Content Marketing: Page 390

  • The Best Branded Content of the Week: December 15, 2012

    This week, the best branded content has a little bit of everything. From superheroes to talented dogs, brands are pulling out all the stops to create interesting and innovative content to entice their audiences.Mini Cooper - Driving DogsGoing for the "awwww" factor, Mini Cooper teamed up with the...

    By • Dec. 15, 2012

  • 9 Steps to Pinterest Web Traffic Success

    No doubt about it, Pinterest was hot in 2012 having more than doubled its user base since January which should come as no surprise to anyone in the digital marketing world.There is a big misconception out there that Pinterest is only useful to ecommerce sites. This couldn't be further from the tr...

    By • Dec. 15, 2012

  • Cults and Marketing: More Similar Than You Might Think [Infographic]

    If you're an Apple fan, chances are you have a multitude of reasons as to why you'll never switch from your iPhone to an Android phone ready to go at any given moment. If you have an iPad, a MacBook, an iPod or any number of Apple products you'll likely swear by them, even going so far as to say...

    By • Dec. 15, 2012

  • My SEO Strategy Predictions in 2013

    Considering what Google did to its search algorithms in 2012, stronger actions are expected from the search giant in 2013 as well. And the likes of Google are expected to follow the footsteps. However, webmasters cannot overlook the fact that all these efforts are meant to revive the original int...

    By • Dec. 15, 2012

  • What Is Social Selling and How Does It Increase Sales?

    Social selling is a new way to approach a sales process that allows you to stay relevant with your prospect when you would normally go dark during off periods of non-communication. Social selling allows you to stay connected with your prospects and build a relationship with them that goes beyond ...

    By • Dec. 15, 2012

  • Profile on Matthew Standish and the Demand Exchange

    This week IDInteract, a formerly stealth startup based in Seattle, publicly revealed what CEO and Chief Architect Matthew Standish had been leading his team towards: a product they call "Demand Exchange" that promises to change traditional CRM systems by, according to Standish, "changing the dire...

    By • Dec. 14, 2012

  • Social Media: Is it Necessary for the Food Industry?

    Social Media has once again proven that it is a fundamental business objective for companies who want to increase their brand exposure. In the food industry this is no different. A recent survey from Forrester Research discovered that over ninety percent of food industry executives agree that soc...

    By • Dec. 14, 2012

  • Highly Shareable Content Creation Takes Center Stage

    Successful online marketing now requires more than traditional SEO tactics and the mere practice of content marketing. The quality and social capital of content is taking center stage in marketing industry discourse. For individuals, companies, schools or non-profit organizations to achieve hig...

    By • Dec. 14, 2012

  • #Smokemakers

    Do you know about #smokemakers? Probably not, but you will do after this. To become familiar with the idea, you've probably heard of people taking you for a ride, social media gurus or mega-expert power rangers. It all boils down to the same thing at the end of the day.This concept is the result ...

    By • Dec. 14, 2012

  • The Most-Liked Brands On LinkedIn

    LinkedIn recently released the ability for brands to make posts under their corporate profile. This, for the first time, allowed engagement opportunities on LinkedIn such as Likes, Comments and Shares, that have been happening on Facebook for some years.The activity is clearly is its nascent sta...

    By • Dec. 14, 2012

  • A Guide to Integrated Digital Marketing [INFOGRAPHIC]

    Marketing is evolving to meet the needs of the consumer in this tech-reliant world. The Internet and the rise of mobile have created an environment in which consmers demand personalization and immediate access to information. To stay competitive, brands must adopt a marketing strategy that is bot...

    By • Dec. 14, 2012

  • Everything You Need to Learn About Blog Comments and SEO

    A few years ago, the comment fields on blogs often resembled a land mine field of spam. For every genuine comment, there were at least 3 more hawking diet pills or gambling web sites. It is an effective SEO tactic to leave comments on the blogs of people with digital influence, but not for the re...

    By • Dec. 13, 2012

  • When It Comes to Mobile Marketing, Integration Is Key

    As a long-standing proponent of marketing integration I can speak to the fact that many marketers still have difficulty in putting it into practical use, including many chief marketing officers which was the basis of my piece aptly titled The Eleven Letter Word That Continues To Elude All CMOs An...

    By • Dec. 13, 2012

  • Reputation Management: How to Make Bad News about Your Brand Vanish Off the Face of the Internet

    We live in the times of extreme transparency and unprecedented abundance of communication media. A half-finished sentence by a public figure may become known to millions in a matter of minutes due to the multiple social platforms that help spread the news nowadays.So, when it comes to managing yo...

    By • Dec. 13, 2012

  • The Comeback of Native Communities in 2013

    There's been a misleading trend for at least the last 2 years, mostly promoted by us, digital marketers.We said to our clients that it could be natural to "talk" to a brand on a regular basis. The mobile marketing myth opened a gate to evergreen, on-going ties with pools of consumers, so much dem...

    By • Dec. 13, 2012

  • Cheap Qualified Leads From Social: A Lesson in the Value of Social Media

    Potential vs. actual benefits in social mediaImagine an industry with 1.5 billion potential consumers. An industry that, according to the McKinsey Global Institute, has the potential to add $900 trillion to $1.3 billion in value for companies, as well as influencing 1/3rd of all purchasing decisi...

    By • Dec. 13, 2012

  • Good Content Will Generate Thousands of Visitors from Social Media Channels

    As an on line marketing consultant, I have to constantly search out inventive ways to generate traffic to my clients' offers. It is not always easy, because every business is different. The approach I take will vary according to what industry and marketplace I am targeting.But, having said that, ...

    By • Dec. 12, 2012
  • SMT Expert

    Where Businesses Meet Social Media - Predictions for 2013

    It's that time of year again - when analysts and pundits and authors all begin to roll out their list o' predictions for the coming year. And as we march towards 2013, I felt it would be pertinent to see how social media and the world of business will continue to interact with one another next ye...

    By • Dec. 12, 2012

  • Classic Example of Growing a Company with Content Marketing

    Much like social media of a few years ago, there are two words that are currently making their way around cyberspace and marketing halls - hallowed or otherwise.The two words are of course: content marketing. I myself have scribed an article or two about this very topic including my most recent p...

    By • Dec. 12, 2012

  • 3 Easy Steps to Finding Great Content

    Content curation has become somewhat of a buzzword on the Internet. You've probably heard of it, and if you have a social media account, are most likely already doing it, whether purposefully or not.What is content curation, and why should businesses care?Content curation is, in it's simplest for...

    By • Dec. 12, 2012

  • Integrated Digital Marketing: Lessons From the Cat Food Aisle

    A big part of marketing, and of business for that matter, is helping the consumer resolve a want or a need. Yesterday evening I was one such consumer. Let me offer a little background. I live in the outskirts of Minneapolis, where we were recently slammed by Winter Storm "Caesar" (I didn't realiz...

    By • Dec. 12, 2012

  • Advertising on Social Media via Nielsen

    The Nielsen 2012 State of Social Media report was released earlier last week. I previously went over the report's findings about the largest social networks of 2012. The report also contains some interesting information about advertising on social media and what it means for consumers.Consumer Se...

    By • Dec. 12, 2012

  • Santa's Social Media Solution

    Think about it for a second, isn't social media the perfect answer to an age old problem?Mummy, how do I send my letter to Santa Claus?Santa's Dilemma... Posting a letter to the North Pole in this day and age is a nonsense! Shouldn't Santa be using Social Media to interact with people? It's qui...

    By • Dec. 12, 2012

  • Social Media and the Boardroom: Much Work Remains

    Richard Levick recently wrote an interesting article in Fast Company, Social Media And The Boardroom: Critical Questions Directors Need To Ask. There is a convergence here of increasing responsibilities for boards of directors and the increasing power of social media. As Richard wrote, "from Sarb...

    By Bill Ives • Dec. 11, 2012

  • The Impact of Social Media on Broadcast Media

    X Factor Facebook PageX Factor Facebook PageSocial Media has become a very important aspect of Broadcast Media. All the reality shows like, X-Factor, Britain's Got Talent or Strictly Come Dancing are using twitter hashtags # to promote their show and pretty much every show these days have a Faceb...

    By • Dec. 11, 2012