Content Marketing: Page 388

  • Everything is Social so "Social Media" is Irrelevant

    In the beginning, social media was like talk radio; it was a niche place where the socially estranged hung out.Now, social media has become the way society holds public discourse. "Social" is everything we do.So using the phrase "social media" is holding us back from proper understanding of its c...

    By • Dec. 24, 2012

  • Quick Hits - December 24, 2012, Part Two (More on Campaign 2012)

    An Epolitics.com Christmas present: lots of fantastic reading on the 2012 digital campaign. C.f. our earlier post-election Quick Hits, and also today's Quick Hits Advocacy Edition.When the Nerds Go Marching In. Fantastic look at the Obama campaign tech team and strategy. C.f. Under the Hood of Te...

    By • Dec. 24, 2012

  • Facebook Halts its Ad Network Before it Ever Gets Off the Ground (For Now)

    Facebook's highly anticipated ad network has been put on the backburner, for now anyway. The ad network, when (and if) it does get off the ground, is said to be much like that of Google's Adsense network, and would likely generate substantial income for users.Facebook launched a test earlier in ...

    By • Dec. 24, 2012

  • Why Marketers Shouldn't Discount Tumblr

    True Life: I'm addicted to Tumblr. I developed an insatiable obsession after a friend told me to create a blog on the site. I had been a loyal user of Pinterest, but my friend suggested Tumblr was better. Needless to say, I succumbed to the peer pressure and joined to see what the hype was all ab...

    By • Dec. 24, 2012

  • Do You Implement Upselling and Cross-selling Tactics with Every Online Customer Purchase?

    Newton's third law is that for every action, there is an equal and opposite reaction. This is true of you with your customers' online purchases. Using their past purchase and current search history and settings, you can influence their purchase decisions, and this involves more than just closing ...

    By • Dec. 23, 2012

  • How Twitter Learned to Compete with Email Marketing

    When it comes to measurable digital marketing, nothing beats email.For every post that goes to Twitter, Facebook, and Google+, a single email newsletter is more "valuable," because it's more trackable. For all of the engagement opportunity that social sites present, they are all notoriously diffi...

    By • Dec. 23, 2012

  • The Second Share

    While current online marketing doesn't completely replace traditional marketing, in fact many of its tenets are still the old ones just re-imagined; there is one area where the former really diverges from the latter: the priority of the second share.Marketing campaigns in print, television, radio...

    By • Dec. 23, 2012

  • Twitter Passes 200 Million Monthly Active Users; No Longer a Fad

    I wrote my first in-depth post covering Twitter in March 2007 saying that Twitter would be the "message heard around the world." Since then, we learned that Twitter has become a human seismograph where news no longer breaks it tweets. We learned to speak in 140 characters or less. We've witnessed...

    By • Dec. 22, 2012

  • 5 Inbound and Social Media Predictions For 2013

    If you're reading this, then the world didn't come to an end last night and I'm already batting 1000 on this year's list of predictions. As 2012 draws to a close we're apt to start looking ahead to 2013. I'm looking forward to another year of innovation and fast-paced change. It's that fear of fa...

    By • Dec. 22, 2012

  • Brands: Abandon the Easily Pranked "Tell Us Why You Love Us" Contest

    By B.L. OchmanLike many other brands in Internet annals, General Mills has become the latest major corporation to see its social media campaign hijacked. Given similar results against other brands, the easily pranked "tell us why you love us" contest needs to be carefully re-thought.Brands that d...

    By • Dec. 22, 2012

  • Social Media Marketing: Stop, Start, Succeed

    2013 is the year that social media marketers can finally focus the majority of their efforts on strategy, regardless of budget or team size. I have held a number of jobs in social marketing, including social media intern, social media specialist, social media strategist, community manager, and ...

    By • Dec. 21, 2012

  • Flashmob Christmas Choir = Amazing Guerrilla Marketing [VIDEO]

    924 mince pies, 30 gospel choir singers (and a guitarist!) 4 camera men, one giant banner... all made up the fantastic Xuber surprise which took place on Dec. 18, 2012, to spread festive cheer and say a big 'thank you' to Xuber's customers!Kicking off in Leadenhall Market at 1pm, one member of ...

    By • Dec. 21, 2012

  • Social Media in 2012: Five of Our Most Memorable Highlights

    2012 was the year that Social Media was no longer regarded as the 'add-on' service, or the 'we should be doing it but we don't know why' service. It's the year that its cultural and political influence was established, and its business potential was confirmed.Social Media is inherent in all of ou...

    By • Dec. 21, 2012

  • 5 Things Companies Still Don't Understand About Social Media Lead Generation

    Social media has been one of the biggest business buzzwords of the past 5 years, but many companies still don't understand how to effectively use social media for lead generation. Unfortunately, years after Twitter, Facebook and LinkedIn became widely popular, many businesses are still going abou...

    By • Dec. 21, 2012

  • 3 Great Books on Social Media to Read During the Holidays

    Things a bit slow during the holidays? Invest time in these three fabulous reads... They are COMPLETELY worth your time.1. FIERCE LOYALTY by Sarah Robinson (@sarahrobinson).Building a social media community - a tribe - is tough, but this book gives some fantastic pointers. Sarah breaks down a pro...

    By • Dec. 21, 2012

  • The 10 Customer Service Secrets of St. Nick

    What customer service best practices can we learn from the man, the myth, the holiday legend? Here are ten takeaways for true believers in the magic of amazement:1. He makes his list and checks it twice. The Jolly Old Elf makes doubly sure that his customer information is correct, up-to-date, and...

    By • Dec. 21, 2012

  • Facebook Developing News Feed Video Advertising Service

    Facebook has reportedly begun developing a video advertising service which autoplays in the news feed, regardless of the users' activity on the site.According to Ad Age, Facebook is planning to have the service out by April next year, and will offer 15 second slots to Facebook video advertisers t...

    By • Dec. 21, 2012

  • The Case For Serialized Content on Facebook: 4 Steps to Increase Engagement

    TV shows are like Facebook.Take the show Duck Dynasty, for instance, which was recently announced as the top trending show for 2012 on Facebook, by Facebook:(photo: Facebook)Fans have been watching this new show (which just finished season 2) and talking about it on Facebook more than any other, ...

    By • Dec. 21, 2012

  • Increase Traffic in Two Minutes Without Paying a Cent

    Believe it or not there's a formula that you can use every time to increase the amount of traffic your blog posts get. No, I am not trying to sell you a two thousand dollar Internet success package, but maybe I should be.The formula involves the most read part of your post. You know what that is?...

    By • Dec. 21, 2012

  • Why Instagram Won't Last

    It all started when Instagram discontinued its user's ability to support Twitter ecards, which no longer would allow Twitter users to be able to see Instagram images inside their Twitter stream. This was the first blow to all us Instagram lovers. It was when we first started looking for alternati...

    By • Dec. 20, 2012

  • Facebook Nearby Updates and How Local Businesses Can React

    Facebook Nearby Gets a FaceliftLast Monday, Facebook released updates to its check-in feature "Nearby" in an effort to bring some competition to social sites like Yelp and Foursquare. Each month millions of Facebook users check in with the service, reporting their whereabouts to their friends. No...

    By • Dec. 20, 2012

  • How to Sell When the World Is Ending Tomorrow

    Unless you've been living under a rock, you're aware that the world is going to end tomorrow. Or not.But we sell like the world is actually going to end all the time. At the end of the month, or the end of the quarter, we throw all types of aggressive offers, promotions and incentives at our sale...

    By • Dec. 20, 2012

  • The Cost of Engagement

    I stumbled across some data about Facebook engagement rates the other day. Apparently Michael Leander has been analyzing how Facebook fans react to brand posts based on how big a following that brand has on Facebook. It's made me wonder - If we know engagement rates, and we know how much it costs...

    By • Dec. 20, 2012

  • 2013 Digital Marketing Predictions

    New Year is here and another chance for us marketers to get it right, hurray!The main highlights of digital marketing in 2012 were the introduction of Penguin from Google, a boom of visually engaging content with Instagram and Pinterest and an evolution of social media turning into a prime news c...

    By • Dec. 20, 2012

  • Beneath the Surface: Storytelling in 2013

    Excerpt from ExactTarget's Inspired Marketing Predictions for 2013For years Seth Casteel photographed dogs leisurely floating in pools and playing in water features. It wasn't until one of these animals lunged for a toy and dove into a pool that he captured an entirely new and revealing perspecti...

    By • Dec. 20, 2012