Content Marketing: Page 386

  • Miracle on Social Media Street

    It may be the week after Christmas, but it is not too late for social media professionals to prepare themselves for 2013 by watching the old, classic, holiday film, "Miracle on 34th Street" (the 1947 original, not the inferior 1994 version.) Not only is it a terrific and heartwarming movie, but i...

    By • Dec. 30, 2012

  • Content Brainstorming Tools for 2013

    When it comes to content marketers, there is one question that always piques our interest - Where do others get their ideas? And with more brands creating content than ever before, it can be challenging to continually keep ahead of trends, churn out fresh concepts and repurpose ideas - let alone...

    By • Dec. 30, 2012

  • The Worldwide Market Outlook for Advertising Spend

    As 2012 comes to a close, marketers can reflect upon the results of their significant ongoing advertising spend. Most will maintain the status quo by sinking the vast majority of their budget into advertising. That's good news for the troubled legacy media industry. Despite the global economic s...

    By • Dec. 29, 2012

  • 2013: Measuring The Intangibles of Social Media

    We've been programmed to produce results. Most business leaders chase the achievement of a result through the emphasis of tangible goals...increase sales by X% or decrease cost by X%. With all the emphasis on tangible results business has forgotten the intangibles are what create the results.The...

    By • Dec. 29, 2012

  • Eric Pratum: Another Way to Measure Social Media Success

    via KellBaileyBy {grow} Community Member Eric Pratum.I work in marketing analytics. there is nothing more fun than having a knock-down, drag-out fight over the value of a tweet, a follower, or a like. If you have the right tracking set up, I can tell you, but whether or not I can tell you isn't t...

    By • Dec. 29, 2012

  • We Should Stop Saying Influential When We Mean Popular

    I saw it again today... another 2012 Influencer List. I couldn't get through the entire list, though, because I was too busy raking my nails down my face and pulling my hair out. It wasn't an influencer list at all, it was just another popularity list. To be certain that we all understand the dif...

    By • Dec. 29, 2012

  • The Best Branded Content of the Year: 2012

    Though the time has come to say goodbye to 2012, in the New Year we will find ourselves saying hello to a new era of advertising. 2012 will be remembered as the year that content became king. 2013 will be the year that marketers begin to perfect their branded content. Because learning from the pa...

    By • Dec. 29, 2012

  • 2 Ways You Can Make Search Engine Optimization Irrelevant

    Online Marketing Blog by KAYAKIf you are taking the time to read this article, then you probably already know that search engine optimization is one of the cornerstones of most successful Internet marketing plans, and that understanding your markeitng personas is crucial to reaching prospects.For...

    By • Dec. 27, 2012

  • Make It All Connect with a Customized Youtube Embed

    To compliment all of your blogging and article efforts online, maybe it is time to create a comprehensive content marketing strategy that implements pictures and video. In particular, online video is rapidly becoming a go-to staple for any content strategy, mostly for its ease of use and easy acc...

    By • Dec. 26, 2012

  • How To Use SEO Properly: Shake It Up

    Sometimes I think that all the information necessary for success in life is contained in the classic nursery rhymes. You've heard the adage "don't put all your eggs in one basket"? Well it turns out the goose's advice reigns just as true for digital marketers as it did the gatherers of old.When ...

    By • Dec. 26, 2012

  • This Is Your Brain On Social Media

    Social media is everywhere. As hard as many of you are trying to deny it, social media is here to stay. It has changed the way we do business. It has changed the way we market our business. It has changed the way we communicate with each other. We can debate whether this is good or bad if you wan...

    By • Dec. 26, 2012

  • Why You Should Consider This: Add Youtube Video to Facebook

    If you're involved in Internet marketing at all, you know the value of leveraging social media to boost your SEO and to keep people talking about your brand. Chances are good you already have accounts on Facebook, Twitter, Linked-In, or similar services.However, there's a tendency among Internet ...

    By • Dec. 26, 2012

  • Social Media A-Z: A Glossary for 2013

    With the 2012 marketing season soon to wind down, we are all gearing up for 2013. Here are some questions that should be on every good marketer's mind: What are new strategies? How can we execute? What is our budget? To help you find the answers, take a look at the social media glossary below - t...

    By • Dec. 25, 2012

  • Everything is Social so "Social Media" is Irrelevant

    In the beginning, social media was like talk radio; it was a niche place where the socially estranged hung out.Now, social media has become the way society holds public discourse. "Social" is everything we do.So using the phrase "social media" is holding us back from proper understanding of its c...

    By • Dec. 24, 2012

  • Quick Hits - December 24, 2012, Part Two (More on Campaign 2012)

    An Epolitics.com Christmas present: lots of fantastic reading on the 2012 digital campaign. C.f. our earlier post-election Quick Hits, and also today's Quick Hits Advocacy Edition.When the Nerds Go Marching In. Fantastic look at the Obama campaign tech team and strategy. C.f. Under the Hood of Te...

    By • Dec. 24, 2012

  • Facebook Halts its Ad Network Before it Ever Gets Off the Ground (For Now)

    Facebook's highly anticipated ad network has been put on the backburner, for now anyway. The ad network, when (and if) it does get off the ground, is said to be much like that of Google's Adsense network, and would likely generate substantial income for users.Facebook launched a test earlier in ...

    By • Dec. 24, 2012

  • Why Marketers Shouldn't Discount Tumblr

    True Life: I'm addicted to Tumblr. I developed an insatiable obsession after a friend told me to create a blog on the site. I had been a loyal user of Pinterest, but my friend suggested Tumblr was better. Needless to say, I succumbed to the peer pressure and joined to see what the hype was all ab...

    By • Dec. 24, 2012

  • Do You Implement Upselling and Cross-selling Tactics with Every Online Customer Purchase?

    Newton's third law is that for every action, there is an equal and opposite reaction. This is true of you with your customers' online purchases. Using their past purchase and current search history and settings, you can influence their purchase decisions, and this involves more than just closing ...

    By • Dec. 23, 2012

  • How Twitter Learned to Compete with Email Marketing

    When it comes to measurable digital marketing, nothing beats email.For every post that goes to Twitter, Facebook, and Google+, a single email newsletter is more "valuable," because it's more trackable. For all of the engagement opportunity that social sites present, they are all notoriously diffi...

    By • Dec. 23, 2012

  • The Second Share

    While current online marketing doesn't completely replace traditional marketing, in fact many of its tenets are still the old ones just re-imagined; there is one area where the former really diverges from the latter: the priority of the second share.Marketing campaigns in print, television, radio...

    By • Dec. 23, 2012

  • Twitter Passes 200 Million Monthly Active Users; No Longer a Fad

    I wrote my first in-depth post covering Twitter in March 2007 saying that Twitter would be the "message heard around the world." Since then, we learned that Twitter has become a human seismograph where news no longer breaks it tweets. We learned to speak in 140 characters or less. We've witnessed...

    By • Dec. 22, 2012

  • 5 Inbound and Social Media Predictions For 2013

    If you're reading this, then the world didn't come to an end last night and I'm already batting 1000 on this year's list of predictions. As 2012 draws to a close we're apt to start looking ahead to 2013. I'm looking forward to another year of innovation and fast-paced change. It's that fear of fa...

    By • Dec. 22, 2012

  • Brands: Abandon the Easily Pranked "Tell Us Why You Love Us" Contest

    By B.L. OchmanLike many other brands in Internet annals, General Mills has become the latest major corporation to see its social media campaign hijacked. Given similar results against other brands, the easily pranked "tell us why you love us" contest needs to be carefully re-thought.Brands that d...

    By • Dec. 22, 2012

  • Social Media Marketing: Stop, Start, Succeed

    2013 is the year that social media marketers can finally focus the majority of their efforts on strategy, regardless of budget or team size. I have held a number of jobs in social marketing, including social media intern, social media specialist, social media strategist, community manager, and ...

    By • Dec. 21, 2012

  • Flashmob Christmas Choir = Amazing Guerrilla Marketing [VIDEO]

    924 mince pies, 30 gospel choir singers (and a guitarist!) 4 camera men, one giant banner... all made up the fantastic Xuber surprise which took place on Dec. 18, 2012, to spread festive cheer and say a big 'thank you' to Xuber's customers!Kicking off in Leadenhall Market at 1pm, one member of ...

    By • Dec. 21, 2012