Content Marketing: Page 385

  • Social Media and the New Generation of Buyers

    By now everyone is aware that the social media space has taken off and it's not planning on slowing down anytime soon. There's a long list of reasons why social media is important for your business. For some, the most attractive quality is the free or low cost brand recognition social media platf...

    By • Jan. 11, 2013

  • It's Time To Consider A Better Metric: Investment On Return

    This piece originally appeared on The Advertising Week Social Club on January 7, 2013. Recently I read Umair Haque's e-book, Betterness, and was deeply affected by the themes and insights discussed within. It was heartening to read as his cri du coeur more eloquently and powerfully articulated se...

    By • Jan. 11, 2013

  • Content Marketing for SEO - Very Awesome Content Marketing Cheat Sheet

    Anatomy of Content Creation By now, many of us are familiar with how to create great content for content marketing to our readers but is it actually pulling in the amount of visitors you expected, especially with the work that goes into creating great articles is - well... a lot!?Among the many f...

    By • Jan. 11, 2013

  • Harness the Power of Facebook Marketing

    Social media is a big deal, and its influence is here to stay. Facebook is the most highly trafficked website in the world, and many prospects may not even take a company seriously, if it does not have a presence on Facebook. Your company should be taking advantage of all that the social networ...

    By • Jan. 11, 2013

  • A Practitioner's Guide to Social Selling

    Complex sales involve a number of different people. You will find multiple decision makers, buyers, each having a completely different role and need than the next one. As a sales professional, it is up to you to work within the ranges of expertise and knowledge to present your solution in a compe...

    By • Jan. 11, 2013

  • ViDEO: Igniting Powerful Sustainable Word of Mouth Movements

    JasonFalls @fearlesscomp Well done! @robbinphillips & @BrainsOnFire are awesome!In this show, the Courageous CEO, Robbin Phillips of Brains on Fire, shares insights on how you can craft great Word of Mouth movements. Please click the button in the lower right to maximize the window for optima...

    By • Jan. 11, 2013

  • Become Content Royalty

    Success in online marketing now calls for more than traditional SEO tactics and the creation of run-of-the-mill content. Dynamic, original and engaging content is what the marketplace demands for nearly all industries. The quality and social capital of content is now playing a major role in mar...

    By • Jan. 10, 2013

  • The Most Powerful Brand Ambassadors In The World May Not Be Brand Loyal

    Just so you know I surely did not sit down and consciously plan on writing on two articles this week on brand loyalty and what marketers need to know and so on. It just so happens I came across the WSL Strategic Retail How America Shops MegaTrends report entitled "Moving On 2012."I found the find...

    By • Jan. 10, 2013

  • Do Endorsements Have the Potential To Be Internet Quality Control?

    A lot of people with a job have gone on an interview and required references. Businesses that have been around for a long time undoubtedly have repeat customers. Even students need teachers support when moving into the higher echelons of education. In the end, a person with some measure of cre...

    By • Jan. 10, 2013

  • The Real Story at New Media Expo Wasn't About New Media

    The goodie bag I was given when I checked in at the New Media Expo in Las Vegas contained a hard cover copy of "Renegades Write the Rules-How the Digital Royalty Use Social Media to Innovate," by Amy Jo Martin. Nice touch.Of course, with the frenetic pace of the event, I never had time to get int...

    By • Jan. 10, 2013
  • SMT Expert

    Brace Yourself, More Facebook Timeline Changes are Coming!

    If you have been in the social media game for a few years, you know that Facebook LOVES making changes. The Internet wept with the implementation of the most recent Timeline changes, but what will happen when the even newer Facebook Timeline changes begin hitting users? During the past few days, ...

    By • Jan. 10, 2013

  • Keep Tabs on Social Media Trends in the New Year

    As we head into a new year, it seems that social media will continue to play a vital role in most businesses' online marketing strategies.Nowadays, social media is ubiquitous, not just in terms of personal use but also for the growth, exposure and public relations of a business.CEOs are spending ...

    By • Jan. 10, 2013

  • 8 Social Selling Dos and Don'ts For Your Sales Team

    Social selling involves using social media to stay relevant with your buyer, to listen for buying trigger events and to target the right message, at the right time, to the right person. For a more robust definition of social selling check out the post What is Social Selling and How Will it Increa...

    By • Jan. 10, 2013

  • The ONE Percent Reality of Content Marketing.

    Content Marketing is all the buzz. In fact, it's the area that Econsultancy projects to have the fastest growth of all marketing activities in 2013.All of the interest and investment in this new discipline is based on the idea that your company is no longer in the business of just making and sel...

    By • Jan. 9, 2013

  • Think Like Zuck - 5 Questions with Ekaterina Walter

    You've seen the movies, read the books, and shared the infographics about the rise and success of Facebook. But you may not be applying the business lessons of the Facebook story to your own marketing activities. Now you can with Think Like Zuck: The Five Business Secrets of Facebook's Improbably...

    By • Jan. 9, 2013

  • 3 Questions CMOs Should Ask About Social Media ROI

    The days of saying brand awareness and loyalty are the only results of social media activity are over. Like any other part of your marketing, there needs to be quantifiable success to determine the value of social media.This isn't to say you should abandon social media. Far from it. Instead, your...

    By • Jan. 9, 2013

  • It's About Influence, Not About Influencers.

    Over the years, a lot of attention has been spent on influencers marketing. Since the arrival of the social web, many marketers look for influencers and target them with specific messages or even free product samples. Their hope is to win the heart of the influencer and by doing so, release a lar...

    By • Jan. 9, 2013

  • Google FTC Decision and What It Means for You

    In case you missed it, the U.S. Federal Trade Commission finally reached a decision about a long-standing investigation with Google. As most startup companies realize quite quickly, Google is incredibly important to the success of a business. This makes search engine optimization, or SEO, extreme...

    By • Jan. 9, 2013

  • Is Nobody Sharing Your Content? Find a Quick Fix

    With social signals playing a bigger part in SEO than ever before, getting more links to your content via Twitter, LinkedIn and Facebook is important.So how do you make your blog posts more shareable? Keep reading to discover five simple steps.Step 1: Spend More Time on Your HeadlineI've read doz...

    By • Jan. 9, 2013

  • The Most Important Factor for Successful Social Media Marketing in 2013

    There will be many businesses and individuals examining their social media engagement in the next few weeks, as another year commences.And one of the most pressing elements for those engaging online will be how to deliver successful social media marketing in 2013.I believe there's only one import...

    By • Jan. 8, 2013

  • Is Brand Loyalty Dying a Slow and Painful Death?

    When I was a wee lad - OK maybe I wasn't so wee as I was in my mid-20s - I was a marketer working on the AARP Health Insurance account which, at that time, was underwritten by United HealthCare. In fact I think it still is, but that's not the point.The point is as myself and my fellow marketers t...

    By • Jan. 8, 2013

  • Five Reasons Search Optimizers Will Keep Their Gazes Fixed on Google+ in 2013

    I bet you won't find an SEO professional who isn't using Google+ for one reason or the other these days. Some are convinced that Google +1's and Google+ shares help their website rank higher in the search results. Others believe that Google's proper social signals are bound to become something bi...

    By • Jan. 8, 2013

  • Can Financial Services and Social Media Co-Exist and Succeed?

    Tight regulations, high risks, and slow adoption rates have kept most financial services companies in a pickle when it comes to figuring out what to do about social media. Rules around what can be said to whom, when an employee is the voice of the company or the voice of themselves, and other con...

    By • Jan. 8, 2013

  • 2013 Update for Marketing Your Social Media Services through LinkedIn

    LinkedIn has proven itself a valuable resource for job seekers and professional service providers alike. The greatest value of LinkedIn for SEO service providers is the ability to connect with other business professionals who need marketers to help them promote their products.For those who may no...

    By • Jan. 8, 2013

  • Social Business in 2013 - A Commitment

    Before we move further on in trying to address the final conclusions I shared on a recent blog post under the heading Social Business in 2013 - A Challenge, I thought I would go ahead commenting further first on that third piece from that recent CMSWire article that I published earlier on, where ...

    By • Jan. 8, 2013