Content Marketing: Page 387

  • Social Media in 2012: Five of Our Most Memorable Highlights

    2012 was the year that Social Media was no longer regarded as the 'add-on' service, or the 'we should be doing it but we don't know why' service. It's the year that its cultural and political influence was established, and its business potential was confirmed.Social Media is inherent in all of ou...

    By • Dec. 21, 2012

  • 5 Things Companies Still Don't Understand About Social Media Lead Generation

    Social media has been one of the biggest business buzzwords of the past 5 years, but many companies still don't understand how to effectively use social media for lead generation. Unfortunately, years after Twitter, Facebook and LinkedIn became widely popular, many businesses are still going abou...

    By • Dec. 21, 2012

  • 3 Great Books on Social Media to Read During the Holidays

    Things a bit slow during the holidays? Invest time in these three fabulous reads... They are COMPLETELY worth your time.1. FIERCE LOYALTY by Sarah Robinson (@sarahrobinson).Building a social media community - a tribe - is tough, but this book gives some fantastic pointers. Sarah breaks down a pro...

    By • Dec. 21, 2012

  • The 10 Customer Service Secrets of St. Nick

    What customer service best practices can we learn from the man, the myth, the holiday legend? Here are ten takeaways for true believers in the magic of amazement:1. He makes his list and checks it twice. The Jolly Old Elf makes doubly sure that his customer information is correct, up-to-date, and...

    By • Dec. 21, 2012

  • Facebook Developing News Feed Video Advertising Service

    Facebook has reportedly begun developing a video advertising service which autoplays in the news feed, regardless of the users' activity on the site.According to Ad Age, Facebook is planning to have the service out by April next year, and will offer 15 second slots to Facebook video advertisers t...

    By • Dec. 21, 2012

  • The Case For Serialized Content on Facebook: 4 Steps to Increase Engagement

    TV shows are like Facebook.Take the show Duck Dynasty, for instance, which was recently announced as the top trending show for 2012 on Facebook, by Facebook:(photo: Facebook)Fans have been watching this new show (which just finished season 2) and talking about it on Facebook more than any other, ...

    By • Dec. 21, 2012

  • Increase Traffic in Two Minutes Without Paying a Cent

    Believe it or not there's a formula that you can use every time to increase the amount of traffic your blog posts get. No, I am not trying to sell you a two thousand dollar Internet success package, but maybe I should be.The formula involves the most read part of your post. You know what that is?...

    By • Dec. 21, 2012

  • Why Instagram Won't Last

    It all started when Instagram discontinued its user's ability to support Twitter ecards, which no longer would allow Twitter users to be able to see Instagram images inside their Twitter stream. This was the first blow to all us Instagram lovers. It was when we first started looking for alternati...

    By • Dec. 20, 2012

  • Facebook Nearby Updates and How Local Businesses Can React

    Facebook Nearby Gets a FaceliftLast Monday, Facebook released updates to its check-in feature "Nearby" in an effort to bring some competition to social sites like Yelp and Foursquare. Each month millions of Facebook users check in with the service, reporting their whereabouts to their friends. No...

    By • Dec. 20, 2012

  • How to Sell When the World Is Ending Tomorrow

    Unless you've been living under a rock, you're aware that the world is going to end tomorrow. Or not.But we sell like the world is actually going to end all the time. At the end of the month, or the end of the quarter, we throw all types of aggressive offers, promotions and incentives at our sale...

    By • Dec. 20, 2012

  • The Cost of Engagement

    I stumbled across some data about Facebook engagement rates the other day. Apparently Michael Leander has been analyzing how Facebook fans react to brand posts based on how big a following that brand has on Facebook. It's made me wonder - If we know engagement rates, and we know how much it costs...

    By • Dec. 20, 2012

  • 2013 Digital Marketing Predictions

    New Year is here and another chance for us marketers to get it right, hurray!The main highlights of digital marketing in 2012 were the introduction of Penguin from Google, a boom of visually engaging content with Instagram and Pinterest and an evolution of social media turning into a prime news c...

    By • Dec. 20, 2012

  • Beneath the Surface: Storytelling in 2013

    Excerpt from ExactTarget's Inspired Marketing Predictions for 2013For years Seth Casteel photographed dogs leisurely floating in pools and playing in water features. It wasn't until one of these animals lunged for a toy and dove into a pool that he captured an entirely new and revealing perspecti...

    By • Dec. 20, 2012

  • Like This Post If You're Easily Swayed

    Aside from the end of the world, nothing of note is going to happen for the rest of the year; so in the absence of current affairs, the world's bloggers are drawing inspiration from the past 12 months.I had to have quite a think about what my retrospective post for 2012 would be - largely because...

    By • Dec. 20, 2012

  • How to Use Content Marketing to Convey Your Brand Message

    In today's digital milieu, marketers are becoming ever more reliant on written, auditory, and visual content media to inform, entertain, and otherwise address the needs of their target audience. In this way, content has become a vital tool for giving substance to a company's vision and articulati...

    By • Dec. 20, 2012

  • What to Expect from Social Media Advertising in 2013

    Social media advertising has really taken off in 2012, but what does the future hold? Here's what I'm expecting to see in 2013.Having had its IPO earlier this year, Facebook's attention in 2012 has been firmly on how to make money from the huge amount of data it holds about its one billion member...

    By • Dec. 20, 2012

  • Make Your Content Travel Far and Wide

    Content marketing has changed the way marketers, companies and organizations of all kinds generate interest, reach their audiences and create opportunities. Success through inbound marketing now requires more than traditional SEO tactics and the sharing of run-of-the-mill content. The quality an...

    By • Dec. 20, 2012

  • 7 Tips to Help People Find Your Value.

    Today, small talk and short conversation has shifted on the Internet to the social networks. And as Elisa Camahort Page, co-founder of BlogHer, says: "If you're looking for substantive conversation, you aren't going to find it on Facebook, or in 140 characters on Twitter".So blogs remain the pref...

    By • Dec. 19, 2012

  • Instagram and the Classic Non-Apology

    Over the last few days, Instagram catapulted themselves to the top of the worst PR mistakes of 2012. Like a movie that comes out right before the Oscars, they are now top of mind with the bloggers and reporters that write about the worst PR mistakes of the year. Happy new year, Instagram.Yesterda...

    By • Dec. 19, 2012

  • The Best of 2012′s Social Media White Papers

    Are you addicted to white papers, just as I am? Well, my friends at Awareness, Inc. have put together an epic list of the top 10 social media whitepapers of 2012. Enjoy the white paper goodness. And try to tweet every once in a while so we know you're still there, OK?Source: Awareness Inc.To he...

    By • Dec. 19, 2012

  • How In-House Counsel Use Social Media (And What All B2B Marketers Can Learn From That)

    Anyone looking for a perfect example of that oft-heard phrase "social media are just tools, how you use them depends on who you are trying to reach" should look no further than the 2012 In-House Counsel New Media Engagement Survey conducted by Greentarget, a communications strategy firm for profe...

    By • Dec. 19, 2012

  • The True Social Media ROI

    It is getting increasingly difficult (not that it was easy earlier) to justify the investment that the client makes with respect to a social media campaign. Qualitative metrics no longer seem to work in a standalone manner.As a solution to all this, we at Convonix have come up with the following....

    By • Dec. 19, 2012

  • 3 Things PSY Taught Me About Second-Hand Social Media Shares

    As we're coming to the end of the year, we're starting to see a lot of countdowns. We haven't quite hit the annual cultural nadir of celebrities pretending to remember movies or TV shows or whatever 101 they're doing this year. But a few top 10 blogs are starting filter through. There might even ...

    By • Dec. 19, 2012

  • Optimizing YouTube for Lead Generation

    Video is now an essential part of any successful social marketing and lead generation strategy. Not convinced? According to Forbes, Three-quarters of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half watch work-related videos on Y...

    By • Dec. 19, 2012

  • 6 Lessons From the Social Media World Forum

    If you go to as many social media conferences as I do, sometimes it is difficult to separate the wheat from the chaff. At least that's the excuse I'm going to give for having my associate at Renegade, Merlin Ward share the six unique lessons he gleaned from the recent Social Media World Forum (SM...

    By • Dec. 18, 2012