changes to watch out for:Brand partnerships are coming to Pinterest. No more confusing paths or broken links to get mo...

    By • May 22, 2013

  • The Final Countdown: Social Media and the Return of Arrested Development

    It was a dark day in 2006 when Fox canceled the beloved but low-rated comedy Arrested Development. Fans were lost, confused, filled with questions: Would George Michael ever win the heart of his cousin Maebe? Would Tobias ever remove those cut-off shorts? And what would Lucille and Buster wear to...

    By • May 22, 2013

  • What Would Happen If Every Employee Had Admin Access to the Corporate Social Media Accounts?

    There's a neighborhood pizza place that my family frequents. It's the kind of hip joint that plays indie rock, serves craft beer, displays local artwork and employs a trendy-looking waitstaff that buzzes from table to table while chatting and laughing with patrons.Recently, I had the chance to si...

    By • May 21, 2013

  • The State of Digital Content [INFOGRAPHIC]

    As the popularity of smartphones and tablets continues it is no surprise that people are increasingly consuming digital content on these devices and sharing it with their friends.Uberflip researched key usage data from February 2010 through February 2013, using Google Analytics and Uberflip Metri...

    By • May 21, 2013