Content Marketing: Page 365

  • General Motors Resumes Facebook Advertising

    A year after GM's public departure from Facebook, The New York Times is reporting that yesterday Chris Perry, vice president for United States marketing of the Chevrolet division of General Motors, emailed a reporter to say "Chevrolet is testing a number of mobile advertising solutions, including...

    By • April 10, 2013

  • Best Tweets: What Kind of Messaging Works Best on Twitter?

    If you can conquer the art of tweeting, then you will see great success on Twitter.You are designing your Twitter profile with every tweet you compose, which makes up the "bigger picture" of how you appear on Twitter. Do you want to look like a preschooler's crayon drawing? Or do you want to loo...

    By • April 10, 2013

  • What is Your Social Media Strategy Missing?

    Have you ever tried to have a conversation with someone underwater as a kid? First, it doesn't really work and second, the life guards don't really appreciate it.Listening to the market is one of the most important things that social media allows us to do. It allows you, the business owner, or ma...

    By • April 10, 2013

  • Voice Recognition in Mobile Ads

    Advertising on mobile devices is quickly becoming one of the most effective ways to reach customers. The industry has come up with all these terms and acronyms for how publishers receive money for ads. Cost per click (CPC) and cost per impression (CPI) are two common terms you'll encounter in mob...

    By • April 10, 2013

  • Expert Views: How Social Media Changes Your Business Life

    Experts all over the world can't deny that social media has changed the way board rooms are thinking about business strategies. Gone are the days when advertising was only within the realm of the advertiser. Today, businesses are reaching out to their consumers so that they can become their ambas...

    By • April 10, 2013

  • Sensible Social Media Checklist for Businesses 2.0

    If you find yourself stumped at the prospect of using social media marketing to promote your business, our simple guide can help. Follow these easy suggestions to create a consistent social media internet marketing presence on multiple channels.

    By • April 10, 2013

  • Social Media Marketing Success Story: The North Face

    If you are a retailer looking for social media marketing inspiration, take an adventure with a social marketing trailblazer: The North Face.North Face has been recognized by Outdoor USA Magazine for their social media excellence. This comes as no surprise, as they have been at the forefront of so...

    By • April 10, 2013

  • Marketing Lessons From the Kardashian Family

    Love them or hate them, the Kardashian family knows how to market themselves. Okay, so they have a reality TV show, or four, that helped propel them to the highest levels of fame. But they are still social media marketing and branding superstars. So here's how you can Keep Up With The Kardashians...

    By • April 10, 2013

  • Using Drupal for Your Content Marketing Campaign

    Have you ever had a new house built, or maybe watched one go up in your neighborhood? We live in a growing community and now that the economy is improving, construction is exploding again. We have two houses being built across the street, and two more where the lots are already sold. In each case...

    By • April 10, 2013

  • Vine iPhone App Lets Anyone Shoot Short Videos

    Last October Twitter acquired Vine, the company that made a mobile app allowing people to film 6 second videos and post them on social sites like Facebook and Twitter. Before going any further I've got to ask why there isn't an Android version yet. Vine was formed in June 2012. More than enough ...

    By • April 10, 2013

  • Ensuring Facebook Users Find You When They Need You

    Most companies using Facebook for marketing have a website where they make their money. Companies in ecommerce, software as a service and insurance all have a commonality: they're looking to attract high value visitors. What are the mechanics behind making this happen?Traffic from Facebook to a ...

    By • April 10, 2013

  • Content Marketing Best Practices: 8 Rookie Mistakes

    One of my favorite things about the content marketing industry is that it's such a collaborative and communicative field. We share each other's words on social media platforms and house each other's content on our blogs. It's very community oriented and I dig it. My best friends and mentors are p...

    By • April 9, 2013

  • Dr. Shaquille O'Neal Dunks on Investing, Geekery, and Social Media

    One of the highlights of SXSW Interactive this year was Dr. Shaquille O'Neal (did you know he had a doctorate degree?). He joined me on stage at the Long Center for Performing Arts to a theater packed with adoring fans. Before we took the stage, we spent some time to shoot a special episode of Re...

    By • April 9, 2013

  • How to Use Twitter to Build Leads

    Though such a simple tool, Twitter can be a powerful way to build leads for your business. Here is how sales professionals can use the Twitter machine to connect with prospects that could become paying customers.Before you jump right into the realm of tweets and retweets, you should do a little h...

    By • April 9, 2013

  • Top 10 Social Media Management Tools

    Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using...

    By • April 9, 2013

  • March Madness: A Licensing Bonanza For Colleges

    Another NCAA Men's Basketball season has come to a close as Louisville defeated Michigan in the championship game last night in Atlanta. As we turn the page on another season, it's worth pointing out just how lucrative a tournament appearance can be for a school, especially if said school exceeds...

    By • April 9, 2013

  • Why Companies are Hiring-and Keeping-Social Media Workers

    The answer is all in the numbers: as of last count, there are about 800 million users on Facebook and 200 million over Twitter. With the sheer number of people actively using social networking sites, it's no wonder that companies are scrambling to get their share of the social media pie.It's not...

    By • April 9, 2013

  • Making Your LinkedIn Network "Work"

    There are various social networks that can be incorporated into any online marketing strategy. Through these networks, we can meet, network, and improve our visibility to various audience groups. Amongst the most valuable to anyone working on personal branding is Linkedin. Designed and organized ...

    By • April 8, 2013

  • Google Authorship: The Ultimate Guide to Claiming Photographic Attribution in Search

    After my recent blog post covering the rise of Google Plus and the reasons why it is pulling in more active users than Twitter, I received a number of questions around Google Authorship. Here is a complete guide on how to set it up and have your name and photo showing in Google Search next to you...

    By • April 8, 2013

  • Facebook Home: Time to Mobilize Your Content?

    On the 4th of April, Facebook launched an amplified mobile version of its social network in a risky bid to take over of a new generation of smartphones.At Facebook HQ in California, CEO Mark Zuckerberg announced a software system designed to take over Android phones by pushing Facebook messages, ...

    By • April 8, 2013

  • No Readers? No Worries, Your Business Blog Is Still Valuable

    Not to take away from the amazing results that can be achieve by reaching a large and highly targeted audience with your blog content, but not every benefit of maintaining a business blog is dependent on having huge readership.The reality for most business blogs, at least when they're first start...

    By Matthew Peneycad • April 8, 2013

  • Top 10 Reasons Why You Need a Content Marketing Strategy

    - By Ryan Northover1. Trust in Advertising is TerribleA recent report from market research giant Nielsen shows consumer trust in traditional media advertising has plummeted. Users don't like, nor trust the sales messages The survey found whopping 90% of OECD consumers said they trusted brand reco...

    By • April 7, 2013

  • Moving Beyond Social Media

    One thing is certain-if you have not already started increasing your business's digital reach then you are going to have to in the future. I highly recommend getting ahead of the game and jump on the digital reach train (which includes social media), even if you have been reluctant to spend your ...

    By • April 7, 2013

  • Blogging is More Important Today than Ever Before

    Blogging-which first started to take off in the latter half of the 1990s-was initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions.Today, however, everyone from Fortune 500 companies to mom-and-pop shops are utilizing blogging (in addition...

    By • April 6, 2013

  • Social Startups: Triple Lift

    "We're not trying to build a slightly better mousetrap. We're trying to reinvent the way display advertising is thought about," said Ari Lewine, Co-Founder and Chief Strategy Officer at Triple Lift. Lewine was working at AppNexus with fellow Triple Lift co-founders Eric Berry and Shaun Zacharia w...

    By • April 6, 2013