Content Marketing: Page 364

  • Best Practices for Tweeting at Live Events and Industry Conferences

    Industry events like trade shows, conferences and conventions have always been excellent opportunities for networking and lead generation, but the rise of Twitter has given marketers the ability to reach and interact with countless attendees without mobilizing their entire staff. Live-tweeting an...

    By • April 12, 2013

  • Social Media, Censor or Educate? UVa Student Athlete Calls for Help

    Cody Snyder is frustrated. A distance runner for the University of Virginia, he wrote a piece published in the CavalierDaily.com on what he calls the unfair restrictions put on student-athletes who use social media. He invoked the #FreeAthletes Twitter hashtag, which up until now has only been us...

    By • April 12, 2013

  • How To Protect Your Brand Reputation

    It's no secret that social media can break a brand's reputation in one single Tweet or Facebook post. How can YOU make sure you either avoid this or take control of the situation straight away? You need to use a tool that allows you to monitor your business's mentions on Social Media.Most people ...

    By • April 12, 2013

  • Sales and Marketing Lessons from Moneyball [INFOGRAPHIC]

    I know what you're thinking: Steve's writing about Moneyball only because of the incredible physical similarities between himself and Brad Pitt - who starred in the movie of the same name.Well, Mr. Pitt's and my striking resemblances aside, the reason for my article is to share with you something...

    By • April 12, 2013

  • Twitter 101: What is Twitter Really About?

    Welcome to the beginner's guide to Twitter! If you're new to Twitter, looking to get started or just here to brush up on some of the fundamentals of the site, you're in the right place. In this guide, we'll take a look at the various features that make Twitter such a unique social network, and wh...

    By • April 12, 2013

  • Attain Social Business Stardom

    Social media is integral to marketing success. Some prospects may not even take a company seriously, if it is lacking a presence on the big four social networks: Facebook, Twitter, Google+ and LinkedIn. Just having social media accounts for your business is not enough though. Successful social...

    By • April 12, 2013

  • Social Verification vs Social Validation

    In the mid 2000s, the world panicked. CEOs suddenly realised they needed to 'do social' even though they probably didn't know why. The fact that everyone else was doing it seemed reason enough. Of course, in 2013, we've progressed from viewing social as merely a nice-to-have appendage to an integ...

    By • April 12, 2013

  • New Study Shows 5 Factors Push Social Behavior and Not So-Called Influencers

    "Social influence" is like love or great art, it's hard to define, but we know it when we see it.The thinkers at New York based social consultancy Lucule think they've taken a big step forward on the trail of measuring and understanding the social behaviors that actually influence users: the qual...

    By • April 12, 2013

  • 3 Social Media Tips for a Successful Crowdfunding Campaign

    In 2012, on Kickstarter alone, 2.2 million people pledged a total of almost $3.8 million, and successfully funded over 18,000 projects. However, those numbers account for successfully funded projects only and more than half of the projects launched on Kickstarter do not reach their funding goal. ...

    By • April 11, 2013

  • The 3% Rule: Why Social Media is No Good for Reaching 97% of Your Audience

    At the end of last year I was teaching a session on social media in a masters of communication course at the London campus of the European Communication School. In total I was lecturing to 30 students in two groups. Most of the students were French or Belgian and in their early twenties. At the...

    By • April 11, 2013

  • Social Selling: The Evolution of a Salesperson

    What is social selling?Social Selling is use of social media platforms to listen, relate, engage and identify opportunities for engagement at the right time. A social seller is someone who demonstrates the ability to blend digital technology, innovative web and social media to increase reach, dep...

    By • April 11, 2013

  • LinkedIn: 5 Important and Often Neglected Profile Areas

    LinkedIn is one of the most important social networks for new and small business owners looking to build their reputation, brand awareness, influence and network of contacts, particularly for business-to-business companies and those whose clientele tend to be white-collar.Even so, small business ...

    By • April 11, 2013

  • How to Use Email to Defeat the 3 Horseman of the No Sharing Apocalypse: Inconvenience, Forgetfulness & Busyness

    One of the most consistent challenges companies face with content marketing is that they get a lot less engagement than they should for the amount of time and money they're spending. Why? The Three Horsemen of the No Sharing Apocalypse: Inconvenience, Forgetfulness, and Busyness. If you want more...

    By • April 11, 2013

  • General Motors Resumes Facebook Advertising

    A year after GM's public departure from Facebook, The New York Times is reporting that yesterday Chris Perry, vice president for United States marketing of the Chevrolet division of General Motors, emailed a reporter to say "Chevrolet is testing a number of mobile advertising solutions, including...

    By • April 10, 2013

  • Best Tweets: What Kind of Messaging Works Best on Twitter?

    If you can conquer the art of tweeting, then you will see great success on Twitter.You are designing your Twitter profile with every tweet you compose, which makes up the "bigger picture" of how you appear on Twitter. Do you want to look like a preschooler's crayon drawing? Or do you want to loo...

    By • April 10, 2013

  • What is Your Social Media Strategy Missing?

    Have you ever tried to have a conversation with someone underwater as a kid? First, it doesn't really work and second, the life guards don't really appreciate it.Listening to the market is one of the most important things that social media allows us to do. It allows you, the business owner, or ma...

    By • April 10, 2013

  • Voice Recognition in Mobile Ads

    Advertising on mobile devices is quickly becoming one of the most effective ways to reach customers. The industry has come up with all these terms and acronyms for how publishers receive money for ads. Cost per click (CPC) and cost per impression (CPI) are two common terms you'll encounter in mob...

    By • April 10, 2013

  • Expert Views: How Social Media Changes Your Business Life

    Experts all over the world can't deny that social media has changed the way board rooms are thinking about business strategies. Gone are the days when advertising was only within the realm of the advertiser. Today, businesses are reaching out to their consumers so that they can become their ambas...

    By • April 10, 2013

  • Sensible Social Media Checklist for Businesses 2.0

    If you find yourself stumped at the prospect of using social media marketing to promote your business, our simple guide can help. Follow these easy suggestions to create a consistent social media internet marketing presence on multiple channels.

    By • April 10, 2013

  • Social Media Marketing Success Story: The North Face

    If you are a retailer looking for social media marketing inspiration, take an adventure with a social marketing trailblazer: The North Face.North Face has been recognized by Outdoor USA Magazine for their social media excellence. This comes as no surprise, as they have been at the forefront of so...

    By • April 10, 2013

  • Marketing Lessons From the Kardashian Family

    Love them or hate them, the Kardashian family knows how to market themselves. Okay, so they have a reality TV show, or four, that helped propel them to the highest levels of fame. But they are still social media marketing and branding superstars. So here's how you can Keep Up With The Kardashians...

    By • April 10, 2013

  • Using Drupal for Your Content Marketing Campaign

    Have you ever had a new house built, or maybe watched one go up in your neighborhood? We live in a growing community and now that the economy is improving, construction is exploding again. We have two houses being built across the street, and two more where the lots are already sold. In each case...

    By • April 10, 2013

  • Vine iPhone App Lets Anyone Shoot Short Videos

    Last October Twitter acquired Vine, the company that made a mobile app allowing people to film 6 second videos and post them on social sites like Facebook and Twitter. Before going any further I've got to ask why there isn't an Android version yet. Vine was formed in June 2012. More than enough ...

    By • April 10, 2013

  • Ensuring Facebook Users Find You When They Need You

    Most companies using Facebook for marketing have a website where they make their money. Companies in ecommerce, software as a service and insurance all have a commonality: they're looking to attract high value visitors. What are the mechanics behind making this happen?Traffic from Facebook to a ...

    By • April 10, 2013

  • Content Marketing Best Practices: 8 Rookie Mistakes

    One of my favorite things about the content marketing industry is that it's such a collaborative and communicative field. We share each other's words on social media platforms and house each other's content on our blogs. It's very community oriented and I dig it. My best friends and mentors are p...

    By • April 9, 2013