Content Marketing: Page 365

  • Blogging is More Important Today than Ever Before

    Blogging-which first started to take off in the latter half of the 1990s-was initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions.Today, however, everyone from Fortune 500 companies to mom-and-pop shops are utilizing blogging (in addition...

    By • April 6, 2013

  • Social Startups: Triple Lift

    "We're not trying to build a slightly better mousetrap. We're trying to reinvent the way display advertising is thought about," said Ari Lewine, Co-Founder and Chief Strategy Officer at Triple Lift. Lewine was working at AppNexus with fellow Triple Lift co-founders Eric Berry and Shaun Zacharia w...

    By • April 6, 2013

  • Case Study: How Content Diffuses Through Different Social Networks

    I work at a company that captures and manages social media data. Gnip captures all social media signals from major social networks including Twitter, Instagram, WordPress, Facebook, Google+ and Tumblr.One question we're interested in is how content evolves along the different paths it takes on di...

    By • April 5, 2013

  • People Before Apps? Facebook Home To Bring Users a Whole New Mobile Experience, but Will it Deliver?

    Facebook recently unveiled what many have been waiting for:A Facebook phone. Well, not exactly.On April 12th, Android users will be able to download a new Facebook app known as Home. And while it is technically an app, it actually occupies a gray area between operating system and an actual app. H...

    By • April 5, 2013

  • Scott Monty of Ford Interviewed at #socialmediacampNYC [VIDEO]

    Check out this LIVE HD show in which @scottmonty of Ford is interviewed in front of a live studio audience at #socialmediacampNYC by show host Jeff Ogden. In this show, you will learn the innovative ways Ford leverages social media and we also take questions from the audience.Marketing Made Simpl...

    By • April 5, 2013

  • Brazil: A Social Media Marketers' Gold Mine

    Brazil was recently named the "social media capital of the universe" by the Wall Street Journal. A rapid explosion in Facebook use means the country is second only to the USA in terms of account numbers, while Twitter recently set up a major office there. And Brazilian users are among the world's...

    By • April 5, 2013

  • Infectious Social Media: What Advertisers Can Learn from "The Walking Dead"

    Social media is like a zombie outbreak: you start with one person who spreads or promotes something, and that one person can end up turning into thousands.The season finale of The Walking Dead was this past weekend, and the hit show, which only has three seasons under its belt, managed to come ou...

    By • April 5, 2013
  • SMT Expert

    What Should Your Social Media Department Be Doing, Anyway?

    Last September, Hubspot published an awesome article on how businesses are using social media to drum up new customers with some statistical highlights including that, between 2009 and 2012, the amount of businesses that felt Facebook marketing was critical or important for their business increas...

    By • April 4, 2013
  • SMT Expert

    20 Pinteresting Business Tools

    I am a huge fan of Pinterest and am finding that I'm using it more and more. There are a lot of skeptics out there that think it's just for girls, or don't see the business value, but for you Pinterest virgins out there, I really recommend you try it out. It's a great tool for businesses (when ...

    By • April 4, 2013

  • Twitter Cards Create Your Own Rich Media Tweets

    Twitter have just announced several new Twitter Card features which in my opinion are quite significant changes giving you the power to create media rich tweets to help promote your own content.What is a Twitter Card? Twitter cards make it possible for you to attach media experiences to Tweets th...

    By • April 4, 2013

  • Public Relations: When Crisis Communications Bleeds Into Community Support

    At some point in their career, every communications professional needs to handle at least a few crisis situations on behalf of a client. All things being relative - whether it's a disaster like the BP oil spill, a trolling commenter on your brand's Facebook page, or an executive giving out embarg...

    By • April 4, 2013

  • YouTube TrueView Ads: Anticipated Results and Tips

    There are many great sources of information about what Google TrueView ads are, about the value they offer, the various types of TrueView ads, and generally how to use them. However, after the searches I recently conducted, there aren't a great number of sources to inform you about the results yo...

    By Matthew Peneycad • April 4, 2013

  • Interview with Daniel Bear Hunley: 1.6 Million Pinterest Followers and Counting

    While most of us celebrate passing the 1,000 Pinterest follower mark, there are those few users who celebrate their milestones in the millions. We recently had the pleasure of interviewing Daniel Bear Hunley, whose amazing Pinterest profile has won him over 1.6 million followers. In this intervie...

    By • April 3, 2013

  • New Wind Blowing from AccuWeather

    Looks like the venerable AccuWeather brand is upping its game. Here's the announcement: STATE COLLEGE, PA, April 3, 2013 - An expanded executive team was announced today by AccuWeather, Inc., the world's leading weather information source, reconfirming the company's focus on digital media. Jim C...

    By • April 3, 2013

  • Mobile Retail: The Future of Shopping Is in the Palms of Your Hands

    The digital age has brought unique challenges to old business models. One industry that's adapting the most quickly, according to Steve Yankovich, VP Innovation and New Ventures at eBay, is shopping and retail. Speaking at SXSW, Yankovich discussed his vision of how shopping will change.

    By • April 3, 2013

  • Will Pongr Be the Next Social Media Giant?

    Pongr, a photo-marketing social media company, connects people with the brands they use and love by asking its users to take and submit photos with a brand's product or ad. The success of sites like Pinterest and Instagram shows the power of visual content. The question becomes, is Pongr the next...

    By • April 3, 2013

  • Content Marketing That Works: Just-in-Time Vs. Planned [Storify]

    [<a href="//storify.com/socialmedia2day/content-marketing-that-works-just-in-time-vs-plann" target="_blank">View the story "Content Marketing That Works: Just-in-Time Vs. Planned" on Storify</a>]

    By • April 2, 2013

  • How Social Media is "Consumerizing" Healthcare

    In 2004, Aaron Levie was still a college student at USC conducting research into online storage options for his class project.The need to access data from different places or devices seems obvious now. But this was pre-iPhone and iPad. And smartphones at the time were less than good. After a few ...

    By • April 2, 2013

  • B2B And B2C Marketers Agree: Relationship Marketing is Where It's At

    Part of me is truly amazed that it has taken this long to realize something that should have been obvious to all of us from the beginning of time. Well, the beginning of advertising and marketing time, that is.Regardless of the medium or platform that we use to communicate with consumers, shouldn...

    By • April 2, 2013

  • Facebook is Beta Testing Hashtags

    According to reports, Facebook has a plan to implement one of Twitter's most usable features: the hashtag. Although the two social networking sites have their basic differences in social approach, local marketing specialists have begun to focus on how the two are becoming more alike. The more ali...

    By • April 2, 2013

  • Book Review: Brian Solis' "What's The Future Of Business?"

    Image: Brad FriedmanBrian Solis' book [What's The Future] Of Business came out in March. I was excited to finally receive the book I pre-ordered last Fall. The book's format is not what you would expect from the author of two other books of his I've read; The End Of Business As Usual and Engage...

    By • April 2, 2013

  • What Facebook Hashtags Can Do for Your #Business

    #RumourHasIt that Facebook is looking to incorporate the hashtag feature into its News Feed. Sure, the same feature that set Twitter apart from the rest of the social media networks - until Google+ started using them too. People have gone so far as to create Facebook pages to protest against the...

    By • April 2, 2013

  • 12 Content Marketing Ideas that Still Rock

    Some people argue that by concentrating more on content marketing, we risk dragging ourselves one step further toward becoming a content mill. The fact is you simply cannot make your brand flourish in the virtual world dominated by Google without getting yourself involved in the content marketing process.

    By • April 2, 2013

  • Contagious: Why Do Some Things Go Viral? [VIDEO]

    In this episode of Marketing Made Simple TV (Click the button on the bottom right for full screen view), Dr. Jonah Berger - Wharton's "Iron Prof" and asst professor of marketing joins the host Jeff Ogden. You will learn:Why most word of mouth takes place off-line.Going viral is not just chanceHow...

    By • April 2, 2013

  • Learning to Navigate the Crucial Line Between Consistency and Repetition

    One of the most invaluable traits your small business can develop is consistency. The reasons for this are numerous, but the most apparent is that fact that inconsistency is also a sign of instability within your brand. It gives consumers the idea that your company hasn't quite established a prop...

    By • April 2, 2013