Content Marketing: Page 366

  • Are Your Emails Getting Through to the People You are Sending Them to?

    Gmail and the other ISPs are now blocking emails that you send to your double opt-in subscribers! Why? Because those subscribers aren't opening your email anymore.And since your subscribers aren't opening your email anymore, Leon, the anti-spam-guy at Gmail, took notice. Then he remembered that h...

    By • April 1, 2013

  • Take Your Pinterest Presence From DRAB TO FAB: 7 Easy Tips

    Are you sick of the engagement topic yet? You shouldn't be. It's the most important thing you can be doing right now to improve your online presence. In this series, I am focusing on what I call the BIG 5. Facebook, Twitter, Pinterest, LinkedIn & G+ make up the BIG 5.I have talked a lot about...

    By • April 1, 2013

  • Time for a Little Social Media Spring Cleaning

    Spring has sprung - at least it has here in Toronto - and there's no better time to do a little spring-cleaning of your business or brand's social media presence.Take a few minutes out of your busy day to make sure that your social media presence is doing your business justice and ensure that no ...

    By Matthew Peneycad • April 1, 2013

  • Hidden Easter Eggs: Little Ways to Get Big Marketing Points

    Did you know that while waiting for your YouTube video to load, you can play the game Snake? Try going to Google Search and typing "do a barrel roll."What about all those hidden treats in DVDs, where going to a specific menu and hitting the right keys or selecting certain choices in a particular ...

    By • March 31, 2013

  • 100 Things to Tweet About Besides Yourself!

    The number one question I hear when it comes to Twitter is "what do I talk about?"Given that most people do NOT know what to talk about, many wind up either boring their social community to death or they turn them off because they default to talking about themselves.Never fear. You do not need to...

    By • March 30, 2013

  • Content Marketers: Beware of Bloggery

    As the business world goes cuckoo for content marketing, I think it's high time to expose a growing problem found in one of its mainstay elements: namely, blogging snobbery, or bloggery, if you will.In many ways, bloggery is the business extension of academic snobbery. To me, bloggery is nothing ...

    By • March 30, 2013

  • How I Faked Celebrity Tweets in Support for My New Book and Why You Should Care

    I just can't believe it. On Friday afternoon, my Twitter stream was overflowing with Tweets and Retweets of what could only be best described as an outpouring or gushing of love and support for my new book by some of the world's most recognized celebrities in the world. Seriously...WTF!?See for y...

    By • March 30, 2013

  • Is It Time to Jettison Some of Your Social Networks as Worthless?

    While most social networks have value to someone, not all will be of value to you and your business. To be of value they must provide a certain amount of ROI. Whether that ROI is the result of sales, 'likes', new followers and/or fans, comments and shares, for example, it all counts. On the othe...

    By • March 30, 2013

  • Apple's Acquisition of WifiSLAM: Is There Marketing Potential?

    Marketers have become obsessed with specificity. They want to know where you are, what you're doing and when you're doing it. This eagerness to pinpoint consumer locations and actions could be one of the reasons why Apple bought WifiSLAM, an indoor location tracker company, for $20 million.WifiSL...

    By • March 29, 2013

  • 5 Ways to Optimize Your Business for Local Search

    We are living in the days of wine and roses-for mobile devices, anyway. With each passing day, more and more smartphones and tablets are flooding the market. Not surprisingly, more and more people are using them when searching for local businesses. The numbers don't lie. According to a February 2...

    By • March 29, 2013

  • SXSW Interview with R "Ray" Wang: Building Customer Engagement Strategy [VIDEO]

    Constellation Research CEO and Principal Analyst R "Ray" Wang visited the Software Advice offices during the 2013 South by Southwest Interactive Festival to talk about some research he released called "Building Your Interaction Strategy with the 9 C's of Engagement."In today's world, we face cons...

    By • March 29, 2013

  • Inspired Content Creation

    Content marketing has revolutionized the way marketers, companies and organizations of all types generate interest, reach their audiences and convert prospects. Successful content creation now calls for more than traditional SEO tactics and a focus on run-of-the-mill industry topics. The qualit...

    By • March 29, 2013

  • Where Are These Influencers, Anyway?

    Influencer marketing. Influencer targeting. Influencer outreach. Influencers, influencers, influencers. We keep hearing about how important they are to our brand and why we need them. But, where do we find them?Don't panic yet, the first thing to grasp is that influencers almost always operate a ...

    By • March 28, 2013

  • Flipboard Reaches 50M Readers, Releases New Bookmarklet and Lets You Create Your Own Magazines

    Flipboard is your personal magazine filled with the things that you care about most. You can find everything from world news to music to inspiring stories, all in one place. Now you can create your own magazineon Flipboard too! Save anything from the web - including articles, photos, audio and mo...

    By • March 28, 2013

  • 8 Types of Social Fans: Do you Know who "Likes" Your Brand?

    People who "like" a brand page are often called fans or subscribers. But what are reasons for their subscriptions? And what main types of such people can be identified? This is what will be discussed below.Contest ParticipantsOnline contests and drawings are common ways to get "likes" to a page q...

    By • March 28, 2013

  • Think Like a Startup: Growth Hacking Introduces New Marketing Hacks to Businesses

    Do more with less! Sound familiar? This is a statement I hear in almost every strategy and planning meeting I attend on behalf of enterprise and startup clients alike. The idea of course is to accomplish great feats, beyond the output or achievements of years gone by, without the previous resourc...

    By • March 28, 2013

  • Google+ SEO: How-To

    Not too long ago I was looking at at thread in a popular LinkedIn group. Someone had asked whether Google+ has any relevancy for business. Many people tried to answer, but the following two were pretty typical of the positive answers given:Do you notice a commonality in these answers? It's what I...

    By • March 28, 2013

  • Hollywood and Vine: The Dangers of the Celebrity Twitterverse

    Like the famed intersection, the mixture of Hollywood celebrities and Vine is expected to generate some major controversy and sordid history in the coming months.Recently, Twitter acquired an app called Vine - an app that allows users to share short videos with other users. While most people have...

    By • March 28, 2013

  • Is There Really Such Thing As Unique Social Media Content?

    Do you think it's possible to create truly unique, compelling content on social media for your business or brand?Consider this, every single day there are...1,310,000 new blog posts published - on WordPress alone (source: wordpress.com/stats)200,000,000 tweets (source: blog.twitter.com)422,000,00...

    By Matthew Peneycad • March 28, 2013

  • You Can Market to Men on Pinterest, Too

    Healthy recipes, cleaning tips, cute clothes and even cuter cats are just a few of the more traditionally feminine concepts that come to mind when Pinterest is mentioned. But it seems like very few brands know that there's a veritable treasure trove for marketing to men on Pinterest. With typical...

    By • March 27, 2013

  • 5 Digital Marketing Insights from a New Gartner Study

    Gartner's 2013 US Digital Marketing Spending Report, a survey of over 200 marketers from U.S.-based companies with more than $500 million in annual revenue, provides some useful insight into what larger corporations are spending their marketing dollars on. The companies in the Gartner survey spen...

    By • March 27, 2013

  • Social Media and #Recruiting: A Good Match?

    Does Social Media Recruiting Work?If you have been trying to hire employees, chances are that you have at least considered using social media to find the right candidates. There is ample proof that social media can help fill jobs; but it depends on what kind of job you are trying to hire for. Ste...

    By • March 27, 2013

  • Is Facebook Facing the Winds of Change?

    Despite the many headlines you've likely come across regarding its impending downfall, Facebook does indeed remain the world's most popular social network, with over one billion active users engaging with the site daily. But although Facebook's grip on the number one spot in the social networkin...

    By • March 27, 2013

  • Twitter Best Practices for Brands [INFOGRAPHIC]

    Twitter and brands should go together like bread and butter or hands and gloves. Twitter could be the best way ever for a brand listen to and react to its customers. But sadly some brands and their social media strategy approach are missing opportunities.See full infographic belowA report from 20...

    By • March 27, 2013

  • Social Media Winner's Circle at Geneva Motor Show [Video]

    In this video blog I give viewers an insider's tour of the 2013 Geneva Motor Show, and what was hot in social media for top automotive brands. Reporting for Social Media Today, I compare multiple activations, and shows how the best exhibitors not only engage the onsite guests, but also used socia...

    By • March 26, 2013