Content Marketing: Page 385

  • Adgate in France: Free (ISP) vs Google, Business World vs Net Neutrality

    It might appear pretty amazing for non-French readers, but Free - one of the most important internet providers in France - is now blocking ads to subscribers thanks to an opt-out system. To change it, users need to change their router's settings themselves - something not really easy for any cust...

    By • Jan. 4, 2013

  • How to Increase Blog Reader Engagement

    By • Jan. 4, 2013

  • Corporate Social Media Amplified!

    One of trends for 2013 will be "Amplification". The times that companies and people rely on asking others to redistribute their posts and messages is over. Just like with email, you as a fan are getting too many messages and notifications (many of you are turning them off) and thus ignoring thes...

    By • Jan. 4, 2013

  • Social Media and the Power of Networks 2. - Key Opinion Leaders on Twitter

    The increasing impact of social media gives modern marketing a lot to think about; Facebook, Twitter, Tumblr, Flickr, Pinterest, Google+ and hundreds of blogs are only the tip of the iceberg, and it seems impossible to be up-to-date on all the channels. To look at them one by one seems illogical,...

    By • Jan. 3, 2013

  • How Social Media Marketing Influences eCommerce Transactions?

    A deep dive research on social network has shown that how and why do the participants use the social sites as a part of their purchasing process. They put specific emphasis for discovering the similarities and the differences across the various product categories. The study has also reflected th...

    By • Jan. 3, 2013

  • Practice Safe Social in 2013!

    As 2013 rolls in, I am reading all the best-of's, trends-coming, and prediction articles with interest. Which have been your favorites so far?When I sat down to do project agency goals for 2013, I used a pretty unscientific process. First, I looked at the biggest PR gaffes and online crises of 20...

    By • Jan. 3, 2013

  • Brands Damaged by Their Comments on Healthcare Issues

    Papa John's brand is hurt when consumers feel they don't care about employees healthcare. (Photo credit: jumbledpile)It can take years to build your brand. The idea is to create trust with your consumers and build a long standing relationship.The problem can be that businesses, especially those t...

    By • Jan. 3, 2013

  • Top 50 Branded Facebook Pages of 2012: 10 New Brands Make the List

    It's been three years since I started my monthly list of the Top 50 Branded Facebook Fan Pages, and the annual lists are always among the most interesting. While last year we saw only 6 brands break into the top 50, this year we saw 10.New to the ListThese brands broke into the top 50 this year:S...

    By • Jan. 3, 2013

  • Promoting Content with Social Media and eMail Marketing

    Businesses are increasingly reliant on content marketing to inform and educate prospects and existing customers. While content plays a vital role in conveying a company's brand message, online engagement is critical to promoting this message and solidifying relationships with its target audience....

    By • Jan. 3, 2013

  • Behold the Untapped Big Data Gap

    As we say farewell to 2012, one topic that got a lot of "airtime" in 2012 will surely stay on top of many marketers minds as we enter 2013: Big Data.The title of my article is a paraphrase of sorts as it comes directly from a study done by IDC which revealed, among other things that in "2012, 23%...

    By • Jan. 2, 2013

  • Why You Should Leave Filmmaking to Steven Spielberg

    Why aren't you using video? Or, if you do have one or two videos posted to your website and YouTube, why aren't you doing more? You know its valuable, particularly since that one search engine that begins with 'G' really loves video (and just happens to own YouTube). Not to mention most prospects...

    By • Jan. 2, 2013

  • 2012: A Year to Remember What We Always Knew

    Image: Giulia ForsytheThis was a amazing year. Amazing because I found myself being forced to relearn everything I knew about marketing. That's because this was the first time I had the chance to create, produce, package and launch a product of our own (with great help of the We First team and ou...

    By • Jan. 2, 2013

  • Planning to Succeed in 2013

    The beginning of a new year is a great time to renovate your business. People are trained to expect change with a new calendar but you have to act quickly. The window of opportunity where resistance is at a minimum is only open for a short period. The process has to start before the end of Januar...

    By • Jan. 2, 2013

  • Don't Get Scammed: What You Need to Know When Hiring an SEO Company

    Ring, ring, ring... your small business phone probably rings off the hook. But between important customer service calls you are also likely bombarded with cheesy sales scripts - where in a dingy room scattered with pizza boxes someone breathing heavily into the phone asks to speak with the boss.H...

    By • Jan. 2, 2013

  • Facebook Whips Twitter In Terms Of Social Engagement For Companies

    As 2013 begins, one question companies should ask is what social media sites like Facebook or Twitter to should use to engage people.According to a recent report from Spredfast, the answer is Facebook as companies engage customers more when using the social network.How much more? Nearly 10 times ...

    By • Jan. 2, 2013

  • Ten Brands to Follow on Twitter for Inspiration

    Whether you use Twitter for business, pleasure or both it is worth following some of the best loved global brands. Not only will it provide you with the opportunity to keep yourself amused, take advantage of product promotions and enter competitions, but you will also learn how to create better c...

    By • Jan. 2, 2013

  • Be a LinkedIn Rock Star

    LinkedIn is the gold standard for online professional networking. The social network is a great place for individuals, companies and organizations to network with industry contacts, make new connections, stay up-to-date on relevant news and trends, share content, create a following and increase ...

    By • Jan. 2, 2013

  • How to Measure Social Media ROI - Is It Even Possible?

    It seems preposterous to suggest that there are online companies that put time and money into social media and don't bother to measure their return on investment (ROI). In fact, it is believed that over 70% of online businesses that utilize social media as part of their marketing drive are guilty...

    By • Jan. 2, 2013

  • Advanced Facebook Ads: How to Beat Disapproval

    While some may view the right-hand side of their Facebook stalking experience as an uninteresting blob of text, Facebook was once the world's largest display advertising network, pulling in over $2.2 billion in annual revenues. Even now, Facebook ads are an invaluable tool for any social media ca...

    By • Jan. 2, 2013

  • The Internet Watch Foundation Urges Young Men: Do the Right Thing

    Research says that young men (aged 18-35) are most likely to stumble across child sexual abuse content and least likely to report it. So, working with London creative agency Don't Panic!, the IWF have set about trying to get the message across to this group.They've got a presence on a number of k...

    By • Jan. 2, 2013

  • ViDEO: Great Keynote from Gary Vaynerchuk to Help You Recharge Social Media Marketing Strategy

    Below is an excellent video I found on You Tube from Gary Vaynerchuk. He gives an excellent viewpoint on how to position your social media marketing strategy moving forward in our businesses. There is a lot that you can take away to implement in your own social media marketing strategy.[Gary's ta...

    By • Jan. 2, 2013

  • Headlines & Stuff from 2012

    We said we were done with these, but hek, we're still working so we figured we'd share. Happy New Year!Nielsen & Twitter To Start Social Media TV Rating Service Nielsen and Twitter are creating a social media TV rating service - all to capture TV-related content activity to trend rapidly grow...

    By • Dec. 31, 2012

  • ViDEO: Thought Process Behind What Makes Your Online Content Go Viral

    Below is an excellent video from Jonah Berger, Associate Professor at the Wharton School of Business that we found on You Tube. He talks about a study that was conducted with the New York Times to find out what makes certain bits of content shared more than others. The video below will explain th...

    By • Dec. 31, 2012

  • Blog Big or Go Home!

    If you own a small business with products that rely heavily on e-commerce, maintaining a website and social media presence is more than a necessity.As such, procuring web space for a blog is essential in order to make surfers aware of your product or service while driving traffic to your company'...

    By • Dec. 31, 2012

  • Think Like Zuck

    A review of "Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg," by Ekaterina Walter, published by McGraw-Hill, January 15, 2013.Ever since the 1860's, when German physiologist Friedrich Goltz went searching for the location of the soul, the story a...

    By • Dec. 31, 2012