Content Marketing: Page 389

  • Like This Post If You're Easily Swayed

    Aside from the end of the world, nothing of note is going to happen for the rest of the year; so in the absence of current affairs, the world's bloggers are drawing inspiration from the past 12 months.I had to have quite a think about what my retrospective post for 2012 would be - largely because...

    By • Dec. 20, 2012

  • How to Use Content Marketing to Convey Your Brand Message

    In today's digital milieu, marketers are becoming ever more reliant on written, auditory, and visual content media to inform, entertain, and otherwise address the needs of their target audience. In this way, content has become a vital tool for giving substance to a company's vision and articulati...

    By • Dec. 20, 2012

  • What to Expect from Social Media Advertising in 2013

    Social media advertising has really taken off in 2012, but what does the future hold? Here's what I'm expecting to see in 2013.Having had its IPO earlier this year, Facebook's attention in 2012 has been firmly on how to make money from the huge amount of data it holds about its one billion member...

    By • Dec. 20, 2012

  • Make Your Content Travel Far and Wide

    Content marketing has changed the way marketers, companies and organizations of all kinds generate interest, reach their audiences and create opportunities. Success through inbound marketing now requires more than traditional SEO tactics and the sharing of run-of-the-mill content. The quality an...

    By • Dec. 20, 2012

  • 7 Tips to Help People Find Your Value.

    Today, small talk and short conversation has shifted on the Internet to the social networks. And as Elisa Camahort Page, co-founder of BlogHer, says: "If you're looking for substantive conversation, you aren't going to find it on Facebook, or in 140 characters on Twitter".So blogs remain the pref...

    By • Dec. 19, 2012

  • Instagram and the Classic Non-Apology

    Over the last few days, Instagram catapulted themselves to the top of the worst PR mistakes of 2012. Like a movie that comes out right before the Oscars, they are now top of mind with the bloggers and reporters that write about the worst PR mistakes of the year. Happy new year, Instagram.Yesterda...

    By • Dec. 19, 2012

  • The Best of 2012′s Social Media White Papers

    Are you addicted to white papers, just as I am? Well, my friends at Awareness, Inc. have put together an epic list of the top 10 social media whitepapers of 2012. Enjoy the white paper goodness. And try to tweet every once in a while so we know you're still there, OK?Source: Awareness Inc.To he...

    By • Dec. 19, 2012

  • How In-House Counsel Use Social Media (And What All B2B Marketers Can Learn From That)

    Anyone looking for a perfect example of that oft-heard phrase "social media are just tools, how you use them depends on who you are trying to reach" should look no further than the 2012 In-House Counsel New Media Engagement Survey conducted by Greentarget, a communications strategy firm for profe...

    By • Dec. 19, 2012

  • The True Social Media ROI

    It is getting increasingly difficult (not that it was easy earlier) to justify the investment that the client makes with respect to a social media campaign. Qualitative metrics no longer seem to work in a standalone manner.As a solution to all this, we at Convonix have come up with the following....

    By • Dec. 19, 2012

  • 3 Things PSY Taught Me About Second-Hand Social Media Shares

    As we're coming to the end of the year, we're starting to see a lot of countdowns. We haven't quite hit the annual cultural nadir of celebrities pretending to remember movies or TV shows or whatever 101 they're doing this year. But a few top 10 blogs are starting filter through. There might even ...

    By • Dec. 19, 2012

  • Optimizing YouTube for Lead Generation

    Video is now an essential part of any successful social marketing and lead generation strategy. Not convinced? According to Forbes, Three-quarters of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half watch work-related videos on Y...

    By • Dec. 19, 2012

  • 6 Lessons From the Social Media World Forum

    If you go to as many social media conferences as I do, sometimes it is difficult to separate the wheat from the chaff. At least that's the excuse I'm going to give for having my associate at Renegade, Merlin Ward share the six unique lessons he gleaned from the recent Social Media World Forum (SM...

    By • Dec. 18, 2012

  • Social Media & TV's Dual Screen Experience On The Rise

    The television market is seeing a continued increase in the percentage of consumers using social media platforms, such as Facebook and Twitter, while in front of their television. Nielsen recently published a report that stated "41 percent of tablet owners and 38 percent of smartphone owners use ...

    By • Dec. 18, 2012

  • Social Media Trends for Small Businesses in 2013

    The world has been taken over by a tsunami called Social Media. There is no way to doubt this fact anymore.If you are not leveraging social media for your online business then you may as well use smoke signals to get the word out about your products and services. You may as well train a carrier...

    By • Dec. 18, 2012

  • Beyond Content Marketing - Things You're Not Doing

    Life as an internet marketer has become a bit tough these days with Google nuking almost all the previous online marketing techniques. Article submission - it Sucks, link exchange - You are a Big Spammer, Directory and Social Bookmark submission - Are you Serious??So, the only way out is investin...

    By • Dec. 17, 2012

  • What Does the Future Hold for Display Advertising?

    Display advertising is a marketer's dream. I mean, it is one ATL activity wherein a brand manager can put his hands up and say - "I will give you an estimate on the number of impressions your ad copy will get, the CTR on it, but I can't give you an estimate on the number of leads this activity wi...

    By • Dec. 17, 2012

  • Top Marketing Resources to Help Prepare for 2013

    'Tis the season to reflect on the marketing lessons of this past year and to think about how to make the most of the next one. As passionate followers of all things content, we devoured our fair share of insights and musings on the topic this year - from trends and statistics, to companies who di...

    By • Dec. 17, 2012

  • Looking Back, Looking Ahead - CMOs Weigh In

    This is such a great time of the year isn't it? I mean with all the parties for hosting, marshmallows for toasting and caroling out in the snow. This time of the year is also time for fearless forecasts, the ones where everyone dares to boldly go where no man, or woman has gone before.Or somethin...

    By • Dec. 17, 2012

  • Tweeting from the C-Suite: How Executives Can Stay Out of Trouble on Social Media

    "Netflix monthly viewing exceeded 1 billion hours for the first time ever in June." On July 3, 2012, Netflix CEO Reed Hastings posted a seemingly innocuous message on his Facebook page, congratulating his content licensing team for their part in the company's record 1 billion hours of user viewin...

    By • Dec. 17, 2012

  • Landing a #dreamjob Through Social Media

    Rachael King was searching for her next career move. Lauren Friedman was a hiring manager looking to fill a position on the Adobe Social Community Engagement team. Guess where they turned to facilitate the process? Yup, their very own playground-social media. Both utilized their knowledge of soci...

    By • Dec. 17, 2012

  • Content Marketing and Trends to Watch in 2013

    For my final column of 2012, I thought that I would explore the state of content marketing, try to clear up some confusion about the field, and also take a look at trends to watch in the coming year.Content marketing's star has risen, and I have seen much interest and excitement about the field....

    By • Dec. 17, 2012

  • 4 Comeback Kings And Queens Of The Media World

    As a big football fan and an avid supporter of Liverpool FC, whenever I think of comebacks, my mind is instantly filled with some of the greatest sporting achievements of recent years. Therefore, if I was asked what I think the best comeback of all time is, I wouldn't hesitate to say Liverpool's...

    By • Dec. 17, 2012

  • Effective Online Marketing: A List Worth Checking Twice

    MY GIFT TO YOU: DOWNLOAD A PDF HEREI made a list. I checked it at least twice. If you were to check-off each item on the list, that'd be nice.Actually, I created an eBook and called it "21 Pointers to Sharpen Your Website." My mission in 2012 was to get your eyeballs on it. It's free (available...

    By • Dec. 16, 2012

  • Six Social-Digital Trends for 2013

    It's that time of year again - time to take a stab at what's going to matter in the year ahead as technology continues to influence how we work and live. In previous years, I've looked at trends under the "social media" lens because that has been the major disruptive force, creating both opportun...

    By • Dec. 16, 2012
  • SMT Expert

    5 Reasons Your Social Community Is Shrinking

    Marketers often THINK they know exactly what their communities want, but soon find that their content strategy actually prompts users to click unlike or unfollow. It is not always blatantly obvious why this happens, however a recent study by eMarketer.com has shed some light on the reasons why so...

    By • Dec. 15, 2012