Content Marketing: Page 387

  • Don't Get Scammed: What You Need to Know When Hiring an SEO Company

    Ring, ring, ring... your small business phone probably rings off the hook. But between important customer service calls you are also likely bombarded with cheesy sales scripts - where in a dingy room scattered with pizza boxes someone breathing heavily into the phone asks to speak with the boss.H...

    By • Jan. 2, 2013

  • Facebook Whips Twitter In Terms Of Social Engagement For Companies

    As 2013 begins, one question companies should ask is what social media sites like Facebook or Twitter to should use to engage people.According to a recent report from Spredfast, the answer is Facebook as companies engage customers more when using the social network.How much more? Nearly 10 times ...

    By • Jan. 2, 2013

  • Ten Brands to Follow on Twitter for Inspiration

    Whether you use Twitter for business, pleasure or both it is worth following some of the best loved global brands. Not only will it provide you with the opportunity to keep yourself amused, take advantage of product promotions and enter competitions, but you will also learn how to create better c...

    By • Jan. 2, 2013

  • Be a LinkedIn Rock Star

    LinkedIn is the gold standard for online professional networking. The social network is a great place for individuals, companies and organizations to network with industry contacts, make new connections, stay up-to-date on relevant news and trends, share content, create a following and increase ...

    By • Jan. 2, 2013

  • How to Measure Social Media ROI - Is It Even Possible?

    It seems preposterous to suggest that there are online companies that put time and money into social media and don't bother to measure their return on investment (ROI). In fact, it is believed that over 70% of online businesses that utilize social media as part of their marketing drive are guilty...

    By • Jan. 2, 2013

  • Advanced Facebook Ads: How to Beat Disapproval

    While some may view the right-hand side of their Facebook stalking experience as an uninteresting blob of text, Facebook was once the world's largest display advertising network, pulling in over $2.2 billion in annual revenues. Even now, Facebook ads are an invaluable tool for any social media ca...

    By • Jan. 2, 2013

  • The Internet Watch Foundation Urges Young Men: Do the Right Thing

    Research says that young men (aged 18-35) are most likely to stumble across child sexual abuse content and least likely to report it. So, working with London creative agency Don't Panic!, the IWF have set about trying to get the message across to this group.They've got a presence on a number of k...

    By • Jan. 2, 2013

  • ViDEO: Great Keynote from Gary Vaynerchuk to Help You Recharge Social Media Marketing Strategy

    Below is an excellent video I found on You Tube from Gary Vaynerchuk. He gives an excellent viewpoint on how to position your social media marketing strategy moving forward in our businesses. There is a lot that you can take away to implement in your own social media marketing strategy.[Gary's ta...

    By • Jan. 2, 2013

  • Headlines & Stuff from 2012

    We said we were done with these, but hek, we're still working so we figured we'd share. Happy New Year!Nielsen & Twitter To Start Social Media TV Rating Service Nielsen and Twitter are creating a social media TV rating service - all to capture TV-related content activity to trend rapidly grow...

    By • Dec. 31, 2012

  • ViDEO: Thought Process Behind What Makes Your Online Content Go Viral

    Below is an excellent video from Jonah Berger, Associate Professor at the Wharton School of Business that we found on You Tube. He talks about a study that was conducted with the New York Times to find out what makes certain bits of content shared more than others. The video below will explain th...

    By • Dec. 31, 2012

  • Blog Big or Go Home!

    If you own a small business with products that rely heavily on e-commerce, maintaining a website and social media presence is more than a necessity.As such, procuring web space for a blog is essential in order to make surfers aware of your product or service while driving traffic to your company'...

    By • Dec. 31, 2012

  • Think Like Zuck

    A review of "Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg," by Ekaterina Walter, published by McGraw-Hill, January 15, 2013.Ever since the 1860's, when German physiologist Friedrich Goltz went searching for the location of the soul, the story a...

    By • Dec. 31, 2012

  • Miracle on Social Media Street

    It may be the week after Christmas, but it is not too late for social media professionals to prepare themselves for 2013 by watching the old, classic, holiday film, "Miracle on 34th Street" (the 1947 original, not the inferior 1994 version.) Not only is it a terrific and heartwarming movie, but i...

    By • Dec. 30, 2012

  • Content Brainstorming Tools for 2013

    When it comes to content marketers, there is one question that always piques our interest - Where do others get their ideas? And with more brands creating content than ever before, it can be challenging to continually keep ahead of trends, churn out fresh concepts and repurpose ideas - let alone...

    By • Dec. 30, 2012

  • The Worldwide Market Outlook for Advertising Spend

    As 2012 comes to a close, marketers can reflect upon the results of their significant ongoing advertising spend. Most will maintain the status quo by sinking the vast majority of their budget into advertising. That's good news for the troubled legacy media industry. Despite the global economic s...

    By • Dec. 29, 2012

  • 2013: Measuring The Intangibles of Social Media

    We've been programmed to produce results. Most business leaders chase the achievement of a result through the emphasis of tangible goals...increase sales by X% or decrease cost by X%. With all the emphasis on tangible results business has forgotten the intangibles are what create the results.The...

    By • Dec. 29, 2012

  • Eric Pratum: Another Way to Measure Social Media Success

    via KellBaileyBy {grow} Community Member Eric Pratum.I work in marketing analytics. there is nothing more fun than having a knock-down, drag-out fight over the value of a tweet, a follower, or a like. If you have the right tracking set up, I can tell you, but whether or not I can tell you isn't t...

    By • Dec. 29, 2012

  • We Should Stop Saying Influential When We Mean Popular

    I saw it again today... another 2012 Influencer List. I couldn't get through the entire list, though, because I was too busy raking my nails down my face and pulling my hair out. It wasn't an influencer list at all, it was just another popularity list. To be certain that we all understand the dif...

    By • Dec. 29, 2012

  • The Best Branded Content of the Year: 2012

    Though the time has come to say goodbye to 2012, in the New Year we will find ourselves saying hello to a new era of advertising. 2012 will be remembered as the year that content became king. 2013 will be the year that marketers begin to perfect their branded content. Because learning from the pa...

    By • Dec. 29, 2012

  • 2 Ways You Can Make Search Engine Optimization Irrelevant

    Online Marketing Blog by KAYAKIf you are taking the time to read this article, then you probably already know that search engine optimization is one of the cornerstones of most successful Internet marketing plans, and that understanding your markeitng personas is crucial to reaching prospects.For...

    By • Dec. 27, 2012

  • Make It All Connect with a Customized Youtube Embed

    To compliment all of your blogging and article efforts online, maybe it is time to create a comprehensive content marketing strategy that implements pictures and video. In particular, online video is rapidly becoming a go-to staple for any content strategy, mostly for its ease of use and easy acc...

    By • Dec. 26, 2012

  • How To Use SEO Properly: Shake It Up

    Sometimes I think that all the information necessary for success in life is contained in the classic nursery rhymes. You've heard the adage "don't put all your eggs in one basket"? Well it turns out the goose's advice reigns just as true for digital marketers as it did the gatherers of old.When ...

    By • Dec. 26, 2012

  • This Is Your Brain On Social Media

    Social media is everywhere. As hard as many of you are trying to deny it, social media is here to stay. It has changed the way we do business. It has changed the way we market our business. It has changed the way we communicate with each other. We can debate whether this is good or bad if you wan...

    By • Dec. 26, 2012

  • Why You Should Consider This: Add Youtube Video to Facebook

    If you're involved in Internet marketing at all, you know the value of leveraging social media to boost your SEO and to keep people talking about your brand. Chances are good you already have accounts on Facebook, Twitter, Linked-In, or similar services.However, there's a tendency among Internet ...

    By • Dec. 26, 2012

  • Social Media A-Z: A Glossary for 2013

    With the 2012 marketing season soon to wind down, we are all gearing up for 2013. Here are some questions that should be on every good marketer's mind: What are new strategies? How can we execute? What is our budget? To help you find the answers, take a look at the social media glossary below - t...

    By • Dec. 25, 2012