Content Marketing: Page 388

  • 6 Lessons From the Social Media World Forum

    If you go to as many social media conferences as I do, sometimes it is difficult to separate the wheat from the chaff. At least that's the excuse I'm going to give for having my associate at Renegade, Merlin Ward share the six unique lessons he gleaned from the recent Social Media World Forum (SM...

    By • Dec. 18, 2012

  • Social Media & TV's Dual Screen Experience On The Rise

    The television market is seeing a continued increase in the percentage of consumers using social media platforms, such as Facebook and Twitter, while in front of their television. Nielsen recently published a report that stated "41 percent of tablet owners and 38 percent of smartphone owners use ...

    By • Dec. 18, 2012

  • Social Media Trends for Small Businesses in 2013

    The world has been taken over by a tsunami called Social Media. There is no way to doubt this fact anymore.If you are not leveraging social media for your online business then you may as well use smoke signals to get the word out about your products and services. You may as well train a carrier...

    By • Dec. 18, 2012

  • Beyond Content Marketing - Things You're Not Doing

    Life as an internet marketer has become a bit tough these days with Google nuking almost all the previous online marketing techniques. Article submission - it Sucks, link exchange - You are a Big Spammer, Directory and Social Bookmark submission - Are you Serious??So, the only way out is investin...

    By • Dec. 17, 2012

  • What Does the Future Hold for Display Advertising?

    Display advertising is a marketer's dream. I mean, it is one ATL activity wherein a brand manager can put his hands up and say - "I will give you an estimate on the number of impressions your ad copy will get, the CTR on it, but I can't give you an estimate on the number of leads this activity wi...

    By • Dec. 17, 2012

  • Top Marketing Resources to Help Prepare for 2013

    'Tis the season to reflect on the marketing lessons of this past year and to think about how to make the most of the next one. As passionate followers of all things content, we devoured our fair share of insights and musings on the topic this year - from trends and statistics, to companies who di...

    By • Dec. 17, 2012

  • Looking Back, Looking Ahead - CMOs Weigh In

    This is such a great time of the year isn't it? I mean with all the parties for hosting, marshmallows for toasting and caroling out in the snow. This time of the year is also time for fearless forecasts, the ones where everyone dares to boldly go where no man, or woman has gone before.Or somethin...

    By • Dec. 17, 2012

  • Tweeting from the C-Suite: How Executives Can Stay Out of Trouble on Social Media

    "Netflix monthly viewing exceeded 1 billion hours for the first time ever in June." On July 3, 2012, Netflix CEO Reed Hastings posted a seemingly innocuous message on his Facebook page, congratulating his content licensing team for their part in the company's record 1 billion hours of user viewin...

    By • Dec. 17, 2012

  • Landing a #dreamjob Through Social Media

    Rachael King was searching for her next career move. Lauren Friedman was a hiring manager looking to fill a position on the Adobe Social Community Engagement team. Guess where they turned to facilitate the process? Yup, their very own playground-social media. Both utilized their knowledge of soci...

    By • Dec. 17, 2012

  • Content Marketing and Trends to Watch in 2013

    For my final column of 2012, I thought that I would explore the state of content marketing, try to clear up some confusion about the field, and also take a look at trends to watch in the coming year.Content marketing's star has risen, and I have seen much interest and excitement about the field....

    By • Dec. 17, 2012

  • 4 Comeback Kings And Queens Of The Media World

    As a big football fan and an avid supporter of Liverpool FC, whenever I think of comebacks, my mind is instantly filled with some of the greatest sporting achievements of recent years. Therefore, if I was asked what I think the best comeback of all time is, I wouldn't hesitate to say Liverpool's...

    By • Dec. 17, 2012

  • Effective Online Marketing: A List Worth Checking Twice

    MY GIFT TO YOU: DOWNLOAD A PDF HEREI made a list. I checked it at least twice. If you were to check-off each item on the list, that'd be nice.Actually, I created an eBook and called it "21 Pointers to Sharpen Your Website." My mission in 2012 was to get your eyeballs on it. It's free (available...

    By • Dec. 16, 2012

  • Six Social-Digital Trends for 2013

    It's that time of year again - time to take a stab at what's going to matter in the year ahead as technology continues to influence how we work and live. In previous years, I've looked at trends under the "social media" lens because that has been the major disruptive force, creating both opportun...

    By • Dec. 16, 2012
  • SMT Expert

    5 Reasons Your Social Community Is Shrinking

    Marketers often THINK they know exactly what their communities want, but soon find that their content strategy actually prompts users to click unlike or unfollow. It is not always blatantly obvious why this happens, however a recent study by eMarketer.com has shed some light on the reasons why so...

    By • Dec. 15, 2012

  • The Best Branded Content of the Week: December 15, 2012

    This week, the best branded content has a little bit of everything. From superheroes to talented dogs, brands are pulling out all the stops to create interesting and innovative content to entice their audiences.Mini Cooper - Driving DogsGoing for the "awwww" factor, Mini Cooper teamed up with the...

    By • Dec. 15, 2012

  • 9 Steps to Pinterest Web Traffic Success

    No doubt about it, Pinterest was hot in 2012 having more than doubled its user base since January which should come as no surprise to anyone in the digital marketing world.There is a big misconception out there that Pinterest is only useful to ecommerce sites. This couldn't be further from the tr...

    By • Dec. 15, 2012

  • Cults and Marketing: More Similar Than You Might Think [Infographic]

    If you're an Apple fan, chances are you have a multitude of reasons as to why you'll never switch from your iPhone to an Android phone ready to go at any given moment. If you have an iPad, a MacBook, an iPod or any number of Apple products you'll likely swear by them, even going so far as to say...

    By • Dec. 15, 2012

  • My SEO Strategy Predictions in 2013

    Considering what Google did to its search algorithms in 2012, stronger actions are expected from the search giant in 2013 as well. And the likes of Google are expected to follow the footsteps. However, webmasters cannot overlook the fact that all these efforts are meant to revive the original int...

    By • Dec. 15, 2012

  • What Is Social Selling and How Does It Increase Sales?

    Social selling is a new way to approach a sales process that allows you to stay relevant with your prospect when you would normally go dark during off periods of non-communication. Social selling allows you to stay connected with your prospects and build a relationship with them that goes beyond ...

    By • Dec. 15, 2012

  • Profile on Matthew Standish and the Demand Exchange

    This week IDInteract, a formerly stealth startup based in Seattle, publicly revealed what CEO and Chief Architect Matthew Standish had been leading his team towards: a product they call "Demand Exchange" that promises to change traditional CRM systems by, according to Standish, "changing the dire...

    By • Dec. 14, 2012

  • Social Media: Is it Necessary for the Food Industry?

    Social Media has once again proven that it is a fundamental business objective for companies who want to increase their brand exposure. In the food industry this is no different. A recent survey from Forrester Research discovered that over ninety percent of food industry executives agree that soc...

    By • Dec. 14, 2012

  • Highly Shareable Content Creation Takes Center Stage

    Successful online marketing now requires more than traditional SEO tactics and the mere practice of content marketing. The quality and social capital of content is taking center stage in marketing industry discourse. For individuals, companies, schools or non-profit organizations to achieve hig...

    By • Dec. 14, 2012

  • #Smokemakers

    Do you know about #smokemakers? Probably not, but you will do after this. To become familiar with the idea, you've probably heard of people taking you for a ride, social media gurus or mega-expert power rangers. It all boils down to the same thing at the end of the day.This concept is the result ...

    By • Dec. 14, 2012

  • The Most-Liked Brands On LinkedIn

    LinkedIn recently released the ability for brands to make posts under their corporate profile. This, for the first time, allowed engagement opportunities on LinkedIn such as Likes, Comments and Shares, that have been happening on Facebook for some years.The activity is clearly is its nascent sta...

    By • Dec. 14, 2012

  • A Guide to Integrated Digital Marketing [INFOGRAPHIC]

    Marketing is evolving to meet the needs of the consumer in this tech-reliant world. The Internet and the rise of mobile have created an environment in which consmers demand personalization and immediate access to information. To stay competitive, brands must adopt a marketing strategy that is bot...

    By • Dec. 14, 2012