Content Marketing: Page 386

  • Social Media Marketing - Why Home is Where the Heart Is

    Effective social media marketing is something I discuss a lot with clients and potential clients.And one area which seems to keep coming up lately, including during a new client meeting yesterday, is that of social media engagement, and the importance of maintaining a well-established Home.By Hom...

    By • Jan. 8, 2013

  • Using Social Media to Promote a Boring Product

    Over the past couple of years we've really struggled to identify the place that social media has in our overall business strategy. Common sense dictates that we should have a social objective but as an online supplier of computer consumables and office products it's been difficult to create that...

    By • Jan. 8, 2013

  • 2013: The Social Era Revolution

    A revolution (from the Latin revolutio, "a turnaround") is a fundamental change in power or organizational structures that takes place in a relatively short period of time. The Social Era revolution will not be carried out with riots or warfare; rather it represents a philosophical shift that is...

    By • Jan. 7, 2013

  • Be Quick But Don't Hurry in a Social Media Crisis

    Legendary college basketball coach John Wooden won a record ten national championships. Those familiar with his coaching style remember his signature mantra, "be quick but don't hurry." Wooden's contention is that hurry is an emotional state that breeds bad decisions, but quickness is a learned r...

    By • Jan. 7, 2013

  • Why You Have Low Sales (and How Social Media Can Fix It)

    The average bounce rate is around 40% for most websites, and can go as high as 80% for blogs.You work so hard to get traffic to your site, and then it just... leaves forever.Which shines a light one of the harsh truths about online marketing: it's extremely difficult to sell online because most n...

    By • Jan. 7, 2013

  • Top Lead Gen Challenges and How Content Can Help

    No doubt, leading B2C brands like Red Bull and Bodyform are building strong customer communities through inspiring, thoughtful and motivating content. B2B marketers understand the value of content marketing as well - and in fact, Content Marketing Institute reports that 33% of marketing budget sp...

    By • Jan. 7, 2013

  • Make Your Company More Social Over the Next 12 Months

    A new year means a number of different opportunities for your small business. The question is, will you take advantage of them?As many small businesses fight for the attention of customers in order to get a positive revenue stream in place over the next 12 months, there are a number of ways to go...

    By • Jan. 7, 2013

  • Does Your Brand Have A Social Media Blind Spot?

    MediaBistro shared an infographic that takes a closer look at how reputation management on social media can be a blind spot for business executives.View the full infograhic and more details at Mediabistro.

    By • Jan. 6, 2013

  • Is B2B Social Media Marketing Behind B2C?

    The PerceptionThere seems to be a general perception that social media is better suited for B2C versus B2B marketing. This view is supported by a general lack of easily accessible social media success stories in the B2B space; on the Internet and at conferences. But it is a misconception.The Re...

    By • Jan. 6, 2013

  • Participation - Amplification - Gamification

    This is the time when everyone creates a list of things that were or things that will be. Normally, I do not participate in this ritual but this year I can't stop myself. The reason being that the lists I am seeing are so out there in terms of predictions that I want to bring back to pragmatis...

    By • Jan. 5, 2013

  • The Essential Social Media New Year's Check List

    Happy 2013! Save yourself from (potentially a whole lot of) trouble and streamline your online activity by following the three essential steps below. You really can't afford not to. 1. Change your passwordsHate changing your passwords for your social media, online banking, Amazon.com. and many ...

    By • Jan. 5, 2013

  • Nearly One Third of Online Consumers Trust a Stranger Over a Brand [Infographic]

    It is not often I get to infuse a former 80's pop star's name in one of my columns but Rick Springfield - who in addition to trying to woo "Jessie's Girl", warned us to "Don't Talk to Strangers." Well it would appear that a sizable chunk of online consumers who may not be "talking" to strangers, ...

    By • Jan. 4, 2013

  • Adgate in France: Free (ISP) vs Google, Business World vs Net Neutrality

    It might appear pretty amazing for non-French readers, but Free - one of the most important internet providers in France - is now blocking ads to subscribers thanks to an opt-out system. To change it, users need to change their router's settings themselves - something not really easy for any cust...

    By • Jan. 4, 2013

  • How to Increase Blog Reader Engagement

    By • Jan. 4, 2013

  • Corporate Social Media Amplified!

    One of trends for 2013 will be "Amplification". The times that companies and people rely on asking others to redistribute their posts and messages is over. Just like with email, you as a fan are getting too many messages and notifications (many of you are turning them off) and thus ignoring thes...

    By • Jan. 4, 2013

  • Social Media and the Power of Networks 2. - Key Opinion Leaders on Twitter

    The increasing impact of social media gives modern marketing a lot to think about; Facebook, Twitter, Tumblr, Flickr, Pinterest, Google+ and hundreds of blogs are only the tip of the iceberg, and it seems impossible to be up-to-date on all the channels. To look at them one by one seems illogical,...

    By • Jan. 3, 2013

  • How Social Media Marketing Influences eCommerce Transactions?

    A deep dive research on social network has shown that how and why do the participants use the social sites as a part of their purchasing process. They put specific emphasis for discovering the similarities and the differences across the various product categories. The study has also reflected th...

    By • Jan. 3, 2013

  • Practice Safe Social in 2013!

    As 2013 rolls in, I am reading all the best-of's, trends-coming, and prediction articles with interest. Which have been your favorites so far?When I sat down to do project agency goals for 2013, I used a pretty unscientific process. First, I looked at the biggest PR gaffes and online crises of 20...

    By • Jan. 3, 2013

  • Brands Damaged by Their Comments on Healthcare Issues

    Papa John's brand is hurt when consumers feel they don't care about employees healthcare. (Photo credit: jumbledpile)It can take years to build your brand. The idea is to create trust with your consumers and build a long standing relationship.The problem can be that businesses, especially those t...

    By • Jan. 3, 2013

  • Top 50 Branded Facebook Pages of 2012: 10 New Brands Make the List

    It's been three years since I started my monthly list of the Top 50 Branded Facebook Fan Pages, and the annual lists are always among the most interesting. While last year we saw only 6 brands break into the top 50, this year we saw 10.New to the ListThese brands broke into the top 50 this year:S...

    By • Jan. 3, 2013

  • Promoting Content with Social Media and eMail Marketing

    Businesses are increasingly reliant on content marketing to inform and educate prospects and existing customers. While content plays a vital role in conveying a company's brand message, online engagement is critical to promoting this message and solidifying relationships with its target audience....

    By • Jan. 3, 2013

  • Behold the Untapped Big Data Gap

    As we say farewell to 2012, one topic that got a lot of "airtime" in 2012 will surely stay on top of many marketers minds as we enter 2013: Big Data.The title of my article is a paraphrase of sorts as it comes directly from a study done by IDC which revealed, among other things that in "2012, 23%...

    By • Jan. 2, 2013

  • Why You Should Leave Filmmaking to Steven Spielberg

    Why aren't you using video? Or, if you do have one or two videos posted to your website and YouTube, why aren't you doing more? You know its valuable, particularly since that one search engine that begins with 'G' really loves video (and just happens to own YouTube). Not to mention most prospects...

    By • Jan. 2, 2013

  • 2012: A Year to Remember What We Always Knew

    Image: Giulia ForsytheThis was a amazing year. Amazing because I found myself being forced to relearn everything I knew about marketing. That's because this was the first time I had the chance to create, produce, package and launch a product of our own (with great help of the We First team and ou...

    By • Jan. 2, 2013

  • Planning to Succeed in 2013

    The beginning of a new year is a great time to renovate your business. People are trained to expect change with a new calendar but you have to act quickly. The window of opportunity where resistance is at a minimum is only open for a short period. The process has to start before the end of Januar...

    By • Jan. 2, 2013