Content Marketing: Page 352

  • New Statistics Highlight the Power of Social Media Marketing

    Social media is essential for marketing success in the current business world. Your company may not even be taken seriously without a presence on the big four social networks: Facebook, Twitter, Google+ and LinkedIn. However, simply maintaining social media accounts for your business is not suf...

    By • May 23, 2013

  • Google Penguin Update 2.0 Live in Search Results

    Google Penguin 2.0 is live now as just announced by Google Web Spam Engineer Matt Cutts. As we all know that first update was Penguin 1 on April 24, 2012 which impacted about 3.1% of queries, after that small updates came on May 26, 2012 (less than 0.1%) and October 5, 2012 (0.3% of queries).Read...

    By • May 23, 2013

  • Yahoo and Tumblr: Avoiding Commoditization by Association

    So, it's official - while many of us (especially on Twitter) waited and watched over the weekend after All Things D broke the story, Yahoo has agreed to buy content sharing platform Tumblr for $1.1 billion in cash. The analysis has been varied and thoughtful: why Tumblr's exit is about 30% of wha...

    By • May 23, 2013

  • Google+: Weak Social Network or Critical Marketing Tool?

    I have a confession to make. I hate Google+. Thanks to some business connections, I was among the first to receive an invitation when the service launched, and at the time, I was excited to give it a try. Two years later, I find myself as unimpressed as I was when I first logged in. As social...

    By • May 23, 2013

  • Getting Back to Basics: Why Brands are Getting it Wrong in Social Media [VIDEO]

    Question: What is your #1 advice for social media strategists and managers?Answer: Stop talking about social mediaType "social media" into a Google search bar and you'll find roughly about 4.7 billion results in .30 seconds. Next, try "social media conference." You'll see something along the line...

    By • May 22, 2013

  • The Market Research Nuggets Most Companies Ignore: Comments on Online Communities

    A customer shares an insight within your company's online community. He somehow found the time in between meetings, phone calls and lunch to share a suggestion, idea or complaint in a discussion thread. "It would be great if the XYZ product would ... ," he writes. What does your company do with...

    By • May 22, 2013

  • Applying Traditional Public Relations to Social Media: What New PR Professionals Need to Know

    Skimming a newspaper over a cup of coffee is no longer the normal morning routine. Now, it's scanning through your Twitter smartphone app as soon as you roll out of bed for the latest headlines and breaking news down to the minute it happens. It's logging into Facebook where your news sources are...

    By • May 22, 2013

  • Coming to a Pinterest Near You

    Pinterest is upgrading - and it could mean big things to come for social media sites. All the features haven't rolled out yet, but they're on their way. Here are some forthcoming changes to watch out for:Brand partnerships are coming to Pinterest. No more confusing paths or broken links to get mo...

    By • May 22, 2013

  • The Final Countdown: Social Media and the Return of Arrested Development

    It was a dark day in 2006 when Fox canceled the beloved but low-rated comedy Arrested Development. Fans were lost, confused, filled with questions: Would George Michael ever win the heart of his cousin Maebe? Would Tobias ever remove those cut-off shorts? And what would Lucille and Buster wear to...

    By • May 22, 2013

  • What Would Happen If Every Employee Had Admin Access to the Corporate Social Media Accounts?

    There's a neighborhood pizza place that my family frequents. It's the kind of hip joint that plays indie rock, serves craft beer, displays local artwork and employs a trendy-looking waitstaff that buzzes from table to table while chatting and laughing with patrons.Recently, I had the chance to si...

    By • May 21, 2013

  • The State of Digital Content [INFOGRAPHIC]

    As the popularity of smartphones and tablets continues it is no surprise that people are increasingly consuming digital content on these devices and sharing it with their friends.Uberflip researched key usage data from February 2010 through February 2013, using Google Analytics and Uberflip Metri...

    By • May 21, 2013

  • Worst Kept Secret on LinkedIn

    The ability to use Linkedin to search for and find almost every professional business person in the Western World is why it's great for marketing or sales. However, you can't just see everyone you want to. Linkedin hides those people who are not closely connected to you and uses the fact as way t...

    By • May 21, 2013

  • Pinterest Adds Products, Recipes and Movies

    Pinterest has announced a very interesting new feature called "rich pins." The idea is that instead of a pin being just an image and description, certain kinds of pins might include other specific information that always applies to those kinds of pins, and make the pins far more informative and t...

    By • May 21, 2013

  • 6 Rules of Marketing Strategy for the Digital Age

    As consumers become more familiar with digital technology, businesses are evolving their marketing strategies to meet expectations. Websites and applications are now considered an essential part of a brand's presence. The digital age is making it possible for brands to connect with their clients ...

    By • May 21, 2013

  • How Much Is an Engaged Social Customer Worth?

    Last year an employee was sued for taking the Twitter followers he'd amassed with him when he left his company. The case focused attention on just how much a Twitter follower was worth. Suffice to say that since then, a good deal of effort has gone into highlighting just how many followers are fa...

    By • May 21, 2013

  • The Danger of Facebook Ads That Mislead

    I have been on a bit of a tear as of late on the topic of authenticity and ethics in social media. While this is a vital issue, I had intended to move on--and then I saw a Facebook advertisement that induced me to click. The experience I had with the Bank of America ad has returned me, once again...

    By • May 21, 2013

  • Easily Overlooked Social Media Mistakes that Sabotage Your Results

    Most social media campaigns are doomed from the beginning.Nothing you can't recover from. But if you start off on the wrong foot, then it's hard to convince others (or yourself) to keep persevering in the face of lackluster results.Because these "troughs of sorrow" inevitably occur. And if you do...

    By • May 20, 2013

  • 7 Facebook Marketing Case Studies

    Learn some inventive ways to integrate Facebook into your social media marketing strategy.Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities...

    By • May 20, 2013

  • SMT Blogger, Former-Intel Social Guru Ekaterina Walter Joins Branderati

    Happy to hear that long-time advocate for social, and true expert, Ekaterina Walter is moving to Branderati as their CMO and partner. Walter has longed been one of the leading voices for understanding social media marketing not as a question of platform or even tech alone, but as a way of creating a converation with real people, and allowing technology to take it further. How perfect that she is joining an influencer marketing firm. They are most fortunate.

    By • May 20, 2013

  • Smile! You are Your Brand Image

    With the proliferation of social networks and profiles, comment systems and discussion forums, and other online services, creating an account for ourselves is now second-nature. What is not yet second-nature is an understanding of just how important your profile pic really is. If you're using a w...

    By • May 20, 2013

  • A New Social Media Muuver And Shaker

    For those who don't know me, I am a huge fan of (in no specific order): coffee, breathing, peanut butter and puns. The latter of course is the reason for my purposely misspelled word in the title above.Ok, maybe it's not a pun in the biblical sense but I think it's a pun nevertheless. If you don'...

    By • May 20, 2013

  • Your Facebook Page Has Been Banned!

    Facebook Guidelines have always been a narrow lane and often overlooked by businesses. One misstep can send all your Facebook marketing efforts in a permanent tizzy and may also result in your page being banned or shut down!No one wants to see an alert stating that one or more of their Facebook P...

    By • May 20, 2013

  • The Hero's Journey: My Take on What's the Future of Business

    Books have changed my life, repeatedly. Books brought me out of the narrow life of the rural South, and books (Faulkner, Welty, O'Connor) helped to expand it. A book changed my views about capital punishment (John Grisham's The Chamber) and a book opened my views about trust and transparency in b...

    By • May 20, 2013

  • The Half-Life of a Social Media Meltdown

    When I spoke in San Diego on Social Media Trolls, Crisis and Blunders, the most important aspect of the entire speech was the unnecessary fear that's perpetuated through social media whenever a company slips up. The half-life of a social media meltdown is directly related to how quickly the next ...

    By • May 20, 2013

  • The Most Social Companies in the Least Social Industries [INFOGRAPHIC]

    One of the things I tell potential clients is that being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences (or your existing audience in new way...

    By • May 20, 2013