Content Marketing: Page 390

  • Tweeting from the C-Suite: How Executives Can Stay Out of Trouble on Social Media

    "Netflix monthly viewing exceeded 1 billion hours for the first time ever in June." On July 3, 2012, Netflix CEO Reed Hastings posted a seemingly innocuous message on his Facebook page, congratulating his content licensing team for their part in the company's record 1 billion hours of user viewin...

    By • Dec. 17, 2012

  • Landing a #dreamjob Through Social Media

    Rachael King was searching for her next career move. Lauren Friedman was a hiring manager looking to fill a position on the Adobe Social Community Engagement team. Guess where they turned to facilitate the process? Yup, their very own playground-social media. Both utilized their knowledge of soci...

    By • Dec. 17, 2012

  • Content Marketing and Trends to Watch in 2013

    For my final column of 2012, I thought that I would explore the state of content marketing, try to clear up some confusion about the field, and also take a look at trends to watch in the coming year.Content marketing's star has risen, and I have seen much interest and excitement about the field....

    By • Dec. 17, 2012

  • 4 Comeback Kings And Queens Of The Media World

    As a big football fan and an avid supporter of Liverpool FC, whenever I think of comebacks, my mind is instantly filled with some of the greatest sporting achievements of recent years. Therefore, if I was asked what I think the best comeback of all time is, I wouldn't hesitate to say Liverpool's...

    By • Dec. 17, 2012

  • Effective Online Marketing: A List Worth Checking Twice

    MY GIFT TO YOU: DOWNLOAD A PDF HEREI made a list. I checked it at least twice. If you were to check-off each item on the list, that'd be nice.Actually, I created an eBook and called it "21 Pointers to Sharpen Your Website." My mission in 2012 was to get your eyeballs on it. It's free (available...

    By • Dec. 16, 2012

  • Six Social-Digital Trends for 2013

    It's that time of year again - time to take a stab at what's going to matter in the year ahead as technology continues to influence how we work and live. In previous years, I've looked at trends under the "social media" lens because that has been the major disruptive force, creating both opportun...

    By • Dec. 16, 2012
  • SMT Expert

    5 Reasons Your Social Community Is Shrinking

    Marketers often THINK they know exactly what their communities want, but soon find that their content strategy actually prompts users to click unlike or unfollow. It is not always blatantly obvious why this happens, however a recent study by eMarketer.com has shed some light on the reasons why so...

    By • Dec. 15, 2012

  • The Best Branded Content of the Week: December 15, 2012

    This week, the best branded content has a little bit of everything. From superheroes to talented dogs, brands are pulling out all the stops to create interesting and innovative content to entice their audiences.Mini Cooper - Driving DogsGoing for the "awwww" factor, Mini Cooper teamed up with the...

    By • Dec. 15, 2012

  • 9 Steps to Pinterest Web Traffic Success

    No doubt about it, Pinterest was hot in 2012 having more than doubled its user base since January which should come as no surprise to anyone in the digital marketing world.There is a big misconception out there that Pinterest is only useful to ecommerce sites. This couldn't be further from the tr...

    By • Dec. 15, 2012

  • Cults and Marketing: More Similar Than You Might Think [Infographic]

    If you're an Apple fan, chances are you have a multitude of reasons as to why you'll never switch from your iPhone to an Android phone ready to go at any given moment. If you have an iPad, a MacBook, an iPod or any number of Apple products you'll likely swear by them, even going so far as to say...

    By • Dec. 15, 2012

  • My SEO Strategy Predictions in 2013

    Considering what Google did to its search algorithms in 2012, stronger actions are expected from the search giant in 2013 as well. And the likes of Google are expected to follow the footsteps. However, webmasters cannot overlook the fact that all these efforts are meant to revive the original int...

    By • Dec. 15, 2012

  • What Is Social Selling and How Does It Increase Sales?

    Social selling is a new way to approach a sales process that allows you to stay relevant with your prospect when you would normally go dark during off periods of non-communication. Social selling allows you to stay connected with your prospects and build a relationship with them that goes beyond ...

    By • Dec. 15, 2012

  • Profile on Matthew Standish and the Demand Exchange

    This week IDInteract, a formerly stealth startup based in Seattle, publicly revealed what CEO and Chief Architect Matthew Standish had been leading his team towards: a product they call "Demand Exchange" that promises to change traditional CRM systems by, according to Standish, "changing the dire...

    By • Dec. 14, 2012

  • Social Media: Is it Necessary for the Food Industry?

    Social Media has once again proven that it is a fundamental business objective for companies who want to increase their brand exposure. In the food industry this is no different. A recent survey from Forrester Research discovered that over ninety percent of food industry executives agree that soc...

    By • Dec. 14, 2012

  • Highly Shareable Content Creation Takes Center Stage

    Successful online marketing now requires more than traditional SEO tactics and the mere practice of content marketing. The quality and social capital of content is taking center stage in marketing industry discourse. For individuals, companies, schools or non-profit organizations to achieve hig...

    By • Dec. 14, 2012

  • #Smokemakers

    Do you know about #smokemakers? Probably not, but you will do after this. To become familiar with the idea, you've probably heard of people taking you for a ride, social media gurus or mega-expert power rangers. It all boils down to the same thing at the end of the day.This concept is the result ...

    By • Dec. 14, 2012

  • The Most-Liked Brands On LinkedIn

    LinkedIn recently released the ability for brands to make posts under their corporate profile. This, for the first time, allowed engagement opportunities on LinkedIn such as Likes, Comments and Shares, that have been happening on Facebook for some years.The activity is clearly is its nascent sta...

    By • Dec. 14, 2012

  • A Guide to Integrated Digital Marketing [INFOGRAPHIC]

    Marketing is evolving to meet the needs of the consumer in this tech-reliant world. The Internet and the rise of mobile have created an environment in which consmers demand personalization and immediate access to information. To stay competitive, brands must adopt a marketing strategy that is bot...

    By • Dec. 14, 2012

  • Everything You Need to Learn About Blog Comments and SEO

    A few years ago, the comment fields on blogs often resembled a land mine field of spam. For every genuine comment, there were at least 3 more hawking diet pills or gambling web sites. It is an effective SEO tactic to leave comments on the blogs of people with digital influence, but not for the re...

    By • Dec. 13, 2012

  • When It Comes to Mobile Marketing, Integration Is Key

    As a long-standing proponent of marketing integration I can speak to the fact that many marketers still have difficulty in putting it into practical use, including many chief marketing officers which was the basis of my piece aptly titled The Eleven Letter Word That Continues To Elude All CMOs An...

    By • Dec. 13, 2012

  • Reputation Management: How to Make Bad News about Your Brand Vanish Off the Face of the Internet

    We live in the times of extreme transparency and unprecedented abundance of communication media. A half-finished sentence by a public figure may become known to millions in a matter of minutes due to the multiple social platforms that help spread the news nowadays.So, when it comes to managing yo...

    By • Dec. 13, 2012

  • The Comeback of Native Communities in 2013

    There's been a misleading trend for at least the last 2 years, mostly promoted by us, digital marketers.We said to our clients that it could be natural to "talk" to a brand on a regular basis. The mobile marketing myth opened a gate to evergreen, on-going ties with pools of consumers, so much dem...

    By • Dec. 13, 2012

  • Cheap Qualified Leads From Social: A Lesson in the Value of Social Media

    Potential vs. actual benefits in social mediaImagine an industry with 1.5 billion potential consumers. An industry that, according to the McKinsey Global Institute, has the potential to add $900 trillion to $1.3 billion in value for companies, as well as influencing 1/3rd of all purchasing decisi...

    By • Dec. 13, 2012

  • Good Content Will Generate Thousands of Visitors from Social Media Channels

    As an on line marketing consultant, I have to constantly search out inventive ways to generate traffic to my clients' offers. It is not always easy, because every business is different. The approach I take will vary according to what industry and marketplace I am targeting.But, having said that, ...

    By • Dec. 12, 2012
  • SMT Expert

    Where Businesses Meet Social Media - Predictions for 2013

    It's that time of year again - when analysts and pundits and authors all begin to roll out their list o' predictions for the coming year. And as we march towards 2013, I felt it would be pertinent to see how social media and the world of business will continue to interact with one another next ye...

    By • Dec. 12, 2012