Content Marketing: Page 389

  • Everything You Need to Learn About Blog Comments and SEO

    A few years ago, the comment fields on blogs often resembled a land mine field of spam. For every genuine comment, there were at least 3 more hawking diet pills or gambling web sites. It is an effective SEO tactic to leave comments on the blogs of people with digital influence, but not for the re...

    By • Dec. 13, 2012

  • When It Comes to Mobile Marketing, Integration Is Key

    As a long-standing proponent of marketing integration I can speak to the fact that many marketers still have difficulty in putting it into practical use, including many chief marketing officers which was the basis of my piece aptly titled The Eleven Letter Word That Continues To Elude All CMOs An...

    By • Dec. 13, 2012

  • Reputation Management: How to Make Bad News about Your Brand Vanish Off the Face of the Internet

    We live in the times of extreme transparency and unprecedented abundance of communication media. A half-finished sentence by a public figure may become known to millions in a matter of minutes due to the multiple social platforms that help spread the news nowadays.So, when it comes to managing yo...

    By • Dec. 13, 2012

  • The Comeback of Native Communities in 2013

    There's been a misleading trend for at least the last 2 years, mostly promoted by us, digital marketers.We said to our clients that it could be natural to "talk" to a brand on a regular basis. The mobile marketing myth opened a gate to evergreen, on-going ties with pools of consumers, so much dem...

    By • Dec. 13, 2012

  • Cheap Qualified Leads From Social: A Lesson in the Value of Social Media

    Potential vs. actual benefits in social mediaImagine an industry with 1.5 billion potential consumers. An industry that, according to the McKinsey Global Institute, has the potential to add $900 trillion to $1.3 billion in value for companies, as well as influencing 1/3rd of all purchasing decisi...

    By • Dec. 13, 2012

  • Good Content Will Generate Thousands of Visitors from Social Media Channels

    As an on line marketing consultant, I have to constantly search out inventive ways to generate traffic to my clients' offers. It is not always easy, because every business is different. The approach I take will vary according to what industry and marketplace I am targeting.But, having said that, ...

    By • Dec. 12, 2012
  • SMT Expert

    Where Businesses Meet Social Media - Predictions for 2013

    It's that time of year again - when analysts and pundits and authors all begin to roll out their list o' predictions for the coming year. And as we march towards 2013, I felt it would be pertinent to see how social media and the world of business will continue to interact with one another next ye...

    By • Dec. 12, 2012

  • Classic Example of Growing a Company with Content Marketing

    Much like social media of a few years ago, there are two words that are currently making their way around cyberspace and marketing halls - hallowed or otherwise.The two words are of course: content marketing. I myself have scribed an article or two about this very topic including my most recent p...

    By • Dec. 12, 2012

  • 3 Easy Steps to Finding Great Content

    Content curation has become somewhat of a buzzword on the Internet. You've probably heard of it, and if you have a social media account, are most likely already doing it, whether purposefully or not.What is content curation, and why should businesses care?Content curation is, in it's simplest for...

    By • Dec. 12, 2012

  • Integrated Digital Marketing: Lessons From the Cat Food Aisle

    A big part of marketing, and of business for that matter, is helping the consumer resolve a want or a need. Yesterday evening I was one such consumer. Let me offer a little background. I live in the outskirts of Minneapolis, where we were recently slammed by Winter Storm "Caesar" (I didn't realiz...

    By • Dec. 12, 2012

  • Advertising on Social Media via Nielsen

    The Nielsen 2012 State of Social Media report was released earlier last week. I previously went over the report's findings about the largest social networks of 2012. The report also contains some interesting information about advertising on social media and what it means for consumers.Consumer Se...

    By • Dec. 12, 2012

  • Santa's Social Media Solution

    Think about it for a second, isn't social media the perfect answer to an age old problem?Mummy, how do I send my letter to Santa Claus?Santa's Dilemma... Posting a letter to the North Pole in this day and age is a nonsense! Shouldn't Santa be using Social Media to interact with people? It's qui...

    By • Dec. 12, 2012

  • Social Media and the Boardroom: Much Work Remains

    Richard Levick recently wrote an interesting article in Fast Company, Social Media And The Boardroom: Critical Questions Directors Need To Ask. There is a convergence here of increasing responsibilities for boards of directors and the increasing power of social media. As Richard wrote, "from Sarb...

    By Bill Ives • Dec. 11, 2012

  • The Impact of Social Media on Broadcast Media

    X Factor Facebook PageX Factor Facebook PageSocial Media has become a very important aspect of Broadcast Media. All the reality shows like, X-Factor, Britain's Got Talent or Strictly Come Dancing are using twitter hashtags # to promote their show and pretty much every show these days have a Faceb...

    By • Dec. 11, 2012

  • Is Facebook Running Out of News Feed Real Estate?

    Figuring out how to get your page posts to show up in a Facebook user's news feed has become an obsession for many digital marketers (present company included). We have all seen first hand that very few of our page likes ever go to our pages on a daily basis, so pushing our posts to them is criti...

    By • Dec. 11, 2012

  • Are There Too Many Brands Using Content Marketing?

    Content is king. Bill Gates' famous prediction is more than 15 years old but it has never been more relevant for marketers. No matter what industry you're in, no matter what kind of product you produce, the only way to grow your business online is through content. We've developed a lot of genres ...

    By • Dec. 11, 2012

  • The Results Are In: An Experiment in Social Influence

    As many of you know, I recently asked fans of {grow} to support a charitable cause through a post entitled "The kid who wanted a door for Christmas."I'd like to examine the results of this appeal as an example of "social influence" in action. What happens when a blogger asks his audience to do so...

    By • Dec. 11, 2012

  • Humor Me! Lighten Up Your B2B Marketing and Get Results

    If you read my blog or any article I've written, you know this is mission of mercy for me. As a marketer, storyteller and comic improviser, I have seen humor deliver results online, offline, and across social media. Humor IS human and in a world of sameness, increasing noise and complexity (big d...

    By • Dec. 11, 2012

  • So You Think You Can Do Social Media Marketing?

    Everyone can create a business Facebook page. My friend admitted that her 19 year old neighbor created one for her father's small business. "It was for free," she said, "about a year ago." Soon afterwards, the guy was nowhere to be found. "No biggie," she commented. Her father, the owner of the ...

    By • Dec. 11, 2012

  • The Dark Knight Advises

    Gotham City has a PR problem.The bustling metropolis is ridden with heinous crime, rampant poverty and taxed with a crumbling infrastructure. Darkness and despair have descended on to the once thriving location, erasing memories of brighter days.Gotham needs hope. It needs a savior. It needs...Th...

    By • Dec. 10, 2012

  • Is Your Business Ready for 2013?

    A new business year is right around the corner. How can you tell if you're ready? If even ONE of the six indicators below apply to you, then you're not even close to being ready for 2013!Your website is more than two years old. If you haven't done anything with your website in more than two ye...

    By • Dec. 10, 2012

  • "Running the Gauntlet with Jeffrey Hayzlett" on Marketing Made Simple TV

    In this show (Maximize the window for optimal viewing) author, speaker, celebrity CMO and cowboy Jeffrey Hayzlett joins host Jeff Ogden for a great and fun Marketing Made Simple TV show.This show includes a great offer from sponsor Eloqua "The Grande Guide to Sales Enablement" Click link here or...

    By • Dec. 10, 2012

  • Social Media Morning Report

    Twitter confirms that Instagram has all but self-blocked: http://status.twitter.com/post/37258637900/instagram-photo-rendering-issue (and a Chrome extension to fix it https://chrome.google.com/webstore/detail/instatwit/hhalcamddihdpdgdjkjbgikgobnbbpif)87% of half million+ users voted to stop Face...

    By • Dec. 10, 2012

  • Effective Ways Social Media Drives Sales

    "Social tactics are not meaningful sales drivers", according to one of Forrester's recent reports.And in a way, they're right.You can't sell directly with social media. At least, not very effectively.Because it's like trying to pick up a date at a funeral. Wrong place, wrong time.It will never co...

    By • Dec. 10, 2012

  • How Twitter Can Help Your Sales Team

    A 2012 study by the www.aberdeen.com/">http://www.aberdeen.com/">Aberdeen Group found that 79% of sales reps that incorporated social media into their sales process achieved their quota over the last year compared to 43% of the industry average. How could this be? It's because the tradition...

    By • Dec. 10, 2012