Content Marketing: Page 352

  • Write Powerful B2B Content Using Storytelling Techniques

    If you're a B2B media relations pro, there are six dreaded words you hear far too often: "We don't have any case studies."Case studies are clients willing to talk to the media about how a product helped them overcome a business challenge. They're important for a media pitch since journalists want...

    By • May 31, 2013

  • 5 Reasons You're Not Getting That Social Media Job

    There's no denying bagging a job in digital is pretty tough at the moment. Let's face it: it's one of the fastest growing sectors out there, it's pretty cool and it's constantly changing, so who wouldn't want to work in our sector?That said, here at Bubble we're more up to date with what's hot an...

    By • May 31, 2013

  • Tumblr Introduces Sponsored Posts

    Barely a week has passed since Yahoo acquired Tumblr for $1.1 billion dollars and already the micro-blogging network has introduced sponsored posts to its desktop news feed for the first time.The new sponsored posts on Tumblr essentially resemble any other piece of content found on the site, exce...

    By • May 31, 2013

  • JELL-O's #FML Social Media Campaign Conflict

    If you haven't seen JELL-O's #FML campaign yet, you're in for a treat. Just in case you're unfamiliar, the #FML hashtag is used on Twitter to say "F my life" - usually about "first world problems" as in:JELL-O wants to reclaim #FML to mean "Fun my life." They have responded to #FML tweets on Twit...

    By • May 31, 2013

  • Fun Fact Fridays: 16 Ways to Be a Better Storyteller

    Yesterday, I was interviewing one of my organization's engineers for a case study piece. As we were discussing the challenges and opportunities for creating innovation for a mature product, our conversation strayed to the topic of storytelling. How could I resist the topic? I truly believe PR peo...

    By • May 31, 2013

  • Instantly Boost Conversion Rates By Sharing Your Business's Location

    Depending on what business you are in, your location can be critically important to your audience when making purchase decisions, and therefore, including your business' location on your social media profiles is of utmost importance.Think about your own behaviour as a consumer. There are likely a...

    By Matthew Peneycad • May 31, 2013

  • Facebook Verification: Why Do We Need It?

    One of the most common issues plaguing social networks is that anyone can create an account and use whatever name they wish. I say that I'm a famous celebrity, grab their image from Google Images, and begin posting updates as that individual. Now, the more famous the celebrity, the less likely yo...

    By • May 30, 2013

  • Five Ways YOU Can Be a Dream PR Intern

    Interns and internships.Despite high hopes and the best laid plans, chances are those are two words that induce stomach knots and noticeable cringes for the majority of us.It's not that your first PR internship was intended to blow up in your face, and it's not that we don't want our interns to s...

    By • May 30, 2013

  • 16 Super Easy Tips for Growing Your Facebook Brand Page

    Managing a Facebook brand page takes time and effort. Just creating a page won't help you reach your marketing goals.But it turns out, there are some super simple steps you can take to start gaining traction for your page. So simple, in fact, that many people miss them.Don't let your page linger ...

    By • May 30, 2013

  • Promote Your Content Like P.T. Barnum

    To achieve high website traffic and increased new business, creating engaging, high-impact and highly shareable content is essential. High rates of social content curation are critical to SEO. When your content is shared on social media, its reach is amplified-leading to more website traffic an...

    By • May 30, 2013

  • How Does Google Work? [INFOGRAPHIC]

    Ever wondered how Google sorts through millions of websites, gathers billions of bits of data and answers billions of search queries daily? PPCBlog.com put together a great infographic to help demonstrate what Google does after you've published your latest blog post, tweet or other totally awesom...

    By • May 30, 2013

  • Seven Great Ways for Content Marketers to Find New Ideas

    I was grabbing a coffee with a random connection the other day and they asked me how I come up with so many different ideas for blog posts. They talked about how they have always wanted to start a blog but never did because they fear they'll run out of things to write about. The classic tale of w...

    By • May 30, 2013

  • Not Everyone is a Storyteller

    Lately, everyone in advertising has become a "storyteller" specializing in "engaging content." This isn't true, of course. But I understand why everyone's making the claim: Digital is the only part of advertising that's growing rapidly; social media is the red-hot center of digital; to make socia...

    By • May 30, 2013

  • Responsive Design in 60 Seconds [VIDEOGRAPHIC]

    With a multitude of mobile devices coming out almost every week, how can marketers ensure that their content is optimized for different device types, screen sizes, and capabilities? This videographic, created by Uberflip, illustrates how responsive design allows marketers, designers, and develope...

    By • May 30, 2013

  • Data Shows Social Media Calls to Action Work [INFOGRAPHIC]

    Dan Zarrella's latest data analysis shows the top words and phrases used to drive action on social media. After analyzing 50,000 blog posts, millions of tweets and all of the posts on the top 10,000 most-liked Facebook pages one thing is clear - direct calls to action on social media posts simply...

    By • May 30, 2013

  • Tune in with Twitter TV

    Have you ever watched TV while using a laptop, smart phone, or tablet? Wait, why am I asking. Of course you have. That's what we all do now right? So I guess the real question to ask is how often do you use Twitter vs. Facebook while watching TV? In many ways, Twitter is becoming a bona fide seco...

    By • May 30, 2013

  • Can You Make Me a Viral Online Video?

    I was online the other day and noticed a PPC advert saying the company could create viral videos.Occasionally I see things that make me shake my head in disbelief so much I just have to write about them.Guaranteed Success?If it was easy to create an online viral video then surely every small busi...

    By • May 30, 2013

  • Memes in Digital Marketing: 5 Tips

    First of all, memes? In marketing?Pulled straight from Wikipedia, the definition for a meme is "a concept that spreads from person to person via the Internet." Pre-internet, this meant things like regional sayings, fashion, and architecture. Today it's a picture of a cat who can't spell, a popula...

    By • May 30, 2013

  • What is a Social Media Manager?

    It's the standard American conversation starter, besides discussing the weather: "What do you do?" When I tell people I'm a Social Media Manager, they nod appreciatively. Then, more often than not, they furrow their brows and ask something along the lines of: "So what exactly do you do all day?" ...

    By • May 30, 2013

  • Why Won't Brands Be Social On Social?

    I'm a consumer, and I want to be loved. I deserve to be loved. I spend hundreds of dollars with my favorite brands every year.Many of these brands advertise to me over my social channels to stay top of mind and try to send me to the point of purchase. But, the problem is their advertisements don'...

    By • May 29, 2013

  • How To Assign Value to Your Brand's Digital Properties

    Those familiar with traditional marketing tactics should be on board with incorporating a digital marketing strategy. Unlike billboards and television, digital initiatives offer the ability to track every cent. Site-side analytics make accurate measurement possible. But going above and beyond the...

    By • May 29, 2013

  • 10 Steps to Marketing Automation Success [INFOGRAPHIC]

    With the adoption of Marketing Automation set to increase by 50% over the next 18 months, many organisations are investing capital, resources and time into the technology. Yet, deploying the platform is one thing, but actually improving business performance is another.

    By • May 29, 2013

  • The What, Where, When, Why and How of Pinterest Rich Pins

    So you're cruising Pinterest and spot the dining room set of your dreams. But when you click through, you get a dead link, with no product info to be found. Is there anything more frustrating?Pinterest is rolling out changes that will address that pesky issue. With the introduction of rich pins, ...

    By • May 29, 2013

  • Upgrade Your Content and Social Media Marketing

    Excellent content creation and social media success go hand in hand. The quality and social capital of content continues to become more vital. To attain a high-traffic website and incite new business, you must publish engaging, high-impact and highly shareable content. High rates of social con...

    By • May 29, 2013

  • Forget Mobile First: Take an Integrated Approach to Marketing

    According to newly released data from IDC's Worldwide Quarterly Tablet Tracker, PC shipments are expected to fall 7.8% in 2013. Conversely, tablet shipments are expected to grow 58.7% year over year in 2013, reaching 229.3 million units, up from 144.5 million units in 2012. Given this rate of gro...

    By • May 29, 2013